new media drivers license - class 1
DESCRIPTION
Here is the presentation I gave to the New Media Drivers License Class on January 10 at Michigan State University, Walsh College CampusTRANSCRIPT
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New Media Drivers License
Michigan State UniversityADV 490 - Spring 2009
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Course Overview
• Today we will review the entire course.
• You will gain understanding of all topic areas.
• You will walk out of here understanding how to participate in the class.
• Let’s have some fun today!
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What is the NMDL?
• An opportunity to learn the new media that is changing the way we do business.
• Use the tools of digital media, understand them, and get certified with a NMDL from MSU.
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How it Works?
• Research
• Collaboration
• Experimentation
• Contribution
• Practice
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Tools for the course
• The Digital Bus Blog - NMDL
• Facebook Group - NMDL
• Your blog
• Your social media accounts
• Computer/Browser
• PPT, Keynote or Google Presentations
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Text Books
• The New Rules of Marketing & PR - David Meerman Scott
• Presentation Zen - Garr Reynolds
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Other Resources
• Other Blogs
• News Articles
• You Tube
• Web Sites
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Why take this course?
• Learn to use digital media to grow your business
• Gain a competitive edge on the job market
• Become certified in the hottest area of marketing today
• Gain real life skills you can use NOW
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Why am I here?
• Because Rick Cole and I both believe this is an essential part of marketing education today.
• To get you “on the bus” when it comes to digital marketing tools
• To have fun.
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Let’s get started!
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What is Social Media?
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Why Social Media?
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Friend Feed
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Del.icio.us
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YouTube
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Flickr
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Social Harbor
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Why Blog?
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Why Podcast?
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SEO
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Build Links
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Digital PR
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NMDL on Facebook
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The Digital Bus
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What’s Next
• Syllabus review
• Blogging demo
• Lunch
• Facebook demo
• Set up your blog
• Set up your Facebook
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Derek Mehraban, CEO
Ingenex Digital Marketing306 South Main, Suite LLA
Ann Arbor, MI 48104734.272.4698
http://ingenexdigital.comhttp://socialharbor.com