network-facing marketings3.amazonaws.com/marketing_supplier/2019_partner_mktg_tripanel...

US CAN APACLAC EMEA

US CAN APACLAC EMEA

US CAN APACLAC EMEA

DESTINATIONS & EXPERIENCES DIRECTORY

A convenient reference guide to Virtuoso’s preferred On-Site, Tour Operator, and Specialty partners, this directory provides advisors an easy way to identify the product offerings of Virtuoso’s destination partners and the countries in which they operate.

TARGET AUDIENCE: Advisors worldwide

FREQUENCY: Annual, publishes in January

B2B EMAIL & B2B EMAIL WITH CONSUMER PDF

B2B emails are a powerful tool for distributing educational content, company or product news, advisor incentives, and consumer offers directly to front-line advisors in a specific region. Choose from an Email Only or an Email with Consumer PDF that can be personalized by the advisor.


FREQUENCY: Available throughout the year

VIRTUOSO CONNECTIONS

This weekly B2B newsletter puts Preferred Partners’ advisor incentives, consumer offers, and company or product news in front of the entire Virtuoso advisor network via either an advertorial spot or a display ad unit.


FREQUENCY: Weekly

VIRTUOSO.COM DASHBOARD DIGITAL ADS

The virtuoso.com Dashboard is displayed to every advisor after logging in and provides quick access to Preferred Partner news, Virtuoso news, event schedules, and multiple links to important advisor tools. These ads give you the opportunity to capitalize on this traffic. Available in Top Leaderboard and Large or Small Rectangle formats. Ads rotate with each visit or page refresh.

TARGET AUDIENCE: Virtuoso agency owners, managers, and advisors worldwide


VIRTUOSO CRUISE TOOL DIGITAL ADS

Virtuoso Cruise Tool is a powerful search and booking resource for advisors. Now you can promote your product, offer, advisor incentive, or news to the thousands of advisors that access this tool each month.

TARGET AUDIENCE: Virtuoso agency owners, managers, and advisors


US

NETWORK-FACING MARKETING

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virtuoso.com | #virtuosotravel

FOR PREFERRED PARTNERS

CANUS APACLAC EMEA

CAN

US CAN APACLAC EMEA

US CAN APACLAC EMEA

US CAN APACLAC EMEA

US CAN APACLAC EMEA

VIRTUOSO LIFE – Your Journey Begins With Us

This flagship, award-winning consumer magazine keeps advisors in touch with their top clients, and inspires them to keep traveling.

TARGET AUDIENCE: Top clients selected by agencies & advisors

FREQUENCY: Six times per year

DISTRIBUTION FORMATS: Print, digital edition, virtuoso.com, and social media

THEMES: January: The Europe Issue + special Wellness feature March: The On The Water Issue May: The Hotel Issue + special World Cruise feature July: The Travel Insiders Issue September: Go Boldly November: The Food & Wine Issue

VIRTUOSO TRAVELER – Expect The World

Specifically written and designed for prospective clients, this conversion-focused, perfect-bound publication welcomes new travelers to the world of Virtuoso.

TARGET AUDIENCE: Prospective clients selected by agencies & advisors



THEMES: February: The Wellness Issue April: The Family Issue June: The On The Water Issue August: The Great Outdoors Issue October: The Food & Wine Issue December: The What’s Next Issue

VIRTUOSO BEST OF THE BEST – Annual Preferred Hotels & Resorts Directory

This stunning annual directory of Virtuoso’s curated collection of hotels, resorts, spas, lodges, and villas is the definitive reference guide to promote preferred properties to top clients and their advisors.




THEMED TRAVEL CATALOG AND EMAIL – Exceptional Journeys & Expert Advice

Each Themed Travel Catalog and Email focuses on a specific theme or destination, and features offers from a variety of preferred partners. Requires a Virtuoso-exclusive offer.

TARGET AUDIENCE: Consumers whose interests correspond with editorial themes

FREQUENCY: Monthly

DISTRIBUTION FORMATS: Print or email, digital edition, virtuoso.com, and social media

CATALOG THEMES: January: Ultimate Cruise & Ports of Call February: Family Escapes March: European Gems April: Taste the World May: Wellness Escapes June: Trips of a Lifetime July: Adventure Calls August: Suite Retreats + World Cruise September: 2020 Travel Planner October: Best of Europe November: Warm Weather Getaways December: Exotic Lands

EMAIL THEMES: January: Wellness Escapes February: Life Celebrations March: Exotic Lands April: European Gems May: Sun & Sand June: Quick Escapes July: Suite Retreats August: Taste the World September: Family Escapes October: Holiday + Winter Getaways November: Enriching Pursuits December: Trips of a Lifetime

CUSTOM DIRECT MAIL – Virtuoso Exclusive Offers

Virtuoso takes your offer, product, images, and logo assets to create custom direct mail based on your needs. Available in a variety of formats including simple postcards, tri-panels, and multi-page booklets. Requires a Virtuoso-exclusive benefit or promotion.

TARGET AUDIENCE: Consumers based on partner’s specified criteria


DISTRIBUTION FORMATS: Print and virtuoso.com

VIRTUOSO ESCAPES EMAIL – Go Now Travel Offers

Designed for consumers who can take advantage of last-minute travel offers with expiration or departure dates within 90 days. This monthly, multi-partner email deploys to Virtuoso clients, prospects, and travel advisors. A social media add-on is available.

TARGET AUDIENCE: Consumers who are receptive to close-in purchase or departure dates

FREQUENCY: Monthly

CUSTOM EMAIL – Virtuoso Exclusive Offers

Virtuoso manages your email completely turnkey. From copywriting and design, project management and approvals, to selection criteria and deployment – all you need to provide is your offer, product, images, and logo assets. Available in video, slideshow, or static image format. Requires a Virtuoso-exclusive benefit or promotion.

TARGET AUDIENCE: Consumers based on partner’s specified criteria, plus advisors


2019 VIRTUOSO MARKETING PRODUCTSFOR PREFERRED PARTNERS

FEBRUARY | MARCH 2018

Caribbean Calling

WHERE TO GET AWAY NOW

COULD YOU BE A CRUISER?

(The answer might surprise you.)

PLUS: CHILE’S LAKE DISTRICT BY BIKE, FAMILY-FRIENDLY VENICE,FLOATING BREAKFASTS IN BALI & MYKONOS BY LAND OR BY SEA

EXPECT THE WORLD

LOUNGE ACT: Lazing the

day away on the Dominican

Republic’s Juanillo Beach.

CONSUMER-FACING MARKETING

EXCLUSIVE, ENGAGING, EFFECTIVE. Being a Virtuoso Preferred Partner means having access to award-winning customized marketing products that engage agencies, advisors, and their clients and prospects worldwide. Whether you’re interested in targeting a specific market, or prefer to cast a wide net, Virtuoso offers exclusive, engaging and effective options in both print and digital to target consumers and our member network.

For rates, deadlines, specs, and additional information please contact your Virtuoso Global Product Partnerships account representative, visit virtuoso.com/Information-Pages/Supplier-Marketing, or email [email protected].

Note: All Virtuoso consumer-facing advertising is agency-branded and the call-to-action on all creative must be to Virtuoso agencies and advisors. Consumer ads may NOT include any direct booking information including website, email, or phone numbers.

US CAN

US

US CAN

VIRTUOSO.COM DESTINATION PAGE DIGITAL ADS

This opportunity promotes your brand to virtuoso.com visitors through ad placement while they are researching their next trip.

TARGET AUDIENCE: Consumers & advisors regionally or worldwide


VIRTUOSO.COM SPONSORED EDITORIAL

Increase brand awareness and exposure to the million-plus new consumers that visit virtuoso.com each year with an engaging editorial article written by the award-winning Virtuoso Life editorial staff. Your article is featured for a full year in the “Travel Ideas & Inspiration” section of the homepage.

TARGET AUDIENCE: Consumers & advisors worldwide

FREQUENCY: Limited inventory; available year-round

VIRTUOSO.COM HOME PAGE PRODUCT CATALOG SPONSOR IMAGE

Take advantage of this opportunity to showcase your brand on the virtuoso.com homepage. We’ll place your image and caption on the product catalog entry point called “Incredible Travel Experiences.”


FREQUENCY: Available year-round

VIRTUOSO.COM PRODUCT CATALOG LANDING PAGE HERO IMAGE AND FEATURED PRODUCT

Promote your brand and product with your image and caption as the centerpiece of Virtuoso’s Hotel Booking, Tour, or Cruise product catalog landing page. Your image clicks through to the virtuoso.com page of your choice. Or, promote a hotel, tour, or sailing in the Featured Product section.



SOCIAL MEDIA

With consumers checking Facebook, Twitter, Instagram, Pinterest and LinkedIn multiple times each day, social media advertising is the best way to reach them with your brand or offer message. Virtuoso will select the three best channels to feature your content with click-through to either your virtuoso.com product or promotion page, Virtuoso-hosted YouTube video, or Sponsored Virtuoso Blog Post.

TARGET AUDIENCE: Social media followers

FREQUENCY: Weekly

US CAN

US

US CAN

CAN

APACLAC

CAN

APACLAC EMEA

APACLAC

LAC APAC

APAC

US CAN APACLAC EMEAUS CAN APACLAC EMEA

US CAN APACLAC EMEA

US CAN APACLAC EMEA

US CAN APACLAC EMEA

US CAN APACLAC EMEA

VIRTUOSO LIFE – Your Journey Begins With Us

This flagship, award-winning consumer magazine keeps advisors in touch with their top clients, and inspires them to keep traveling.




THEMES: January: The Europe Issue + special Wellness feature March: The On The Water Issue May: The Hotel Issue + special World Cruise feature July: The Travel Insiders Issue September: Go Boldly November: The Food & Wine Issue

VIRTUOSO TRAVELER – Expect The World

Specifically written and designed for prospective clients, this conversion-focused, perfect-bound publication welcomes new travelers to the world of Virtuoso.

TARGET AUDIENCE: Prospective clients selected by agencies & advisors



THEMES: February: The Wellness Issue April: The Family Issue June: The On The Water Issue August: The Great Outdoors Issue October: The Food & Wine Issue December: The What’s Next Issue

VIRTUOSO BEST OF THE BEST – Annual Preferred Hotels & Resorts Directory

This stunning annual directory of Virtuoso’s curated collection of hotels, resorts, spas, lodges, and villas is the definitive reference guide to promote preferred properties to top clients and their advisors.




THEMED TRAVEL CATALOG AND EMAIL – Exceptional Journeys & Expert Advice

Each Themed Travel Catalog and Email focuses on a specific theme or destination, and features Virtuoso-exclusive offers from a variety of preferred partners.

TARGET AUDIENCE: Consumers whose interests correspond with editorial themes

FREQUENCY: Monthly

DISTRIBUTION FORMATS: Print or email, digital edition, virtuoso.com, and social media

CATALOG THEMES: January: Ultimate Cruise & Ports of Call February: Family Escapes March: European Gems April: Taste the World May: Wellness Escapes June: Trips of a Lifetime July: Adventure Calls August: Suite Retreats + World Cruise September: 2020 Travel Planner October: Best of Europe November: Warm Weather Getaways December: Exotic Lands

EMAIL THEMES: January: Wellness Escapes February: Life Celebrations March: Exotic Lands April: European Gems May: Sun & Sand June: Quick Escapes July: Suite Retreats August: Taste the World September: Family Escapes October: Holiday + Winter Getaways November: Enriching Pursuits December: Trips of a Lifetime

CUSTOM DIRECT MAIL – Virtuoso Exclusive Offers

Virtuoso takes your offer, product, images, and logo assets to create custom direct mail based on your needs. Available in a variety of formats including simple postcards, tri-panels, and multi-page booklets. Requires a Virtuoso-exclusive benefit or promotion.

TARGET AUDIENCE: Consumers based on partner’s specified criteria


DISTRIBUTION FORMATS: Print and virtuoso.com

VIRTUOSO ESCAPES EMAIL – Go Now Travel Offers

Designed for consumers who can take advantage of last-minute travel offers with expiration or departure dates within 90 days. This monthly, multi-partner email deploys to Virtuoso clients, prospects, and travel advisors. A social media add-on is available.

TARGET AUDIENCE: Consumers who are receptive to close-in purchase or departure dates

FREQUENCY: Monthly

CUSTOM EMAIL – Virtuoso Exclusive Offers

Virtuoso manages your email completely turnkey. From copywriting and design, project management and approvals, to selection criteria and deployment – all you need to provide is your offer, product, images, and logo assets. Available in video, slideshow, or static image format. Requires a Virtuoso-exclusive benefit or promotion.

TARGET AUDIENCE: Consumers based on partner’s specified criteria, plus advisors


2019 VIRTUOSO MARKETING PRODUCTSFOR PREFERRED PARTNERS

FEBRUARY | MARCH 2018

Caribbean Calling

WHERE TO GET AWAY NOW

COULD YOU BE A CRUISER?

(The answer might surprise you.)

PLUS: CHILE’S LAKE DISTRICT BY BIKE, FAMILY-FRIENDLY VENICE,FLOATING BREAKFASTS IN BALI & MYKONOS BY LAND OR BY SEA

EXPECT THE WORLD

LOUNGE ACT: Lazing the

day away on the Dominican

Republic’s Juanillo Beach.

CONSUMER-FACING MARKETING

EXCLUSIVE, ENGAGING, EFFECTIVE. Being a Virtuoso Preferred Partner means having access to award-winning customized marketing products that engage agencies, advisors, and their clients and prospects worldwide. Whether you’re interested in targeting a specific market, or prefer to cast a wide net, Virtuoso offers exclusive, engaging and effective options in both print and digital to target consumers and our member network.

For rates, deadlines, specs, and additional information please contact your Virtuoso Global Product Partnerships account representative, visit virtuoso.com/Information-Pages/Supplier-Marketing, or email [email protected].

Note: All Virtuoso consumer-facing advertising is agency-branded and the call-to-action on all creative must be to Virtuoso agencies and advisors. Consumer ads may NOT include any direct booking information including website, email, or phone numbers.

US CAN

US

US CAN

VIRTUOSO.COM DESTINATION PAGE DIGITAL ADS

This opportunity promotes your brand to virtuoso.com visitors through ad placement while they are researching their next trip.

TARGET AUDIENCE: Consumers & advisors regionally or worldwide


VIRTUOSO.COM SPONSORED EDITORIAL

Increase brand awareness and exposure to the million-plus new consumers that visit virtuoso.com each year with an engaging editorial article written by the award-winning Virtuoso Life editorial staff. Your article is featured for a full year in the “Travel Ideas & Inspiration” section of the home page.


FREQUENCY: Limited inventory; available year-round

VIRTUOSO.COM HOME PAGE PRODUCT CATALOG SPONSOR IMAGE

Take advantage of this opportunity to showcase your brand on the virtuoso.com home page. We’ll place your image and caption on the product catalog entry point called “Incredible Travel Experiences.”



VIRTUOSO.COM PRODUCT CATALOG LANDING PAGE HERO IMAGE AND FEATURED PRODUCT

Promote your brand and product with your image and caption as the centerpiece of Virtuoso’s Hotel Booking, Tour, or Cruise product catalog landing page. Your image clicks through to the virtuoso.com page of your choice. Or, promote a hotel, tour, or sailing in the Featured Product section.



SOCIAL MEDIA

With consumers checking Facebook, Twitter, Instagram, Pinterest, and LinkedIn multiple times each day, social media advertising is the best way to reach them with your brand or offer message. Virtuoso will select the three best channels to feature your content with click-through to either your virtuoso.com product or promotion page, Virtuoso-hosted YouTube video, or Sponsored Virtuoso Blog Post.

TARGET AUDIENCE: Social media followers

FREQUENCY: Weekly

US CAN

US

US CAN

CAN

APACLAC

CAN

APACLAC EMEA

APACLAC

LAC APAC

APAC

US CAN APACLAC EMEA

US CAN APACLAC EMEA

US CAN APACLAC EMEA

US CAN APACLAC EMEA

US CAN APACLAC EMEA

US CAN APACLAC EMEA












FREQUENCY: Weekly









US

NETWORK-FACING MARKETING

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Qu

arter3

rd Q

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4th

Qu

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JanFeb

Mar

Ap

rM

ayJu

nJu

lA

ug

Sep

Oct

No

vD

ec

CO

NS

UM

ER

MA

RK

ET

ING

Virtu

oso Life U.S

. + C

anad

a edition

Th

e Eu

rop

e Issue

Clo

se Date: 10

/3

1/2

018

Th

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O Issu

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lose D

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Th

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se Date: 3

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se Date: 5

/2

/2

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Go

Bo

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Clo

se Date: 6

/14

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Foo

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Win

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5/

20

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oso Life Au

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31/

20

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on

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12/

5/

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12/4

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1/8

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