GROUP MEMBERSBISWAJITA MOHANTY (13)

ISHAN SHIGHNE(27)KUSHAGRA ANAND(37)

MILLAN SAHU(43)PRIYANKA SHARMA(59)

New Matrimonial Services

Sabke liye jeewansathi.com

Current Scenario

Matrimonial sites are now the 13th most popular mainstream online activity Over 12 million Indians use online matrimonial searches 50% members of marriage portals live in the five metros 79% of online matrimony surfers are well-qualified The organized matrimonial business in India is worth about Rs 1,000 crore

(Rs 10 billion). 100 odd matrimonial sites exist in India In a country of 1.12 billion people, Internet users number around 45

million. Of those, approximately 6 million to 8 million are seeking future mates online

Source: Study by JuxtConsult 

• Shaadi.com• BharatMatrimony.com• Jeevansaathi.com• TimesMatri.com• Simplymarry.com

Main Players

43%

45%

8%4%

Shaadi.com BharatmatrimonyJeevansaathi others

Market Share

• 50% growth rate in marriage site sector.• Acc. to US-based EmPower Research, the

online matrimony industry in India may reach 21 million registrations with revenues of $63 million by 2011-2012

• Current Internet growth rate: 25% to 30% YOY

Growth Potential

Demographic• A

ge: 25-35 age group forms the largest base of matrimonial users at 40 per cent, followed by the 19-24 age group at 34 per cent.

• 79% of online matrimony surfers are well-qualified

Geographic• 5

0% members of marriage portals live in the five metros

• Indians present in every corner of the world

• The South accounts for 44 per cent of users of matrimonial Web sites

Behavioral• O

ccasions: Marriage, Remarriage

• Benefits:Economy, Convenience, Secure and private Platforms

• User Status: Potential users, First Time users, on users, Regular users

• Usage Rate: Medium

Segmentation

Competitor Analysis

 Popularity - Internationally and amidst NRI’s

Percentage traffic from various countries

Shaadi BM Jeevansathi SimplyMarry

India 53.1 72.5 80.5 63.2

USA 11.5 4.6 3.1 4.5

UK 6.2 - - 2.9

UAE 3.5 4.0 2.4 10.6

Traffic rank in various countries

India 31 28 94 241

USA 1646 11108 28734 51292

UAE 276 693 1287 1260

Ranking

Google PageRank - Higher the better - Shaadi/SimplyMarryAlexa Rank - Lesser the better - JeevanSaathiCompete Rank - The lesser the better - ShaadiQuantcast Rank (Quantcast provides US base site visitor demographic statistics) - The lesser the better -BM Technorati Links - The more the number of links, the better for  a site

-Shaadi

Traffic

Number of people visit sites

Criteria & Change

Shaadi BM Jeevansathi SimplyMarry

People 695,190 34,824 31,339 21,782

Average stay (Average no. of min, on the site per visit)

Avg Stay 6:31 5:23 2:19 4:14

According to Ranking.com

Shaadi.com – 477JeevanSathi.com – 1317BharatMatrimony – 2215SimplyMarry - 11701(The lesser the rank - the better of course)

Source : Compete.com

People Count-Monthly

Well Shaadi seems to be the clear winner 

Price Comparison

Duration Shaadi.com

JeevanSathi.com

BharatMatrimony.com

SimplyMarry.com

3 months 1595 1350 – 1900 1590 – 2290 500

6 months 2655 1900- 2750 2690 – 3890 1000

9 months - - 3440 - 4990 -

12 months 4250 4100 - 2500 - 3500

Note: All figures mentioned are in Indian Rupees (INR)

• The name is short and simple and most relevant•  largest NRI audience.  • nice secure feel about it• Simple search• Dynamic testimonial• Shaaditimes.com – A Wedding Portal of sorts

• Group of 15 portals• Extremely popular amidst South Indians and for other regional

services • A reason why someone would visit BM before Shaadi is:

- Good advertising by BM- Word of Mouth

• The Search is again simple and efficient.  • Displays results without having to register • Too aggressive while Marketing themselves• India's anti-monopoly watchdog, Monopolies and Restrictive

Trade Practices Commission (MRTPC) asks to stop success Ads to matrimony website Bharatmatrimony.com

• ISO 9001:2000 certification• Matrimony Xpress: blogging platform

• JeevanSathi comes from the stable of InfoEdge, i.e. it is a Naukri.com group company

• Most traffic at least in India • Too many paid membership options -18!

• Promoted by TimesGroup• Leading off-line matrimonial service• Great position to be eventual leaders if they can

utilize the newspaper matrimonial classifieds • Simple tactic –

– show the benefit of a free listing on SimplyMarry.com – when a person buys a listing for the matrimonial

classified in the newspaper , later on try to convert him into a paid online customer

Analysis of the Ads

Shaadi.com Target Audience: Youth looking forward to marriage

in the near future Ad emphasis: Finding the right partner Ad execution:

Fun and enjoymentAds based on real life examplesAnimation based ads

Key message: Helping today's youth in making the right decision in marriage

Reason to believe: Ad presentation synchronizes with the youth mind set

BharatMatrimony.com Target Audience:

Parents looking for a match for their childrenYouth looking forward to marriage in the near future

Ad emphasis: Right combination of cultural and modern values

Ad execution: Endorsement to moviesRegional portal ads: websites dedicated to individual states

Key message: Finding a match with the perfect blend of modern and traditional values

Reason to believe: Ad presentation depicts present scenario; a spouse who understands you and your family needs

SimplyMarry.com Target Audience:

Parents looking for a remarriage option for their children

Close family members and friendsIndividuals – divorced or widow/widower

Ad emphasis: Giving marriage a second chance Ad execution:

Emotional and sensitiveVery realistic approach

Key message: To convince people for remarriage Reason to believe: High appeal to the concerned

segment

Customer’s talk Shaadi.com seems to be the site I would put my profile on. They’ve got

the largest NRI audience. The site has a nice secure feel about it, but of course there is scope for improvement. Would be nice to track the performance of off-line Shaadi Points.

BharatMatrimony.com is extremely popular amidst South Indians and for other regional services too. Rather too aggressive while Marketing themselves – which might not be that good a tactic. A lot to work on to be No. 1.

JeevanSathi.com has been doing really well and according to statistics they get the most traffic at least in India. After speaking to a couple of parents (who were spouse hunting for their children) – they said they were most comfortable on JeevanSathi. They need to reduce the no. of paid membership options asap!

SimplyMarry.com started off with a bang – only because it belonged to the TimesGroup. The name of the website has received a lot of criticism. But I did like their advertising campaign. They are in a great position to be eventual leaders if they can utilise the newspaper matrimonial classifieds.

Superiority Factors

Shaadi.com Simplicity of title Real Sample size Simple Registration Without Registration can peep into 50

profiles Economical An array of regional options.

Bharatmatrimonial.com Good Branding ISO 9001:2000 certified Matrimony express Ample of option for comfort High Customer Visibility

Our Company ( Sabke liye jeewansathi.com) Gay Marriages Preference Customization Tie ups with repeated designer,makeover artist and tatto

parlors. Privacy is the top priority Stamping and Verification Intelligent contact features Forward Integration

1. Suitable Dating locations

2. Honeymoon packages

3. Tie up with builders in finding a house for newly wedding couples

4. Providing Free Trials to grab the attention of the candidates.

User Preference search agent. Impersonal meet arrangement for bride

and grooms with providing augmented service level .

Unparalleled Agile working. Involvement of Internal Customers

(horizontal structure) to promote empowerment and innovation.

SERVICE RECOVERY MODEL recovery model.docx (Open hyper link)

Creating the Salience (Advertisement)

Advertisement(Paid) Social Media (facebook, twitter) Print Media

Advertisement (Non-Paid) Earned Media – we call it WORD OF

MOUTH Owned Media – we call it CUSTOMER

RELATIONSHIP.

Financial Outlays and Non Financial Burdens Financial Outlays

Registration Fee Internet costCost of machine used as interfaceTransportation cost (If customer do not have

access to internet at home )

Non Financial burdenTime Risk of reliability of data published on

websiteAmbiguityFear & AnxietyRisk of accidentFear of misuse of personal information. Fear of Fraud candidates

Our approach to overcome Financial and non financial outlays

We will provide free registration for Initial 15 days

We will send details of candidates by post if our any customer is unable to access the internet

Also we will provide on call service if customer is not clear with the information given to him

Continues..

If required we will send our personal to their home

We will sign a contract with our customer in which we will mention that the information given to us will not share with anyone without his/her permeation.

Proper background verification should be done before any new registration.

Thank you