new charlotte gauja · 2020. 7. 16. · my response: worked with the fitness team to develop an...

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Charlotte Gauja Marketing Communications, specialising in creative content for digital and social media

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Page 1: New Charlotte Gauja · 2020. 7. 16. · My Response: worked with the fitness team to develop an inclusive content ... drive income to swim school programme, sports injury clinic and

Charlotte GaujaMarketing Communications, specialising in creative content for digital and social media

Page 2: New Charlotte Gauja · 2020. 7. 16. · My Response: worked with the fitness team to develop an inclusive content ... drive income to swim school programme, sports injury clinic and

The HeadlinerThe Brief: build brand recognition for performance sport within the general student body. My Response: developed unique sport spectator experience on campus in partnership with sponsor Red Bull. Achieved by: Event management, photography brief, social media, copy writing.

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Page 3: New Charlotte Gauja · 2020. 7. 16. · My Response: worked with the fitness team to develop an inclusive content ... drive income to swim school programme, sports injury clinic and

Health and Wellbeing Home

The Brief: provide members with an online fitness offer during facility

closure. My Response: worked with the fitness team to develop an inclusive content

schedule hosted on social media, based on new home webpage.

Website Linked

Over 2 Million Social Media Impressions

Page 4: New Charlotte Gauja · 2020. 7. 16. · My Response: worked with the fitness team to develop an inclusive content ... drive income to swim school programme, sports injury clinic and

Digital Brand DevelopmentThe Brief: develop the digital brand to remain competitive and relevant to GenZ student body. My Response: developed Spotify account featuring playlists , created unique social media stickers and developed University first Tik Tok ad.

Page 5: New Charlotte Gauja · 2020. 7. 16. · My Response: worked with the fitness team to develop an inclusive content ... drive income to swim school programme, sports injury clinic and

Photography and VideoThe Brief: create excitement for student

sport on campus, showcasing performance teams.

My Response: a series of social media videos and photography during pre-season

in high performance facility.

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Page 6: New Charlotte Gauja · 2020. 7. 16. · My Response: worked with the fitness team to develop an inclusive content ... drive income to swim school programme, sports injury clinic and

Commercial MarketingThe brief: drive income to swim school

programme, sports injury clinic and

membership.My response: Website development,

research, social media, Google advertisement and print.

Page 7: New Charlotte Gauja · 2020. 7. 16. · My Response: worked with the fitness team to develop an inclusive content ... drive income to swim school programme, sports injury clinic and

Personal BlogWebsite management, copy writing,

photography.https://moneysavingandmisbehaving.com/

Page 8: New Charlotte Gauja · 2020. 7. 16. · My Response: worked with the fitness team to develop an inclusive content ... drive income to swim school programme, sports injury clinic and

Interior DesignPersonal creative concept,

painted by hand.

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