Engineering New Hire TrainingOrganization & Culture Overview

Seattle, Washington

Rich RogersSVP EngineeringAugust 25, 2015

© Hitachi Data Systems Corporation 2015. All rights reserved.

Introduction - Rich Rogers

Software Engineer & Engineering Leader

Sports & Military Background

Boston Alum, Now Living in Seattle

Current Focus

Maintain Start-up Culture

Ensure Compelling High-value Vision

Provide Playbook for Success

"You have to be run by ideas - not hierarchy. The best ideas have to win.”

- Steve Jobs

Hitachi was founded over 100 years ago with one mission: to enhance society through technology.

© Hitachi Data Systems Corporation 2015. All rights reserved.6

Others

Financial Services

Digital Media and Consumer Products

Automotive Systems

High Functional Materials and Components

Construction Machinery

Electronic Systems and Equipment

Social Infrastructure and Industrial Systems

Power Systems

Information and Telecommunication Systems

US$2.8BINNOVATION BUDGET

Founded in 1910

US$81.3B FY14

950+ subsidiaries

333,000 employees

#1 worldwide for patent applications in big data analysis foundation technology

#78 in the 2014 FORTUNE® Global 500

SOCIAL INNOVATION

Delivering innovative solutions to global markets by aligning our broad technology

capabilities with our vast industry expertise for the enrichment of society.

Telecom

Healthcare

BusinessAnalytics

Public Safety

Automotive

Energy

founded in 1989

+ 2007

+ 2010

+ 2011

+ 2012

+ 2014

+ 2015

+ 2015

+ 2014

© Hitachi Data Systems Corporation 2015. All rights reserved.9

29%

34%

37%DIRECT

INDIRECT

SERVICES

IT Infrastructure

ContentBig Data

INFORMATION SOLUTIONS

ROUTES TO MARKET

GLOBAL PRESENCE

6,300 EMPLOYEES100+ COUNTRIES

Mobility Cloud

Opex: Pay as you go Commodity infrastructure now “good enough”

Cloud consumption: SaaS, CaaS, PaaS, IaaS, and more

Big data tomorrow and specialized vertical analytics

MARKET SHIFTS

80+%of FORTUNE Global 100

CUSTOMERS

COMPETITION

EMERGING

SOCIAL INNOVATION

Jack DommeCEO

Brian HouseholderCOO

John MansfieldEVP Global Engineering & Product Development

SeanMoserSVP, PM

ShmuelShottanSVP, Engineering

CharlieHartVP, Engineering

RichRogersSVP, Engineering

Vic AndersonVP, Boston Engineering

Gaurav BoraSr Director,Seattle Engineering

Arno GrbacDirector, Bay Area Engineering

Milan2014

Boston2007

Seattle2010

Bay Area2008

Tokyo2015

Surround HDS engineers with world class leaders, teammates & opportunities

Building a Hitachi presence in Seattle

"Empowered engineers are the single most important thing that you can have in a company."

- Bill Campbell

Engineering Positions

Product Owner

Domain Expertise

Feature Definition

Knowledge Transfer

Technology Architect

Technology Expertise

Appliance Architecture

Knowledge Transfer

Development

Software Architecture

Design & Develop

Unit Test & Support

Quality Assurance

Test Strategy & Execution

Defect Management

Prioritize Automation

Characterization

Understand Boundaries of System

Root-cause Analysis

Author Whitepapers

Automation

Automate High-value Tests

Efficient Regression Testing

Enable Continuous Delivery

UX Designer

User Experience

User Interface

Graphics

Tech Writer

Knowledge Transfer

Context Sensitive Help

User Documents

Infrastructure

Deploy Engineering Hardware & Software

Enhance Engineering Efficiency via Technology

Enable Frictionless Collaboration

Sustaining

Triage & Resolve Customer Issues

Train Service & Support

Advocate for Supportability

Leadership Roles

Head Coach

Owns Delivery

Evolve Functions

Evolve Processes

Project Leader

Lead Cross-functional Team

Navigate Process

Maintain Urgency

Functional Leader

Evolve Best Practices

Enable Cross-track Communication

Drive Tweener Projects

Admin Manager

Coach & Mentor

Sounding Board

Agent & Advocate

"You don't add innovation to a company culture, you get out of its way.”

- Adrian Cockcroft

Engineering Culture

Outstanding People

Every Individual is Important

Every Function is Important

Everyone is on a Growth Path

Leadership Model

Player-Coaches

Inspire Overachievement & Defuse Negativity

Create Lots of Leadership Opportunities

Team First

Help Each Other, Root for Each Other

Base Class is Engineer, Fill Gaps

No "Brilliant Jerks"

Execution

Small Focused Teams

“No Excuses” Mentality

Leverage the Full Power of the Organization

Process

Hybrid Processes

Definition, Development, Qualification

Improvise, Adapt, Overcome

"I'm not looking for the best players. I'm looking for the right ones.”

- Herb Brooks

Feedback Process

Compelling Vision for Each Engineer

Regular 1-on-1s

Periodic Peer & Leadership Feedback

How to get promoted…

Efficiently deliver high-quality results

Stretch to help teammates

Maintain a positive attitude

Evolve your role