new mexico certified chile™ zach penn new mexico certified chile™ farmer
TRANSCRIPT
New Mexico Certified Chile™
Zach Penn New Mexico Certified
Chile™ Farmer
Chile is often incorrectly described as New
Mexican…•Much of that chile is grown outside New Mexico, or even more commonly outside the country.
•82% of chile consumed in the U.S. is imported.
•Harvested acreage of NM chile has declined from 35,000 acres in 1992 to 9,000 acres in 2014.
Chile grown in our dry weather and warm soil in NM cannot be
matched by chile anywhere in the world.
The unique flavor and high quality of New Mexican chile creates a reputation. We are seeking to preserve that reputation and the chile industry in New Mexico!
Initial funding for the Program was awarded through the New
Mexico Department of Agriculture and the USDA
Specialty Crops Block Grant Program.
New Mexico Certified Chile™ will join:
Vidalia Onions™
Florida Oranges™
California Almonds™
Idaho Potato™
and other Certification Programs that support signature crops of a state or region.
The NMCA has created a Certified
Trademark to preserve the integrity of chile grown in New
Mexico. This mark guarantees that your
chile isNew Mexico Grown
There are many benefits of becoming a Licensee:
•Use of NM Certified Logo in sales, promotional materials
•Ensures that the New Mexico chile industry will prosper
•Generates revenue to inform consumers about the New Mexico Certified Chile program & its affiliates
•Right now over $40,000 has been spent to reach over 1 million consumers through radio, print, and social media.
•Program participants will be featured on our website & on various social media platforms to help promote your business.
Additional advantages:
•Low cost program: mostly pay-as-you-go•Enjoy the advantage of national press•Without joining, consumers won’t differentiate between your product and overseas product
Permitted Users: Licensee’s
Restaurants, Grocers, and Distributors
•Can use mark for free•Fill out one-time, short application•Gives your business a competitive marketing advantage
•Many benefits and advantages, including free advertisement through website and promotional activities
•Gives customers confidence in product
Many categories of operations can
participate:• Farmers• Small Local Farmers• Growers Markets• Produce Vendors• Processors• Manufacturers• Marketers• Distributors• Retailers• Restaurants
The New Mexico Certified Chile™ Program currently has:
7 Licensees5 Farmers
3 Processors
And over 500 Permitted User Locations Across the Country
Coming Soon: 1 processor & 4 additional growers
The NMCAbelieves
New Mexico Certified Chile™ Program
will substantially INCREASE the
4000 Industry jobsand
over $400 millionit contributes annually to the
New Mexico economy
Currentlyco-branding with
New Mexico Department of Tourism
Green Chile Cheeseburger Trail
Burrito Byway
So, whether it is…
Chimayo ChileCorrales ChileLemitar Chile Portales ChileRoswell ChileLas Cruces ChileHatch Chile Deming Chile
We need to preserve OUR chile
Parting ThoughtsListen for NMCC ads on the radio
Watch for NMCC in your local paper
Apply online
Ask for New Mexico Certified Chile™
Help preserve our tradition & livelihood
Join TODAY!Info.nmchilecertification@
gmail.com
ORCall Tomas Serna @
505-948-4550
getnmchile.com
Keep up to date!
Thank You!