networking farrms 215
TRANSCRIPT
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Glenn Muske
Rural and Agribusiness Enterprise Development Specialist
February, 2015
The Need to NetworkFARRMS Weekly Wednesday Webinar
2/25/15
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You don’t have to know everything as long as you know the people who do.
Harvey Mackay
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Effective Networking• A myth - Networking means meeting other people • See in their actions and their words• Reality - 95% of networking is a waste of time• Why – You don’t have a goal.
- You are unsure of the steps.
• It’s not a contest• Most business cards handed out or received• Most handshakes• Most trips to the snack bar
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Topics to Cover
• Power of Collaboration• Networking Goal• Networking Defined• Networking – Why and Who• Networking - How• Traditional or Off-Line Networking• On-Line Networking
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Networking Goal• Connections •Those who need me•Those I need•Those who can help me take the next step
• Learning - Trends, competition, industry, & customer problems• Tips from those who have been there• Future
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Answer this question – If all of Google’s data were stored on punch cards, how big would the pile of cards be?
• http://www.ted.com/talks/randall_munroe_comics_that_ask_what_if
Question starts at the 3 minute mark
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What Networking Looks Like
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This is ineffective networking. May be your first step though. http://sethgodin.typepad.com/seths_blog/2015/02/connect-vs-connect-to.html
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Reaching the full potential of networks. Realize though that these take time.
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Networking defined:
• The informal process of linking people to each other as resources; assisting, supporting, and helping others find the resources they need
• Widely-held definition - “I know it when I see it but can’t define it, explain it, or understand why I can’t make it work”
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Also Known As
LinkingRainmaking
The “good ol’ boys”Schmoozing Connecting
“6 degrees to Kevin Bacon”
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Before Starting Know:
•Why? – Already discussed•Who?•How?
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Networking – Why?• Power of linking and shared resources
•DARPA weather balloon challenge - Done in 2009• Task – Locate 10 red weather balloons tethered in the United States • Time estimated – 1 week
• Actual time was????????
• Less than 9 hours!!
• https://www.youtube.com/watch?v=Fzo4rIpt0gY
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Networking With ???
• Competitors or Noncompetitive competitors• Like-minded AND non-like minded• Professional associations• Referral partners• Complimentary products/services• Same/Different geographical area
• Business contact spheres – i.e., services• Social contacts
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Networking – How?• Positive attitude – Set objectives - Plan• Be sincere – Be open – Be genuine – BE YOU!!• Know what you want to say – Your elevator pitch• Not a sales pitch• Be aware of your nonverbal cues
• Be a good listener – 80% listen, 20% talk• Thank people• Offer help – Be a referral source for others• Practice, practice, practice
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More “How”• Start small• Lurk - Watch, listen and learn before participating• Develop a strong profile. This is your business card, elevator
speech, and online profile• Find the key players – Don’t be afraid to “unfriend”• Learn the preferred connection methods of the key players
and community and key players• Share and contribute – Add value
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How to Use Networking Events
• Don’t arrive late – Best opportunities in first 30 minutes• Dress appropriately• Be the host – Take advantage of “no host” events• Manage your time• Plan how to meet people and how to move• Set a limit on # of people you want to meet
• LISTEN - Give undivided attention – It’s about them• Work the room• Stand by the food – Everyone comes by
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After the Event!!
• Take notes
• Keep in contact
• Remember your promises
• Send note cards – Hand-written is nice
• Critique yourself – Learn from your mistakes
• Plan the next event
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Networking ToolsYour business card
Business cards of othersName badgeOnline Profile
Website
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It’s NetWORK!!!Not
Netsit
orNeteat
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Online NetworkingThe “Who” and “Why” are the same.
What differs somewhat is the “HOW.”
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Part of “how” remains the same
• Know what you want - Set objectives – Plan - Strategize• Key is “online profile” and the “about us” section • Be a good listener – 80% listen, 20% talk• Thank people• Add value. Offer help. Be a referral source.• Lurk• Find the key players
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More Online Tips
•Connect•Attract – Find a niche – Can’t be all things to all people•Greater focus from getting to giving • Acknowledge, say thanks, comment on others, follow
back, share, join communities and help
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On-Line Networking: Your On-Line Reputation
• “People are sharing product and service recommendations online every minute of every day.”
-- Stephanie Abrams and Courtney Spritzer
With mobile technology, your reputation travels with (or even ahead of) you.
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Networking = Success
Networking has delivered more return on investment than any other tool in my business, both financially and in non-
monetary terms – Chris Garrett
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Remember
Networking may not show immediate or direct results.
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Expand your network by one quality person
a day, forever!
Mark Victor Hansen
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Glenn MuskeRural and Agribusiness Enterprise Development Specialist
NDSU Extension Center for Community [email protected]
Questions??Resources:
http://www.ag.ndsu.edu/smallbusiness http://powerofbusiness.nethttp://www.extension.org/entrepreneurship