Presenting

Contents

NGOTB 2011

• A Little bit about us• What’s so Social about Social

Media?• The Eureka moment• New beginnings• Learning's• Insights and outsights• What next?

A little bit about us

NGOTB 2011

Michelle Cachucho• Stats• Background• Hobbies• Motto in Life

NGOTB 2011

Beth Curtis-Clarke• Stats• Background• Hobbies• Motto in Life

What’s so Social about Social Media?

NGOTB 2011 * Source www.epicponyz.com

What’s so Social about Social Media?

NGOTB 2011 * Source wwwmashable.com

“The mass driving campaign is the result of an online movement that began around two months ago, when Saudi women’s rights activists called for the country’s women to start driving their own cars on June 17. Saudi Arabia is the only country in the world that prevents women from driving.”

What’s so Social about Social Media?

NGOTB 2011 * Source www.mashable.com picture www.pisitoenmadrid.com

“In a blog post on the subject, Co-founder Biz Stone wrote that 60% of Twitter users are from outside the U.S., adding: “Recognizing the power of new technology and learning to leverage it to advance humanity in positive and meaningful ways is a powerful display of leadership.”Lately, more and more political leaders have been getting in on the Twitter trend — most notably President Hugo Chavez, who once decried Twitter as a “tool of terror.” U.S. President Barack Obama also got his share of press when he composed his first real tweet for the American Red Cross to help disaster recovery efforts in Haiti — previously, he had said he was too clumsy for the microblogging tool.”

What’s so Social about Social Media?

NGOTB 2011 * Source www.mashable.com picture:www.4.mshcdn.com

“Aaron Lazenby, DJ for Pirate Cat Radio, was scanning Twitter one night last year when he noticed #iranelection trending. Curious, he clicked on the hashtag, and started poring over the flood of tweets about the “stolen” election.Lazenby became fascinated with the situation, and stayed up all night talking with people in Iran and reading up on the subject. The next day, he was hanging out with a Pulitzer Prize-winning AP reporter who was completely unaware of what was going on in Iran — news of the protests had not reached the mainstream news. Lazenby seized the opportunity to tell the story..”

What’s so Social about Social Media?

NGOTB 2011

What’s so Social about Social Media?

NGOTB 2011

What’s so Social about Social Media?

NGOTB 2011 Source * www.prmoment.com

What’s so Social about Social Media?

NGOTB 2011 Source * www.prmoment.com

What’s so Social about Social Media?

NGOTB 2011 Source * www.prmoment.com

What’s so Social about Social Media?

NGOTB 2011 *source www.business2community.com

What’s so Social about Social Media?

NGOTB 2011

What’s so Social about Social Media?

NGOTB 2011 * source www.gamingangels.com

“Last year, mobile phone ownership exceeded four billion users – which equates to nearly 60% of the world’s population. And in the face of a handset market which is slowing on the whole, smartphone sales are rising fast, with our year-end forecasts for 2009 showing smartphone sales representing 17% of total handset shipments. By 2013, more than one billion people will own a smartphone.”

The Eureka moment

NGOTB 2011

QUESTIONS ??????

What is the best way to learn about this new industry?

If we are going to be talking to out clients about how to integrate with e-mail

marketing, how do we become experts?

The Eureka moment

NGOTB 2011

ANSWERS !!!!!!!

Write our own blog, FB page and Twitter and engage in experiential learning. Rapid learning!

“Don’t stick your finger in the plug”

The Eureka moment

NGOTB 2011

ANSWERS !!!!!!!

Why Value and experience?

The best way to keep a customer loyal is to take them on a journey. An experience that will be etched into their minds and ADD MASSIVE VALUE.

Smirnoff Experience

http://bit.ly/jpeUD7

The beginnings

NGOTB 2011

What’s

first?

What do we call ourselves?

Which platforms do we get onto and why?How on earth does this all work?

The beginnings

NGOTB 2011

Social Media ever make you feel like this?

The learning's

NGOTB 2011

Challenges faced:- Workings of the tools- TIME- Tools that can assist- Pushing the brand- Best Practice

Insights and Outsights

NGOTB 2011

Insights and following

Insights and Outsights

NGOTB 2011

Insights and following

Insights and Outsights

NGOTB 2011

- Become social media “Go To’s” within our

team and in the UK- Experts to our clients when they

are feeling overwhelmed by social media and want to bounce ideas off us

- Clients are using us as a case study- We have our own brand that we are

proud of and it is becoming a recognised brand internally and externally

- Asked to guest blog giving further reach

Insights and Outsights

NGOTB 2011

- A way for us to engage with our client based on mass level.

- Adding massive value and an experience

- Client’s cannot get this everywhere!

- Create partnerships by liking our clients on FB giving them additional value by working with us

- Sharing our learning to help clients learn

- Fun way to learn- Opportunity to speak at Mashable’s

World Social Media day to ADD Massive Value

What’s Next?

NGOTB 2011

- Continue blogging and adding value

- Work with clients on their Social Media Strategies

- Learn from our insights and outsights to obtain further direction

- Facebook Sign up page- Grow our list to market to which

will result in sales- Have Fun!!!

Questions ???