Product ConceptChapter 4:

Classified by how consumers buy them Convenience products Shopping products Specialty products Unsought productsProduct and Service ClassificationsWhat is a Product?

Specialty products With unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effortMedical servicesDesigner clothesHigh-end electronicsWhat is a Product?

Unsought products Consumers do not know about or know about but does not normally think of buyingLife insuranceFuneral servicesBlood donationsWhat is a Product?

3.0 Brand Sponsor:

Esky - Cooler or Chilly binSpeedo Mens swimming suitJeep - On-road vehiclesCellotape or Cellophane tapeBiro - Ballpoint PenDoona - Duvet (Australian??)SuperglueVelcro Generic Terms