new jersey governor's conference 2013
DESCRIPTION
There were many major developments in social media in 2012, but perhaps the biggest and most important change was the shift into mobile. 46% of U.S. social media users now access platforms via their mobile phone. This number is up almost one-quarter – compared to 2011. Kate Gallagher has spent a quarter of her life in interactive marketing and developed Paramore's social media department. She has written the strategies and implemented them for Tennessee, West Virginia, Ohio, CMT Viacom Networking, Chase Amazon Rewards Credit Card, Gatlinburg, the Wildwoods CVB, and many other destinations and attractions in addition to great national brands like CMT. In her session she will be sharing her top five best of the best social and mobile tips and tricks you can use nowTRANSCRIPT
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
hi
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
kate gallagher
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Now
4:00
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
Now
4:00
5
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
Now
4:00
5
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
Now
4:00
5
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
4. Free tools
Now
4:00
5
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
4. Free tools
5. Questions
Now
4:00
5
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Relax
6
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
leave your card, take one of mine, and
Relax
6
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
leave your card, take one of mine, and
I’ll email you the materials
Relax
6
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
7
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
8
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Sample list itemSample list item
Sample list item
text
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
full-service digital agency
www.paramore.is
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
design + development + media
www.paramore.is
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
12
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
13
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
15
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
favorite client
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
30 - ish
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
22
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
23
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
24
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Remember her?
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
i miss hannah already
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
27
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
husbands
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
husbands
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
grandchildren
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
grandchildren
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
fun
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
2nd
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
8+
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
25%
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
36
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
37
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
38
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
39
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
husbands
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
my children
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Lucy: Dane Mix
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Good Morning My Human, Sleep Well?
Bear: Chow / Street fighter Mix
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Now
4:00
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
Now
4:00
44
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
Now
4:00
44
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
Now
4:00
44
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
4. Free tools
Now
4:00
44
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
4. Free tools
5. Questions
Now
4:00
44
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Now
4:00
45
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
Now
4:00
45
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
Now
4:00
45
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
Now
4:00
45
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
4. Free tools
Now
4:00
45
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
4. Free tools
5. Questions
Now
4:00
45
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Relax
46
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
leave your card, take one of mine, and
Relax
46
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
leave your card, take one of mine, and
I’ll email you the materials
Relax
46
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
game changers
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
two things that are changing everyone’s lives
game changers
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
the mobile web + social media
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
the mobile web + social mediatwo things that are changing everyone’s lives
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
in 2014 more than 50% of web traffic will come from
a mobile device
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
more email is opened on a smartphone than on a PC
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices3 main differences
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices3 main differences
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices3 main differences
1. screen size
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices
54
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices3 main differences
54
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices3 main differences
1. screen size
54
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices3 main differences
1. screen size2. navigation + input
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices
55
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices3 main differences
55
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices3 main differences
1. screen size
55
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices3 main differences
1. screen size2. navigation + input
55
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices3 main differences
1. screen size2. navigation + input3. context
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices2 schools of thought
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices2 schools of thought
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices2 schools of thought
1. mobile should be light weight and focused
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices2 schools of thought
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices2 schools of thought
1. mobile should be light weight and focused
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
devices2 schools of thought
1. mobile should be light weight and focused
2. mobile should have everything because it’s your personal computer
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
personal computer?
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
personal computer?
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
it gets personal
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Now
4:00
62
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
Now
4:00
62
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
Now
4:00
62
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
Now
4:00
62
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
4. Free tools
Now
4:00
62
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
4. Free tools
5. Questions
Now
4:00
62
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
can’t talk about social tends without considering mobile trends
+can’t talk about mobile trends
without considering social
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
46% of the US social media users access platforms via their mobile devices.Up almost a quarter
compared to 2011.
It’s True!
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
the top 5 best of the best tips and tricks that you can use now in mobile and social
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
#1have a good
timeline photo + profile photo
the top 5 best of the best tips and tricks that you can use now in mobile and social
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Before
After
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Before
After
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Before
After
Beforewall posts get the most
attention
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Before
After
Aftercover photo gets the most
attention
Beforewall posts get the most
attention
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Cover photoIt’s huge
100%Faces
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
#1have a good
timeline photo + profile photo
the top 5 best of the best tips and tricks that you can use now in mobile and social
71
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
#2stop adding social media
management to someone’s job description
the top 5 best of the best tips and tricks that you can use now in mobile and social
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
BTWit won’t work anyways
the top 5 best of the best tips and tricks that you can use now in mobile and social
73
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
74
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
75
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
who do I hire?what do they look like?
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
77
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
•Reads blogs about social media and mobile technology
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
•Reads blogs about social media and mobile technology•Is an early adopter
77
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media
77
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive
77
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented
77
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist
77
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist•Is willing to mesh his personal life with his professional life online
77
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist•Is willing to mesh his personal life with his professional life online•Has experience in online communications
77
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist•Is willing to mesh his personal life with his professional life online•Has experience in online communications•Is not overly confident about her social media skills
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
most important criteriayou like having a
conversation with them(it’s both talking and listening)
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Develop a loyal fan base and they will help you manage the on-going conversations on your wall...
will they build a loyal fan
base?
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
#3plan to invest more annually
the top 5 best of the best tips and tricks that you can use now in mobile and social
80
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
#3plan to invest more annually
more time + more budget
the top 5 best of the best tips and tricks that you can use now in mobile and social
81
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
65% of travel professionals polled worldwide planned to increase their social
media marketing budget in 2012a higher percentage than for any other
digital marketing tactic.
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
#4care about content
the top 5 best of the best tips and tricks that you can use now in mobile and social
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85
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
86
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
create an editorial calendar
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
remember to look at your editorial calendar
that you created
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
subhead text
text
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
over 50% of US fans of travel brands and companies “like” or “follow” such brands and companies because they want
something in return......specifically deals and information about
deals.a higher percentage than for any other digital marketing tactic.
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
What goes on that editorial calendar?
1. Time to be present
2. Time to be relevant
3. Content (Photos, Videos and Links)
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What goes on that editorial calendar?
1. Time to be present
2. Time to be relevant
3. Content (Photos, Videos and Links)
4. Moderating
5. Selling
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
What goes on that editorial calendar?
1. Time to be present
2. Time to be relevant
3. Content (Photos, Videos and Links)
4. Moderating
5. Selling
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
brand how you respondcaring about content
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
95
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
#5start with strategy
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
#5start with strategy
simple statement of purpose that everyone agrees on
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49% of companies on social media fail to have a social media strategy
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Write a simple statement of purpose for how you will use Facebook and what
happens in the event of a crisis.
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Write a simple statement of purpose for how you will use Facebook and what
happens in the event of a crisis.
For example:
We’ll use FB to connect with customers, answer questions, encourage them to visit us and help them connect with each other.
We’ll do this by posting 1 piece of content daily. That content will include no more than 1 event announcements, 1 product announcements, and 1 other piece of news about us per week.
We’ll spend about an hour each week searching in engagement with people to follow and other brands
We will respond to people’s questions within 2 hours.
In the event of a crisis the first admin to get to Facebook should post the following statement and direct our fans to this following source for up to the minute information.
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Now
4:00
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
Now
4:00
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1. Tell you briefly who I am and why I’m here
2. Game changers
Now
4:00
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
Now
4:00
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
4. Free tools +
Now
4:00
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
1. Tell you briefly who I am and why I’m here
2. Game changers
3. Top 5 tips and tricks
4. Free tools +
5. Questions
Now
4:00
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
the top 5 best of the best tips and tricks that you can use now in mobile and social
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
the top 5 best of the best tips and tricks that you can use now in mobile and social
๏ #1 have a good timeline photo + profile photo
๏ #2 stop adding social media management to someone’s job description
๏ #3 plan to invest more annually
๏ #4 care about content
๏ #5 start with strategy๏
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
game changersthe social web and mobile web
๏ 3 main differences๏ size๏ navigation๏ context
๏ 2 schools of thoughtfocusedall encompassing
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free stuff
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
text
free stuff
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
free stuffpagemodo.com for timeline photos and tabs on Facebook
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
free stuffpagemodo.com for timeline photos and tabs on Facebook
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
free stuffpagemodo.com for timeline photos and tabs on Facebook
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
free stuff
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
free stuffhootsuite.com: manages all your
social platforms from one dashboard
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
free stuffhootsuite.com: manages all your
social platforms from one dashboard
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
free stuffhootsuite.com: manages all your
social platforms from one dashboard
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
free stuffHyper Alerts: track competitors and yourself
hyperalerts.no
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
free stuffHyper Alerts: track competitors and yourself
hyperalerts.no
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
free stuffHyper Alerts: track competitors and yourself
hyperalerts.no
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
i love pinterest
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
Pinterest pin board-style social photo sharing website
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Pinterest create and manage theme-based image collections
collections like: events, interests, hobbies
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Pinterest create and manage theme-based image collections
collections like: events, interests, hobbies
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Pinterest users can browse other pin boards for inspiration
're-pin' images to their own collections
'like' photos.
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
tourism + pinterest
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
retail = triple digit impact on sales
tourism + pinterest
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
retail = triple digit impact on saleswebsite traffic
tourism + pinterest
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
retail = triple digit impact on saleswebsite traffic
time on site
tourism + pinterest
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
retail = triple digit impact on saleswebsite traffic
time on siteleisure
tourism + pinterest
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
retail = triple digit impact on saleswebsite traffic
time on siteleisure
more likely to purchase
tourism + pinterest
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
retail = triple digit impact on saleswebsite traffic
time on siteleisure
more likely to purchasephotos make an impact
tourism + pinterest
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
125
Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
questions?
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Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials
www.paramore.is
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