new jobsearch
DESCRIPTION
Presentation delivered at Holy Cross College on new job-search tacticsTRANSCRIPT
Modern Job-Search Tactics
Charles Purdy
Monster.com Senior Editor
@MonsterCareers
© Monster Worldwide 2012
So, here’s how you find a job:
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Simple, right?
1. WRITE A GREAT RESUME
2. TELL EVERYONE IN YOUR NETWORK THAT YOU’RE LOOKING
3. SEND YOUR GREAT RESUME TO EVERY JOB OPENING THAT MIGHT BE A FIT
New job-search tactics:
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1. WRITE A GREAT RESUME
2. ASK SPECIFIC PEOPLE IN YOUR NETWORK FOR SPECIFIC HELP
3. PUT YOUR REPUTATION ONLINE
Then post that resume on Monster.com (and wherever), but try to avoid using it to apply for a specific job.
Very few people in your network can say, “Come work for me right now.” But what can they say yes to?
Hopefully, you’ve started this already.
Rethinking your resume:
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Your resume is not:
• Your resume is advertising. • It’s a sales pitch. • It should tell a story not about your past, but about what you’re going to do in the future.
• The history of your career• An encyclopedia entry about you• A list of your past job descriptions
• The history of your career• An encyclopedia entry about you• A list of your past job descriptions
Senior Editor, Yahoo! Finance 8/2009 – presentManaged career-advice content, developing between 20 and 30 news stories a week. Wrote the highest-clicking story to date in the history of Yahoo! Finance: 12 million clicks from the Yahoo! homepage in three hours). Launched and spearheaded channel Twitter activation, …
Melinda Malone
Professional Editor, Writer, and Content Manager415/555-3434 / [email protected]
expert editorial director with comprehensive project- and data-management skills seasoned editor and copy editor fluent in Chicago and AP widely published and highly adaptableSEO specialist and a proven builder of engaged communitiesPast titles include Senior Editor (Yahoo!), Managing Editor (Macworld), and Editorial Director (Healthline.com)
What this means:
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1. SUMMARIES, NOT OBJECTIVES
2. ACHIEVEMENTS, NOT JOB DESCRIPTIONS
3. KEYWORDS, NOT JARGON
Employers don’t care what you want. They want to know who you are.
Make the hiring manager’s mouth water.
OK, OK. They are often one and the same.
Now post this resume on Monster.com, but you should probably almost never use it to apply directly for a job.
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Always customize if you can! It really helps.
Rethinking your networking:
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Networking is not:
• Networking is mutually beneficial. • It’s genuine. • It operates fundamentally on the same principles it always has. People are still people.
• Asking people to help you find a job • Schmoozing• Something that happens only on Twitter now
• Asking people to help you find a job • Schmoozing• Something that happens only on Twitter now
Monster’s Guide to Online Networking
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Download and share this free ebook, why don’tcha?
http://career-advice.monster.com/career-development/free-ebooks/professional-networking-tips/article.aspx
Networking tactics:
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1. If you start “networking” when you need something, you’re too late.
2. Never spam, and try to always ask for the possible.
3. Think outside the Twitter.
You should always be providing value to your networks.
Think along the lines of “an informational interview” or a “five-minute resume review.”
Face-to-face networking still matters.
Ted, I was wondering if you had a relationship with anyone in your company’s content department….
Kristen, I am thinking of moving into the marketing and PR space, and I was wondering if I could buy you a cup of coffee and talk about. …
Deepika, I was wondering if you could give my resume a “two-minute scan” and let me know if any room for improvement is screamingly apparent. …
Your good reputation is no good if nobody knows about it!
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http://bit.ly/LQ2rLN
Website: Melinda Malone, Professional WordsmithTwitter: Melinda Malone: HOCKEY LOVER SAN JOSE SHARKS RULE! HOCKEY LOVER
Website: Melinda Malone, Professional WordsmithTwitter: Melinda Malone: Professional Wordsmith, Devoted Mom, Hockey Fan (Go Sharks!)
Building an online “brand”:
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1. Develop a brand statement: Who are you and what do you offer?
2. Look past the big networks. Find industry forums and get involved.
3. Create your own space online.
Tie that statement to relevant profiles in a consistent way.
Share expertise on sites like Quora or industry-specific sites. A few minutes a week are a good investment.
Again, that doesn’t mean you have to be all business.
Think of Facebook as a party where everyone you know is invited: friends, parents, and coworkers.
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http://bit.ly/LQ2rLN
(And that’s about how fun it should be.)
Using social media only to broadcast is not social. It’s anti-social.
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Use social media tools to follow, research, and converse with target employers.
That’s networking and reputation-building and job-searching all in one.
