netprospex social business report - summer 2011

Summer 2011

NetProspex Social Business ReportA comprehensive report on the use of social media by business people across the US.

Background

Methodology

What’s New in Summer 2011

20 Most Social Jobs

10 Least Social Jobs

Top 20 Jobs on Twitter

100 Most Social Companies

Top 50 Companies on Twitter

50 Most Social Industries

10 Least Social Industries

Top 50 Industries on Twitter 50 Most Social Cities

10 Least Social Cities

Top 50 Cities on Twitter

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Summer 2011 NetProspex Social Business Report 2

The world’s largest focus group.

Background NetProspex helps B2B companies find and connect with new customers.

We maintain a database of business professionals with verified contact information including email address and phone numbers for B2B lead generation. Records include social media profiles.

Our team analyzed these contacts to provide a snapshot of social media activity among employees of the nation’s largest corporations.

We’ve released three previous editions of the report, as businesses work to understand the impact of networks such as Twitter, Facebook, and LinkedIn.

The reports earned coverage in hundreds of media outlets, and has been used as reference material in business and educational presentations, studies, and reports.

Today, in Summer 2011, we’ve released our most comprehensive report to date, with more research, more data, and more insights, all to show the widespread adoption of social media by businesspeople across the nation.

How much pizza would feed a focus group of 12 million people? At 2 slices a person, that’s 3 million pizzas!

For this report, the data team at NetProspex analyzed 12 million business contacts from the NetProspex business contact database. No need to buy stock in Dominos.

3 million pizzas

At NetProspex, we crowd-source business contacts for B2B lead generation.

Our customers rely on our verification to ensure accurate contact information for their ideal prospects.

Records Include:• Email address• Phone #• Mailing Address• Website• Twitter• LinkedIn• Facebook

Search by:• Job function• Industry• Revenue• Company Size• Location• Technology• SIC Code• URL• Name• and more

www.NetProspex.com

About Us

Summer 2011 NetProspex Social Business Report 3MethodologyThe NetProspex Social Index (NPSI) was used to score and rank social network activity across the top social networks, including Twitter, Linkedin, and Facebook.

The data was mined from NetProspex’s expansive database of crowdsourced business contacts, which include phone, email, job function, industry, location, social media profile information, and other fields used to generate this report. The NPSI (NetProspex Social Index) score is determined by the following:

1. Social presence: The number of employees with social media profiles across Twitter, Linkedin, or Facebook using a company email address.

2. Social connectedness: The number of connections across social networks, including Twitter followers, Facebook friends, and LinkedIn connections.

Social Presence

# of profiles on Twitter, Linkedin, and Facebook registered w/ a business email address

What’s new in the Summer 2011 Report In this fourth edition of the NetProspex Social Report, we’re proud to announce our most comprehensive report to date. Updates include: 1. More contacts analyzedWe analyzed 12 million business contacts, spanning every job function and industry.

2. More granular categories We anaylzed over 58 job functions, 300 industries, and even more metro regions.

3. Twitter-focused analysisBecause of the explosion in use of Twitter (175 million users according to Twitter), we ana-lyzed specific Twitter use in business to reveal the top jobs, industries, companies, and cities using Twitter.

4. Updated MethodologyIn 2011, we have refined the NetProspex Social Index by measuring 2 key factors:

1. Social presence2. Social connectedness

Social Connectedness

# Twitter followers # Facebook friends # Linkedin connections

NetProspex Social Index Score (NPSI)+ =

Social Jobs

Social Job Report Summer 2011

MethodologyThe NetProspex Social Index was used to score and rank social network activity across the top social networks including Twitter, LinkedIn and Facebook.The data was mined from NetProspex's expansive database of crowdsourced business contact information. The NPSI score is determined by the following: 1. Social presence: The number of employees registered with social media pro�les across Twitter, LinkedIn, or Facebook using a corporate email address.2. Social connectedness: The number of connections across social networks.

NetProspex helps B2B companies �nd and connect with newcustomers through a database of millions of business people.Records include veri�ed email, phone, and social media pro�les.Buy or trade new sales leads today at www.netprospex.com.

CONTACTwww.netprospex.com

[email protected]

@NetProspex

July 2011 Source: The NetProspex Database

SOCIAL BUSINESS REPORTSUMMER 2011


Ranking the top job positions leveraging social media in business.SOCIAL JOBSTOP 2O JOBS ON THE

NETPROSPEX SOCIAL INDEX (NPSI)

Recruiting 1st

Corporate Strategy, Mergers & Acquisitions 2nd

Events 4thProduct Management 4th

Financial Analyst 15thCustomer Service 15th

Compliance & Governance 20thSales Executives 20th

Marketing / CMO 9th

Chief Technology Of�cer 11th

Investor Relations 13th

Advertising 7th

Sales Support 3rd

Creative 6th

Communications & Public Relations 8th

Software Engineering 10th

Sales 12th

Lobbyists 14th

General Operations 17thGeneral R&D 17th

Logistics 17th

1234 (Tie)4 (Tie)6789101112131415 (Tie)15 (Tie)17 (Tie)17 (Tie)17 (Tie)20 (Tie)20 (Tie)

RecruitingCorporate Strategy / M&ASales SupportEventsProduct/Market ManagementCreativeAdvertisingCommunications / Public RelationsMarketing / CMOSoftware EngineeringChief Technology Of�cerSalesInvestor RelationsLobbyistsFinancial AnalystCustomer ServiceGeneral OperationsGeneral R&DLogisticsCompliance & GovernanceSales Executives

TOP 20 SOCIAL JOBS


20 Most Social JobsWhich jobs are most likely to use social media for business?

Most Social Job: Recruiting Proving that it’s not what you know, but who you know that matters, recruiters were found to have the most expansive networks and are the most likely to use Twitter, Facebook and LinkedIn, scoring the highest in the NetProspex Social Index with a score of 94.

Rank Job NPSI1 Recruiting 942 Corporate Finance, Mergers & Acquisition 663 Sales Support 504 (tie) Events 454 (tie) Product/Market Management 456 Creative 447 Advertising 368 Communications / Public Relations 339 Marketing / CMO 3010 Software Engineering 2911 CTO 2712 Sales 2613 Investor Relations 2414 Lobbyists 2315 (tie) Financial Analyst 2215 (tie) Customer Service 2217 (tie) General Operations 2117 (tie) General R&D 2117 (tie) Logistics 2120 (tie) Compliance & Governance 2020 (tie) Sales executive 20


10 Least Social JobsWhich jobs are least likely to use social media for business?

Least Social Job: Records ManagementRecords Management personnel are the least connected, according to our report. Other job functions not likely to be using social media include Treasurer, Board Member, Educator, Accounting, Food & Beverage, Payroll, Economist, Safety, and Environmental.

Rank Job NPSI10 Safety 109 Production 98 Environmental 87 (tie) Economist 67 (tie) Payroll 65 (tie) Food & Beverage 55 (tie) Accounting 55 (tie) Educator 52 Board Member 41 Records Management 2


Top 20 Jobs on TwitterWhich jobs are most likely to use Twitter for business?

Job Most Likely to Use Twitter: CreativeTwitter has proven itself to be a tool for professionals to network, learn from thought-leaders, and share content relevant to their career aspirations. Creative professionals use Twitter to share work, connect and comment on others portfolios, and to find new clients.

Rank Job Twitter Score

1 Creative 612 Advertising 573 Corporate Finance and M&A 414 Marketing / Communications 255 Marketing / CMO 246 CFO 177 (tie) CTO 147 (tie) COO 149 (tie) Recruiting 139 (tie) Product/Market Management 1311 Events 1212 CEO 1113 (tie) Director 913 (tie) Financial Analyst 915 (tie) Consultant 815 (tie) Software Engineering 815 (tie) General Finance 718 Chair 719 R&D 620 (tie) Employee Development 5

Are you a creative professional who wants to showcase how you use social media in your job? Tweet us @NetProspex.


Social Job AnalysisCorporate Development Strategy, Mergers & Acquisition

The well-connected members of this job function are responsible for high-level recruitment, market development, and securing strategic business partners across a variety of industries.

As their job requires them to know the right people, and rely on a strong network for strategic development, these network acrobats have always been the masters of social networking. It comes as no surprise that this is the #2 most social job function in our Summer 2011 report.

Marketers Still Reign Supreme as the Most Social

This year’s report gets more granular than ever before, as we examined more job functions across more industries. This report revealed 6 of the top 10 most social job functions are marketing job functions. High Level Marketers / CMOs, Events, Product/Market Management, Creative, Advertising, and Communications / Public Relations all landed in the top 10.

Least Social Job: Records Management Records Management personnel are the least connected, according to our report. Other job functions not likely to be using social media include Treasurer, Board Member, Educator, Accounting, Food & Beverage, Payroll, Economist, Safety, and Environmental.

Show Me the Money It pays to stay connected, apparently, as corporate finance-related gigs scored high on the most social job listing, with Investor Relations in 11th, and Financial Analysts ranking 15th.

Social Companies

Social Company Report Summer 2011




[email protected]

@NetProspex




Ranking the top companies leveraging social media in business.SOCIAL COMPANIES

TOP 25 COMPANIES ON THENETPROSPEX SOCIAL INDEX (NPSI)

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123456789 (Tie)9 (Tie)11 (Tie)11 (Tie)131415 (Tie)15 (Tie)15 (Tie)181920 (Tie)20 (Tie)22 (Tie)22 (Tie)2425

The New York TimesIntuitJuniper NetworksAdobeLimited BrandsAmazon.comCisco SystemsGoogleMicrosoft CorporationThe Washington PostBest BuyThe Walt Disney CoNVIDIA CorporationScripps NetworksAppleeBayElectronic ArtsSanDisk CorporationVolt Information SciencesOracle CorporationHewlett-PackardAvayaIron MountainMotorolaAdvanced Micro Devices

TOP 25 SOCIAL COMPANIES


100 Most Social Companies#1-25Which companies have the most social employees?

Rank Company NPSI1 The New York Times 1502 Intuit 1383 Juniper Networks 1264 Adobe 1125 Limited Brands 1106 Amazon.com 1097 Cisco Systems 1058 Google 979 (tie) Microsoft Corporation 969 (tie) The Washington Post 9611 (tie) Best Buy 9311 (tie) The Walt Disney Co 9313 NVIDIA Corporation 9114 Scripps Networks 8515 (tie) Apple 8415 (tie) eBay 8415 (tie) Electronic Arts 8418 SanDisk Corporation 8219 Volt Information Sciences 8020 (tie) Oracle Corporation 7620 (tie) Hewlett-Packard 7622 (tie) Avaya 7522 (tie) Iron Mountain orporated 7524 Motorola 7425 Advanced Micro Devices 73

List continued on following page.



Rank Company NPSI26 Dell 7227 (tie) Qualcomm Incorporated 7127 (tie) BMC Software 7129 Rockwell Automation 7030 BearingPoint 6931 (tie) Robert Half International 6831 (tie) IBM 6833 Spherion Corporation 6734 (tie) Williams-Sonoma 6634 (tie) Arrow Electronics 6634 (tie) NIKE 6637 (tie) CDW Corporation 6537 (tie) Dow Jones 6539 The Dun & Bradstreet Corporation 6340 (tie) Campbell Soup 6240 (tie) EMC Corporation 6240 (tie) The Charles Schwab Corporation 6243 (tie) Intel Corporation 6143 (tie) Newell Rubbermaid 6143 (tie) Ingram Micro 6146 (tie) The Clorox 6046 (tie) First Data Corp 6048 Hasbro 59


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Rank Company NPSI52 (tie) Computer Associates 5552 (tie) Estee Lauder Companies 5552 (tie) Amgen 5555 (tie) Comcast Corporation 5455 (tie) St Jude Medical 5455 (tie) Xilinx 5455 (tie) Convergys Corporation 5459 (tie) Manpower 5359 (tie) McKesson Corporation 5359 (tie) Cox Communications 5362 (tie) Biogen Idec 5262 (tie) Harris Interactive 5264 (tie) Capital One 5164 (tie) Yum Brands 5166 (tie) Broadcom Corporation 5066 (tie) Gap 5066 (tie) Agilent Technologies 5066 (tie) KLA-Tencor Corporation 5066 (tie) Countrywide Financial Corporation 5066 (tie) Lennar Corporation 5066 (tie) Texas Instruments orporated 5066 (tie) Starwood Hotels 5074 (tie) Procter & Gamble Co 4974 (tie) Harrahs Entertainment 4974 (tie) The Black & Decker Corporation 4974 (tie) MGM Studios 4974 (tie) CB Richard Ellis 49


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Rank Company NPSI79 Applied Materials 4880 (tie) Insight Enterprises 4780 (tie) Analog Devices 4780 (tie) Sabre 4780 (tie) Harley-Davidson 4780 (tie) Stryker Corporation 4780 (tie) The Coca-Cola 4786 (tie) Unisys Corporation 4686 (tie) Pitney Bowes 4688 (tie) Teradyne 4588 (tie) Avnet 4588 (tie) Constellation Energy Group 4591 Mattel 4492 (tie) Automatic Data Processing 4392 (tie) Pfizer 4392 (tie) Brinker International 4395 (tie) Electronic Data Systems Corporation 4295 (tie) The McGraw-Hill Companies 4295 (tie) Goldman Sachs & Co 4295 (tie) Deluxe Corporation 4295 (tie) Univision Online 42100 PepsiAmericas 41

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Top 50 Companies On Twitter#1-25Which companies have the most social employees?

Rank Company Twitter Score

1 The New York Times Company 3002 Lennar Corporation 2553 Vertis Inc 1194 The Washington Post Company 995 Newell Rubbermaid Inc. 646 Guitar Center Inc 417 Adobe 388 (tie) The Walt Disney Co. 308 (tie) Mattel Inc. 3010 eBay Inc. 2811 Mirant Services LLC 2712 Harrahs Entertainment Inc 2613 R.R. Donnelley & Sons Company 2514 Amazon.com, Inc. 2415 Google Inc 2316 Intuit Inc. 2217 Kimberly-Clark Corporation 1918 (tie) Analog Devices Inc 1818 (tie) Microsoft Corporation 1820 SanDisk Corporation 1621 (tie) Toys R Us Inc 1521 (tie) Terex Corporation 1521 (tie) Compaq 1521 (tie) Advanced Micro Devices Inc 1525 Gannett Co. 14


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Top 50 Companies on Twitter #26-50 Which companies have the most social employees?

Rank Company Twitter Score26 (tie) Dell Inc. 1326 (tie) Dow Jones & Company, Inc. 1328 Charter Communications Inc 1229 (tie) Sun Microsystems Inc 1129 (tie) American Express Company 1129 (tie) Apple Inc 1132 (tie) Pitney Bowes Inc. 1032 (tie) Electronic Arts Inc. 1034 (tie) Best Buy Co., Inc. 934 (tie) Teradyne, Inc. 934 (tie) Harris Interactive Inc 934 (tie) The Home Depot Inc. 934 (tie) Marriott International Inc 934 (tie) Intel Corporation 934 (tie) Perot Systems Corporation 934 (tie) Monaco Coach Corporation 942 (tie) Hewlett-Packard Company 842 (tie) Cincinnati Financial Corporation 842 (tie) Travelers Companies, Inc. 842 (tie) Scholastic Inc 842 (tie) Oracle Corporation 842 (tie) McKesson Corporation 842 (tie) Volt Information Sciences Inc 849 (tie) Whirlpool Corporation 749 (tie) Whole Foods Market Inc 749 (tie) Solutia Inc 749 (tie) McCormick & Co Inc 749 (tie) NVIDIA Corporation 749 (tie) The Black & Decker Corporation 749 (tie) Cisco Systems Inc 756 (tie) MGM Studios Inc 656 (tie) QUALCOMM Incorporated 656 (tie) Juniper Networks Inc 656 (tie) Humana Inc 656 (tie) NIKE INC 656 (tie) Unisys Corporation 6

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Social Company Analysis

Most Social Company: The New York Times

The New York Times Company is by far the most social media-savvy organization in the world, with a NPSI score of a cool 150, beating out Google, last year’s winner, which fell to #15. While The New York Times’ score dominated, a cluster of internet big wigs landed in the 65 – 55 NPSI range, right under its nose. Microsoft, Apple and eBay (respectively) all land toward the top companies whose employees are active across Facebook, Twitter, and LinkedIn.

Big Movers

Intuit jumped from 6th place on our Fall 2010 listing to 2nd place with a NetProspex Social Index score of 138, edging out Juniper Networks and Adobe. Amazon.com moved down the list, previously the #3 most social company, but down to #14. The most progress from a company was Cisco Systems, previously in 35th place, now in the Top 10 Most Social Companies for Summer 2011 at #7. Now that’s tweet-worthy!

Most Tweet Worthy Company: The New York Times

The companies that utilize twitter the most make the news their business. The New York Times Company and the Washington Post both hold scores that land them in the top five companies that use twitter the most, the New York Times Company landing the top slot, and Washington Post coming in fourth.

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Social Industries

Social Industry Report Summer 2011



Ranking the top industries leveraging social media in business.




[email protected]

@NetProspex


SOCIAL INDUSTRIESTOP 20 INDUSTRIES ON THE


Computer Technology 1st

Human Resources& Staf�ng 2nd

Telecommunication Equipment 3rdComputer Network Security 3rd

Computer Storage Equipment 5th

Search Engines& Internet Portals 6th

Packaged Software 7th

Advertising & Marketing 8th

Venture Capital& Private Equity 9th

Management Consulting 10th

Toys & Games 11th

Custom Software & Consulting 12th

Computers & Peripherals 13thCredit Card Processing 13th

Weight & Health Management 15th

Television Stations 16thCable & Satellite 16th

Information Management 18thSemiconductor & Equipment 18th

Multimedia & Graphic Design 20th

123 (Tie)3 (Tie)5678910111213 (Tie)13 (Tie)1516 (Tie)16 (Tie)18 (Tie)18 (Tie)20

Computer TechnologyHuman Resources & Staf�ngTelecommunication EquipmentComputer Network SecurityComputer Storage EquipmentSearch Engines & Internet PortalsPackaged SoftwareAdvertising & MarketingVenture Capital & Private EquityManagement ConsultingToys & GamesCustom Software & ConsultingPersonal Computers & PeripheralsCredit Card ProcessingWeight & Health ManagementTelevision StationsCable & SatelliteInformation & Document ManagementSemiconductor & EquipmentMultimedia & Graphic Design

TOP 20 SOCIAL INDUSTRIES


50 Most Social Industries#1-25Which industries have the most social employees?

Rank Industry NPSI1 Computer Technology 992 Human Resources & Staffing 843 (tie) Telecommunication Equipment 793 (tie) Computer Network Security 795 Computer Storage Equipment 766 Search Engines & Internet Portals 757 Packaged Software 748 Advertising & Marketing 669 Venture Capital & Private Equity 6410 Management Consulting 6311 Toys & Games 6112 Custom Software & Consulting 5813 (tie) Personal Computers & Peripherals 5713 (tie) Credit Card Processing 5715 Weight & Health Management 5616 (tie) Television Stations 5516 (tie) Cable & Satellite 5518 (tie) Information & Document Management 5418 (tie) Semiconductor & Equipment 5420 Multimedia & Graphic Design 5321 (tie) Internet Service Providers & Related 5221 (tie) Information Collection & Delivery 5223 Call Centers & Business Centers 4924 Consumer Electronics & Computers 4825 Film/Video Production & Services 47


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50 Most Social Industries#26-50Which industries have the most social employees?

Rank Industry NPSI26 Cleaning Products 4427 (tie) Consumer Electronics 4327 (tie) Telephony & Wireless 4329 (tie) Biotechnology 4029 (tie) Pharmaceuticals 4031 Translation & Linguistic Services 3832 (tie) Newspapers & News Services 3732 (tie) Office Products 3734 Travel Services & Agencies 3435 Apparel & Accessories 3336 (tie) Accounting & Accounting Services 3136 (tie) Publishing 3136 (tie) Medical Devices & Equipment 3139 (tie) Airlines, Airports & Air Services 3039 (tie) Gambling & Gaming 3039 (tie) Sporting Goods 3042 (tie) Textiles & Apparel 2942 (tie) Lodging & Resorts 2944 Investment Banking 2845 (tie) Training 2745 (tie) Photography Studios 2747 Amusement Parks & Attractions 2648 (tie) Radio Stations 2548 (tie) Security Products & Services 2548 (tie) Medical Testing & Clinical Laboratories 2551 Rental - Video & DVD 2452 Photographic & Optical Equipment 23

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10 Least Social IndustriesWhich industries have the least amount of employees on social media?

Least Social IndustriesOrganizations working for Cities, Towns, & Municipalities have the least socially connected employees. Rounding out the 10 least social industries are Motor Vehicle Dealers, Automotive Service & Collision Repair, Hospitals & Clinics, Lumber & Wood Production, Veterinary Care, Automobile Parts Stores, Mining, Emergency Medical Transporation Services, and Libraries.

Rank Industry NPSI10 Libraries 79 Emergency Medical Transportation & Svcs 78 Mining 67 Automobile Parts Stores 66 Veterinary Care 55 Lumber & Wood Production 54 Hospitals & Clinics 53 Automotive Service & Collision Repair 52 Motor Vehicle Dealers 51 Cities, Towns, & Municipalities 5

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Top 50 Industries on Twitter#1-25Which industries are most likely to use Twitter?

Rank Industry NPSI1 Television Stations 1072 Newspapers & News Services 673 Search Engines & Internet Portals 614 Venture Capital & Private Equity 525 Multimedia & Graphic Design 456 Publishing 427 Advertising & Marketing 398 Training 389 Photography Studios 3710 Textiles & Apparel 3311 Music & Music Related Services 3212 (tie) Information Collection & Delivery 2412 (tie) Internet Service Providers & Related 2414 Packaged Software 2215 Human Resources & Staffing 2116 Zoos & National Parks 1817 Management Consulting 1718 Toys & Games 1619 (tie) Radio Stations 1519 (tie) Wineries & Breweries 1521 (tie) Information & Document Management 1421 (tie) Film/Video Production & Services 1423 (tie) Cable & Satellite 1123 (tie) Custom Software & Consulting 1125 (tie) Museums & Art Galleries 1025 (tie) Non-Profit & Professional Orgs. 1025 (tie) Travel Services & Agencies 10


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Top 50 Industries on Twitter#25-50Which industries are most likely to use Twitter?

Rank Industry NPSI28 (tie) Fitness & Dance Facilities 928 (tie) Computer Network Security 928 (tie) Lodging & Resorts 931 (tie) Personal Computers & Peripherals 831 (tie) Real Estate 831 (tie) Consumer Electronics & Computers 831 (tie) Call Centers & Business Centers 831 (tie) Telephony & Wireless 836 (tie) Theaters 736 (tie) Consumer Electronics 736 (tie) Computer Networking Equipment 736 (tie) Credit Cards & Transaction Processing 736 (tie) Chambers of Commerce 741 Gambling & Gaming 642 (tie) Apparel & Accessories 542 (tie) Computer Storage Equipment 542 (tie) Cleaning Products 542 (tie) Translation & Linguistic Services 542 (tie) Automotive Service & Collision Repair 542 (tie) Household Goods 542 (tie) Telecommunication Equipment 549 (tie) Cosmetics & Personal Care Products 449 (tie) Semiconductor & Equipment 449 (tie) Commercial Printing 449 (tie) Sporting Goods 453 Amusement Parks & Attractions 3

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Social Industry AnalysisMost Social Industry: Computer Technology

As computer technology infiltrates daily business life, its members are signing on to social networks in droves. The Computer Technology industry dominates in this category, proving to be the most social industry by far. Multiple categories of comput-ing technology scored a high NPSI, including telecommunication equipment (79 NPSI), computer network security (79), computer storage equipment (76), search engines and internet portals (75) and packaged software (74).

Least Social Industries

Organizations working for Cities, Towns, & Municipalities have the least socially connected employees. Rounding out the 10 least social industries are Motor Vehicle Dealers, Automotive Service & Collision Repair, Hospitals & Clinics, Lumber & Wood Production, Veterinary Care, Automobile Parts Stores, Mining, Emergency Medical Transporation Services, and Libraries.

Most Tweet Worthy Industry: Media

The Media industry is the leading field for Twitter savvy employees. Among the top 10 industries are: Television stations, newspapers and news services, search engines & internet portals, multimedia and graphic design, publishing, advertising and marketing. Having Fun Just Went Social!Who knew Social Media could be so fun! Toys & Games landed just out of the top 10 most social industries in 11th place on the NetProspex Social Index.

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Social Cities

Social City Report Summer 2011



Ranking the top cities leveraging social media in business.




[email protected]

@NetProspex


California Businesses TweetMore Than Any Other State

California Social King

The West coast edged out the East coastwith 6 of the top 10 most social cities.

West vs. East

Washington, DC

20th

San Francisco 1st

Oakland 10th

San Jose 2nd

Seattle 7th

Minneapolis 15th

Philadelphia 15th

Chicago 12th

Atlanta 12th

Raleigh 20th

New York 3rd

Stamford 6th Boston 9th

Bridgeport 15th

Austin 4th

Dallas 8th

Ventura 4th

San Diego 15th

Orange County 20thLos Angeles 15th

Boulder 20thDenver 10th

Newark 20thTrenton 25th

New Brunswick 14th

SOCIAL CITIESTOP 25 CITIES ON THE


1234 (Tie)4 (Tie)678910 (Tie)10 (Tie)12 (Tie)12 (Tie)1415 (Tie)15 (Tie)15 (Tie)15 (Tie)15 (Tie)20 (Tie)20 (Tie)20 (Tie)20 (Tie)20 (Tie)25

San Francisco, CASan Jose, CANew York, NYVentura, CAAustin, TXStamford, CTSeattle, WADallas-Fort Worth, TXBoston, MADenver, COOakland, CAChicago, ILAtlanta,GANew Brunswick, NJLos Angeles, CASan Diego, CAMinneapolis-St. Paul, MNBridgeport, CTPhiladelphia, PANewark, NJWashington, DCBoulder, COOrange County, CARaleigh, NCTrenton, NJ

TOP 25 SOCIAL CITIES


50 Most Social Cities#1-25Which cities have the most social businesspeople?

Rank City, State NPSI1 San Francisco, CA 472 San Jose, CA 453 New York, NY 314 (tie) Ventura, CA 274 (tie) Austin, TX 276 Stamford, CT 267 Seattle, WA 258 Dallas-Fort Worth, TX 249 Boston, MA 2310 (tie) Denver, CO 2210 (tie) Oakland, CA 2212 (tie) Chicago, IL 2112 (tie) Atlanta,GA 2114 New Brunswick, NJ 2015 (tie) Los Angeles, CA 1915 (tie) San Diego, CA 1915 (tie) Minneapolis-St. Paul, MN 1915 (tie) Bridgeport, CT 1915 (tie) Philadelphia, PA 1920 (tie) Newark, NJ 1820 (tie) Washington, DC 1820 (tie) Boulder, CO 1820 (tie) Orange County, CA 1820 (tie) Raleigh, NC 1825 Trenton, NJ 17


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50 Most Social Cities#1-25Which cities have the most social businesspeople?

Rank City, State NPSI26 (tie) Portland, OR-WA 1626 (tie) Columbus, OH 1626 (tie) Newark, NJ 1629 (tie) Milwaukee, WI 1529 (tie) Fort Lauderdale, FL 1529 (tie) Indianapolis, IN 1529 (tie) Charlotte, NC 1529 (tie) Cincinnati, OH 1529 (tie) Nashville, TN 1535 (tie) Houston, TX 1435 (tie) Fort Worth, TX 1435 (tie) Phoenix-Mesa, AZ 1438 (tie) Baltimore, MD 1338 (tie) Kansas City, MO 1338 (tie) Orlando,FL 1338 (tie) Nassau-Suffolk County, NY 1338 (tie) Monmouth, NJ 1338 (tie) Miami, FL 1338 (tie) Richmond, VA 1338 (tie) Ann Arbor, MI 1338 (tie) St. Louis, MO-IL 1338 (tie) Cleveland, OH 1338 (tie) Detroit, MI 1349 Tampa-St. Petersburg, FL 1250 West Palm Beach, FL 11

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10 Least Social CitiesWhich cities have the least social businesspeople?

Rank City, State NPSI10 Tacoma, WA 79 Honolulu, HI 78 Syracuse, NY 77 New Orleans, LA 66 Summerfield, NC 65 Ontario, CA 64 Baton Rouge, LA 53 Wichita,KS 52 Albuquerque, NM 51 Anchorage, AK 3

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Top 50 Cities on Twitter#1-25Which cities have the most businesspeople on Twitter?

Rank City, State NPSI1 San Francisco, CA 1522 Santa Rosa, CA 1493 Ventura, CA 924 New York, NY 425 Lakeland, FL 366 Glens Falls, NY 217 Killeen, TX 178 Medford, OR 159 South Bend, IN 1410 Austin, TX 1311 San Jose, CA 1212 (tie) Washington, DC 1112 (tie) Boulder, CO 1115 (tie) Provo, UT 1015 (tie) Chico, CA 1017 (tie) Houston, TX 917 (tie) Fort Collins, CO 917 (tie) Los Angeles, CA 917 (tie) Jersey City, NJ 917 (tie) Portsmouth, NH 917 (tie) Nashville, TN 923 (tie) Roanoke,VA 823 (tie) Las Vegas, NV 823 (tie) Danbury, CT 823 (tie) Portland, OR 823 (tie) Santa Cruz, CA 823 (tie) Phoenix-Mesa, AZ 8


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Top 50 Cities on Twitter#25-50Which cities have the most businesspeople on Twitter?

Rank City, State NPSI29 (tie) Birmingham, AL 729 (tie) Denver, CO 729 (tie) Boston, MA 729 (tie) Atlanta,GA 729 (tie) San Diego, CA 729 (tie) Orlando, FL 729 (tie) Stamford, CT 729 (tie) Kankakee, IL 729 (tie) Dallas-Fort Worth, TX 738 (tie) Sacramento, CA 638 (tie) Pensacola, FL 638 (tie) Orange County, CA 638 (tie) Oakland, CA 638 (tie) Seattle-Everett, WA 638 (tie) Newark, NJ 638 (tie) Cincinnati, OH 638 (tie) Wilmington, DE 638 (tie) Naples, FL 638 (tie) Owensboro, KY 638 (tie) Chicago, IL 638 (tie) Minneapolis-St. Paul, MN 650 (tie) Fort Lauderdale, FL 550 (tie) Raleigh, NC 550 (tie) Miami, FL 5

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Social City AnalysisMost Social City: San Francisco

California proves to be the golden state of social media. Four of its cities make up the top 10. San Francisco is the most social media savvy city, coming out on top with a score of 47 NPSI. Coming in second is San Jose, CA with a score of 45, closely fol-lowed by Ventura with a score of 27 and Oakland, CA with a score of 22.

California Businesses Tweet More Than Any Other State

San Francisco holds the number one spot when it comes to the title of “Most Social Business City” as well as the number one Twitter city. The east-coast ranked high in terms of Twitter-savvy businesspeople with top 5 representation from New York and Florida, but the top three spots were taken by California between San Francisco, Santa Rosa, and Ventura, CA.

East Coast vs. West Coast

The West Coast edged out the East Coast within the most social cities with 6 out of the top 10 cities. However, stay tuned to up and coming cities including Austin, TX (Tied for 4th place with Ventura, CA) and Boston, MA (9th place) on the rise in terms of social media savvy businesses!

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About NetProspex

We can help you grow your business.Work with us to find targeted contacts in your key markets.

NetProspex is the world’s most accurate and fastest-growing sales and marketing database, helping BtoB decision makers find, reach, and connect with millions of BtoB sales prospects in a uniquely direct and measurable way.

Founded in 2006 by online publishing and marketing industry veterans Gary Halliwell and Jeff Clewley, NetProspex understands that effective sales and marketing efforts require the most in-depth and accurate prospect data. The core product line overlays crowd-sourced, user-contributed contact information with proprietary verification technology to produce an en-tirely unique and highly effective sales and marketing contact database.

With a 100% replacement guarantee and continual data scrubbing, NetProspex is the leading source of accurate, crowd-sourced business intelligence.

For press / media inquiries, please contact Matt Rizzetta

[email protected]

NetProspex888-826-4877

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netprospex social business report - summer 2011

Business

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social cities

social connectedness

connectednessnetprospex

social presencesocial