new opportunities in voice and messaging workshop - itu telecom world 2013
DESCRIPTION
This presentation was given at the New Opportunities in Voice and Messaging at ITU Telecom World 2013 in Bangkok on 20th November 2013.TRANSCRIPT
![Page 1: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/1.jpg)
New Opportunities
in Voice and Messaging
ITU Telecom World 2013, Bangkok Dean Bubley & Martin Geddes
![Page 2: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/2.jpg)
About Disruptive Analysis
London-based analyst house & strategic consulting firm
Cross-silo, contrarian, visionary, independent
Advisor to telcos, vendors, regulators & investors
Covering VoIP since 1997 & 3G/4G mVoIP since 2007
Critic of RCS since 2008
Published report on “Telco-OTT Strategies”, Feb 2012
Report on WebRTC, Feb 2013, updated Jun & Nov 2013
Workshops on WebRTC, Future of Voice & TelcoOTT
Twitter @disruptivedean Blog: disruptivewireless.blogspot.com
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 3: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/3.jpg)
About Martin Geddes Consulting
Strategy consulting on broadband, voice and cloud services
Industry thought leader – Sprint, BT, Telco 2.0
Focus on network performance and next-gen voice services
Blogging and speaking on OTT and Future of Voice since 2003
Co-founder and Executive Director of Hypervoice Consortium
Workshops on Future of Voice & TelcoOTT
Twitter @martingeddes Free newsletter: martingeddes.com
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 4: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/4.jpg)
To learn more…
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
www.disruptive-analysis.com
www.martingeddes.com
MORE
![Page 5: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/5.jpg)
Declaration of relevant business interests
Martin:
Board member: Voxygen
Client: HarQen
Advisory board: VoiceSage
Business advisor: Predictable Network Solutions
Paid by Hypervoice Consortium members
Many other consulting clients
Dean:
Many research and consulting clients across telecoms ecosystem
(too many to list them all here!)
Advisor: Voxygen, Temasys, Movirtu
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 6: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/6.jpg)
A map of the ‘new world’ of voice
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 7: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/7.jpg)
Agenda
Overview of the Future of Voice (Martin)
The Death of Ubiquity (Dean)
Beyond telephony: Value-added voice & Hypervoice (Martin)
Beyond telephony: WebRTC (Dean)
So what and what next for telcos?
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 8: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/8.jpg)
Overview of the
Future of Voice
![Page 9: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/9.jpg)
Telephony is like a Marks & Spencer sandwich
Perishable product
Beautiful packaging
Own-branded only
No personalisation
“Hold the mayo…”
The highest quality…
…but at a high price
November 2013
![Page 10: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/10.jpg)
Voice evolution is suddenly accelerating
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
2003 … … … 2011 … 2013 … 2015
“Telepocalypse”
![Page 11: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/11.jpg)
Voice evolution is suddenly accelerating
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
2003 … … … 2011 … 2013 … 2015
Slow growth of OTTs & UC
Slow shift of TDM to IP for voice
Lots of good ideas, hard to implement
Broadband and smartphone explosion…
…but no change to core telephony offer
![Page 12: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/12.jpg)
Voice evolution is suddenly accelerating
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
2003 … … … 2011 … 2013 … 2015
First
Future of Voice
Workshop
![Page 13: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/13.jpg)
Voice evolution is suddenly accelerating
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
2003 … … … 2011 … 2013 … 2015
Today
![Page 14: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/14.jpg)
Voice evolution is suddenly accelerating
Two years ago
Predicting
“peak telephony”
Now
Volume & value
declines in
mature markets
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 15: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/15.jpg)
Voice evolution is suddenly accelerating
Two years ago
Risk of voice
over-supply
Now
Risk of voice
under-demand
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 16: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/16.jpg)
Voice evolution is suddenly accelerating
Two years ago
OTT =
threat
Now
OTT =
opportunity
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 17: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/17.jpg)
Voice evolution is suddenly accelerating
Two years ago
Voice-in-apps
as concept
Now
APIs, WebRTC &
cloud telephony
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 18: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/18.jpg)
Voice evolution is suddenly accelerating
Two years ago
4G voice &
messaging
doubts
Now
VoLTE and RCS
problems real
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 19: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/19.jpg)
Mainstream opinion is finally catching up…
“After decades of stagnation, the voice landscape is undergoing
a seismic shift. Migration is in full swing to richer IP-based
communication, and Web real-time communication is expected
to significantly disrupt the value chain.
CSPs should reassess their strategy
to avoid being disenfranchised.”
“The Future Evolution of CSP Voice Services”
Gyanee Dewnarain, Research Director, Gartner
14 November 2013
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 20: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/20.jpg)
Voice is suddenly changing fast
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
2003 … … … 2011 … 2013 … 2015
?
![Page 21: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/21.jpg)
Voice gets “app stored”
Demand-driven future
No two users have the exact same
needs
Hyper-personalised
There is no “one-size-fits-all”
voice solution
Supply-centric outlook = death
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 22: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/22.jpg)
From ubiquity to Hi-Lo mix of communications
Jacket: $1000
Leggings: $10
Sunglasses: $100
Uniform: $150
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 23: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/23.jpg)
Your fate if you don’t adapt to changing context!
Marks & Spencer has revealed a 9.1% fall in half-year profits as
underlying sales of clothing and homewares
slipped back for the ninth consecutive quarter.
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
Tuesday 5 November 2013
![Page 24: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/24.jpg)
To learn more…
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
Sign up to the
Future of Communications
newsletter
http://eepurl.com/dSkfz
MORE
![Page 25: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/25.jpg)
For IP Communications,
Ubiquity is Dead
ITU Telecom World 2013, Bangkok Dean Bubley & Martin Geddes
![Page 26: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/26.jpg)
Neuroscience explains reluctance to change
Predictable irrationality
Endowment effect
Optimism bias
Confirmation bias
Defence of belief systems
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 27: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/27.jpg)
Convergence
& standards
Fragmentation & differentiation
Telephony & SMS will continue to exist,
but there will be
NO more standard, interoperable services
![Page 28: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/28.jpg)
Comforting myths about demand
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
Good quality is critical
Interoperability is essential
Minutes / messages = value
“Voice” = ubiquitous phone calls
November 2013
![Page 29: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/29.jpg)
Uncomfortable demand reality
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 October 2013
Good quality is only sometimes critical
Interoperability is essential
for basic lowest-common
denominator services only
Intention & outcomes = value
Phone calls are
becoming less useful
![Page 30: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/30.jpg)
Essential supply consequences
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
Range of levels of network quality and cost…
…from unmanaged to assured
Shift focus to embedded voice
Need new demand-driven
services model
Need personalisation and
contextualisation capabilities
November 2013
![Page 31: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/31.jpg)
In the beginning – “Proxi-phone”
Near voice
November 2013
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
![Page 32: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/32.jpg)
Old distant voice [Tele-phone]
>100 years ago
Pretty good for the 19th century...
November 2013
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
![Page 33: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/33.jpg)
“Hegemony
of the
caller”
... but really not good enough for 21st century
![Page 34: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/34.jpg)
Fragmentation of communications models
Standalone calls
Non-call comms
Embedded app/web
calls
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
Circuit IP
Good to have “lowest
common denominator”
Ubiquity no/negative
benefit
Maybe ubiquitous
in a niche
November 2013
![Page 35: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/35.jpg)
Intent & context....
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
Why do people make
phone calls (or send
messages, share media
or use video), anyway?
November 2013
![Page 36: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/36.jpg)
The chart you’ll never see…
Calls by purpose
Gossip
Meeting up
Flirting
Spam
Showing off
Work
Wasting time
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 37: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/37.jpg)
Different contexts
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
Living room
Board room
Airline lounge Bar
Public transport
Out walking
At work
November 2013
![Page 38: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/38.jpg)
1 OR 2 “UBIQUITOUS”
SERVICES CANNOT
FULFILL ALL THESE
PURPOSES WELL
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 39: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/39.jpg)
Tools are cheap/free. So we pick the right ones
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
SMS
November 2013
![Page 40: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/40.jpg)
So how important is quality?
Must have
Nice to have
Meh. I want free
I'll call back
% calls
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 41: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/41.jpg)
Beyond “the minute” as a metric & model
We don’t pay for movies or flights by the minute
Short calls often more valuable than long
Minutes = easy to count (and must be counted)
Locks telecom industry to obsolete business model
Regulator mindset needs to shift too
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 42: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/42.jpg)
Service
Product
Feature
Function
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 43: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/43.jpg)
Ubiquity is dead. And that’s a good thing.
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 44: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/44.jpg)
To learn more…
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
Sign up to the
Disruptive Wireless newsletter http://eepurl.com/wAqC5
Blog: disruptivewireless.blogspot.com
MORE
![Page 45: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/45.jpg)
Voice Value-added Services
ITU Telecom World 2013, Bangkok Dean Bubley & Martin Geddes
![Page 46: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/46.jpg)
Voice VAS
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
Standard feature set
(caller ID, voicemail,
forwarding, etc.)
Audio conferencing
Premium voice
Ringback tones
Centrex
Translation
Voice, video and
messaging
Call recording
Visual call control
Source tracking
Next-generation
conference calling
Standard fixed +
mobile feature set
Next-gen
“mobile, social,
cloud” feature set
“Hypervoice”
November 2013
![Page 47: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/47.jpg)
Singtel – concierge-type services
“Next-generation Yellow Pages + search, for voice”
More than 150,000 local businesses and 7,000 hawker locations
Singapore English and local terms
Mobile-app based
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 48: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/48.jpg)
Yes, you can compete with Google (and win!)
“We have spent a lot of effort to ensure the
app is able to understand the way
Singaporeans speak English,
and this sets deF!ND apart from other
voice recognition apps that have been
developed abroad”
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 49: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/49.jpg)
If you can’t beat them…
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
Nigeria
+ Philippines
+
November 2013
![Page 50: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/50.jpg)
DoCoMo - automatic voice translation service
World’s first commercial mobile service for translation of
conversations between people speaking Japanese and other
languages.
Hanashite Hon’yaku provides translations between Japanese and the
receiver’s language.
Translations are provided both as screen text and voice readouts.
Dial the other party using an Android app for DOCOMO
smartphones and tablets running Android 2.2 or higher.
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 51: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/51.jpg)
Tropo Ameche – telco-centric “voice apps store”
Integrated with telco core network
Wide range of capabilities (e.g. voice whisper)
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 52: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/52.jpg)
CallTrunk – consumer call recording
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
Capture Cloud
integration
Search
and analyse
November 2013
![Page 53: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/53.jpg)
VoiceBase – enterprise call search
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 54: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/54.jpg)
Cloud/SaaS integration is important
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 55: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/55.jpg)
Op3nVoice - Call recording seems to be ‘hot’
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 56: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/56.jpg)
C2B Inbound call source/lead tracking
Optimise the ROI of your marketing campaigns
Compare response rates of different marketing channels with
unique trackable phone numbers
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 57: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/57.jpg)
SME: Telefonica Azul - Rich visual call control
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
1:1 call
Group or
conference call
November 2013
![Page 58: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/58.jpg)
Adds mute, earmuff, kick participants
or put them on hold.
![Page 59: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/59.jpg)
B2B: Next-generation conference calling
“Links what
you say to
what you
do.”
![Page 60: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/60.jpg)
How?
Not just traditional “network services” and call control
New architectures expose or defer call control
Many value-added integration points (Hosting, security, etc.)
Multiple commercial options: Build, partner, re-sell
E.g. Vodafone OneNet vs Cisco UC + SingTel UCaaS
Enterprise segment tends to lead
Long history of making money from reselling 3rd party applications and
services and supplying appropriate connectivity
Used to re-selling PBX, video conferencing + service wrapper
“OTT” – has always been that way in the enterprise world!
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 61: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/61.jpg)
WHERE NEXT?
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 62: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/62.jpg)
What is hypervoice?
Voice as 2-way audio Voice as
information
November 2013
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
![Page 63: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/63.jpg)
Problems we are solving
Voice has value beyond
a single instant
Voice has value at a
single instant
November 2013
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
![Page 64: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/64.jpg)
Activity stream
Recordable
Shareable
Workflow integration
Searchable
Rich UI
Defining characteristics
![Page 65: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/65.jpg)
Web 1.0 Web 2.0 Web 3.0
?
Hypermessaging
Hypertext
Hypervoice
November 2013
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
![Page 66: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/66.jpg)
Summary
Hypervoice conversations are the
‘social’ version of telephony
and unified communications.
November 2013
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
![Page 67: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/67.jpg)
To learn more…
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
White paper, newsletter, blog at www.hypervoice.org
MORE
![Page 68: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/68.jpg)
WebRTC Market
Status & Opportunities
ITU Telecom World 2013, Bangkok Dean Bubley & Martin Geddes
![Page 69: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/69.jpg)
The vision: voice & video everywhere
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 70: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/70.jpg)
Talked about for years, but hard to achieve
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
• Expensive
• Inflexible
• Poor developer support
• Limited use-cases
• Reliance on “call” model
• Poor audio/video
• Hard to integrate
= Patchy adoption & little
developer enthusiasm / buzz
![Page 71: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/71.jpg)
But now….
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 72: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/72.jpg)
WebRTC – what is it?
An easy way to put voice & video into web browsers…
… and also apps, and devices and more
High quality, network-intelligent (eg firewalls)
Also with “context”, realtime data & encryption
Developer-friendly & user-friendly
Excitement, buzz & “cool factor”
“Democratises” voice & video. Cheap, easy innovation
More than just a tech standard. A “movement”.
Huge disruption potential for telcos & others
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 73: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/73.jpg)
When?
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
NOW
Already being commercialised & monetised…
…before it is standardised
![Page 74: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/74.jpg)
Who’s involved?
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
& 200+ startups & 1000’s of developers
![Page 75: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/75.jpg)
Original 3-way support for WebRTC expanding
WebRTC
Enterprise
Telco Consumer Web
November 2013
Devices Network
tools
TV &
gaming
![Page 76: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/76.jpg)
WebRTC rapidly expanding past “calls”
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 77: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/77.jpg)
WebRTC supported on >4bn devices by 2016
Source: Disruptive Analysis WebRTC Strategy Report update November 2013
November 2013
![Page 78: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/78.jpg)
View Oct’13: lead WebRTC use-cases
Early enterprise adoption
Initial consumer web apps/devices
Live &
commercial
Verticals & corporate Pilots / pre-
commercial
Trials &
demos
Telco, Entertainment, M2M, other…
November 2013
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
![Page 79: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/79.jpg)
For telcos WebRTC is really a magnifier/catalyst
Now
With WebRTC
Bigger opportunities
Worse threats
Faster speed Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 80: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/80.jpg)
Main WebRTC strategies for SPs?
Extend on-net services & IMS / SS7
Turbocharge Telco-OTT
apps
Sell packaged WebRTC
services to subscriber
Enhance developer platform
TV, entertain- ment & digital
services
Strengthen enterprise &
verticals
October 2013
Also: invest / incubate
Improve own CRM & systems
Maybe M2M, devices etc
IMS should be <30% total
WebRTC effort &
investment
![Page 81: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/81.jpg)
Policy impact of WebRTC
? (but urgent)
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 82: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/82.jpg)
Copyright Disruptive Analysis Ltd 2013 October 2013
For WebRTC report & quarterly update
details see:
http://disruptivewireless.blogspot.com/p/blog-page.html
Or email information@disruptive-
analysis.com
![Page 83: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/83.jpg)
What next?
ITU Telecom World 2013, Bangkok Dean Bubley & Martin Geddes
![Page 84: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/84.jpg)
Which way do you want to go?
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 Oct 2013
![Page 85: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/85.jpg)
Operators
Milk the cash cow…
Re-think credit control
More bundling with new VAS
Refine segmentation
Customers, not devices
New payment models
…and recognise and engage with
inevitable change
Can’t limit user behaviour
“Don’t fight demand”
Lots of opportunity so accept change
November 2013
![Page 86: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/86.jpg)
Operators should do these five things now!
1. Build off-net (TelcoOTT) service capability
2. Measure and manage on-net OTT voice quality
3. Create a value-added voice strategy
Integrated with core voice offer only where appropriate
4. Re-examine responsibility for voice
5. Engage regulator in pro-active dialogue
November 2013
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013
![Page 87: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/87.jpg)
Regulatory and policy considerations
This is good for consumers!
Service innovation and competition
Treat like the rest of the web – progress & diversity is good
Potential huge area for digital economy + R&D
Will increase pressure on telcos in some cases
Protecting ‘national champion’ incumbent players may backfire
Regulation is going to get more complex
‘Voice’ is becoming 1000’s of apps, not just “calls”?
Revisit rules & laws to reflect new world of voice/video
Difficult issues around privacy, security, encryption
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
![Page 88: New Opportunities in Voice and Messaging workshop - ITU Telecom World 2013](https://reader034.vdocument.in/reader034/viewer/2022052522/554bfbfeb4c9058e098b4896/html5/thumbnails/88.jpg)
Also available…
Copyright Disruptive Analysis Ltd and
Martin Geddes Consulting Ltd 2013 November 2013
Workshops, Briefings, Consultancy