New 9” x 6” M400 WAVE Series

M400 WAVE Series

M400 WAVE Bases• Three totally new 9” x 6” bases • Black bases in 16, 24, and 32 ounce capacities• Eye-catching WAVE base ergonomically designed

with smooth sides for ease of use• Spoon-able inside surface and shiny black outside

attract the impulse buyer with its contemporary design

• Attractive new look provides a table-ready presentation in a durable cut-resistant polypropylene material

• No change to 8 and 12 oz. 6” x 5”

M400 WAVE Lids• Three totally new 9” x 6” clear lids fit all bases• Two Dome Lids (PP and RPET) and one Flat RPET Lid • All three lids designed with smooth, sleek look• Unobstructed view of food contents with wide, rib-free

panels • Vented, polypropylene dome includes integral Clear

Guard™ anti-fog technology to prevent fogging• Keeps hot foods looking fresh and appealing while

eliminating order errors• High clarity RPET flat and dome lids include cold anti-fog

technology offering optimal food visibility• RPET lids combined with microwavable bases drive

increased sales on chilled displays

M400 WAVE Series• Leak-resistant closure keeps lids secure during

handling and transport preventing messy spills• Bases and lids are designed to stack on display

and in the bag preserving the food presentation• Bases and the polypropylene lid will withstand

temperatures to 230°F in warming units, under heat lamps, or in the microwave

• No need to re-plate chilled prepared foods to be reheated in the microwave at home, work or on the go

M400 WAVE Seriescont’d

• Containers are made with natural mineral additive reducing the use of petroleum based resin by 40%

• Bases and polypropylene lid are dishwasher safe providing consumer convenient reusability

• RPET flat and dome lids are made with a minimum of 10% FDA approved post-consumer recycled content

• All bases and lids can be recycled curbside

Case Packs• New WAVE M400 series bases and lids available in

straight packs and in combo packs with dome lids• All items are in sleeves of 63 • Straight pack case counts are 252 (four sleeves of

63)• Base/Dome combo packs are 126/126 (2 sleeves

each)• Same case packs as original ribbed design• Previous product literature/cartons reflected the

rounded quantities 250 and 125 each • All case packs are sized to fit 40” x 48” pallet with

consistent parts per sleeve.

Converting Old to New• The NEW bases and NEW RPET and PP

lids are not interchangeable with original ribbed bases and lids 

• Match ribbed bases and lids inventories prior to transition to new products

• Sleeves of new products printed with large red numbers indicating the SKU of the three matching components

• Each base sleeve reflects three straight pack lid SKUs; each lid sleeve the three base numbers

• Pre-printed cartons for new products show new WAVE product image, new SKU, new GTIN bar code number

Support Materials• New full color sell sheet• Sell sheet with extra

column for the distributor part numbers

• Quick reference chart comparing old and new part numbers

• New product carton specifications sheet

Support Materials• Shelf-Talker to

assist operator conversion o Images of the new

wave design and the original ribbed products

o New and original part numbers and SKUs

o Space for distributor or operator logo on top

o Laminate and post to remind store personnel not to mix product

Summary• Plan to convert all customers to the new products• The NEW bases and NEW RPET and PP lids

are not interchangeable with original ribbed bases and lids

• Develop your plan for conversion• Set up new SKUs in your system• Match inventory of original ribbed bases and lids

at all locations • Communicate the conversion plan and timing to

the Anchor team