new colour a4 desktop mfp griffin-c1 (mp c305 sp/spf) kickoff presentation launch status meeting, 18...

New colour A4 desktop MFPGriffin-C1 (MP C305 SP/SPF)

Kickoff presentation

Launch Status Meeting, 18 July 2011

PMC, Ricoh Europe

±15min.

Version: [1.0] Classification: RFG Internal use only Owner: [Oscar Mellegers] of [#]

• Product introduction and launch objective

• Target market development

• Sales strategy and approach

• Key specifications

• Launch preparations

Table of contents


Product introduction

• Introducing Ricoh’s first colour A4 desktop MFP completing the MFP product portfolio, no predecessor replacement

• Single speed (30cpm), two models; MP C305SP & MP C305SPF- Model MP C305SP has optional ARDF or Platencover- Model MP C305SPF includes ARDF and Fax as std.

• Equipped with new GW+ controller similar to new A3 MFP’s

• Using “SPR-E” toner and QSU technology for No 1 TEC value in colour A4 desktop MFP segment

• New 4.3 inch tiltable colour touch panel


Completing Ricoh’s MFP product line-upThe MFP product lineup of Ricoh is focused on A3 MFPs at this moment, and Ricoh has made a great success with this lineup. On the other hand, when seeing the lineup from the viewpoint of A4 MFP, we have desktop copier based BW MFP (Stella-C4.5) and floor type copier based color MFP(Zeus-C1) at this moment and no A4 color desktop. From the viewpoint of competition , we are facing the necessity of A4 color desktop MFP which can compete in the market.

MT-C4 60-90 ppm

Al-C1.540-50 ppm

R-C5.528-33 ppm

PR-C1 25ppm

A3 MFPA3 MFP A4 MFPA4 MFP

V-C360-75 ppm

AP-C2.545-55 ppm

AT-C2.530-35 ppm

Di-C1.5 20–25 ppm

A3 MFPA3 MFP A4 MFPA4 MFP

Black and White Full Color

K-C3.1 15-21 ppm

Rinmei-MF128ppm

S-C4.5 20ppm

Panache-MF220ppm 　

Perseus-MF220ppm

Shinka-MF140-50ppm

Zeus-C130-40ppm

A4 color desktop


3. Replacing mono A3MFP

• Replacing Kir-C range A3MFP.

Launch objective

1. Replacing competitor’s A4 LPs

2. Replacing mono A4MFP

There are 3 objects for launching Griffin-C1. The main point is replacing competitors LPs such as HP and Lexmark. Also Griffin-C1 is B2C conversion model. To maximize profitability of after sales, replacing mono A4 MFP such as Stella-C and Kir-C range of A3 MFP is also important. As you know B2C model of Kir-C is Diana-C, but we believe still there are Kir-C MIF that we can replace by Griffin-C1.

• Replacing Stella-C range A4MFP.


Target market development

12.3%12.6%13.5%13.4%13.7%14.1%16.1%

17.6%

20.9%

4.1% 4.7%5.7%

4.4% 5.2% 5.9%

10.0%12.0%

16.8%

-

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1

CY09 CY10 CY11

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

-

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1

CY09 CY10 CY11

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

A3

A4:0-25

A4:26+

A4:26+ %

A4%

• Total colour-MFP market in Western Europe is increasing

• A4 ratio has increased to 20% in Q1 of CY11

• A4 Colour MFP 26+ growth has been accelerated since CY10 Q3 by KoM bizhub C35 and Kyo FS-C 2x26.

CY09 CY10 CY11Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1

A4:26+ 4,950 5,220 5,946 5,676 7,478 7,904 13,565 19,074 29,236 391.0%A4:0-25 10,112 8,697 8,107 11,627 12,393 11,131 8,355 8,881 7,160 57.8%A3 106,909 96,720 90,187 111,449 125,330 115,668 113,825 131,215 137,821 110.0%A4% 12.3% 12.6% 13.5% 13.4% 13.7% 14.1% 16.1% 17.6% 20.9%A4:26+ % 4.1% 4.7% 5.7% 4.4% 5.2% 5.9% 10.0% 12.0% 16.8%A3A4 Total 121,971 110,637 104,240 128,752 145,201 134,703 135,745 159,170 174,217 120.0%

CY11Q1vsCY10Q1


Griffin-C1’s target market is MA and SMB. The followings are our strengths in order to consolidate Single Function Printer, Fax and LP for both MA and SMB market:

• Small footprint and all in one functionality of Griffin-C1.

• Total lineup (A3 mono/color, A4 floor type and desktop mono/color)

• Common controller function with A3 MFP

SMA

MA

Medium Business

Small Business

Device optimization proposal + TCO & Solution Proposal

Replace standalone copier, printer, scanner, fax or MFP together with other A3 MFP by offering features which is common with A3 MFP. In addition, Ricoh will offer its effective solution with strong service/support, SDK, device management and @Remote etc..

Device optimization proposal + TCO & Solution Proposal

Replace standalone copier, printer, scanner, fax or MFP together with other A3 MFP by offering features which is common with A3 MFP. In addition, Ricoh will offer its effective solution with strong service/support, SDK, device management and @Remote etc..

5

Main machine for small office

With its compact size and all in one functionality, Griffin-C1 can be utilized as a main machine in small office.

Main machine for small office

With its compact size and all in one functionality, Griffin-C1 can be utilized as a main machine in small office.

Model Color ratio Average monthly PV

Max. monthly PV

Monthly duty

Griffin-C1 20% 2K 5K 20K

Vertical/Horizontal Approach

Pharmacy, hospital and bank, where A3/DLT are not frequently used and scanning are used in their work flow. In addition, installation space is limited.

Vertical/Horizontal Approach

Pharmacy, hospital and bank, where A3/DLT are not frequently used and scanning are used in their work flow. In addition, installation space is limited.

Sales strategy


5

• Griffin-C1 will have an advantage with the connectivity with A3 MFP line ups, and the advanced controller specs are almost the same with A3 MFP.

• With the Device optimization proposal , Ricoh will strengthen the Solution proposal in the future to meet customer expectation.

Sales approach

ComplianceSolution

SecuritySolution

WorkflowSolution

Competitor’s A4MFP attack

A4MFPA4MFP

PrinterPrinterA3MFPA3MFP

TCOSolution

Device OptimizationDevice Optimization

EnvironmentSolution

Device Management

(@Remote, etc)


7

Griffin-C1 major selling points are as follows:

Enhanced GW Controller (GW+) 1

Machine Enhancements 4

No 1 TEC value in A4 colour MFP 3

Easy to use on the desk 2

Major Selling Points


7

*Detailed information of each new function will be provided in Package 3 of PPLI 2nd.

By adopting the GW+ controller, the controller specs have been dramatically strengthened.

<Workflow Improvement>• Customizable Home screen Customizable Home screen • MFP Full Browser (opt)MFP Full Browser (opt)• External USB Keyboard support• QWERTZ layout support • Greek/Brazilian Portuguese support• Homefolder over LDAP• Expanded User Code (500=>1000)• Import/Export of Preference settings• Scheduling of Quota management• Duplex Copy/Print of custom paper size• Auto Job Promotion• Scheduled Print *with HDD

• New color profile support (POP display mode)• JBIG2 compression mode support• Reduce/Enlarge scan• Enhanced Batch scan

<TCO>• Remote FAX (opt) Remote FAX (opt)

<Environment>• Eco-Friendly Counter

<Compliance>•Scan to PDF-A/digitally signed PDF

<Security>• Unauthorized Copy Control (PCL6/PS)• Mandatory Hold Print mode *with HDD

• Mandatory security information print• Weekly timer for output of received FAX• Enhanced Encryption level (AES256bit, SHA-2)

Enhanced GW+ controller


7

Center Machine: A Center Machine: A with Fax optionwith Fax option

Machine: BMachine: Bw/o Fax optionw/o Fax option

Fax Receiving

Fax Sending

*: Remote Fax options are required for Machine device A,B,C and D.

On Line

• What is “Remote FAX”?By utilizing Remote Fax function, users can send or receive fax documents from GW+ machines without FAX options via the other GW+ machines with FAX options.

• What benefit will it bring to customers?Users can share the FAX function on the same network, they don’t have to buy multiple FAX options and can reduce existing FAX lines if some FAX lines are not used heavily. Therefore, they can reduce not only the initial cost for FAX options but also the running cost of maintaining multiple FAX lines.

Machine: CMachine: Cw/o Fax optionw/o Fax option

Machine: DMachine: Dw/o Fax optionw/o Fax option

<same network>

Remote FAX option


• What is “Customisable Home Screen”?The displayed function icons and their order are customisable, and a bitmap data such as users’ corporate logo can be inserted at the upper right corner of the screen. In combination with user authentication, each user can have their own personal home screen.

• What benefit will it bring to customers?Each user can customize his/her personal home screen that only displays those icons that he/she uses. Also a program short cut can be set on the home screen. Users can program and set a frequently used job operation on the home screen so that they can execute an operation with 1 step that used to take several.

Customisable areaProgrammed Icon

7

経理

Salesman

Account

Planner

Customise home screenfor each user

Customisable Home Screen


• What is “MFP Full Browser”?This function enables users to browse external web sites and print out the displayed page directly from the operation panel of MFP. Web page addresses can be registered as bookmark icons on the home screen.

• What benefit will it bring to customers?Users can access various web contents such as Google maps or Yahoo news, and they can print out displayed web pages directly, so they can get root maps, e-tickets and coupons easily without a PC. If Ricoh’s support web pages are bookmarked on the MFP, users can check the device’s manuals from the operation panel.

7

*: MFP Browser option must be installed for using this function.

MFP full browser option


New Operation Panel (New Operation Panel (TiltableTiltable))Ease of use for everyone by changing the angle of the operation panel on demand.Home button is newly added. You can return to the home screen from anywhere. 3 function keys are available which you can assign your own designated function.SD/USB slot is placed on the right side of the panel. (std)

New Color / New FormNew Color / New FormWhite and gray matches other office equipmentsDark gray is used for operational parts that are frequently used: operation panel, top board and inner tray.Simple cube design will fit to any office space.

7New design and operation panel


7

Next-generationCurrent generation

heat capacity(image)

2. Achieved immediate high temperature by

low heat capacity

Low heat capacity↓

Quicker time to achievehigh temperature

↓Reduction of TEC

1.Reduced the parts by integrating the functions

Low cost

Downsizing

Griffin-C1 has implemented the new QSU fusing system. By downsizing the fusing unit and adopting new architecture, TEC value has dramatically-improved. Of course, recovery time from sleep mode and warm up time will be also improved.

《 New QSU 》

◆Fusing Pat◆Heater

◆Fusing Belt ◆Pressing roller

Brand Product name CPM TEC

RICOH Zeus-C1a 30cpm 3218 Wh

RICOH Griffn-C1 30cpm 1360 Wh

KnM bizhub-C35 30cpm 6600 Wh

HP CM3530 30cpm 5900 Wh

New QSU and No1 TEC value


First model supporting 1-bintray in A4 desktop MFPFirst model supporting 1-bintray in A4 desktop MFPGriffin-C1 is the first model to support 1-bintray in A4 desktop MFP.Competitors do not have 1-bin tray for A4 desktop MFP.

7Unique in segment; optional 1-bintray


Griffin-C1 Kyocera FS-C2126MFP+

HP Color LaserJet CM3530 MFP

KoMi bizhub C35

Productivity (A4) 30cpm 26cpm ○ 30cpm △ 30cpm △

Scan Speed(FC/BW)

30/30 ipm (200dpi) 20/30 ipm (300dpi)

25/35 ipm (300 dpi)

× Up to 30 ipm (200dpi)

○ 30 ipm (300dpi)

Dimension (W*D*H)mm with ARDF

498×534×505 514x550x580 ○ 543×519×560.5 ○ 530×508×550 ○

Weight(kg/lb) with ARDF

Less than 45/99 37/81 × 48/105 ○ 39/86 ×

Operational panel 4.3inch color touch panel (with tilt)

Keypad ○ 8.1inch color touch

Panel

4.3inch color touch panel

△

Paper Output Capacity*Std.

100 sheets 250sheets × 250 sheets × 250 sheets ×

First Copy Time (BK/FC)

7sec/11sec 10sec/12sec ○ 11.3sec/12.5sec ○ 10.1sec/12.0sec

○

Warm Up Time 30sec 29sec × TBA 45sec ○

TEC 1,360 Wh TBA 5,900 Wh ○ 6,600 Wh ○

Competitor spec comparison


Sales plan

• Sample unit: planned to arrive in December 2011

• MP schedule (SRD, China): planned to start February 2012

• Market release: planned for 9 April 2012

• Target sales quantity: approx. 4 – 5K units p/month

• Pricing: TBC


Launch preparation

• SP Materials: new materials will be created

• Product training: TBD

• Technical training: TBD

• Options: Several new options, some compatible with other existing B/W MFP’s (Orval-C1, R-C5.5/Al-C1.5 and St-C4.5).

• Supplies: New high (12K) and a normal yield (8K) monochrome toner, new single colour toner (4K).

• Parts: No parts list received yet.

• Sample unit: order placed with RCL

Thank you!

new colour a4 desktop mfp griffin-c1 (mp c305 sp/spf) kickoff presentation launch status meeting, 18...

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