new gold rush - redken professional | learn better ... covers gray brilliantly while imparting...

REDKEN.COM

GET INSPIRED. BE PART OF IT.

5TH

NEW ONPROMOTIONSFEBRUARY 2011

NEWGOLD RUSHGROW YOUR BUSINESS WITH CLIENT SAMPLING!NEW REDKEN FOR MEN DISHEVEL FIBER CREAM

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FASHION.SCIENCE.INSPIRATION.BE PART OF IT! At Redken, we take pride in consistently leading the industry with innovation and inspiration. Every product, program and benefit we offer is based on our core values of fashion, science and inspiration.

This month, we’re thrilled to bring you The Inspiring World of Redken, plus two exciting launches to help you grow your business:

The NEW Gold Rush Haircolor Collection lets you bring this season’s gold-accented haircolor trends from the runway straight to your salon. Your clients will fall in love with the results, and they’ll return to your salon for additional services!

In addition, we’re introducing NEW Dishevel fiber cream – a technologically advanced product to help you give male clients the latest undone style. Show them how to get the look at home, and watch your Redken For Men retail sales rise!

And don’t forget, log-on to Redken.com’s “The Break Room” to learn how you can enter for a chance to be part of the 2012 North American Hairstyle Awards (NAHA)! You could be one of four winners that Redken supports and helps enter the NAHA Awards.

Very truly yours,

Karen Fuss-ZippVice President, General ManagerRedken 5th Avenue NYC

February 2011 \ Promotions 3

THE INSPIRING WORLD OF REDKEN:SHAPES & SHADOWSGet ready for non-stop inspiration! Redken invited eight visionary artists from across the globe to come to NYC and bring their inspiration from different shapes and shadows. The result? The Inspiring World of Redken— Shapes & Shadows, an incredible collaboration of talent, knowledge and creativity.

Redken’s philosophy has always been to help every salon professional learn better, earn better and live better. We know these looks will inspire your own talents as you interpret them everyday in the salon!

IT’S YOUR TURN TO INSPIRE THE WORLD OF HAIRDRESSING! ENTER FOR A CHANCE TO BE PART OF THE 2012 NORTH AMERICAN HAIRSTYLE AWARDS (NAHA)!Show us what you’ve got and you could be one of four winners that Redken supports and helps enter the Road to NAHA.

The “Road to NAHA” Prize includes:

• TriptoNYC• ARedkenArtistmentoronhairstyledevelopment• Professionalphotoshootwithamodel,photographer, make-up artist, wardrobe stylist• Entryfeeforthe2012NAHAawards

LOG-ON TO REDKEN.COM’S PROFESSIONAL SITE FOR MORE INFORMATION AND HOW TO ENTER!

THE ARTISTS:Richard Kavanaugh, New Zealand • Catherine Allard, Canada

• Keith Owen, United Kingdom • Ludovic Beckers, Belgium• Ty Isobe, USA • Hugo Urias, USA • Claus Borges, Brazil

• Mandy van den Borsch-Marci, Germany

HOW TO GET THE INSPIRING WORLD OF REDKEN:• Inyour1stquarterColor Advantage RewardKit• PurchasethroughColor Gear-$59.00

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When it comes to haircolor, we’re inspired by the fashions seen on the runways. This collection is a reinvention of gold, with fresh finishes and modern tonalities.

—Guido, Redken Creative Consultant

HAIRCOLOR TRENDS

February 2011 / Promotions 5

NEWGOLD RUSH HAIRCOLOR TRENDS

EMBELLISH YOUR COLOR. ENHANCE YOUR CUT.Discover the runway’s latest golds. Introducing NEW Gold Rush. Featuring three stunning gold-accented looks, Redken’s latest haircolor collection includes aselection of shades from Color Fusion and Shades EQ, plus three NEW shadesin Cover Fusion. Now, you can give every client the antiqued gold finishes seenat New York Fashion Week.

NEW SHADE FAMILYCOVER FUSION NGi

NATURAL/GOLD/iridescenthas a brown to tan background with shimmering gold tones softened by violet reflects. It covers gray brilliantly while imparting balanced, antiqued gold tones with a subtle iridescent quality.

EMBELLISHED BLONDE BRUSHED COPPER INLAID BRUNETTE

EMBELLISHED BLONDE INLAID BRUNETTE BRUSHED COPPER

CO

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NEW 9NGi

NEW 7NGi

NEW 5NGi

4Gb7Av 6Bc

5Gg5Gb

07G09GBButter Cream

Saffron

09GB05GCaramel Butter

Cream

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6NBc 6NA

09RB 06GBlush St. Tropez

07GSaffron

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SALON OFFERWHILE SUPPLIES LAST

PURCHASE18 Color Fusion or Cover Fusion shades 2.1 oz. (mix and match)

RECEIvE FREE1 Gold Rush Collection Kit

KIT INCLUDES1 NEW Cover Fusion 9NGi 2.1 oz.1 NEW Cover Fusion 7NGi 2.1 oz.1 NEW Cover Fusion 5NGi 2.1 oz.1 Color Fusion Shade Chart 1 Gold Rush Lookbook/Technique Guide 1 Cover Fusion Swatch Card1 Cover Fusion Sticker Sheet1 Golden Ticket (Scratch & Win!)

Salon Price

STYLIST OFFERWHILE SUPPLIES LAST

PURCHASEGold Rush Collection Kit*at a discount!

*Refer to Salon Offer for kit contents.

Stylist Price

GOLD RUSH TOTE BAG

Your kit comes packed in this stylish, gold-accented tote

bag that’s on-trend with this season’s high-fashion looks!


SCRATCH & WIN WITH YOUR GOLDEN TICKET!

EXCLUSIVE GOLD RUSH CLASS AT THE REDKEN EXCHANGE During this exciting 1.5-day class, Redken Artists Kris Sorbie and David Stanko will teach you how to embellish your clients’ color with NEW Gold Rush techniques. You’ll learn how to choose the right gold for your clients, see a demonstration, and get to try out techniques for yourself. Class wraps up with a cocktail hour to celebrate!

Each Gold Rush Collection Kit includes a Golden Ticket – scratch it off to see what exciting prizes you’ve won.

50 GRAND PRIZE WINNERSwill receive:

• 2ticketstotheexclusiveGold Rush class at The Redken Exchange, featuring Kris Sorbie and David Stanko

• A$750travelvoucher

RUNNERS-UPwill receive one of these great prizes:

• Color Fusion swatchbook including Cover Fusion

• 000 Crystal Clear Shades EQ16oz.

• $25giftvoucherforMy Business Toolbox

• Essie Nail Polish in Golden Nuggets: a glittery, bold gold

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NEW NATURE’S RESCUEREFINE & REPLENISH HAIR WITH NATUREIntroducing Nature’s Rescue, a new collection of paraben-free,sulfate-free and silicone-free haircare essentials, with plant and marine extracts, that removes impurities and buildup while helping nourish hair. Formulas with water-fresh fragrances, cooling sensations and ocean inspired textures provide the perfect balance of moisture and protection. Alternate with your regular haircare regimen or use daily to purify, replenish and experience an instant ocean escape!

100% free of paraben, sulfate and silicone

SEA ALGAE HYDRACOMPLEXSEA ALGAE = PROTECTSSOY PROTEIN = REPLENISHES ALOE VERA = MOISTURIZES OCEANIC CALONE = FRAGRANCE

OUR UNIQUE PHILOSOPHY

NATURE-FOCUSED:Formulas inspired by the ocean are free of paraben, sulfate andsilicone.Productpackagingismadewithupto100%PostConsumer Recycled materials.

TECHNOLOGICALLY-ADVANCED: Nutrient-rich Sea Algae Hydracomplex helps provide protection and moisture to hair.

SENSORY-STIMULATING:Ocean-inspired fragrance and textures help provide an instant escape from everyday stress.


MEET THE NEEDS OF NATURE-CONSCIOUS CLIENTS & BOOST YOUR RETAIL SALES!For50years,Redkenhasbeenknownforusingadvancedtechnologytotarget specific hair needs with simple solutions. With NEW Nature’s Rescue we are usingour technological expertise to answer a market need for more natural haircare products.

Did you know:

› The natural products industry is a $7 billion a year market*› 55% of consumers use natural haircare products in addition to other haircare products**› 48% of consumers are willing to pay more for natural haircare products**› Urban stress and active lifestyles are influencing consumer demand for more personal care products with therapeutic and relaxing benefits***

Nature’s Rescue answers the needs of many of your clients by providing a more natural haircare alternative that offers Redken’s signature superior performance, with an added de-stressing benefit and amazing ocean-inspired fragrance.*WWD,May2009**Natural/OrganicTrendsInBeautyReport2008,theNPDGroup,Inc.***Datamonitor2007

THE COMPLETE NATURE’S RESCUE REGIMENFormulated for all hair types and safe for color-treated hair, NEW Nature’s Rescue helps maximize the effectiveness of professional haircare products by refining the hair’s surface. It can be used daily, weekly or on alternate days with your favorite Redken haircare regimen for a complete, healthy-looking hair solution.

STEP1: REFRESHING DETOX SHAMPOOSulfate-free cleanser washes away daily stress byhelping eliminate impurities, pollution and buildup. Usedaily or alternate with your favorite Redken shampoo.

STEP 3: COOLING DEEP CONDITIONERUltra moisturizing conditioner helps rebalance hair while cooling the scalp. Can be used daily after Refreshing Detox Shampoo or after using Refining Sea Polish.

STEP 2: REFINING SEA POLISHGentle exfoliant, enriched with pumice, removes impurities and refines the hair’s surface leaving it smooth and shiny. Use once or twice a week.

STEP 4: RADIANT SEA SPRAYLightweight, multi-functional spray adds texture and movement while time-touch fragrance capsules release a burst of oceanic scent when hair is touched.

HOW IT WORKS:

Hairisrestored with incredible smoothness and intense shine

Ultra-fine granules gently remove impurities

Impurities build up on the hair strand

HOW IT WORKS:

Delivers encapsulated fragrance particles that rest on the hair’s surface

Run fingers through hair to burst particles and release fragrance

Spray on to texturize and add lift to the hair

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SALON KIT INCLUDES

1RefiningSeaPolish3.4oz. (stickered “Stylist Use Only”)

•1TesterUnitforSeaSpraywith100 Fragrance Blotters•1RadiantSeaSpray3.4oz.forclient testing (stickered “Tester”)

1ShelfMerchandisingUnit •25Shampoo/Conditionerduopackettes•25RefiningSeaPolishpackettes•25Packettefolders

•25Brochures•1EaselCardwithBrochureHolder

13-SidedTentCard 1Setof4MirrorClings 1Poster

SALON INTRO OFFERWHILE SUPPLIES LAST

PURCHASE12 Nature’s Rescue retail-size products (mix and match)4 Nature’s Rescue Travel Kits*

RECOMMENDED PRODUCT MIX:3 Refreshing Detox Shampoo 6.8 oz. 3 Cooling Deep Conditioner 4.2 oz. 3 Refining Sea Polish 3.4 oz. 3 Radiant Sea Spray 3.4 oz.

RECEIvE FREE1 Salon Kit (Please see below for details)

*NATURE’S RESCUE TRAvEL KIT INCLUDES: 1 Refreshing Detox Shampoo 3.2 oz. 1 Cooling Deep Conditioner 1.7 oz. 1 Radiant Sea Spray 3.4 oz. 3 Refining Sea Polish packettes

Travel Kit Retail Price

Salon Price*

*Salon price based on recommended product mix**Salonvalueincludespackettevalue($.50each)andTravelKitsavings

Need more fragrance blotters?

Order them for FREESee pricelist for details.

February 2011 \ Promotions 11December 2010 \ Promotions 11

TIPS TO INCREASE YOUR RETAIL SALES WITH NEW NATURE’S RESCUE!› Create an environment to highlight the new line and capture consumers’ attention. Your kit includes everything you need to introduce clients to Nature’s Rescue. The photo above shows you how to best arrange some of your promotional materials.

› Encourage clients to experience Nature’s Rescue in-salon. Set up the Tester Unit where clients will be sure to try it! Once they experience the products, they’ll be more likely to buy.

› Promote the products at the backbar. Your kit includes a Refining Sea Polish for use at the backbar – use this product on your clients, and tell them about the benefits of Nature’s Rescue to encourage retail purchase.

› Showcase the Travel Kits. Display the kits prominently and encourage clients to buy the travel sizes to try the full Nature’s Rescue line at a discount!

› Sample! Use the sample packettes and packette folders in your kit to send your clients home with Nature’s Rescue samples. Once they try the products at home, they’re likely to return for a full-size retail purchase.

STYLIST OFFERPURCHASENature’s Rescue Stylist Kit at a 28% discountKIT INCLUDES:1 Refreshing Detox Shampoo 6.8 oz.1 Cooling Deep Conditioner 4.2 oz.1 Refining Sea Polish 3.4 oz.1 Radiant Sea Spray 3.4 oz.1 Brochure

Stylist Price

SALON BONUS OFFER*15% OFF NEW NATURE’S RESCUE BACKBAR SIZES AND PUMPS! • WHILE SUPPLIES LAST

Nature’s Rescue RefreshingDetox Shampoo Liter

White Liter Pump

Salon Price Salon Price

Nature’s Rescue CoolingDeep Conditioner Half Liter

NEW 500 ml Pump

Salon Price Salon Price

*SalonsmustpurchaseSalonIntroOffertoqualifyforBonusOffer.Bonusofferdoesnotincludevalueofpurchaseddeals.Limitedto6ofthe same products per salon.

OPEN STOCKPRODUCT SIZE SALON PRICE SRP

Refreshing Detox Shampoo 6.8 oz.

Refreshing Detox Shampoo Liter

Cooling Deep Conditioner 4.2 oz.

Cooling Deep Conditioner 16.9 oz.

Refining Sea Polish 3.4 oz.

Radiant Sea Spray 3.4 oz.

SALON OFFERPURCHASE3 of the same Style Connection product:

CHOOSE FROM:matte sponge 05 1.7 oz.velvet gelatine 07 3.4 oz.wool shake 08 5 oz.

RECEIvE FREE1 Style Connection product of your choice

CHOOSE FROM:matte sponge 05 1.7 oz.velvet gelatine 07 3.4 oz.wool shake 08 5 oz.

Salon Price

SHIFT HAIR’S SURFACE WITH STYLE CONNECTIONSTYLE CONNECTION includes three cutting-edge products that let you transform every client’s style.Stock up today and give your clients runway-ready style!

$25.00 TOWARD ANYMY BUSINESS TOOLBOX ORDER!Receive$25.00toputtowardyournextMy Business Toolbox order.Try creating:

› Client cards letting customers know they’ll receive a FREE Style Connection product when they pre-book their next appointment

› Shelf talkers to call attention to Style Connection products in your retail area

› To redeem: Visit Redken.com/MyBusinessToolbox, add desired items to cart and enter “TRANSFORM” at check out!Discountdoesnotapplytoshippingcost.Promotioncodecannotbecombinedwithotherpromotioncodes.Offerends5/1/2011


FREE NATURE’S RESCUE WITH PURCHASE OF SHADES EQPurchaseShades EQ and discover NEW Nature’s Rescue, a collection of paraben-free, sulfate-free and silicone-free haircare essentials for all hair types, with plant and marine extracts, that removes impurities and buildup while helping nourish hair. Introduce these refreshing, color-safe formulas to your Shades EQ clients to help them experience an instant ocean escape!

SALON OFFERPURCHASE18 Shades EQ shades 2 oz.

RECEIvE FREE1 Nature’s Rescue Color Kit including:

1 NEW Nature’s Rescue Refreshing Detox Shampoo 6.8 oz.1 NEW Nature’s Rescue Cooling Deep Conditioner 4.2 oz.BONUS! 365 Days of Color2011 Calendar

Salon Price

GET INSPIRED!SEE HOW REDKEN EDUCATION ON DEMAND CAN BE PART OF YOUR SALON’S SUCCESS!

Share your own success story in “The Break Room” and you’ll be entered to win a Redken haircare liter of your choice!

Visit Redken.com/TheBreakRoom for details!

At Pure Posh, we strive to be the best. This means all of our stylists continually educating themselves. Our staff has attended many classes at The Redken Exchange, and we also head to Las Vegas for the Symposium every other year. But we can’t rely on just that – that’s why we started doing ‘Education Nights’ each month! For cut or color classes, we watch a video, then work on mannequins and compare our styles. For business classes, we watch, then have a discussion on how what we learned could work for us. It’s unlimited education, on our time, in our salon and on our schedule!

Dana Robinson,Pure Posh SalonSan Antonio, TX

SALON OFFERPURCHASEPurchase 6 Redken For Men grip tight 5.1 oz.

RECEIvE FREE25 Redken For Men grip tight packettes for client sampling

Salon Price

STOCK YOUR SHELVES WITH REDKEN FOR MEN AND GET TOP SELLING FREE SAMPLES!Consistent client sampling will grow your business! Don’t miss out on this opportunity to introduce male clients to one of Redken For Men’s top sellers!

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Create that “unstyled” style. Fibrous formula effortlessly shapes and texturizes hair for a relaxed, casual, carefree finish. Medium control. Minimal effort. Maximum impact.

NEW Dishevel fiber cream replaces Disrupt fiber gum and delivers a new technology for even better pliable, re-moldable styling results, plus the new user-friendly pump delivery system makes application easier than ever!

PROTEIN + ELASTIN POLYMER COMPLEX

• Giveshairasatin-mattefinishwithnaturaltexture• Providesstrengthandshapewithsuppleflexibility• Lastingcontrolforalldayresults

NEW DISHEVEL KEEP IT CASUAL

fiber cream

GET THE LOOK!Recreate the loose, unstyled look seen here with these styling tips from RedkenFor Men Consultant, Jenny Balding.

STEP 1:PrephairwithRedken For Men go cleandaily care shampoo.

STEP 2:Blow-dry hair, then emulsify a small amount of Dishevel fiber cream in your hands.

STEP 3:Drag hands through dry hair, from scalp to ends, away from face.


SALON OFFERPURCHASEPurchase NEW Dishevel fiber cream 3.4 oz.at a 25% discount

Salon Price

PROMOTION SUPPORT CHECKLISTVisit Redken.com/RFMStyles to see all of Redken For Men’s signature styles and tips on how to get the looks!

Log-on to RedkenEducationOnDemand.com for in-depth product knowledge about NEW Redken For Men Dishevel.

ExCLUSIVE MY BUSINESS TOOLBOx OFFER*Enter code “TRYRFM” to receive a FREE Dishevel launch campaign including:

Shelf signage Shelf talkersRedken For Men poster

*Discountdoesnotapplytoshippingcost.Promotioncodecannotbecombinedwithotherpromotioncodes. Offerends5/31/2011

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SAMPLE YOUR WAY TO SALON SUCCESSINTRODUCING REDKEN’S ONGOING SAMPLING PROGRAM FOR 2011!At Redken, we want every salon to be as successful and profitable as possible. When we surveyed our top-earning salons, we found that one of their keys to financial success was consistent client sampling.

Ready to grow your business through sampling? We’re making it easy! To support your salon, we’ve created a new ongoing program – starting in March 2011 – where you’ll automatically receive sample packettes when you purchase select Redken Haircare and Styling products.

We’re kicking off the sampling program this month by providing you with an exclusive Sampling Start-Up Kit, which contains everything you need to get started boosting your retail sales through sampling. Don’t miss the opportunity to let your clients try Redken Haircare and Styling, and boost your retail sales through sampling!

COMING SOON!StartinginMarch,whenyoupurchaseselectbest-sellingRedkenHaircareandStylingretailproducts,you’llautomaticallyreceivesamplepackettestohandouttoclients. Choose from stylist and client favorites including Color Extend, All Soft and Real Control shampoo and conditioner, and outshine 01, velvet gelatine 07and align 12.

ONGOING SAMPLING PROGRAM


SALON OFFERPURCHASE18Haircare and Styling products

RECOMMENDED MIX2Color ExtendShampoo10.1oz.2Color ExtendConditioner8.5oz.2All SoftShampoo10.1oz.2All SoftConditioner8.5oz.2Real ControlShampoo10.1oz.2Real ControlConditioner8.5oz.2Outshine 013.4oz.2velvet Gelatine 073.4oz.2Align 125oz.

RECEIvE FREE1SamplingKit

SAMPLING KIT INCLUDES1Shelf-MerchandisingPacketteBox18Color ExtendShampoo/ConditionerDuoPackettes18All SoftShampoo/ConditionerDuoPackettes18Real ControlShampoo/ConditionerDuoPackettes18velvet GelatinePackettes18Color ExtendPacketteFolders18All SoftPacketteFolders18Real ControlPacketteFolders18velvet GelatinePacketteFolders1Color Extend Shampoo Liter1Color Extend Conditioner Liter1StrategicSamplingBrochure–includinga$30.00My Business Toolbox Discount Card and 1 month FREE on a personal Redken Education On Demand Subscription!

SALON PRICE

HOW REDKEN ELITE SALONS FIND SUCCESS WITH SAMPLING!A client of 10 years never bought a product until she took home samples of Time Reset. She immediately returned to purchase the whole set. –Tera Sercovich Element Salon Mandeville, LA

We use samples for client birthday gifts. Our computer system tracks birthdays and we send out coupons with samples. Clients love them!–Dawn Panal Hair & Body Solutions Salon & Spa New Berlin, WI

GET STARTED SAMPLING IN YOUR SALON!

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UPCOMING REDKEN PROMOTIONSFEBRUARY MARCH APRIL

RETAIL PROMOTIONS

Get loose. Stay flexible with NEW Redken For Men Dishevel fiber cream!

Boostbusinesswithour2011samplingpromotion!

Let clients know about one of Redken For Men’s best-sellers, Grip Tight holding gel. Receive FREE samples with the purchase of6full-sizeproducts!

Save on Redken’s StyleConnection line.

Redken leads the way in innovation once again with a NEW Haircare collection for thinning hair!

Time Reset At-HomePorosityFillerKitsnow available for retail!

Get ready for a NEW addition to Color Extend Sun – NEW Waterwear, a water-resistant lotion that protects against UV damage.

HaircareDuoprepackswithFREEsamplesof Nature’s RescueRefiningSeaPolish.

Ongoing sampling program starts this month–getrewardedforyourHaircareandStyling purchases with client samples!

LookforRedken’sSpring/Summer2011Fashion Trends kit featuring hairspray minis.

Buy NEW Nature’s Rescue Refining Sea Polish at20%off.

Stock up on Redken For Men, and create promotional materials for your salon on My Business Toolbox for FREE!

New from Redken Styling- Shine Flash 02glistening mist.

SERvICE/BACKBAR

PROMOTIONS

Look for Redken’s latest haircolor collection, Gold Rush, featuring three NEW Cover Fusion shades. Check inside your kit to see if you’ve won a class at The Redken Exchange!

Besuretoseeifyour1stquarterhaircolorpurchases qualify you for a Color Advantage Reward kit, including, the NEW Inspiring World of Redken, NEW haircolor and styling products, Color Gear accessories and much more!

FREE Color Camo applicatorbottle with your Color Camopurchase.

YOUR SALON MEETING

Visit RedkenEducationOnDemand.com to learn more about Redken For Men Dishevel!

FREE My Business Toolbox Dishevel launch campaign.

Utilize the My Business Toolbox offer in this dealsheet to order collateral to encourage clients to try Style Connection!

Review the materials included in the intro kit for our NEW Haircare collection for thinning hair!

Visit RedkenEducationOnDemand.com to learn more about our innovative NEW Haircare collection for thinning hair!

PlaytheFront Row DvD to help your stylistsdiscoverSpring/Summer2011’shottest runway hairstyles!

OTHER Set your salon up for financial success through consistent client sampling! When clients take home product samples to try, they’re more likely to make a retail purchase on their next visit. Ask your Sales Consultant about our ongoing sampling program – starting in March – that rewards your purchases with client samples!

ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AvAILABLE WHILE SUPPLIES LAST.


PRODUCT LISTProduct case retail salon case order Qty Price Price Price Qty

HAIRCARE SHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Down, Time Reset1.7 oz. 50 _10.1 oz. 12 _Liter 12 _Gallon 4 _

CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset1 oz. 100 _8.5 oz. 12 _Liter 12 _Gallon 4 _

TREATMENTSAll Soft Heavy Cream super treatment1 oz. 100 _8.5 oz. 12 _Blonde Glam Color Enhancer Perfect Platinum1.7 oz. 50 _8.5 oz. 12 _Blonde Glam Color Enhancer Rich Vanilla8.5 oz. 12 _Body Full Instant Bodifier volumizing foam5 oz. 12 _Body Full Volume Amplifier thickening lift spray5 oz. 12 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 _Color Extend Rich Recovery protective treatment 1 oz. 100 8.5 oz. 12 _Color Extend Total Recharge inner hair fuel 5 oz. 12 _Color Extend Shine Enrich protective shine serum3.4 oz. 12 _Color Extend Sun After-Sun Mask8.5 oz. 12 _Color Extend Sun Solar Screen SPF 125 oz. 12 _Extreme Anti-Snap leave-in treatment1.7 oz. 24 _8.5 oz. 12 _Extreme Deep Fuel durable strengthening treatment(Box of 5 x .68 oz.) 12 _Extreme CAT Treatment protein reconstructing treatment5 oz. 12 _Extreme Iron Repair heat activated protector 1 oz. 24 _5 oz. 12 _Extreme Rescue Force fortifying treatment 8.5 oz. 12 _Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls5.4 oz. 12 _Fresh Curls Curl Recovery intensive rinse-out mask1 oz. 24 _ 8.5 oz. 12 _Fresh Curls Curl Refiner leave-in anti-frizz detangler8.5 oz. 12 _Fresh Curls Curl Boost scrunching spray gel8.5 oz. 12 _Real Control Intense Renewal super moisturizing mask1 oz. 100 _8.5 oz. 12 _Real Control Crema Care daily nourishing styling treatment8.5 oz. 12 _Real Control Slim Supreme slimming serum3.4 oz. 12 _Real Control Mineral Elixir dazzling smoothing oil4.4 oz. 12 _Real Control Overnight Treat night recovery3.4 oz. 12 _

(CONTINUED)

FEATURED CLASSRED RETENTIONwith Redken Artists Ty Isobe & Lori Zabel

2 day session: May 23-24$800

Are you tired of reds that fade or brown out? Ready to take your reds to a new level of longevity? Keeping reds vibrant has always been a challenge butthis2daysessionwillhelpyoulearn how to create vibrant reds that have staying power. From cool to warm, you’ll know the right product to use for the red you want to achieve.

To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.

Redken knows that there are salon professionals who have an amazing gift for coloring and designing hair.

To recognize and reward these stylists and help them promote their exceptional skills, we offer Redken HaircolorCertificationandRedkenDesign Certification. These prestigious programshavecertifiedover2,500salon professionals worldwide who have used this elite status to take their skills, confidence and income to the next level!

Visit Redken.com/certified for more information!

REDKEN CERTIFICATE PROGRAM

THE REDKEN ExCHANGECOLOR SESSIONS » Color 911 July 18 – 19, September 26 – 27

Color 911: The Best Dimension October 24 – 26

Color and Know Why March 14 – 17, April 11 – 14, May 9 – 12, June 13 – 16, July 11 – 14, August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17

Coloring Out of Your Mind April 18 – 20, June 20 – 22, August 15 – 17, October 17 – 19, December 5 – 7

Mixing It Up Formulation June 27 – 29, September 19 – 21, November 28 – 30

COMBO SESSIONS » Everything’s Included March 28 – 30, May 23 – 25, July 25 – 27, September 26 – 28, October 24 – 26

Everything’s Included 2 March 21 – 23, April 25 – 27, June 6 – 8, August 1 – 3, October 3 – 5

Full On Curls March 21 – 23, August 22– 24

Total Design & Color Immersion August 29 – September 1

DESIGN SESSIONS » Cut and Know Why March 14 – 17, April 11 – 14, May 9 – 12, June 13 – 16, July 11 – 14, August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17

Cutting Over the Top April 18 – 20, June 20 – 22, August 15 – 17, October 17 – 19, December 5 – 7

Cutting with Sam + Chris May 16 – 17, October 31 – November 1

Diagnostic Design June 27 – 29, September 19 – 21, November 28 – 30

SPECIALTY SESSIONS » Best Blondes March 28 – 30, August 1 – 3

Dressing the Bride July 18 – 20

Finish and Know Why April 4 – 6

Gray Matters June 6 – 8

Just Cut the Darn Thing July 25 – 26

Platform Artistry April 25 – 27, October 31 – November 2

Red Retention May 23 – 24

Session Skills and Photo March 7 – 9, October 3 – 5

Shapes & Shadows March 7 – 8

To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.

2011 SESSION CALENDAR

February 2011 \ Promotions

PRODUCT Case RetaiL saLon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

Real Control Thermal Resist inner hair repair5 oz. 12 16.00 8.00 96.00 _Smooth Down Butter Treat smoothing treatment1.7 oz. 24 3.00 1.50 36.00 _8.5 oz. 12 15.00 7.50 90.00 _Smooth Down Heat Glide protective smoother5 oz. 12 16.00 8.00 96.00 _Time Reset Youth Revitalizer1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 17.00 8.50 102.00 _Time Reset Corrective Defense3.2 oz. 12 20.00 10.00 120.00 _Time Reset At-Home Porosity Filler Kit4 x 0.5 oz 12 n.a. 10.00 120.00 _Time Reset Client Kit 6 30 15.00 90.00 _Pre ArtLiter 12 n.a. 24.00 288.00 _

NATURE’S RESCUENature’s Rescue Refreshing Detox Shampoo*6.8 oz. 12 16.00 8.00 96.00 _Liters 12 27.00 13.50 162.00 _Nature’s Rescue Cooling Deep Conditioner*4.2 oz. 12 17.00 8.50 102.00 _16.9 oz. 6 25.00 12.50 75.00 _Nature’s Rescue Refining Sea Polish*3.4 oz. 12 19.00 9.50 114.00 _Nature’s Rescue Radian Sea Spray*3.4 oz. 24 17.00 8.50 204.00 _Nature’s Rescue Pump*1/2 Liter n.a. n.a. 2.50 n.a. _Nature’s Rescue Fragrance Blotters*(Bags of 100) n.a. 0.00 0.00 0.00 _

REDKEN CHEMISTRYColor Extend Shot Phase16.9 oz. (1/2 Liter) 12 n.a. 18.00 216.00 _Extreme Shot Phase16.9 oz. (1/2 Liter) 12 n.a. 18.00 216.00 _

Clear Moisture Shot16.9 oz. (1/2 Liter) 12 n.a. 18.00 216.00 _

Smooth Down Shot Phase16.9 oz. (1/2 Liter) 12 n.a. 18.00 216.00 _

All Soft Shot Phase16.9 oz. (1/2 Liter) 12 n.a. 18.00 216.00 _

Real Control Shot Phase16.9 oz. (1/2 Liter) 12 n.a. 18.00 216.00 _

Time Reset Filler Shot Phase7.6 oz. 12 n.a. 12.00 144.00 _

Shot Phix 3.5 pHix pHase sealer 8.5 oz. 12 n.a. 8.50 102.00 _

Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 n.a. 8.50 102.00 _

Redken Chemistry “Try Me Kit” 4 n.a. 20.00 80.00 _

STYLING STRAIGhTSheer Straight 06 lightweight straightening gel1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 15.00 7.50 90.00 _Align 12 protective straightening lotion1 oz. 100 5.00 2.50 250.00 _5 oz. 12 16.00 8.00 96.00 _Power Tame 16 intense straightening balm5 oz. 12 16.00 8.00 96.00 _

SHINEGlass 01 smoothing serum 2 oz. 48 16.00 8.00 384.00 _4 oz. 12 n.a. 12.00 144.00 _Outshine 01 anti-frizz polishing milk1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 17.00 8.50 102.00 _Vinyl Glam 02 mega shine spray 3.4 oz. 24 16.00 8.00 192.00 _

vOLUME Thickening Lotion 06 body builder5 oz. 12 14.00 7.00 84.00 _1/2 Liter 12 n.a. 12.00 144.00 _Rootful 06 root lifting spray8.5 oz. 12 15.00 7.50 90.00 _


Layer Lift 07 length elevating spray-gel5.7 oz. 12 15.00 7.50 90.00 _Full Frame 07 protective volumizing mousse2 oz. 24 4.00 2.00 48.00 _8.5 oz. 12 15.00 7.50 90.00 _Aerate 08 bodyfying cream-mousse2.3 oz. net wt. 12 16.00 8.00 96.00 _Contour 08 shaping lotion8.5 oz. 12 14.00 7.00 84.00 _Guts 10 volume spray foam2 oz. 24 4.00 2.00 48.00 _10.58 oz. 12 16.00 8.00 96.00 _

TEXTUREWater Wax 03 shine defining pomade1.7 oz. 12 17.00 8.50 102.00 _Rewind 06 pliable styling paste.75 oz. 144 5.00 2.50 360.00 _5 oz. 12 18.00 9.00 108.00 _Wax Blast 10 high impact finishing spray-wax2 oz. 24 8.00 4.00 96.00 _4.4 oz. 12 17.00 8.50 102.00 _Rough Paste 12 working material.75 oz. 144 5.00 2.50 360.00 _2.5 oz. 12 17.00 8.50 102.00 _Hardwear 16 super strong gel**8.5 oz. 12 15.00 7.50 90.00 _1/2 Liter 12 n.a. 9.00 108.00 _Structure Wax 17 classic styling wax1.7 oz. 12 17.00 8.50 102.00 _

CURLSoft Spin 05 curl-enhancing gel5 oz. 12 15.00 7.50 90.00 _Ringlet 07 curl perfecting lotion1 oz. 100 5.00 2.50 250.00 _6 oz. 6 17.00 8.50 51.00 _Curl Wise 14 curl defining cream 5 oz. 12 16.00 8.00 96.00 _

hEAT STYLINGSatinwear 02 ultimate blow-dry lotion1 oz. 24 4.00 2.00 48.00 _ 5 oz. 12 16.00 8.00 96.00 _Iron Silk 07 ultra straightening spray8.5 oz. 12 15.00 7.50 90.00 _Blown Away 09 protective blow-dry gel1 oz. 100 4.00 2.00 200.00 _5 oz. 12 16.00 8.00 96.00 _1/2 Liter 12 n.a. 12.00 144.00 _Spray Starch 15 versatile ironing spray5 oz. 12 13.00 6.50 78.00 _Hot Sets 22 thermal setting mist5 oz. 12 13.00 6.50 78.00 _1/2 Liter 12 n.a. 12.00 144.00 _

hAIRSpRAYSPureforce 16 flexible volumizing spray1.7 oz. 24 5.00 2.50 60.00 _6.7 oz. 12 15.50 7.75 93.00 _Fashion Work 12 versatile working spray*2 oz. 24 5.00 2.50 60.00 _11 oz. 12 16.50 8.25 99.00 _Pure Force 16 non-aerosol fixing spray*1.7 oz. 24 5.00 2.50 60.00 _6.7 oz. 12 15.50 7.75 93.00 _Quick Dry 18 instant finishing spray**2 oz. 24 5.00 2.50 60.00 _11 oz. 12 14.50 7.25 87.00 _Forceful 23 super strength finishing spray**2 oz. 24 5.00 2.50 60.00 _11 oz. 12 16.50 8.25 99.00 _

STYLE CONNECTIONMatte Sponge 05 rugged texturizer1.7 oz. 12 17.00 8.50 102.00 _Velvet Gelatine 07 cushioning blow-dry gel3.4 oz. 12 17.00 8.50 102.00 _Wool Shake 08 gel-slush texturizer5 oz. 6 17.00 8.50 51.00 _

REDKEN FOR MEN hAIRCAREClean Spice 2-in-1 conditioning shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 22.00 11.00 132.00 _Mint Clean invigorating shampoo10 oz. 12 11.00 5.50 66.00 _Liter 12 21.00 10.50 126.00 _Cool Finish invigorating conditioner10 oz. 12 12.00 6.00 72.00 _Liter 12 22.00 11.00 132.00 _


Densify texturizing shampoo10 oz. 12 11.00 5.50 66.00 _Go Clean daily care shampoo10 oz. 12 11.00 5.50 66.00 _Liter 12 19.00 9.50 114.00 _Finish Up daily weightless conditioner10 oz. 12 11.00 5.50 66.00 _Liter 12 21.00 10.50 126.00 _

STYLINGMint Fix sweat-resist gel5 oz. 12 12.00 6.00 72.00 _Stand Tough extreme gel5 oz. 12 11.00 5.50 66.00 _Grip Tight holding gel5 oz. 12 11.00 5.50 66.00 _Dishevel fiber cream*3.4 oz. 12 16.00 8.00 96.00 _Get Groomed finishing cream5 oz. 12 11.00 5.50 66.00 _Work Hard molding paste3.4 oz. 12 14.00 7.00 84.00 _Mint Shape forming paste3.4 oz. 24 14.00 7.00 168.00 _Distrupt fiber gum4.6 oz. 12 14.00 7.00 84.00 _High Rise hard wax 1.7 oz. 12 16.00 8.00 96.00 _Outplay texture putty3.4 oz. 24 14.00 7.00 168.00 _Maneuver working wax 3.4 oz. 24 14.00 7.00 168.00 _Polish Up pomade3.4 oz. 24 14.00 7.00 168.00 _Shine Form defining wax2.5 oz. 12 16.00 8.00 96.00 _

SkIN/BODY CARECleanse acid balanced cleansing bar5.3 oz. 36 8.00 4.00 144.00 _Mint Rush invigorating hair and body wash6.8 oz. 12 14.00 7.00 84.00 _

hAIRCOLORColor Camo2 oz. 36 n.a. 3.65 131.40 _Pro-Oxide Cream Developer 10v Liter 6 n.a. 5.90 35.40 _

HAIRCOLORShades EQ Equalizing Conditioning Color Gloss & Color Kickers2 oz. 36 n.a. 4.50 162.00 _Shades EQ Crystal Clear16 oz. 12 n.a. 21.00 252.00 _Liter 6 n.a. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1 oz. 36 n.a. 5.95 214.20 _Cover Fusion Low Ammonia 100% Coverage Color Cream**2.1 oz. 36 n.a. 5.95 214.20 _Color Gels Permanent Conditioning Haircolor & Fashion Gels2 oz. 36 n.a. 4.75 171.00 _

hAIRCOLOR COLLECTION kITSShades EQsalon intro Kit 1 n.a. 180.00 n.a. _stylist trial Kit 4 n.a. 72.00 288.00 _Color Fusion salon intro Kit** 1 n.a. 297.50 n.a. _stylist trial Kit** 4 n.a. 95.20 380.80 _Color Gels salon intro Kit 1 n.a. 190.00 n.a. _stylist trial Kit 4 n.a. 76.00 304.00 _

DEVELOpERSColor Gels Developer 10v, 20v, 30v, 40vLiter 6 n.a. 5.90 35.40 _Pro-Oxide Cream Developer 10v, 20v, 30v, 40v16 oz. (20v only) 12 n.a. 3.60 43.20 _Liter 6 n.a. 5.90 35.40 _Shades EQ Processing SolutionLiter 6 n.a. 5.90 35.40 _

LIGhTENERS Blonde Icing Conditioning Cream Developer 20v, 30v, 40vLiter 6 n.a. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia17.6 oz. 6 n.a. 28.50 162.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 n.a. 28.50 162.00 _Blonde Dimensions Dust-Free Conditioning Lightener8 oz. 12 n.a. 10.75 129.00 _32 oz. 6 n.a. 27.60 165.60 _


Lift 5/15 Highlifting Cream1 oz. 72 n.a. 3.60 259.20 _Lift 5/15 Highlifting Booster21.1 oz. 12 n.a. 20.50 246.00 _Up To 7 De-Dusted Lightener 16 oz. 12 n.a. 16.85 202.20 _32 oz. 6 n.a. 27.60 165.60 _

hAIRCOLOR MAINTENANCEColor Thickener4 oz. 12 n.a. 7.95 95.40 _

TExTUREAcid WavesCreative Curl 24 n.a. 6.00 144.00 _inner secret 24 n.a. 6.00 144.00 _alkaline WavesVector Plus 24 n.a. 5.00 120.00 _Vector Plus extra Body 24 n.a. 5.00 120.00 _

SALON GEARCOLOR GEARSalon Basicstint Bowl n.a. n.a. 5.00 n.a. _Wide Brush/Long Bristles n.a. n.a. 3.00 n.a. _Wide Brush/short Bristles n.a. n.a. 3.00 n.a. _narrow Brush/Long Bristles n.a. n.a. 3.00 n.a. _narrow Brush/short Bristles n.a. n.a. 3.00 n.a. _applicator Bottle n.a. n.a. 3.50 n.a _Measuring Cup n.a. n.a. 2.50 n.a. _organizer tray Cream n.a. n.a. 20.00 n.a. _ (Regular–holds 42) organizer tray Cream (Mini–holds 21) n.a. n.a. 15.00 n.a. _organizer tray Liquid (Regular–holds 36) n.a. n.a. 20.00 n.a. _tube Key n.a. n.a. 2.50 n.a. _Specialtydetailing Freehand Brush n.a. n.a. 5.00 n.a. _ (angled Brush) detailing etching Wand n.a. n.a. 5.00 n.a. _ (Mascara Wand) technique Board n.a. n.a. 15.00 n.a. _spray Water Bottle n.a. n.a. 6.00 n.a. _Mini-spatula n.a. n.a. 5.00 n.a. _Mini-Whisk n.a. n.a. 5.00 n.a. _Clips (set of 8) n.a. n.a. 7.00 n.a. _Magnetic Clip Wristband n.a. n.a. 20.00 n.a. _Blonde icing scoop n.a n.a. 5.00 n.a. _ApparelRedken Favorite Cape n.a. n.a. 25.00 n.a. _durasilk™ all Purpose Cape n.a. n.a. 25.00 n.a. _durasilk™ all Purpose apron n.a. n.a. 25.00 n.a. _durasilk™ Client Wrap n.a. n.a. 30.00 n.a. _Swatches & Moreshades eQ swatch Book n.a. n.a. 30.00 n.a. _Color Fusion swatch Book n.a. n.a. 50.00 n.a. _Color Gels swatch Book n.a. n.a. 30.00 n.a. _swatch Cards n.a. n.a. n.a. n.a. _shade Charts n.a. n.a. n.a. n.a. _shade stickers n.a. n.a. n.a. n.a. _Haircolor & texture Guide n.a. n.a. n.a. n.a. _

hAIRCARE/STYLING GEARRedken Chemistry n.a. n.a. 2.25 n.a. _shot shaker Pumps Liter (White) n.a. n.a. 2.25 n.a. _Liter (Black) n.a. n.a. 2.25 n.a. _Gallon (Black) n.a. n.a. 4.25 n.a. _

BUSINESS TOOLSReinventing space Book n.a. n.a. 59.00 n.a. _inspiring World of Redken Vol ii n.a. n.a. 59.00 n.a. _art of Consultation Kit n.a. n.a. 45.00 n.a. _

all retail prices are suggested only. * new product ** new price + not all sizes available for every product n.a. = not applicable.

Allrightsreserved.U019880011/2010

new gold rush - redken professional | learn better ... covers gray brilliantly while imparting...

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