New Communication Channels

Smartphones, apps, QR codes, online platforms: What's hot, what's not and what really works.

Sue Beckingham and

Sue Featherstone

Mobile Phones

Smartphones

Smartphone owners became the majority of mobile phone users, growing from

By end of 2012 1 billion smartphones in use around the world

49%Q1 2012

56%Q3 2012

Apps

QR Codes

Video

Audio

Web pageLeave

contact details

Survey

Business cards, fliers, posters, advertising billboards

Online Platforms

Webinars Go-To-Webinar WebEx Infinite Adobe Connect Workcast

Google+ Hangouts on Air

1. Authenticity

2. Transparency

3. Immediacy

4. Participation

5. Connectedness

6. Accountability

(Postman 2009)

Six valuable attributes that make social media

a powerful tool in corporate communication

Social Media

Drive traffic

Share content

Link content

Showcase media

Networking

Build community

Social Media Connectedness

Social Media Connectedness

BUT....

Just because you can......doesn’t mean you should

Don’t tune out your message

Sometimes fresh thinking is needed...

Knowledge Transfer Partnerships

Government-funded Technology Strategy Board initiative

KTPs are collaborations between business and HE institutions

Available in a wide range of industries Open to companies of all sizes

Contributed to Joseph Rhodes Ltd being awarded the Queen’s Award for Enterprise in the innovation category in 2010Won £14m of new orders£10m increase in annual sales turnover during the project period£500k increase in annual profits after completion of the KTP Increased overseas turnover (121% 2010-11)

Helped Penny Hydraulics secure new contracts worth £400k Saw SHU research graduate Simon Pykett named Business Leader of

Tomorrow and Young Design Engineer of the Year 2012 Resulted in a £3 increase in annual savings investment for

Leeds Credit Union in the year post KTP

Knowledge Transfer Partnerships

What’s in it for you?

New ways to increase your competitive advantage or enter new markets

New skills and technology to improve performance and increase profitability

A newly qualified, enthusiastic graduate (KTP Associate) working for you to spearhead new projects Supported by an experienced academic

Access to university expertise, research and facilities as part of an enduring partnership

What’s in it for you?

Average benefits achieved by a single KTP include: Increase in annual profits of over £283k Creation of three new jobs Enhanced skills of existing staff

How does it work?

KTP projects are build around your business Can last from six months to three years

You tell the institution about a strategic development that will help your company grow They’ll identify the knowledge and solutions to

make it happen And link you to the right University experts

Together you’ll finalise a project plan as the basis for a KTP grant

How does it work?

One of the most responsive funding streams available

Six submission dates throughout the year

Approval (or not!) within three weeks Nationally 85% success rate at first

submission

Who Pays?

All KTPs part-funded by the government Different levels of funding apply

For a first KTP: SME pays 33% = c£20k Large Company 50% = c£30k

What do you get for your money? A full-time Associate working in your business Half a day a week of academic time Access to facilities & equipment within the University.

Institution benefits

KTP Associates gain: Personal and professional development

opportunities Business-based experience• Enhances teaching and learning for our students• Placements and internships• Graduate recruitment

Long-lasting partnership

Any questions?

Have a chat with Sarah DurkinShe’ll point you in the right direction!Tel: 0114 225 4049 (Tues-Thurs)www.shu.ac.uk/business