get your message out theremake the message relevantconsumable by your targetsuse channels to deliver the message to a receptive and suitable audience

contents

general introductioncontent marketingsocial mediablogswebsitevideodesign

introduction general introductionMarketing and promotion for any act in or around the music world can be quite an effort. It not only takes time, it can also cost. Getting some of the whole process right saves time, effort and money. Why do something a dozen times when you can do it once or twice and reach the right people with the right messages?

This is not meant to be an absolute and definitive guide to marketing and promotion in the music world, or indeed for anyone within entertainment. It is meant to be a contribution to how you think you will proceed with all of your efforts.

I could begin by mentioning all sorts of online outlets such as bandcamp, reverbnation, mixcloud, soundcloud, mixcrate, house-mixes and all such. The first steps of getting material out, getting at the very least mentions on all such I would hope you have thought through. If you have available materiallaid down then you need to think how, where and when you make it available. I am also not going to mention, except perhaps in passing, selling outlets for your music. That is something you need to examine fully and properly for yourselves.

Promoting yourself as an artist, whether you are a band, dj, dj producer or similar is all about mentions, messages, dialogue with target audiences – in effect content marketing, online and offline marketing, social media marketing – do you get the thread here?

content marketing content marketing

Yes once again the simplicities of the matter – you want people coming to your gigs, you want peoplepaying for tickets, buying your tracks, also perhaps any merchandise you have put out there. They only do that if they know about you, what you are doing. So you tell them! The point is how, where, when etc.

You need to frame the message in ways that will spark a chord – no pun intended, ok well perhaps abit of a one - it needs to speak to them. What you say and how you say it – use the language they relate to, the references they understand. Of course, you also need to be talking to the right people – define your target audience. Who wants to listen? Who is likely to buy? Make the price right for you and them!

Should it be simple statements? Perhaps engage in conversation? Engaging your target audience is afirst step. Get them involved and make all of this a group of friends or even near to a family, everyonegoing roughly in the same direction, at least for part of the time.

These days the right places are generally digital as well as being person to person. This means using the right channels for you and your audience, soon to become the fanbase, the emerging group of friends and family. Digital channels mean:

social media social media

here you can engage in conversation as well make basic statements, the gigs you have coming up, where you can buy tickets, tracks, albums, post photos, links to other bits and pieces, videos, blog articles

facebook, twitter, pinterest, vine, instagram, youtube, perhaps forget myspace, seen.is is growing slowly, viadeo for the french speaking world, vk for the slavic/russian, pheed

you could also use such things as buffer, hootsuite and similar panels to time your posts for you

blogs blogs

here you can say a whole lot more about you and what you are doing, what you want, what you wantto say, to express, with various of these sites you can embed all sorts of media, certainly link to otherstuff of yours

you could offer up more of the personal, histories, backgrounds

tumblr has had its moments and still is useful as a micro blog with good interfaces for photos, audio,video and more

on a straight blogging side of things I personally prefer wordpress, you can embed all sorts of contentand link to a massive amount of other channels

wordpress, tumblr, blogger.com, squarespace, weebly, wix

website websiteyour own website is another optionhosts – wix, weebly, godaddy, just for starters

here you can present your own news, links, contact details, everything you want to get across

video videoyoutube, vimeo, daily motion, metacafe, vevo, veoh

music videosome of my music vdeos herefilmed performance here for examplevlogsometimes face up my vlog here

design designdesign has its own panoply of constituents - you need to make it fit, your message, your audience, those you hope will drop by

you need to fit the image, typography (your font choices), your palette, with all of these

the image you choose - photovector based illustrationcolour range, palettewhat are you portraying?What sense are you getting across?Is this the right background for you and the music?

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