netbase for brands product report · 5/25/2016 · this report is designed to help you make an...

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©TrustRadius Inc. 2016

NetBase for Brands Product ReportBased on 111 end-user reviews and ratings of NetBase on TrustRadius

Based on End-User Reviews on:

© 2016 TrustRadius. All rights reserved. Reproduction or sharing of this publication in any form without prior written permission is strictly prohibited.

First Published May, 2016

Table of Contents

About this Report ............................................................................................................... 3

NetBase Product Overview .............................................................................................4

What business problems does NetBase solve for brands? .......................................5Spotlight on Brand Use Case ................................................................................................................... 5

Who uses NetBase? ..........................................................................................................8Customer Demographics .......................................................................................................................... 8

User Feedback on NetBase for Brands .........................................................................9Strengths ...................................................................................................................................................... 9Areas for Improvement ...........................................................................................................................13

ROI on NetBase for Brands .......................................................................................... 18

NetBase Company Overview ....................................................................................... 19

Social Media Management Tools TrustMap ............................................................... 20

Social Media Monitoring Tools TrustMap ................................................................... 21

NetBase Average User Ratings ..................................................................................... 22

ABOUT TRUSTRADIUS

TrustRadius is the leading site for business software users to share real-world insights through in-depth reviews and networking. We help users

make better product selection, implementation and usage decisions. Every reviewer is authenticated and every review vetted before publication.

Unlike simple rating sites, TrustRadius reviews are structured and substantive, averaging more than 400 words each. Reviewers can also update their

reviews to keep them current. Founded by successful entrepreneurs and backed by the Mayfield Fund, TrustRadius is bringing transparency and

efficiency to the $3.7 trillion business technology market.

To learn more, visit www.trustradius.com.

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About this Report

Why read this report?This report is designed to help you make an informed decision about NetBase. It is based on current, in-depth user reviews of NetBase on TrustRadius, the trusted research platform for business software. By crowd-sourcing user perspectives, we help you to get a true sense of the product and what it’s like to work with the vendor.

This report includes analysis of the types of customers (company sizes, industries, departments, etc.) that use NetBase, a discussion of its key use cases—with a spotlight on how brands are using the product—as well as user perspectives on NetBase strengths and areas for improvement. It also includes independent research.

Our methodologyWe worked with NetBase to invite a broad sample of their user base to review the product on TrustRadius. Reviewers were encouraged to provide candid feedback and had the option to remain anonymous. This ensured authentic feedback. Incentives were also used to motivate response from a broad spectrum of customers, i.e. not just advocates. All reviewers were vetted by our research team to ensure that they were legitimate customers and that their feedback was authentic and unbiased.

https://www.trustradius.com/products/netbase/reviews

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NetBase Product Overview

Value Proposition»» NetBase describes itself as Enterprise Social Analytics or Enterprise Social Intelligence (ESI),

meaning that it finds, aggregates, and reports on social media conversations for organizations with large, worldwide audiences. NetBase surfaces business insights around global brand reputation, product-market fit, marketing campaign effectiveness.

Product Modules & Features»» The NetBase Platform provides real-time social listening with advanced natural language

processing (NLP), consumer trends analysis, marketing campaign tracking, alerts, dashboards, global command centers.

»» Audience 3D™ is powered by Twitter Audience Insights. It uses multi-dimensional social analysis to help businesses formulate a strategic marketing plan, create audience-centric content, and target and optimize campaigns.

»» Alerts Suite sends users configurable alerts, which can be triggered by expected and unexpected changes to the topics they are monitoring.

»» NetBase LIVE Pulse™ is a dashboard that allows users to visualize social and other business KPIs on a single real-time dashboard. Including most popular posts, influencers, frequently shared images, activity by geography and integration into 60+ other business sources.

»» Facebook Top Data, launched February 2016, provides aggregated and anonymized insights into Facebook users, allowing businesses access to self-declared demographic information.

»» NLP algorithms are fluent in 199 languages for global social sentiment analysis.

Best fit forBased on reviewer feedback and demographics, NetBase is well suited for:

»» Large brands, with multiple products and a dedicated social media analyst, or agencies managing multiple brands.

»» Social listening to gauge consumer feedback on products and marketing campaigns, manage customer service crises, and strategize around new products, promotions, and content.

(111)

8.1 out of 10

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What business problems does NetBase solve for brands?

Reviews of NetBase on TrustRadius include in-depth descriptions of business use case with deployment specs, goals, and effects of using the tool. Based on this content, brand sentiment, reputation, and strategy are the three main business areas where NetBase helps brands. Many brands (and agencies on behalf of brands) use NetBase to measure and manage all three of these things.

Spotlight on Brand Use Case1. Brand Sentiment: Social listening around brands, products, and campaignsUnderstanding social media sentiment is the major business problem NetBase solves for brands. NetBase allows users to listen for social mentions and analyze and report on them in aggregate. Data uncovered with NetBase may be relevant to the brand’s marketing initiatives, product roadmap, customer relationship management, C-suite executives and/or investors.

Simon Q. Analyst at a PR company with 5001-10,000 employees Dec. 2015

“NetBase is excellent for almost all social listening,

influencer identification and owned content/campaign

performance analysis.

I have used NetBase for approximately 2 years and

mainly for social listening purposes. The problems I

solve are usually around ‘what is being saying about

our brand/product/campaign on-line’. NetBase has

very specific ways in which I have been able to answer

this, with detailed reporting and multiple data visuali-

sations available to me to help back-up any findings.”

“We use NetBase first and foremost for global brand

reputation/crisis management, as well as in-country

brand campaign monitoring, brand marketing insights

and support, and white space research. It is being used

by all brands across multiple departments. NetBase

is also being used for social awareness, competitor

benchmarking and overall brand health.”

Courtney W. Social Media Analyst at a Restaurant company

with 10,001+ employeesAug. 2015

https://www.trustradius.com/reviews/netbase-2015-08-04-08-48-43


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Strategist in Social Media at a Marketing & Advertising company Aug. 2015

“It is well suited pulling a huge data scrape to learn

what people are saying about your brand. However

it depends on how big the brand is. Make sure that

there will be enough said on social to make NetBase

worthwhile and don’t presume there will be loads of

people talking [about] your brand. NetBase is good at

picking things up, but there needs to be things to pick

up in the first place.”

“NetBase is used to provide an overview of the ex-

ternal perception of our brand(s). We utilize the social

listening and export functions for both long-standing,

brand key terms, as well as for ad hoc events and

activations. Through NetBase, we develop in-depth

analyses that highlight trends and uncover insights

that are applicable to marketing, product, investor

relations, customer relations, etc.”

Analyst in Marketing at a Consumer Services company Aug. 2015

2. Brand Reputation: Customer service, incident management, and crisis preventionNetBase allows brands to monitor social channels for potential incidents or complaints and opportunities to intervene. Ideally, a customer service agent is alerted about an incident or complaint and can respond immediately, in real time, to resolve the issue with the individual(s) before it goes viral. Brands use NetBase in this way to closely manage customer relationships and maintain a positive reputation.

Caitlyn R. Social Media Strategist at a Higher Education institution with 1001-5000 employees Aug. 2015

“We use NetBase to monitor conversation around

our brand so we know what our audiences are saying

and can take action on it. We also use NetBase to

educate ourselves on the broader high education

conversation happening across digital media as well

as monitor for emergency situations that can often

times break first on social media.”

“We use NetBase for social intelligence, publishing

and reputation management. We have scaled use

of the tool to all of our global teams including 700+

users in 42 languages. NetBase is used cross-func-

tionally for various use cases. NetBase gives us vision

to unowned social conversations that we were pre-

viously blind to. On many occasions, it has saved the

bacon by allowing us to see issues bubbling up before

going viral.”

Strategist in Social Media at a Food & Beverages company May 2015





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Analyst in Marketing at a Food & Beverages company Aug. 2015

“Many different areas of Nespresso use it. I use it myself to do the listening of the brand. So I have a few words set in and

I read daily what people say involving our brand. People from the Consumer Service area answer posts on Facebook or

Twitter through this tool as well. The problem is that it doesn’t bring us results from unpublished posts on Facebook (dark

posts) and also it brings only few mentions from Instagram. It is good to monitor for crisis prevention, so we have lots of

bad words configured on the tool and see a “bad” post as soon as it appears and try to solve the problem as quickly as

possible to prevent it from having such a big impact.”

3. Brand Strategy: Competitive benchmarking & trend analysisNetBase can help inform a brand’s strategy around product development and marketing content. NetBase identifies trends in audience perception—how the brand’s products or campaigns are perceived relative to competitors and/or its own past activities—in addition to surfacing new topics that are currently trending within the brand’s target audience.

Analyst in Marketing at a Marketing & Advertising company Aug. 2015

“NetBase is being used to gather audience insights on

social response to a brand, a campaign, an event, or a

trending topic. We particularly look at how a brand is

being received, themes in conversation, why people

like/dislike a brand, and how the conversation has

changed over time (both in volume, sentiment, and

conversation themes).”

“It’s being used by us to monitor our progress on social

media vis-a-vis other brands in the category; to man-

age our online reputation and crisis management.”

Senior Brand Manager a Restaurant Aug. 2015

Manager in Social Media at an Information Technology and Services company Jan. 2016

“NetBase is used by the global marketing intelligence

and reporting team to provide social listening

insights reports to measure buzz volume, sentiment,

influencers, competitors, emotions/attributes/

behaviors, and trending themes on any given topic

relevant to the business.”

“NetBase is particularly well-suited for scenarios in

which users need to analyze specific social topics,

hashtags, or compare conversations around specific

brands. This is especially great for accurately seeing

what people are saying about your brand and for laying

the foundation towards developing social strategy.“

Cameron S. Digital Marketing Analyst at a Marketing & Advertising

company with 1001-5000 employees Feb. 2016






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Who uses NetBase?

Customer DemographicsAccording to user demographics on TrustRadius, NetBase is used mainly at mid-sized companies and enterprises. Although it is also used by some small businesses, several reviewers mentioned that it might be more challenging to see ROI at a small business. They said NetBase is most effective with a dedicated analyst role who can learn its ins and outs to make full use of the product, and that NetBase is most beneficial for monitoring vast volumes of social data, which smaller brands or brands with fewer products may not have.

About two-thirds of NetBase reviewers work at Marketing & Advertising or PR agencies, where they use NetBase to manage multiple brands and do market research on behalf of multiple clients. However, a significant number of customers use NetBase to manage individual brands. (According to NetBase, about 50% of their customer base is agencies, and 50% is brands.) Reviewers in the Restaurants, Food & Beverages, Media & Entertainment, Higher Education, and Consumer Goods & Services industries used NetBase for individual brand management. This report focuses mainly on benefits and concerns for the brand use case. To find more information about pros, cons, ROI and alternatives considered by agencies, use our dynamic filters to read reviews of NetBase written by users at agencies.

Small (1-50 employees)

Mid-size (51-1,000 employees)

Enterprise(1,000+ employees)

Company Size

49%

37%

14%

Agencies

Brands71%29%

Reviewer Use Case

Agencies

Brands

50%50%

Use Cases Across Full Customer Base

https://www.trustradius.com/products/netbase/reviews?ic=80&ic=97&ic=98

https://www.trustradius.com/products/netbase/reviews?ic=80&ic=97&ic=98

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User Feedback on NetBase for Brands

Based on user feedback on TrustRadius, we have identified several of the strongest features of NetBase for brands, as well as the top areas brand users struggle or would like to see future development. Many of these top-of-mind attributes are interrelated and multifaceted; in reviews, users often discuss multiple features as they work together. In addition, not all users agree about NetBase pros and cons. Where there are significant differences in opinion, we aim to explain the nuances in user sentiment. Here we summarize the most important things to know about using NetBase to manage a brand, with direct quotes to illustrate user perspectives.

Strengths1. Twitter data Users said NetBase has great access to Twitter data. It does a thorough job representing social activity on Twitter via the Decahose and/or Firehose. This is very helpful for brands when Twitter is the main social platform used by their target audience.

Kelsey A. Social Media Intern at a Restaurant company with 10,001+ employees Aug. 2015

“NetBase does an exemplary job of collecting all

mentions on the Twitter platform.” “Faster lead conversions are being sourced, especially

on Twitter.”

Manager in Marketing at a Music company Aug. 2015

Monica R. Strategic Planner at a Marketing & Advertising company with 51-200 employees Dec. 2015

“Great at getting content from Twitter.” “NetBase pros [include] tracking Twitter chatter - the

ability to turn on Firehose to track all Tweets around a

search term is particularly helpful during campaigns.“

Strategist in Social Media at a Marketing & Advertising company

Aug. 2015





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2. Real-time data / Live conversation monitoringMany users described the speed of NetBase as a pro, and said the tool helped them to catch and participate in social conversations as they were happening. They often described this as a “real-time” perspective on the brand’s social status. A couple of reviewers disagreed, saying that their data took an inconvenient amount of time to load; however, they acknowledged that this is probably a constraint of the data source settings (Twitter Firehose, for example) rather than NetBase itself.

3. Search & FiltersBrand users said that NetBase has a powerful and flexible search function, which allows them to create specific queries using tags and topics. This allows them to surface relevant social media conversations, and organize data pertaining to particular teams, projects, and goals. Note that some found it tricky to save and/or reset query settings, but all in all NetBase search and filter capabilities are a strength for brand users.

Bradley T. Director of Marketing at an Entertainment company with 11-50 employees Aug. 2015

“Helps to provide a real-time view of our social

landscape.”

“NetBase is especially well suited when it comes to

tracking “live” events and monitoring the social

conversations. For example we used it to monitor the

collateral damage from the incident of the tainted

food supplier in China (even though it was not our

supplier!) and correlated that with our public state-

ments and the impact on sales in Northern Asia.”

Manager in Finance & Accounting at a Restaurant company Aug. 2015


“Allows us to get a real time feel of how fans are

responding to and talking about new music and

videos from our artists on social media. […]NetBase

allows a much faster and deeper dive into specific

artists or conversations compared to previous similar

platforms I’ve used.”


“It can easily dissect the tags you choose to filter and come up with brilliant results every time. […Also,] NetBase allows

other teams to interact and cross-pollinate their search results. It is nice that everyone can have access to searches made

public, and that the search preferences can be saved for routine checks.”






Analyst in Research & Development at a Higher Education organization Aug. 2015

“Allows me to build themes against my topics easily

for purposes of analyzing filtered conversation;

Flexible modules and editing of queries.”

“NetBase Pros:

»» It is really easy to parse the data and look at it in a lot of different ways

»» There are many filters options, making it easy to find the specific data that you want

»» The data is easy to export and generates very user friendly reports.”

Tom T. Brand Manager at a Restaurant company

with 10,001+ employees Aug. 2015

Ilan V. Social Media Analyst at an Online Media company with 201-500 employees May 2015

“NetBase has much improved dashboarding and

filtering options which let you get a fuller and holistic

picture vs competition or other topics at a glance.

The ability to self code sentiment is also very helpful

as well, and builds upon the strong natural language

processing (NLP).”

4. Analyst-friendly reports, dashboards, and other data exploration featuresAnalyst users liked NetBase reports and other features for deep-dive data exploration. They said the interface allowed them to quickly and conveniently manipulate the data, and that reports were easy to pull and to understand. Note that users who have less experience with data find the NetBase UX less intuitive and may require training.

Courtney W. Social Media Analyst at a Restaurant company with 10,001+ employees Aug. 2015

“Ability to quickly analyze a topic/issue - you can get

from 10,000 foot view to granular insights within sec-

onds. This allows analysts the ability to elevate issues

timely and get a full picture before decision making.” “NetBase is like many of the social media intelligence

platforms but it does a LOT of the work for you. While

it does tend to be on the slow side and you must work

within the constraints of a firehose at times, NetBase

is very analyst-friendly.”

Analyst in Social Media at an Online Media company Feb. 2016

Project Manager in Marketing at a Food & Beverages company Aug. 2015

“Easy to understand, clear results and dashboards.”








5. Consumer feedback via social channelsUsers said NetBase was a convenient way to gather direct and indirect consumer feedback about products, promotions, and brand content. They liked that NetBase helped them get a pulse on consumer opinion about specific campaigns and actions as well as feelings about the brand in general.

Amy J. Digital Marketing Manager at an Entertainment company with 51-200 employees Aug. 2015

“NetBase Pros:»» Social analytics

»» Top data overlook

»» Weekly reporting

»» Topics and tools to search specifics and then analyze those topics.”

Manager in Finance and Accounting at a Restaurant company Aug. 2015

“It really helps us to tap into understanding social

conversations happening in social media that we

wouldn’t otherwise catch just looking at our com-

plaints or Facebook posts. This has proved tre-

mendously useful in helping us assess whether our

actions have met consumer expectations etc.”

“NetBase is great for getting directional data to help

guide decision making. You can quickly get consumer

opinions, and can even filter the data to meet your

specific needs. This is a great first step in understand-

ing the consumer.”







6. Sentiment analysisReviewers liked NetBase’s sentiment analysis capabilities. Several said that NetBase’s NLP algorithms are more advanced and/or more accurate than other tools on the market. There are still some cases in which sentiment may not be coded correctly, such as sarcasm, slang, or hyperbole. To address posts mis-tagged as positive or negative, NetBase enables users to make changes to sentiment by hand, individually, or in bulk, and also enables users to create a rule to automatically reclassify sentiment if needed.

Areas for Improvement1. Deeper multi-channel coverageNetBase has excellent Twitter coverage, but coverage of other channels could be improved. Users would like to see deeper integrations with Facebook and Instagram especially. A few said even though they want NetBase to pull more data from more social channels, they think NetBase has a pretty thorough reach compared to other SMMS tools, and does a good job of cleansing aggregated data. Depending on your brand and which social channels are used by your target


“NetBase is also very useful in finding positive and

negative sentiment. It gives my team an overall un-

derstanding of how well liked our work is.”

“All social listening tools have a niche, but I selected

NetBase from the pack because of their accuracy

in both net sentiment, duplicate removal and

general data.”


Scott R. Social Media Analyst at a Marketing & Advertising company with 51-200 employees Aug. 2015

“Although this is a touchy subject among social

analysts, I believe that the NetBase NLP is one of

the best sentiment analysis systems available at the

moment. While no tool will be completely accurate,

against our hand coded tests, the NetBase NLP has

shown a very low margin of error.”

“We did a full platform review of various provid-

ers. NetBase seemed like the most comprehensive

listening platform with the most advanced natural lan-

guage processing technology in our price range, which

is why we selected it.“

Caitlyn R. Social Media Strategist at a Higher Education institution

with 1001-5000 employees Aug. 2015






audience, NetBase’s current channel coverage may be sufficient; however, based on user feedback, if Facebook and Instagram are your priorities you may find its channel coverage lackluster. See page 20 for feature ratings of NetBase integration to individual social channels.

Note that the vendor has expanded Instagram coverage and launched access to Facebook Topic Data in February 2016.

Monica R. Strategic Planner at a Marketing & Advertising company with 51-200 employees Dec. 2015

“More platforms need to be included in analysis, as

Twitter is not the main platform for all consumers.”

“[I would like to see] More APIs for different networks.”

Analyst in Information Technology at a Restaurants company

Jan. 2016

Laura M. Community Management Supervisor at a Marketing & Advertising company with 201-500 employees Jan. 2016

“NetBase Cons:»» Integration with Facebook conversations

»» Integration with Instagram conversations.”

“I found it not really useful as people in our market in

Indonesia, tend to use Facebook, Path and Instagram

more frequently rather than Twitter.“

Debbie L. Executive Secretary at a Food & Beverages company



“NetBase pulls in the most important platforms, but

lacks in others like YouTube, Reddit, Yelp etc. NetBase

is the best I’ve seen at presenting clean data and

removing spam / unrelated data.”

“Crawls a large component of the social web com-

pared to other tools.”

Analyst in Research & Development at a Higher Education organization

Aug. 2015








2. Can be confusing for beginners; requires time to learnMarketers (and other employees who are not primarily social analysts) said that NetBase can be a bit confusing or overwhelming at first—it takes some time to master navigating between topics, and figure out how to drill down to find the information you’re looking for. While a few users said they would like to see more user-friendly features added, most recognized NetBase as a sophisticated tool that becomes more comfortable with training and practice. In general, users advised that NetBase would have a greater positive impact if appropriate resources were committed to it.

Strategist at a Marketing & Advertising company Dec. 2015

“It’s a useful tool, but sometimes is hard for beginners

to get a grasp of how to use it.”

“Are you willing to dedicate at least one full-time

employee to learning and mastering this tool? - This

is not a software that one should tack onto their

current position within a company, this program is all

consuming, and should have an employee dedicate

themselves fully to this initiative.”

Mariah A. Social Media Analyst at a Food & Beverages company


Manager in Finance & Accounting at a Restaurant company Aug. 2015

“It’s a good product, but like all others requires some

level of full time attention to drill down and under-

stand issues.”

“NetBase should provide more friendly user features.“

Debbie L. Executive Secretary at a Food & Beverages company


Director in Social Media at a Public Relations & Communications company Aug. 2015

“NetBase is a serious analytics tool which takes

weeks of use to really learn and be comfortable with.

You will not be able to pull a full report on the first

day you use it but once you get the hang of it, the

potential searches and data comparisons you can

execute are virtually limitless.”







3. Smarter sentiment algorithmsUsers said that NetBase NLP sentiment analysis is advanced compared to alternatives. However, they also said it can’t always handle sentiment tagging automatically and reliably; some degree of manual oversight is required. The most common issues brand users described were around sarcasm and slang, particularly from young people and subcultures, which mistakenly trigger a negative tag. This is an area of NetBase where users would like to see additional, continual R&D.


“We occasionally have issues with the sentiment

analysis, which we are working with NetBase to im-

prove upon. Usually it is a result of song lyrics being

used in posts that are flagged as negative, but in fact

turn out to be positive.”“One of the better sentiment analysis tools. [But]

Sentiment analysis could be improved if possible.”

Ilan V. Social Media Analyst at an Online Media company

with 201-500 employees May 2015


“I’d like to be able to manually train the algorithm

for what is “positive” vs. “negative”. For example,

video gamers may be sarcastic and it’ll be perceived

as negative by NetBase, when it was really a positive

comment.”“I would love to see the Sentiments search option get

better and better. I think right now it is difficult for a

program to pick up on such things as sarcasm and wit,

however it will be interesting to see it progress.“

Kelsey A. Social Media Intern at a Restaurant company







4. Limited audience demographic dataNetBase currently helps brands get a sense of what topics their target audience cares about. However, some users would like to see NetBase generate more specific and reliable demographic insights about the brand’s audience. Rather than entering audience filters upfront with the goal of gauging sentiment or interests, they would like to learn more about the people who are already engaged with their brand.

Note that in Fall 2015, the vendor released additional demographic and psychographic capabilities to address these requests. Since these reviews, NetBase has added age, ethnicity, profession, and interests parameters, and launched the Audience 3D product, which is designed to help marketers create audience-centric content and target campaigns more effectively.

Manager in Marketing at a Publishing company Aug. 2015

“NetBase is perfect for situations in which we need to

reach a specific target audience with content that they

will find relevant and timely around specific topics. To

this end it’s important that we enter criteria that will

align topical analysis with our targeting, which some-

times requires thinking outside of the box upfront

about the search terms and module selections.”

“I’d like to get more audiences demographics (age

breakdown, education status, income level, maybe

even attitudinal psychographics).”


Analyst in Marketing at an Entertainment company Aug. 2015

“So far we have been very happy with our use of

NetBase, but I can’t give a 10/10 because there are

still some features that are left to be desired such as

the sentiment, geography, more audience data and

the lack of Facebook coverage. However, it is a great

tool overall.”





ROI on NetBase for Brands

We asked NetBase users to tell us what ROI they’ve seen so far. In this section, we highlight the returns described by users managing a brand. For the brand use case, users focused on benefits like faster response to customer service crises, better collection of feedback about marketing campaigns, more efficient research into social trends, and overall, more streamlined management of the brand’s social media presence. Users said that NetBase helped them improve both the speed and quality of their social efforts—from handling negative feedback to developing a content strategy.

Strategist in Social Media at a Food & Beverages Company May 2015

“ROI on NetBase purchase:»» NetBase helped us identify and remedy over

1,000 major reputation issues across the globe last year. Likely saving us millions of dollars and headaches.

»» NetBase has offered an affordable social intelli-gence option that does the basics and can be flexed for complex projects.”

“ROI on NetBase purchase:

»» It has helped us to find consumer issues and respond to them far more quickly. We are often able to hear about potential customer issues and put together a response plan before it becomes a big issue.

»» It has allowed us to gather real time customer feedback on promotions which can be used to make much faster changes to improve.”



Caitlyn R. Social Media Strategist at a Higher Education institution with 1001-5000 employees Aug. 2015

“ROI on NetBase purchase:»» Quicker Crisis Response: Being able to almost im-

mediately identify emergency situations and general sentiment around those situations has helped us responded quicker and more thoughtfully.

»» Content Strategy Creation: Understanding how people talk about our brand and the things that matter to them in relation to our university is helping us craft

more meaningful and impactful content.”

“ROI on NetBase purchase:

»» Positive for quick counter action toward users’ negative reactions

»» Positive to know how effective on-going promotion is.“

Koji O. Marketing Strategist at a Computer Games company

with 1001-5000 employees Aug. 2015






NetBase Company Overview

NetBase Solutions, Inc. Details

Company status Private

Example Customers Coca-Cola, Walmart, Target, Hasboro, Taco Bell, KFC, Pizza Hut, Arby’s, United Airlines, Credit Suisse, Visa, Nespresso, UMG Nashville, Ogilvy, Leo Burnett, Droga5

Employees on LinkedIn 168

Location Santa Clara, CA (headquarters)

Founded 2004

Integrations 70+, including Domo, Tableau, IBM Cognos, SAP, Clarabridge, Salesforce, Spredfast, Zendesk, Compete, Google Analytics, Google AdWords

Languages 199 languages covered including:Arabic, Chinese, Estonian, Greek, Indonesian, Malaysian, Romanian, Tagalog, Ukranian, Armenian, Czech, Finnish, Hebrew, Italian, Norwegian, Russian, Tamil, Vietnamese, Bengali, Danish, French, Hindi, Japanese, Polish, Slovak, Telugu, Bulgarian, Dutch, Georgian, Hungarian, Portugese, Korean, Spanish, Thai, Catalan, English, German, Icelandic, Latvian, Punjabi, Swedish, Turkish


Social Media Management Tools TrustMap

NetBase is a Top Rated social media management tool for small businesses, mid-sized companies and enterprises—it is highly rated across all user company size segments. This TrustMap shows average rating and research frequency for all users combined.

TrustMaps are two-dimensional charts that compare products in a category based on end-user satisfaction ratings and research frequency by prospective buyers on TrustRadius. TrustMaps are dynamically updated on TrustRadius as new data comes in – view the live Social Media Management TrustMap here and filter the data by company size segment.

https://www.trustradius.com/social-media-management

https://www.trustradius.com/social-media-management


Social Media Monitoring Tools TrustMap

NetBase is also a Top Rated social media monitoring tool for small businesses, mid-sized companies, and enterprises—it is highly rated across all user company size segments. This TrustMap shows average rating and research frequency for all users combined; NetBase is the overall highest rated social media monitoring product on TrustRadius. View the live Social Media Monitoring TrustMap here.

https://www.trustradius.com/social-media-monitoring


NetBase Average User Ratings

Source: trScores based on end-user reviews and ratings on TrustRadius

8.5Implementation

Support 8.9

Client Services

Performance 9.2

Reliability

8.8Usability

Likelihood to Renew 8.0

8.1Likelihood to Recommend

8.1Overall Rating

Overall Experience


Source: trScores based on end-user reviews and ratings on TrustRadius

Features

Mobile access

Role-based user permissions & privileges

Account management

Competitor analysis

Real-time tracking

Campaign successanalytics

Reporting/analytics

YouTube

Pinterest

Instagram

Google+

LinkedIn

Facebook

Twitter

Channel coverage/integration

Campaigns & promotions

Paid media management

Content marketing

Lead generation

Marketing

Bulk actions

Customer interactionhistories

Automated routing and prioritization

Engagement

Workflow management

Content optimization

Audience targeting

Content planning & scheduling

Publishing

Broad channel coverage

Sentiment analysis

Boolean keyword searches

Listening/monitoring

6.5

7.6

7.0

8.2

8.6

7.5

8.1

6.1

5.6

6.6

6.1

5.7

6.3

9.5

6.6

8.0

7.1

7.5

6.5

7.3

6.4

7.0

5.9

6.4

6.5

6.7

6.3

6.3

6.3

7.4

7.3

7.6

7.3

netbase for brands product report · 5/25/2016 · this report is designed to help you make an...

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