Net A Porter.COM By Baishuo Xin

BackgroundFound by NATALIE MASSENET in 1999Online retailer for luxury fashionDesigned specifically for womenGlobal reach

Target Audience

Young ladies who love fashion

Successful businesswomen who have a high end taste for fashion

S.W.O.T Strength:

Access to the world top fashion designers

High-end customer service and packaging

The Edit fashion magazine

Weakness: Lack of awareness Many potential target

consumers prefer traditional shopping

Opportunity: Increasing demand

for online shopping Threat:

Increasing online retailer competition

GoalsIncrease awareness of the websiteIncrease sales revenueIncrease customer loyalty

CampaignNet-a-Porter

not just a online retailer but your personal fashion designer

•Social media

•Google Adwords

•Mobile Apps

Social MediaFacebookFashion NewsHotspot in the EditSales and coupons

InstagramFashion showsFashion trends

Twitter•Promotions and coupons•Contest•Updates of new items

Pinterest•Fashion tips•Showroom for new items

Google Adwords

Mobile Apps

Budget $300,000

$30,000

$10,000

$20,000

$30,000

$160,000

$50,000