new channel thinking
DESCRIPTION
This was a workshop presentation to the Tencompetence Winter School in Innsbruck, Austria. February 2009. The Open University is reworking the channels that it uses to reach students - both broadcast and interactive. The tencompetence talk focuses on the issues raised by some of these new channels, like iTunes U. and Youtube; and illustrates some of the new research project that are driving our thinking.TRANSCRIPT
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Peter Scott
Director, Knowledge Media Institute, The Open University, UK.
New Channel thinkingTencompetence Winter School, Innsbruck
February 2009
We now have a very rich mix of channels that we can use to communicate with students. Some are new forms of broadcast; and some are significantly more interactive.
In the Open University we are adding new elements into our VLE, with a learning mix to include iTunes U., YouTube, Podcasts, our own OpenLearn materials and more.
In the context of Tencompetence, some of this work directly maps to helping users to measure and develop their competences.
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Presentation
Books, etc.LecturesDVD, video, etc.
Interaction
SeminarsTutorialsLabsProjects
Assessment
AssignmentsTests, Exams
What Channels do Unis use to reach students? Where are these going …
The webA Virtual Learning Environment
A world of web-services…A world of open resources…A world of co-production…
WikisBloggingPodcasting
Audio/Video bloggingSocial Network ServicesMobile ServicesMeeting Online / Conferencing
RateMyTeacher
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• ʻMega-universityʼ withall students at-a-distance
• International learning innovators for 40 years
• UKʼs largest University with >220k students
• Large central production facility in Milton Keynes, admin, warehousing, distribution, quality control, broadcasting, tutors, …
• 13 UK regional centres; >300 study UK centres; >4,000 exam venues (in >90 countries)
• Around 8k ʻmentorsʼ (ALs)• Cost effective (~50% of UK
ave. grad. cost)• > 70% of students in full
time employment• Global learning community
with >70k students• Part of international family,
e.g. Arab OU has >30k students
• Accessible: 37k students have fee assistance; 10k disabled students
The Open University
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A classical Open Learning Calendar; in 2006“Channels to students embedded in Events”
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A wealth of online and
‘open resources’
And in 2009 some of your students still sit in lectures? You are kidding, right …
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Over 500 units published, totalling over 5,000 learning hours
Zero ‘lectures’; all units designed from scratch for Open Learners
Over 1,700,000 unique visitors since launch
Over 50,000 registered users since launch
Over 4,500 registrations on OU courses
Users from over 160 countries
Translations into Catalan, Portuguese, Spanish, Italian, Chinese…
3-20 hours study time for each unit
Course creation and management tools
Community building and supporting tools included as an ‘Open Participatory Learning Infrasctructure’
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http://labspace.open.ac.uk/
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Oct 2007live
Oct 2007replays
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Podcast feed syndication hub
http://podcast.open.ac.uk
Control your own podcasts
Staff and Students submit podcast feeds
Users subscribewe connect with them here
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YouTube ‘stations’
http://www.youtube.com/ou
Experimental publish July 07Launch August 2008
Headlines, Dec 08
31, 575 channel views133, 906 video views616 subscribers382 videosApprox 1800 video views a day in October 2008Approx 18 hours of video content from 40 coursesApprox 3 hours of non-course related video
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• The iTunes music store, open 6 years & sold 6 Billion songs
• 75 Million credit card accounts
• Powerful mobile synch
• iTunes U. open ‐2007June 2008 UKOU + 2 …Oct 2008 OxbridgeJan 2009 Europe
To Jan 2009, The Open University is prominent in every “category” in which we have contributed courses (Science, Engineering, Languages, etc); 5‐7 of top 12 albums in these areas; and in other subjects at least 1‐3/12 featured albums…
Peter Sco/, KMiNick Watson, LTS
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Open University on iTunes U
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We are very impressed by the potential of this channel;But Higher Education has a VERY small slice of this …
Why iTunes U.?Unlike some Web 2 channels we have very good
control;zero geek; high brand; good with audio,has great potential for other integrated
mobile power;and our stuff belongs to us.
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Summary of acXvity in the first 224 days (32 weeks)
96 collecXons of audio or video tracks (albums) 78 from courses currently in presentaXon.
• 2,459,128 downloads• 140,134 hours of audio and video downloaded• Over 324,500 visitors downloaded files• Currently averaging over 85,000 downloads a week• 88% of visitors from outside the United Kingdom• 1 in 6 downloaders go on to visit the OU website• >1 new visitor every 55 secs
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Simple systemsAccessing the OU from your iPod and iPhone
Assistive InterfacesIf you can tap, you can type
Latest App in the OU storeVirtual Microscope for S276Measuring Mars and the Moon
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S276 GeologyOpen University
http://kmi.open.ac.uk/projects/microscope
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WebCEFEU funded project :
Benchmarking language
Performance
• Learners upload “performance videos” for assessment; or use live meeting recording
• Assessment framework common to mentors and students
• Mentor assessment benchmarking
Learner proficiency in the Common Framework http://webcef.eu
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iCoperEU funded project :
Best Practices forOpen Educational
Resources
• Provide an iCoper Content Space accessing 12.5k+ hours of OERs
• Systematic review of Delivering Competency-Driven Learning Content
• A generic ICOPER Reference Model for OER standards
Capturing Best Practicesfrom the OER community in Europe http://www.icoper.org
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SocialLearnbe your own worst enemy… right now
millions of people are online and finding identity via large scale collaboration — including learning
http://hello.eboy.com/eboy/wp-content/uploads/shop/EBY_FooBar_35t.png
FEEDS and SERVICES
ExcitingFast
DisruptiveSocial
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STELLAREU funded Network of
Excellence :Technology
Enhanced Learning
• Step beyond Prolearn and Kaleidoscope Networks
• Focus on TEL Strategy• 5M Euro;
Open University Coordinating
February 2009 http://stellarnet.eu
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New Channel Thinking for Higher EducationDisruptive, Cool and Dangerous …
http://www.open.ac.uk
http://labspace.open.ac.uk
http://openlearn.open.ac.uk
http://itunes.open.ac.uk
http://youtube.com/theopenuniversity
http://webcef.eu
http://kmi.open.ac.uk/projects/microscope
http://icoper.org
http://stellarnet.eu
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