networking 2.0 - using social media to rock your offline networking world
Post on 18-Sep-2014
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DESCRIPTION
This presentation was given to the Whitehall Club of Houston, TX to feature online networks and tools in a new light as they directly complement traditional offline networking.TRANSCRIPT
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You know what you are doing
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What we will talk about today
✓ Networking 2.0 toolkit
✓ (before) Laying your groundwork
✓ (during) Don’t stop now!
✓ (after)Follow up magic
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ToolkitNetworking 2.0
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LinkedIn = Safe + Accepted + Simple
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Start a group to connect your Community
Ask and answer questions
Create a poll
Further LinkedIn Connection Opportunities
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300 million Facebook-ers
307 million Americans
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It IS personal (but you keep control)
Avoiding someone? BLOCK THEM!
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Facilitate offline networking
53 ‘yes’194 ‘maybe’
888 members
521 photos
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Your business on Facebook
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LinkedIn vs. Facebook vs. MySpace
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Young professionals? Potential recruits? Your friends?
Want to know what tools to use? ASK!
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Connect with Rich Media
www.flickr.com/photos/thomashawk/288335335/
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Chronicle it all with videoNissan: www.youtube.com/slamdunk
Zappos: www.youtube.com/user/zappos
Schipul: www.vimeo.com/schipul
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Photo magic on Flickr
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http://domoreforpets.yahoo.com/
www.flickr.com/groups/domoreforpets/
8,700 photoshttp://www.flickr.com/search/?q=gmfyi&m=tags
8,300 photos
http://fastlane.gmblogs.com/
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Create a HOMEBASE(tie it all in to the Mother Ship)
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GroundworkBefore you leave your office:
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www.google.com/alerts Email updates for your company
name and keywords
www,technorati.com/watchlist Powerful Social Media search engine
watches for your terms and updates you
http://alerts.yahoo.com Yahoo! alerts you of any
occurrences of defined terms and names
Do your Due Diligence
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Stay ahead, stay alert
... and a big congrats on your latest award!
... and I saw today that Bill White will be on
NPR’s Morning Edition!
www.google.com/alerts Free and fast alerts on topics and
people you care about.
http://search.twitter.com Up-to-the-second updates on topics and people you need to know more
about.
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Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
IceRocket: www.icerocket.com
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At the eventWhile you are
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Keep it Mobile
www.roambi.com Mobile visuals of accurate data from software you already use
www.bumptechnologies.com Easy contact sharing - perfect for
busy networking events
www.pptexpert.com Present on-the-go - take
advantage of every opportunity you can!
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Other handy Mobile tricks
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Other Networking 2.0 gadgetry
www.moo.com Colorful mini cards to include ALL of your online URLs and contact
info on
www.contxts.com Set up your contact info for
immediate connection via your cell phone’s text message
www.doyoupoken.com Pokens are USB drive contact /
data sharing devices - could be a great trade show / conference gift
www.mydropcard.com Email you contact info immediately once you have emails of contacts.
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Great Follow UpExtend an event’s life cycle with:
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Update your Homebase
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Seek out your contacts
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Again, pictures work!
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Be generouswww.slideshare.net
Like YouTube, but for your Powerpoints
www.sliderocket.com Create, update and promote
your presentations
www.empressr.com Design and present in a
single online space
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✓ Be brave, be online
✓ Tap into the new event life cycle
✓ Find your niche and be generous
Take this home
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Thanks for being here!
Katie LairdSchipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567, ext 519
Katie details:Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie
Find these slides on Slideshare: www.slideshare.net/happykatie
http://www.flickr.com/photos/66125582@N00/457743309/
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Thanks to our amazing photographers!
Slide 3:
http://www.flickr.com/photos/38851430@N07/3611953382/
http://www.flickr.com/photos/43144679@N00/318932845/
http://www.flickr.com/photos/imfphoto/3610544969/
Slide 18:http://www.flickr.com/photos/13233992@N00/1665541384/
http://www.flickr.com/photos/tamaleaver/3121888662/
http://www.flickr.com/photos/19365001@N00/119992871/
www.flickr.com/photos/96628233@N00/1913229391/
http://www.flickr.com/photos/50505243@N00/29439835/
Slide 19:http://www.flickr.com/photos/chinwagcom/509606123/
http://www.flickr.com/photos/chinwagcom/509606629//
http://www.flickr.com/photos/opacity/3751087044/sizes/l/
Slide 23:http://www.flickr.com/photos/awesomealpharetta/2180649081/
http://www.flickr.com/photos/oregonseagrant/3672685139/
http://www.flickr.com/photos/43927576@N00/3345715839/
http://www.flickr.com/photos/seandreilinger/3346540316/
Slide 27:http://www.flickr.com/photos/32405143@N00/2609193463/
http://www.flickr.com/photos/70104412@N00/2757061023/
http://www.flickr.com/photos/opacity/3656473498/
http://www.flickr.com/photos/20444618@N00/2224198410/