@netbaes 12-2014 engl
DESCRIPTION
BrainSourcer presentation at the 8th Collective Intelligence Week Dec 1 through Dec 5, organized by NetbaesTRANSCRIPT
Who to hell needsOpen Innovation?
@‚8th Collective Intelligence Week‘
AC
B
The Innovation Long-Tail
A: internal resources
B: external ‚experts‘
C: unused potential
AC
B
The Innovation Long-Tail
‚Most of the smart people work for someone else‘(Bill Joy, Sun Microsystems)
A: internal resources
B: external ‚experts‘
C: unused potential
in the nature, 28%
at home; TV, dining, etc., 14%Holydays,
travel, 13%
Business trips / commuting;
11%
boaring meeting, 10%
Sports club, 9%
interesting meeting, 6%
during work, 4%
other, 5%
Where do ideas growth?
Source: Flueglistaller, U. (2005). Kreativität und Innovation - Wo Ideen entstehen
at the workplace 24%
somewhere outside 76%
Who needs Open Innovation?
Define the strategy / the need
Recognize problems and define them
“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it”
How do I get there?
internal structure
initialize as top-down process
decentralize / grant autonomy
Internal
Out
sourcing
InstitutesJoint
Venture
Crowd
sourcing
Ideageneration
Rreadyto go
Consultants
Partner-companies
OIChannels
Crowdsourcing as a Tool
Open Innovation Challenges
- Risk and cost reduction
- Portfolio Diversification
Co-Creation
- Lead User (off-/online)
- Online
IP relevant Marketing
Source: Henry Chesbrough, Haas School of Business, UC Berkeley, Sabine Brunswicker, FraunhoferInstitute for Industrial Engineering, Fraunhofer Society Managing open innovation in large firms (Mai 2013)
Companies > 250mm in sales
Are you smarter than them?
