New Leaders Session

Collaborative leadership - the way to trust

Svetlana Stavreva CMO, IBM South East Europe

IBM delivery tricyclein front of the IBM officein Johannesburg

Year: 1965

About IBM

Founded in 1911

#3 in 2014 BrandZ Top 100 ranking for Most Valuable Global Brands

≈ 380 000 employees worldwide

Yearly revenues in the range of $100 billion

Leading IT services & innovation company

$6+ billion/year R&D investments

5 Nobel Prize winners

Patent leader 22 years in a row 7534 registered patents in 2014.

IBM Watson – the next chapter….

About IBM

What Does IBM Watson Say About Me

Watson Analysis

We Live in a Moment of Enormous Transformation

New opportunities for growth enabled by the new ways we interact with each other and with data

People-centric

EngagementThe power of the individual

Datathe new basis of

competitive advantage

Social Media & Mobile

24x7 communications without borders

Data is the new basis of competitive advantage

From 2006 to 2020 the volume of data will have increased 300 x to reach 40 zettabytes (40 trillion GB)

By 2020 there will be over 29.5 billion connected devices globally – 4 x world’s population

We create 2.5 quintillion bytes (2.3 trillion gigabytes) of data every day

400 million tweets daily by about 200 million active users. worldwide

Today 6 billion people have a mobile phone

30 billion pieces of content shared on Facebook monthly

Social Media & Mobile: 24x7 Communications Without Borders

84%

of millennials and 70% of boomers say social and user-generated content hasan influence on what they buy

of individuals are willing to exchange personal information for a personalized offering

80%

of executives believe new business models will profoundly impact their industries

64%of smartphone users check an app as soon as they wake up

84%

of executives believe consumers will demand more complete experiences

71%of sales will be conducted without F2F interaction by 2020*.

80%

* Non IBM source

People-Centric Engagement – the Power of One Person

Meet Lily

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How Does This Affect Leadership?

Are Leaders Ready?

When physical meets digital…

• Collaboration among people changes

• New ecosystems of influence emerge

• Collaborative leadership based on trust drives new business outcomes

Collaborative Leadership Based on Trust: Engaging people & Networks Systematically With Integrity

“Be the change you wish to see in the world.” Mahatma Gandhi

“Leadership is the art of getting someone else to do something because he wants to do it.”Dwight D. Eisenhower

“People will not follow what you say. They will follow what you do.” Thomas J. Watson

Leading by Example

“What counts in life is not the mere fact that we have lived.

It is what difference we have made to the lives of others that will determine the significance of the life we lead.”

Nelson Mandela

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How Does This Affect PR &

Communications?

Are we Ready?

PR & Communications – the New Mandate

From Message Critical to Business Critical