new marketing starts with people and ends with customers
TRANSCRIPT
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New Marketing starts with
people endS with
customers&
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ONTHEGRID@onthegridagency
We Grow Companies
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before you start marketing get out and talk to people
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because marketing has changed
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there’s so much competition for people’s attention
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businesses are struggling to be heard
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people have more choice than ever before...
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they’ve learned to block the noise
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if you’re only pushing your product...
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your business is easy to ignore.
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but when you sell a problem...
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you will connectand break through!
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isn’t that customer research?
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customer research is too slow and too expensive so they don’t bother
Many people believe...
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have made it an invaluable part of the product development cycle
Yet startups...
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efficient ways to get customer input
Startups have found...
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Resourceful finding participants
1
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condense prep time and interviews
2
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focus on “why?” questions
3
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optimize the processing time4
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Their methods are not a secret!
don’t tell anyone, but...
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you can do your own customer interviews
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google venturesThe GV research sprint
A 4-day process for answering important startup questions
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zachary cohnPopular Slideshare
18 tips and tricks for conducting a killer customer
interview
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justin wilcoxInfluencial blogger
How to interview your customers
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ONTHEGRID@onthegridagency
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