XYZ Product

Suggested options for AV concept

Approach – 2 options

First approach – Informational

In this approach, we assume that the viewers

are not aware of triggered mail (and its

benefits). Hence the AV will first “educate” the

viewers on triggered emails and their

potential. We then introduce XYZ as the best

product in the market for planning and

managing triggered mails to obtain great ROI.

Second approach – Solution

In this approach, we assume that the viewers

have knowledge of triggered mail (and its

benefits). The AV will first highlight the

challenges in exploiting full potential of

marketing emails and then introduce XYZ as

the best “solution” to overcome those

challenges for gaining optimum ROI.

The following options for approach are only for the presentation of the information.

The suggested benefit and ROI based approach to market the product will be

applied, irrespective of which of the following approach is used.

Suggested concepts for the first approach

Educating the viewers on benefits of triggered mails and how XYZ can help draw maximum benefits from triggered mails and hence

increase ROI

Concept 1 – Straight representation of the narration (no story used)

The animation will be a visual illustration of the narration,

which will be simple and straightforward. For e.g., in the first

part if we say something in line with – “Triggered campaigns

allow you to respond in real-time to particular actions of your

customer, like clicking on emails, webpage visits, signups,

purchase, etc, thus enabling you to send relevant, timely and

personalized messages, which are far more likely to

engage/re-engage customers than your standard impersonal,

and often irrelevant, marketing e-mails.”

The visual illustration will simply depict the above without

any story.

Provides information in two parts using relevant props. First part will educate the viewers on

triggered mails and their immense potential. Second part will introduce XYZ as the best tool to

efficiently plan and manage triggered mails for a greater ROI, without the need to invest in

creating the infrastructure.

Concept 2 – Challenges of an email marketing manager

The animation will introduce a marketer whose job is to increase online

customer engagement (and hence revenues from online marketing efforts)

through marketing communication like emails. This marketer first shares his

many challenges/frustration, from ensuring that his marketing communication

doesn’t end up in recipients' spam folders to getting the recipients to open

these mails.

He then tells viewers about how he discovered triggered mails upon completing

a transaction online. He then shares his (acquired) knowledge on triggered

mails and their immense potential as a marketing tool.

He then speaks about XYZ, a cloud based delivery engine, which has helped him

in intelligently planning and managing his triggered mails without the need to

invest on building the infrastructure.

Here a marketer narrates his experience and reasons for switching his focus

from sending out regular standard marketing emails, which failed to bring

desired revenues, to triggered mails (using XYZ) for enhanced customer

engagement, retention and hence ROI.

Concept 3 – From a customer’s point of view

The animation will be in two parts:

• First, where a consumer shares his

experience/thoughts.

• Second, where we advise/suggest

the viewer (your target customer)

on how XYZ can help them meet

the expectations of their

customers, thus bringing them

greater ROI.

Here we show how a consumer “treats” a standard marketing mail that is neither personal nor

relevant. They also speak of what type of communication they would like to receive and when.

We all are consumers and hence the viewers will be able to relate to it.

Suggested concepts for the second approach

Presenting XYZ as the best solution to planning and managing triggered mails (campaigns) for higher ROI

Concept 1 – Dedicated email delivery agent

We introduce a dedicated email delivery agent that:

1. Ensures high inbox delivery rates (we tell them how – ISP

monitoring, monitoring email reputation, providing dedicated IP

address, etc).

2. Can be instructed to follow specific rules for delivering different

trigger mails.

3. Monitors recipient's action with the delivered mail to keep a log

of activities.

4. Provides real time reporting of recipient's actions.

5. Provides actionable real time analytics allowing senders to

improve their communication.

6. Is able to clone/multiply itself to create required number of

dedicated email delivery agent to handle large volume of mails.

Concept 1 – Email workshop/factory/sorting room

We show how the “perfect” triggered mail is created inside this Email

workshop. A workshop manager explains the entire process (with

benefits):

• He shows when a request for triggered mail is received.

• He speaks about adhering to the “rules” specified by client in

sending the response emails.

• He then takes us through the process of “authentication” (dedicated

IP address, ISP monitoring, etc) of the emails to ensure high inbox

delivery rate.

• He then shows what happens once the emails are delivered. He

takes us through the “monitoring panel”, where every action of the

recipient is tracked in real-time and reported to the client. He also

explains how real time analytics helps in improving their responses.

• He also shows the capacity of the workshop to handle any volume

of work.

Are you just sending out regular standard marketing mails or are you also being responsive?

Are your mailers engaging your customers at a personal level?

Is the message relevant to your customer?

Are you sending your mailer at the right moment?

Even with the right content and timing, are your mailers reaching your customer’s inbox?

Concept 3 – Thought provoking

Are your marketing emails failing to engage your customers?

Are you struggling to reengage your online customers?

Are you failing to generate new leads through your marketing mails?

Are your email marketing campaigns failing to bring expected ROI?

We begin the video by raising few thought provoking questions, which the viewers can relate to:

We again make them think on the reasons why their marketing mailers might be failing to produce

desired results:

Once we have the viewers’ attention, we then introduce XYZ as a solution and

explain the product functionality and benefits.

End of presentation

Thank you