new arrivals - institute of business administration,...

57
NEW ARRIVALS 1. Network Unleashed 2. Object-Oriented Analysis and Design 3. Unlimited Power 4. Islam: Between Message and History 5. Born to Buy 6. Structural Econometrics 7. Applied Econometric Time Series 8. Econometric Analysis of Cross Section 9. Micro Credit and Economic Development 10. Commodity Prices and Development 11. Spin-Free Economics 12. The Poor Half Billion in South Asia 13. Lead Us Into Temptation 14. Stabilizing an Unstable Economy 15. The Islamic World in the New Century 16. Teaching Statistics

Upload: others

Post on 16-Mar-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS

1. Network Unleashed 2. Object-Oriented Analysis

and Design

3. Unlimited Power 4. Islam: Between Message

and History

5. Born to Buy 6. Structural Econometrics 7. Applied Econometric

Time Series

8. Econometric Analysis of

Cross Section

9. Micro Credit and

Economic Development

10. Commodity Prices and

Development

11. Spin-Free Economics 12. The Poor Half Billion in

South Asia

13. Lead Us Into Temptation 14. Stabilizing an Unstable

Economy

15. The Islamic World in the

New Century

16. Teaching Statistics

Page 2: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS

17. Ads, Fads, and Consumer

Culture

18. Great by Choice 19. Do It! or Ditch It 20. Know-How

21. Mastering Tally.ERP 9 22. The Mobile Marketing

Handbook

23. Mobile Marketing 24. Culture and Imperialism

25. The Age of the Warrior 26. A Dictionary of

Contemporary World

27. A History of the Jews in

the Modern World

28. Civilization

29. The Atlantic and Its

Enemies

30. Pakistan 31. Tony Blair A Journey 32. The Life and Death of

Mahatma Gandhi

Page 3: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS

33. Nehru 34. Matters of Discretion 35. Tinderbox 36. Across the LoC

37. Making Sense of Pakistan 38. Afghan Frontier 39. Descent into Chaos 40. Gaza in Crisis

41. Power, Politics, and

Culture

42. Pirates and Emperors, Old

and New

43. The Balfour Declaration 44. The Politics of Chaos in

the Middle East

45. Blackwater 46. The Politics of

Dispossession

47. Jihad 48. Taliban

37. Making Sense of

Pakistan

38. Afghan Frontier

Page 4: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS

49. The Looming Tower 50. The Afghan Solution 51. Exploring an Islamic

Empire

52. Mandela

53. Change We Can Believe In

Page 5: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

1

Title: Network Unleashed

Author/Editor: Singh, Sugandha

Imprint: University Science Press, 2011

Subject: Computer networking

Location: 004.6 S61 - [available at both campuses]

The Book Network Unleashed is an outgrowth of a graduate and post-graduate level course. This book is intended to elucidate the methods and techniques for the networking of the computers in practical life as well that students may apply them in order to solve practical problems. Hence, the reader may use a computer to implement many of the techniques described in this book. This book is saturated with much needed text.

Back to Contents

Page 6: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

2

Title: Object-Oriented Analysis and Design through Unified Modeling Language

Author/Editor: Swain, Gandharba

Imprint: University Science Press, 2010

Subject: Programming language

Location: 005.1 S14 - [available at both campuses]

The book Object-Oriented Analysis And Design Through Unified Modeling Language adheres to the B.Tech. and MCA syllabus of JNT University, Hyderabad and many other Indian universities. This book contains twenty chapters. The first two chapters represent the fundamentals of Object Technology, OOP and OOAD and how we are inclined towards Object-Oriented Analysis and Design starting from traditional approach and the different approaches suggested by the three pioneers-Booch, Rum Baugh and Jacobson.

Back to Contents

Page 7: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

3

Title: Unlimited Power

Author/Editor: Robbins, Anthony

Imprint: Pocket Books, 2001

Subject: Self-actualization (Psychology)

Location: 158.1 R534 - [available at main campus]

If you have ever dreamed of a better life, UNLIMITED POWER will show you how to achieve the extraordinary quality of life you desire and deserve. Anthony Robbins has proven to millions through his books, tapes and seminars that by harnessing the power of your mind you can do, have, achieve and create anything you want for your life. UNLIMITED POWER is a revolutionary fitness book for the mind. It will show you, step by step, how to perform at your peak while gaining emotional and financial freedom, attaining leadership and self-confidence and winning the co-operation of others. UNLIMITED POWER is a guidebook to superior performance in an age of success.

Back to Contents

Page 8: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

4

Title: Islam: Between Message and History

Author/Editor: Charfi, Abdelmadjid

Imprint: The Aga Khan University, 2009

Subject: Islam-Muhammad

Location: 296.63 C34 - [available at main campus]

This book could easily be called 'A Guide for the Modern Muslim', for someone to whom the sentiments of his or her ancestors resonate but who cannot accept the canonised formulas of a stultified education. Charfi spells out what, for him, is the essential message of Islam, followed by a history of its unfolding through the person of the Prophet Muhammad, who was a visionary seeking to change the ideals, attitudes and behaviours of the society in which he lived. The message and its history are delineated as two separate things, conflated by tradition. Charfi's reflections cross those horizons where few Muslim scholars have dared until now to tread.

Back to Contents

Page 9: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

5

Title: Born to Buy

Author/Editor: Schor, Juliet B.

Imprint: Scribner, 2005

Subject: Child consumers-United States

Location: 305.23 S55 - [available at both campuses]

Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, author Juliet Schor examines how marketing efforts of vast size, scope and effectiveness have created 'commercialized children'. Ads and their messages about sex, drugs and food affect not just what children want to buy, but who they think they are. In this revelatory and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well being of our children.

Back to Contents

Page 10: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

6

Title: Structural Econometrics

Author/Editor: Dutta, Bhaskar ed.

Imprint: Oxford University Press, 2010

Subject: Econometrics

Location: 330.015195 D95 - [available at main campus]

Highlighting the use of structural methods in econometric analysis by applying them to a large number of widely different contexts, this text contains essays which draw upon data and case studies from many countries in order to develop empirical models that can be applied to a wide range of policy issues.

Back to Contents

Page 11: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

7

Title: Applied Econometric Time Series

Author/Editor: Enders, Walter

Imprint: John Wiley & Sons, 2010

Subject: Econometrics

Location: 330.015195 E21 - [available at main campus]

Enders continues to provide business professionals with an accessible introduction to time-series analysis. He clearly shows them how to develop models capable of forecasting, interpreting, and testing hypotheses concerning economic data using the latest techniques. The third edition includes new discussions on parameter instability and structural breaks as well as out-of-sample forecasting methods. New developments in unit root test and cointegration tests are covered. Multivariate GARCH models are also presented. In addition, several statistical examples have been updated with real-world data to help business professionals understand the relevance of the material.

Back to Contents

Page 12: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

8

Title: Econometric Analysis of Cross Section and Panel Data

Author/Editor: Wooldrige, Jeffrey M.

Imprint: The MIT Press, 2010

Subject: Econometrics-Asymptotic theory

Location: 330.015195 W88 - [available at main campus]

This second edition provides a unified treatment of two methods used in contemporary econometric research, cross section and data panel methods.

Back to Contents

Page 13: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

9

Title: Micro Credit and Economic Development

Author/Editor: Rajkumar, R.

Imprint: Regal Publications, 2010

Subject: Microfinance, Rural development

Location: 332.710954 R11 - [available at main campus]

Poverty captures the center stage of economic development discussion these days. The discussion has shifted its base from income generation and employment opportunity creation via infrastructural-building and industries propelled growth. But this approach of economic development has evolved itself into human capital-building via investment in education and health. The present book, discusses in detail these issues through its 34 articles focusing on various threads of micro financing and its regional experiences. Besides, there are also articles which depicts the weakness of the program in terms of lower quantum of capital input micro financing is providing and its low income generating capacity where even maintaining a living base is difficult. In such a situation the micro financing has created a dilemma among the poor and state has become a passive player in the whole game.

Back to Contents

Page 14: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

10

Title: Commodity Prices and Development

Author/Editor: Grynberg, Roman ed.

Imprint: Oxford University Press, 2007

Subject: Economic development

Location: 338.09172 G11 - [available at main campus]

Presenting a complete analysis of the issues surrounding commodity prices and development, this study provides a number of recommendations and policy prescriptions to address the unique set of development issues faced by countries reliant on only a handful of commodities for export earnings.

Back to Contents

Page 15: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

11

Title: Spin-Free Economics

Author/Editor: Behravesh, Nariman

Imprint: McGraw-Hill, 2009

Subject: Economic development

Location: 338.9 B35 - [available at main campus]

With technology and globalization advancing at breakneck speed, the world economy becomes more complex by the day. Activists, politicians, and media enablers—conservative and liberal, left and right, informed and just plain wrong—consistently seize this opportunity to present woefully simplistic explanations and hype the latest myths regarding issues affecting the economy. Their purpose is not to educate but to advocate and, in many cases involving the media, manufacture outrage to drive ratings higher. So, where can you find the truth about today’s economy and how it affects you? Turn off the TV, put down the magazine, log off the Internet—and read this book.

Back to Contents

Page 16: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

12

Title: The Poor Half Billion in South Asia

Author/Editor: Ghani, Ejaz ed.

Imprint: Oxford University Press, 2011

Subject: Financial development

Location: 338.954 G341 - [available at main campus]

With a focus on the poor half billion of South Asia, this volume puts into perspective the colossal task ahead to eradicate poverty and enable inclusive growth. Examining the development challenges, successes, and failures of South Asia, it provides fresh perspectives on the links between economic geography, institutions, and globalization. The essays provide answers to why certain regions are lagging through a comparative study of spatial disparities in income, poverty, conflict, human development, and gender divides. Combining quantitative data with analytical rigour, this volume provides innovative short-term and long-term policy solutions to overcome the limits to growth and escape poverty traps.

Back to Contents

Page 17: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

13

Title: Lead Us Into Temptation

Author/Editor: Twitchell, James B.

Imprint: Columbia University Press, 1999

Subject: Consumption (Economics)-United States

Location: 339.4 T927 - [available at both campuses]

We live in a commercial age, awash in a sea of brand names, logos, and advertising jingles not to mention commodities themselves. Are shoppers merely the unwitting stooges of the greedy producers who will stop at nothing to sell their wares? Are the producer's powers of persuasion so great that resistance is futile?James Twitchell counters this assumption of the used and abused consumer with a witty and unflinching look at commercial culture, starting from the simple observation that "we are powerfully attracted to the world of goods (after all, we don't call them 'bads')." He contends that far from being forced upon us against our better judgment,"consumerism is our better judgement." Why? Because increasingly, store-bought objects are what hold us together as a society, doing the work of "birth, patina, pews, coats of arms, house, and social rank" previously done by religion and bloodline.

Back to Contents

Page 18: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

14

Title: Stabilizing an Unstable Economy

Author/Editor: Minsky, Hyman P.

Imprint: McGraw-Hill, 2008

Subject: Economic stabilization-United States

Location: 339.50973 M66 - [available at main campus]

In his seminal work, Minsky presents his groundbreaking financial theory of investment, one that is startlingly relevant today. He explains why the American economy has experienced periods of debilitating inflation, rising unemployment, and marked slowdowns-and why the economy is now undergoing a credit crisis that he foresaw. Stabilizing an Unstable Economy covers: The natural inclination of complex, capitalist economies toward instability, Booms and busts as unavoidable results of high-risk lending practices, “Speculative finance” and its effect on investment and asset prices, Government's role in bolstering consumption during times of high unemployment, The need to increase Federal Reserve oversight of banks

Back to Contents

Page 19: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

15

Title: The Islamic World in the New Century

Author/Editor: Ihsanoglu, Ekmeleddin

Imprint: Hurst & Company, 2010

Subject: Islam-Relations-Foreign countries

Location: 341.24 I1 - [available at main campus]

In 2005, the OIC elected Ekmeleddin Ihsanoglu of Turkey to transform the organisation's platform and intentions. Ihsanoglu has since tackled the difficult problems of illiteracy and poverty, economic underdevelopment, and ethnic and sectarian conflict. In this history he devotes an important chapter to Islamophobia and its impact on relations between Islam and the West.The OIC treats Islamophobia as a form of racism and xenophobia, and Ihsanoglu explains why it is essential for international institutions to work together to combat violent extremism. He also argues that representative government, free speech, and equal rights for all citizens are critical for Muslim societies, and he envisions the need to reform the OIC as a necessary step toward renewing the Muslim world. One of the most important studies of the Muslim world to emerge directly from its participants, The Islamic World in the New Century ushers in a new era of change.

Back to Contents

Page 20: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

16

Title: Teaching Statistics

Author/Editor: Gelman, Andrew

Imprint: Oxford University Press, 2011

Subject: Statistics-Study and teaching

Location: 519.507 G28 - [available at both campuses]

This volume takes a positive spin on the field of statistics. Statistics is seen by students as difficult and boring, however, the authors of this book have eliminated that theory. Teaching Statistics: A Bag Of Tricks, brings together a complete set of examples, demonstrations and projects that not only will increase class participation but will help to eliminate any negative feelings toward the area of statistics.

Back to Contents

Page 21: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

17

Title: Ads, Fads, and Consumer Culture

Author/Editor: Berger, Arthur Asa

Imprint: Rowman & Littlefield Publishers, Inc., 2011

Subject: Advertising-United States

Location: 659.10973 B453 - [available at both campuses]

Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory.

Back to Contents

Page 22: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

18

Title: Great by Choice

Author/Editor: Collins, Jim

Imprint: Random House Business Books, 2011

Subject: Technological innovation-Management

Location: 658.409 C694 - [available at main campus]

In Great by Choice based on nine years of research, buttressed by rigorous analysis and infused with engaging stories Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. No mere sequel, Great by Choice distinguishes itself from Collins\'s prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today. With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness beating their industry indexes by a minimum of ten times over fifteen years in environments characterized by big forces and rapid shifts that leaders could not predict or control.

Back to Contents

Page 23: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

19

Title: Do It! or Ditch It

Author/Editor: James, Bev

Imprint: Virgin Books, 2011

Subject: Success in business

Location: 658.4 J231 - [available at main campus]

Every successful achievement in life begins with a positive thought and a conscious decision'. Entrepreneur and businesswomen Bev James uses coaching and profiling principles to inspire people to be single-minded, learn how to plan, prioritise, delegate and take action to get things done and get them done well in work and in life. To be successful you must have a passion for action and belief in your idea. You must recognise the right opportunity and take appropriate action to ensure follow through and drive the project to completion. But how do you decide which idea to run with and which action should become your top priority? In eight simple steps, Bev's down-to-earth Do It or Ditch It approach teaches you how to make clear decisions from the outset so that at every step along the way, you will be more likely to succeed.

Back to Contents

Page 24: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

20

Title: Know-How

Author/Editor: Charan, Ram

Imprint: Random House Business Books, 2007

Subject: Executive ability

Location: 658.409 C37 - [available at main campus]

In this ground-breaking new book, Ram Charan, co-author of the bestselling Execution, redefines leadership by focusing on eight specific practical skills that, if mastered, are guaranteed to bring success. 1. Positioning formulating a clear central idea that chimes with your customers' desires and allows the business to be profitable. 2. Detecting patterns anticipating and reacting to external change. 3. Managing the social system shaping the workplace environment so that people can pull together and make the right decisions at the right time. 4. Judging people matching the right people to the right jobs. 5. Leading your management team getting high-powered people to work together. 6. Setting goals deciding what the business can achieve. 7. Setting priorities determining the actions that need to be taken in order to meet your goals. 8. Dealing with external parties being responsive to outside groups beyond your control.

Back to Contents

Page 25: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

21

Title: Mastering Tally.ERP 9

Author/Editor: Maidasani, Dinesh

Imprint: Firewal Media, 2011

Subject: ERP (System)

Location: 658.5 T28 - [available at both campuses]

Table Of Contents : 1. Introduction to Tally.ERP 92. Installation and Licensing of Tally.ERP 93. Data Migration4. Creating Masters in Tally.ERP 95. Maintaining Company in Tally.ERP 96. Advance Features of Tally.ERP 97. Accounting Reports of Tally.ERP 98. Inventory Reports of Tally.ERP 99. Other Reports of Tally.ERP 910. Tally.Net11. Fundamentals of Accounting and Inventory12. Project in Tally.ERP 913. Keyboard Shortcuts

Back to Contents

Page 26: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST

22

Title: The Mobile Marketing Handbook

Author/Editor: Dushinki, Kim

Imprint: Information Today, Inc., 2012

Subject: Telemarketing

Location: 658.872 D94 - [available at both campuses]

Focusing on the continuing integration of mobile marketing into the daily lives of consumers—locally, nationally, and globally—this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands.

Back to Contents

Page 27: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 23

Title: Mobile Marketing

Author/Editor: Michael, Alex

Imprint: Elsevier, 2006

Subject: Telemarketing

Location: 658.872 M581 - [available at both campuses]

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: • Defining and implementing a wireless marketing strategy • Making sense of what can be a technically and commercially confusing industry • Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

Back to Contents

Page 28: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 24

Title: Culture and Imperialism

Author/Editor: Said, Edward W.

Imprint: Vintage Books, 1994

Subject: Politics and culture

Location: 809.894 S21 - [available at main campus]

Following his profoundly influential study, "Orientalism", Edward Said now examines western culture. From Jane Austen to Salman Rushdie, from Yeats to media coverage of the Gulf War, "Culture and Imperialism" is a broad, fierce and wonderfully readable account of the roots of imperialism in European culture.

Back to Contents

Page 29: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 25

Title: The Age of the Warrior

Author/Editor: Fisk, Robert

Imprint: Harper Perennial, 2008

Subject: World politics-Fiction

Location: 824.914 F452 - [available at main campus]

A selection of Robert Fisk's finest 'Comment' pieces from the Saturday Independent. Robert Fisk has amassed a devoted readership over the years, with his insightful, witty and always outspoken articles on international politics and mankind's war-torn recent history. He is best known for his writing about the Middle East, its wars, dictators and international relations, but these 'Comment' articles cover an array of topics, from his soldier grandfather to handwriting to the Titanic -- and of course, President Bush, terrorism and Iraq.

Back to Contents

Page 30: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 26

Title: A Dictionary of Contemporary World History

Author/Editor: Palmowski, Jan

Imprint: Oxford University Press, 2008

Subject: History, modern-20th

century-Dictionaries

Location: R909 P18 - [available at main campus]

The book includes informative entries on every country in the world, with maps and historical summaries, and has biographical profiles of major historical figures, political and military leaders, and leading thinkers who influenced events. Readers will find information on international organizations, treaties, religious and political movements, as well as key incidents, places, and battles. The new edition has been fully revised and updated, and boasts a wealth of new material, including extended coverage of historical context in the country entries, new and expanded biographical entries on figures such as Angela Merkel and President Lula of Brazil, web links that can be accessed via a special companion website (regularly updated to ensure accurate information), and useful tables including lists of office-holders for countries and organizations and winners of the Nobel Peace Prize.

Back to Contents

Page 31: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 27

Title: A History of the Jews in the Modern World

Author/Editor: Sachar, Howard M.

Imprint: Vintage Books, 2006

Subject: Jews-History-17th

century

Location: 909.04 S14 - [available at main campus]

As his account unfolds and moves from epoch to epoch, from continent to continent, from Europe to the Americas and the Middle East, Sachar evaluates communities that, until lately, have been underestimated in the perspective of Jewish and world history—among them, Jews of Sephardic provenance, of the Moslem regions, and of Africa. By the same token, Sachar applies a master’s hand in describing and deciphering the Jews’ unique exposure and functional usefulness to totalitarian movements—fascist, Nazi, and Stalinist. In the process, he shines an unsparing light on the often widely dissimilar behavior of separate European peoples, and on separate Jewish populations, during the Holocaust.

Back to Contents

Page 32: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 28

Title: Civilization

Author/Editor: Ferguson, Niall

Imprint: Allen Lane, 2011

Subject: Civilization-Western

Location: 909.96 F381 - [available at main campus]

What was it about the civilization of Western Europe that allowed it to trump the outwardly superior empires of the Orient? The answer, Niall Ferguson argues, was that the West developed six "killer applications" that the Rest lacked: competition, science, democracy, medicine, consumerism and the work ethic. The key question today is whether or not the West has lost its monopoly on these six things. If so, Ferguson warns, we may be living through the end of Western ascendancy. Civilization takes readers on their own extraordinary journey around the world - from the Grand Canal at Nanjing to the Topkapi Palace in Istanbul; from Machu Picchu in the Andes to Shark Island, Namibia; from the proud towers of Prague to the secret churches of Wenzhou. It is the story of sailboats, missiles, land deeds, vaccines, blue jeans and Chinese Bibles.

Back to Contents

Page 33: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 29

Title: The Atlantic and Its Enemies

Author/Editor: Stone, Norman

Imprint: Penguin Books, 2011

Subject: World History, 1950-1959

Location: 909.825 S71 - [available at main campus]

Everywhere the 'Atlantic' world (the USA, Britain and a handful of allies) was on the defensive and its enemies on the move. For every Atlantic success there seemed to be a dozen Communist or 'Third World' successes, as the USSR and its proxies crushed dissent and humiliated the United States on both military and cultural grounds. For all the astonishing productivity of the American, Japanese and mainland western European economies (setting aside the fiasco of Britain's implosion), most of the world was either under Communist rule or lost in a violent stagnancy that seemed doomed to permanence. Then, suddenly, the Atlantic won - economically, ideologically, militarily - with astonishing speed and completeness.

Back to Contents

Page 34: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 30

Title: Pakistan

Author/Editor: Khan, Imran

Imprint: Bantam Press, 2011

Subject: Autobiography-Imran Khan

Location: 920.01 K11 - [available at main campus]

A Personal History of Pakistan provides a unique insider's view of a country unfamiliar to a western audience. Woven into this history we see how Imran Khan's personal life u his happy childhood in Lahore,his Oxford education, his extraordinary cricketing career, his playboy years and marriage to Jemima Goldsmith, his mother's influence and that of his Islamic faith u inform both the historical narrative and his current philanthropic and political activities.It is at once absorbing and insightful, casting fresh light upon a country whose culture he believes is largely misunderstood by the West.

Back to Contents

Page 35: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 31

Title: Tony Blair A Journey

Author/Editor: Blair, Tony

Imprint: Hutchinson, 2010

Subject: Great Britain-20th

Century, Political change-Great Britain

Location: 941.086 B575 - [available at main campus]

In 1997, Tony Blair won the biggest Labour victory in history to sweep the party to power and end eighteen years of Conservative government. Now his memoirs reveal in intimate detail this unique political and personal journey, providing an insight into the man, the politician and the statesman, and charting successes, controversies and disappointments with an extraordinary candour. "A Journey" will prove essential and compulsive reading for anyone who wants to understand the complexities of our global world. As an account of the nature and uses of power, it will also have a readership that extends well beyond politics, to all those who want to understand the challenges of leadership today.

Back to Contents

Page 36: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 32

Title: The Life and Death of Mahatma Gandhi

Author/Editor: Payne, Robert

Imprint: Rupa.Co, 2010

Subject: Gandhi, Mahatma. 1869-1948

Location: 954.03 P293 - [available at main campus]

This is the heroic story of the man whose on-violent movement transformed his native India both spiritually and politically as it impelled the nation along the road to independence. With consummate skill, in narration that never flags in vividness and spiritual and historical force and as a living personality.

Back to Contents

Page 37: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 33

Title: Nehru

Author/Editor: Brown, Judith M.

Imprint: Yale University Press, 2003

Subject: Prime ministers-India-Biography

Location: 954.042 B812 - [available at main campus]

The first prime minister of India after independence from British rule, Jawaharlal Nehru (1889-1964) was a major architect of India as a nation state. This biography depicts the phases of Nehru's life and shows how each period reflected new developments in Indian politics. Drawing on previously unconsulted sources including Nehru's post-1947 papers, Judith Brown offers a complete and penetrating account of Nehru. Casting light on both the public and private Nehru, the book also provides an array of insights into the history of India's nationalist movement and international standing, and into the complexities of constructing a new nation state in the aftermath of imperial rule.

Back to Contents

Page 38: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 34

Title: Matters of Discretion

Author/Editor: Gujral, I. K.

Imprint: Hay House India, 2011

Subject: India-1997-Prime ministers

Location: 954.0520 G93 - [available at main campus]

The Gujral Doctrine (a set of five principles to guide the conduct of foreign relations with India s immediate neighbours) was widely acclaimed not only in India but also in the West. However, forces inimical to his government soon began making their presence felt. He takes the reader backstage to highlight the drama that resulted in his exit. This volume, a valuable addition to the literature on contemporary history, provides a deep insight into the political scene as it unfolded after independence and also delineates the roles sometimes positive and sometimes negative played by a wide spectrum of not only politicians but also bureaucrats and others.

Back to Contents

Page 39: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 35

Title: Tinderbox

Author/Editor: Akbar, M. J.

Imprint: HarperCollins Publishers India, 2011

Subject: Pakistan

Location: 954.91 A22 - [available at main campus]

In Tinderbox: The Past and Future of Pakistan, M.J. Akbar embarks on a historical whodunit to trace the journey of an idea, and the events, people, circumstances and mindset that divided India. The investigation spans a thousand years, and an extraordinary cast: visionaries, opportunists, statesmen, tyrants, plunderers, generals, and an unusual collection of theologians, beginning with Shah Waliullah who created a theory of distance to protect Islamic identity from Hindus and Hinduism. Akbar brings an impressive array of research, perception and analysis to solve this puzzle, writing the story in a fluent, engaging style that makes a difficult subject deceptively accessible. There could be no better guide to the subcontinent s past, and a glimpse into its future.

Back to Contents

Page 40: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 36

Title: Across the LoC

Author/Editor: Puri, Luv

Imprint: Penguin Viking, 2010

Subject: Azad Kashmir-Politics and government-20th

Location: 954.91 P97 - [available at main campus]

he relationship between Pakistan and PAJK is an important aspect of Puri s research. He traces the history of migration from Mirpur to Britain and the Mirpuri diaspora s significant support to the early phase of militancy that arose in Jammu & Kashmir in 1989. This insurgency, which had its base in PAJK, promised independence from both India and Pakistan. The book also discusses the many transformations in the pro-independence struggle from its inception to the present day. Across the LoC: Inside Pakistan-administered Jammu and Kashmir is a new and original contribution to the body of literature on the region and the role PAJK has played in the larger Jammu & Kashmir tangle.

Back to Contents

Page 41: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 37

Title: Making Sense of Pakistan

Author/Editor: Shaikh, Farzana

Imprint: Hurst & Company, 2009

Subject: Pakistan-Culture

Location: 954.91 S14 - [available at main campus]

Pakistan's transformation from a country once projected as a model of Muslim enlightenment to a state threatened by an Islamist take over dominates the headlines. This book argues that the country's social and political decline is rooted primarily in uncertainty about the meaning of Pakistan and the significance of 'being Pakistani'.

Back to Contents

Page 42: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 38

Title: Afghan Frontier

Author/Editor: Schofield, Victoria

Imprint: Tauris Parke Paperbacks, 2010

Subject: Afghanistan-History, Khyber Pakhtunkhwa-History

Location: 954.91 S61 - [available at main campus]

For centuries, men have fought and died on the Afghan frontier -- American soldiers and the Taliban are merely the latest. As the gateway to India and the crossroads of Central Asia, Afghanistan has tempted the greed and hunger for power of countless invaders, from the Greek armies of Alexander the Great to Brezhnev’s Soviet forces. Refuge of spies and mountainous court of intrigue, this frontier world is one of the most haunting and gigantic battlefields on earth. This edition of Afghan Frontier includes a new afterword from the author, completing the gripping portrait of a region that is as treacherous as it is alluring.

Back to Contents

Page 43: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 39

Title: Descent into Chaos

Author/Editor: Rashid, Ahmed

Imprint: Penguin Books, 2009

Subject: Afghanistan-Politics and government

Location: 954.9105 R183 - [available at main campus]

The world's most unstable region and the threat to global security This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied.The war on terror is being lost - but not just in Iraq. This book shows that the real crisis zone lies in central Asia.

Back to Contents

Page 44: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 40

Title: Gaza in Crisis

Author/Editor: Chomsky, Noam

Imprint: Penguin Books, 2010

Subject: Gaza strip-Politics and government, 21st

century

Location: 954.9405 C454 - [available at main campus]

From the targeting of schools and hospitals, to the indiscriminate use of white phosphorus, Israel's conduct in 'Operation Cast Lead' has rattled even some of its most strident supporters. In this book, Noam Chomsky and Ilan Pappe survey the fallout from that devastation, and place the massacre in Gaza in the context of Israel's long-standing war against the Palestinians. "Gaza in Crisis" is a rigorous, historically informed and much-needed analysis of the situation and will be welcomed by all those eager for Chomsky's insights into yet another political catastrophe.

Back to Contents

Page 45: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 41

Title: Power, Politics, and Culture

Author/Editor: Said, Edward W.

Imprint: Bloomsbury, 2001

Subject: Arab-Israeli conflict-Peace

Location: 956 S21 - [available at main campus]

This is a collection of interviews given by the academic Edward Said since the 1970s. The 29 interviews address everything from Palestine to Pavarotti, from his nomadic upbringing under colonial rule to his politically active and often controversial life in America.

Back to Contents

Page 46: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 42

Title: Pirates and Emperors, Old and New

Author/Editor: Chomsky, Noam

Imprint: Pluto Press, 2002

Subject: Arab-Israeli conflict, International relations

Location: 956.04 C454 - [available at main campus]

Noam Chomsky's dissection of terrorism explores the role of the USA in the Middle East and reveals how the media are used to manipulate public opinion about what constitutes terrorism. The book now covers the global crisis stemming from the events of September 11 2001.

Back to Contents

Page 47: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 43

Title: The Balfour Declaration

Author/Editor: Jonathan, Schneer

Imprint: Bloomsbury, 2011

Subject: Arab-Israeli-Conflict

Location: 956.05 S57 - [available at main campus]

In the middle of the First World War, the British War Cabinet approved and issued a statement in the form of a letter that encouraged the settlement of the Jewish people in Palestine. Signed by the Foreign Secretary Arthur Balfour, the Balfour Declaration remains one of the most important documents of the last hundred years. Jonathan Schneer explores the story behind the declaration and its unforeseen consequences that have shaped the modern world, placing it in context paying attention to the fascinating characters who conceived, opposed and plotted around it - among them Lloyd George, Lord Rothschild, T.E. Lawrence, Prince Faisal and Aubrey Herbert (the man who was 'Greenmantle'). The Balfour Declaration brings vividly to life the origins of one of the world's longest lasting and most damaging conflicts.

Back to Contents

Page 48: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 44

Title: The Politics of Chaos in the Middle East

Author/Editor: Roy, Olivier

Imprint: Hurst & Company, 2007

Subject: International relations, Islam and politics

Location: 956.054 R812 - [available at main campus]

Olivier Roy argues that the unintended and unforeseen consequences of the 'war on terror' have artificially conflated conflicts in the Middle East such that they appear to be the expression of a widespread 'Muslim anger' against the West. In this new book he seeks to restore the individual logic and dynamics of each of these conflicts, the better to understand the widespread political discontent that sustains them. Instead of two opposed sides, an 'us' and a 'them', he warns that the West faces an array of 'reverse alliances': in Pakistan the West backs General Musharraf, whose military intelligence services support the Taliban; in Iraq the United States shores up a government that has close links to its arch-enemy, Iran; the Iraqi Kurds, allies of the Americans, give sanctuary to an adversary (the PKK) of a fellow NATO member, Turkey; while the Saudis support the Iraqi Sunnis who are fighting Coalition forces.

Back to Contents

Page 49: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 45

Title: Blackwater

Author/Editor: Scahill, Jeremy

Imprint: Nation Books, 2008

Subject: Iraq-Conflict

Location: 956.567 S35 - [available at main campus]

On September 16, 2007, machine gun fire erupted in Baghdad's Nisour Square leaving seventeen Iraqi civilians dead, among them women and children. The shooting spree, labeled "Baghdad's Bloody Sunday," was neither the work of Iraqi insurgents nor U. S. soldiers. The shooters were private forces working for the secretive mercenary company, Blackwater Worldwide. This is the explosive story of a company that rose a decade ago from Moyock, North Carolina, to become one of the most powerful players in the "War on Terror. " In his gripping bestseller, awardwinning journalist Jeremy Scahill takes us from the bloodied streets of Iraq to hurricane-ravaged New Orleans to the chambers of power in Washington, to expose Blackwater as the frightening new face of the U. S. war machine. * Winner of the George Polk Book Award * Alternet Best Book of the Year * Barnes & Noble one of the Best Nonfiction Books of 2007 * Amazon one of the Best Nonfiction Books of 2007.

Back to Contents

Page 50: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 46

Title: The Politics of Dispossession

Author/Editor: Said, Edward W.

Imprint: Vintage, 1994

Subject: Israeli, Palestine conflict

Location: 956.9404 S21 - [available at main campus]

A compilation of essays and articles on the subject of Palestine, and on the history of the Palestinian struggle for national identity. Spanning the period from 1968 to the present, the author, described as one of the most important cultural critics of our time, tells the story of the struggles of the Palestinian people. Edward W. Said is Professor of the Doctoral Programme in Comparative Literature at Columbia University, and is the author of "Culture and Imperialism". He also delivered the 1994 Reith Lectures for the BBC.

Back to Contents

Page 51: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 47

Title: Jihad

Author/Editor: Rashid, Ahmed

Imprint: Yale University Press, 2002

Subject: Islamic fundamentalism-Asia, Central

Location: 958.0429 R183 - [available at main campus]

Jihad explains the roots of militant rage in Central Asia, describes the goals and activities of these militant organisations and suggests ways in which this threat could be neutralised by diplomatic and economic intervention.

Back to Contents

Page 52: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 48

Title: Taliban

Author/Editor: Ferguson, James

Imprint: Bantam Press, 2010

Subject: Afghanistan-Politics, government

Location: 958.1046 F37 - [available at main campus]

The Taliban, as they now called themselves – taliban is the plural of talib, literally ‘one who seeks knowledge’ – had a simple mission statement: the disarmament of the population, and the establishment of a theocracy based on Sharia law. They fought with a religious zeal that the warring mujaheddin could not match. By February 1995, this people’s revolt had become a national movement; 18 months later Kabul fell, and the country was effectively theirs. James Fergusson's fascinating account of this extraordinary story will be required reading for anyone who wishes to understand the situation in Afghanistan, now and for the future.

Back to Contents

Page 53: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 49

Title: The Looming Tower

Author/Editor: Wright, Lawrence

Imprint: Penguin Books, 2011

Subject: Taliban-Period-9, 11

Location: 958.1046 W933 - [available at main campus]

'The Looming Tower' tells the story of Al Qaeda from its roots up to 9/11. Drawing on interviews and first-hand sources, it investigates the extraordinary group of ideologues behind this organization - and those who tried to stop them.

Back to Contents

Page 54: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 50

Title: The Afghan Solution

Author/Editor: Edwards, Lucy Morgan

Imprint: Bactria Press, 2011

Subject: Afghanistan war-2001-2011

Location: 958.1047 E92 - [available at main campus]

Published in time for the tenth anniversary of the Afghan war, this explosive book exposes how the West lost its chance to rout the Taliban and stabilise Afghanistan. In late 2001, a group of Afghan tribal leaders met to plan how to topple the Taliban. Within weeks the plan was in tatters, thwarted by the West, and the group's leader, Abdul Haq, assassinated by the Taliban. Lucy Morgan Edwards's investigation into Haq's tragic mission led her to Taliban ministers, warlords, spies and two American Republican brothers who financed Haq's venture. Based on the author's own experience of the war in Afghanistan, this book reveals how a solution to the war was lost and why it matters today.

Back to Contents

Page 55: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 51

Title: Exploring an Islamic Empire

Author/Editor: Walker, Paul E.

Imprint: I. B. Tauris, 2002

Subject: Fatimites-Historiography

Location: 962.02 W151 - [available at main campus]

Exploring an Islamic Empire is a detailed survey of different genres of source materials, including historiographical, epigraphic, and numismatic, on Fatimid history, and as such, it represents a first comprehensive treatment of the subject. It will be of great importance to students and academics alike.

Back to Contents

Page 56: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 52

Title: Mandela

Author/Editor: Meredith, Martin

Imprint: Simon & Schuster, 2010

Subject: Mandela, Nelson-19

Location: 968.06 M541 - [available at main campus]

Sentenced to life imprisonment on Robben Island for his part in organising armed rebellion against South Africa's white rulers, Mandela stayed faithful to his goal of a peaceful, non-racial democracy. His release, 27 years later, had a profound effect.

Back to Contents

Page 57: NEW ARRIVALS - Institute of Business Administration, Karachiiba.edu.pk/IBALibraries/NewArrival_March_2012-2.pdfNEW ARRIVALS 17.Ads, Fads, and Consumer Culture 18.Great by Choice 19.Do

NEW ARRIVALS LIST 53

Title: Change We Can Believe In

Author/Editor: Obama, Barack

Imprint: Canongate, 2008

Subject: Presidents-United States-Election

Location: 973.09 O1 - [available at main campus]

In these pages you will find bold and specific ideas about how Barack Obama plans to fix the ailing American economy and strengthen its middle class, make health care affordable for all, achieve energy independence, and keep America safe in a dangerous world. "Change We Can Believe In" ask us not just to believe in Barack Obama's ability to bring change to Washington, it asks us to believe in the ability of each of us to change the world.

Back to Contents