new media drivers license: final presentation
TRANSCRIPT
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New Media Drivers License:Final Presentation COMPANY – PEPSI ERIC ISKOLS
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Overview of Pepsi
A worldwide leader in the soft drink industry Currently sold in over 200 countries Brand valued at $19 million dollars 29th most valuable brand in the world according to Forbes
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Pepsi’s current media presence
Strong Social Media Presence Currently uses platforms such as Facebook, Twitter, Instagram,
and YouTube
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Big Idea
Snapchat campaign focused around Pepsi sponsored events Could be done through
A Pepsi Snapchat filter An event being featured under the live section on Snapchat Various Pepsi events being displayed in the discover section of
Snapchat
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Target Audience
All genders All races Ages 18 – 25
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Why Use Snapchat?
Started in 2011 Is now the 3rd most used social media network 70% of college students use Snapchat at least once a day More than 8 billion people use Snapchat everyday
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Metrics
Snapchat allows advertising companies to track how many people have viewed their live event feed
Snapchat uses a “industry-leading measurement partner” to track the success a given advertiser’s campaign
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Budget
Snapchat charges anywhere from $750,00 - $100,000 per advertisement
Due to the high price, advertising through snapchat would only be cost efficient if it is done leading up to and through a given event
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Goals of campaign
To promote future events through Snapchat
More effective event promotion Increase in market share To increase the return on
investment for sponsoring large events
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Summary
To add Snapchat to the list of social media platforms Pepsi utilizes Use the benefits of Snapchat to run more effective event
promotion campaigns