new paltz regional chamber of commerce regional report, fall 2010
DESCRIPTION
Fall 2010 Membership Directory for the New Paltz Regional Chamber of CommerceTRANSCRIPT
Harmony After Hiring Employee relations experts on
how to preserve morale and
maintain a productive work
environment
Wining & Dining Your Business ClientsTom Edwards of Fox & Hound
offers wine ordering tips.
Member Profiles: Mohonk Mountain House, New Paltz Downtown Business Association, Shawangunk Wine Trail, Paws of Distinction
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IN THIS ISSUE
FALL 2010
257 MAIN ST. NEW PALTZ, NY 12561 P 845 255 0243 F 845 255 5189 E [email protected] WWW.NEWPALTZCHAMBER.ORG
A QUARTERLY BUSINESS NEWS MAGAZINE OF THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
TECHNOLOGICALLY SOPHISTICATEDThe Evolution and Impact of Technology on BusinessBy Kelley Granger
It’s hard to imagine how business would be run today without the technology we’ve come to rely on and expect. Imagine communication without high-speed Internet, e-mailing, or Skype. Imagine still being tied to a landline instead of being able to rove
the globe and have contacts, applications, data, and an almost infinite array of information at your fingertips. Imagine business the way it was before the explosion of social networks and the endless potential for connection that they inherently present. There is no way to measure the breadth of change that the evolution of technology has brought to the business world—but we can analyze it and determine how we’ll respond.
Continued on p. 12
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REGIONAL REPORT FALL 2010 3
It’s hard to believe that soon we’ll be saying sayonara to 2010 and konnichiwa to 2011. As we enter the last quarter of the year,
I’m proud of the special events presented by the Chamber and the Foundation, headed by troops of dedicated volunteers.
The Chamber started things off last win-ter with the Pot-O-Gold Raffle, held at the February After-Hours Mixer at Rocking Horse Ranch. The mixer was postponed due to “the blizzard of 2010,” but $10,000 winners Leslie and Rick Wohlrab didn’t seem to mind. The Pot-O-Gold Raffle was quickly followed in early March by the Foundation’s 2nd Annual Progressive Dinner, where at-tendees warmed up a winter’s night at some of High Falls’ best restaurants: High Falls Café, Depuy Canal House, and Northern Spy Café.
In April, we celebrated two of our biggest annual events on the same day: The 24th Annual New Paltz Clean Sweep and the 4th Annual April Gathering Casino Night at Mohonk Mountain House. Clean Sweep enjoyed glorious weather and a huge turn-out to help give New Paltz a fresh spring cleaning. The 4th Annual April Gathering was a hit with attendees who came to nosh on lavish hors d’oeuvres while hitting the gaming tables.
June brought the Foundation’s 25th Annual Golf Outing at Apple Greens Golf Course and the Chamber’s 1st Annual New Paltz Challenge Half Marathon and Family 5K. Both events helped raise critical funds for Foundation scholarships, which were also presented in June. Our 2010 $1,000 scholar-ship winners were Nikki Koenig Nielson of Arcady Tractorworks and Arborculture and Stephen Delarede, son of Stacey Delarede of the Town of New Paltz. Because of the
Foundation’s successful fundraising through-out the year, we were also able to award two Special Merit Awards of $500 each to Mairead Fogarty of Masseo Landscaping and Taylor LaForge, daughter of Susan LaForge of the Times-Herald Record.
Entering summer, the Foundation got right back on the fundraising horse with the 7th Annual New Paltz Regional Garden Tour, attracting scores of visitors from Ulster, Dutchess, and Orange counties and beyond. The Foundation, in partnership with Gardiner Association of Businesses, fol-lowed up in August with “The 3/50 Project: Building Business from the Ground Up,” pre-sented by Project founder Cinda Baxter.
At the time of this writing, we’re working very hard on our biggest fundraiser of the year—the Taste of New Paltz, now in its 20th year. We’re so proud to be able to pres-ent these Chamber and Foundation special events, that enabled us to provide more ex-cellent educational Chamber programs than ever and increase our annual scholarship awards by 50% in 2010. We look forward to more successful special events in 2011.
Best,
Joyce M. Minard, President
Mic
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Letter from JOYCE MINARD
A recap of the fabulous events of 2010— from the Pot-O-Gold Raffle to the 20th anniversary of the Taste of New Paltz.
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THuRsDAY, OCTOBER 7
After-Hours Mixer @ C2G Environmental Consultants and Green state services, New PaltzHelp say “hello” to fall, enjoy delicious food, and check out C2G Environmental Consultants’ new location on South Putt Corners Road with the Chamber’s October After-Hours Mixer. C2G Environmental Consultants is a multi-discipline environ-mental consulting firm offering a full range of services to a wide variety of clients in both the private and public sectors. Clients include Fortune 500 companies, commercial devel-opers, municipal agencies, contractors and professional service firms.Time: 5:30 – 7:30 p.m.Place: C2G Environmental Consultants, 83 South Putt Corners Road, New PaltzCost: Complimentary to Chamber Members, $15 non-membersReservations required. Call 845-255-0243 or e-mail [email protected]
WEDNEsDAY, OCTOBER 13
Business Luncheon @ La Mirage Restaurant and Catering, ulster Park, featuring Carl Janasiewicz of ulster savings Bank: “secrets of social security”After being told for years that Social Security is “going broke,” baby boomers are realizing that it will soon be their turn to collect. The decisions they make now, however, can have a tremen-dous impact on the total benefits they stand to receive over their lifetime. This informative seminar covers the basics of Social Security and reveals strategies for maximizing your benefits.Sponsor: CDPHPTime: 12:00 noon – 1:30 p.m.Place: La Mirage Restaurant and Catering, 423 Route 9W, Ulster ParkCost: Complimentary to NPRCoC Corporate Partners, $20 for Chamber Members, $25 for non-members.
FRIDAY, OCTOBER 29
Fall Business Card Exchange @ New Paltz Regional Chamber of Commerce Office, New PaltzIt’s been over a year since the Chamber moved its offices uptown to 257 Main Street, New Paltz. Have you been to see us yet? Stop in for great early morning networking and see what we’ve done with the place at our Fall Business Card Exchange. This event is always one of our most popular, so come prepared with plenty of busi-ness cards!Time: 7:30 a.m. – 9:00 a.m.
Place: New Paltz Regional Chamber of Commerce Office, 257 Main St., New PaltzCost: Complimentary to Chamber members; $15 non-membersReservations required. Call 845-255-0243 or e-mail [email protected]
FRIDAY, NOvEMBER 5
New Member Breakfast @ The Terrace Restaurant, suNY New PaltzMeet the NPRCoC board and staff and learn how to maximize the benefits of your Chamber membership at this special by-invitation-only breakfast.Sponsor: Regional Chamber of Commerce Foundation at New PaltzTime: 7:30 – 9:00 a.m.Place: Terrace Restaurant, SUNY New PaltzCost: Complimentary.Invitation only. Call 845-255-0243 or e-mail [email protected] for more information or to request an invitation.
TuEsDAY, NOvEMBER 9
After-Hours Mixer @ upstairs on 9 Cafe, New PaltzWarm up a November evening with some ter-rific networking at Upstairs on 9 Café, located at the beautiful New Paltz Golf Course. Not a golfer? No Problem! Upstairs on 9 Café is open to the public, offering fresh, delicious food at reasonable prices with incredible views of the Shawangunk Mountains.Time: 5:30 – 7:30 a.m.Place: Upstairs on 9 Café at the New Paltz Golf CourseCost: Complimentary to Chamber members; $15 non-membersReservations required. Call 845-255-0243 or e-mail [email protected]
WEDNEsDAY, NOvEMBER 17
Business Luncheon @ Harvest Cafe, featuring Tom Edwards of Fox and Hound Wine & spirits As the holiday season approaches, bringing with it an increased number of special occasion business and client dinners, how certain are you about your wine menu? Tom Edwards of Fox and Hound Wine & Spirits wants to help keep you on your feet when the sommelier draws nigh. Learn the ups and downs of ordering wine in a business setting.Sponsor: Dedrick’s Pharmacy & Gifts.Wines provided by Wines Worldwide.Time: 12:00 noon – 1:30 p.m.Place: Harvest Cafe Restaurant & Wine BarCost: Complimentary to NPRCoC Corporate Partners; $20 for Chamber members, $25 for non-membersReservations required. Call 845-255-0243 or e-mail [email protected]
WEDNEsDAY, NOvEMBER 17
Professional Development series Panel Discussion Iv: “Conflict Resolution” Sponsor: Regional Chamber of Commerce Foundation at New PaltzTime: 9:00 – 11:00 a.m.Place: SUNY New Paltz School of Business, van den Berg Hall, room 110.Cost: Complimentary to Chamber members, $15 non-members.Reservations required. Call 845-255-0243 or e-mail [email protected]
THuRsDAY, DECEMBER 9
After-Hours Mixer @ Bywater BistroJoin us at the Bywater Bistro for our always-popular holiday mixer! Whether it’s for a glass of wine, to have house cocktails and appetizers in the lounge, or to sit on the deck to taste one of Sam’s newest creations featuring locally grown produce, it’s always well worth the trip.Time: 5:30 – 7:30 p.m.Place: Bywater Bistro, 419 Main St., RosendaleCost: Complimentary to Chamber members; $15 non-membersReservations required. Call 845-255-0243 or e-mail [email protected] to RSVP or to request an invitation.
WEDNEsDAY, DECEMBER 15
Business Luncheon @ Aroma Thyme Bistro, featuring Brendan Burke, shadowland TheaterThere’s no business like show business. Get an inside look at Shadowland Theater, led behind the scenes by producing artistic direc-tor Brendan Burke. Dedicated to high-quality, professionally produced plays and musicals, Shadowland performs in its own building, which first opened in 1920 as an Art Deco movie and vaudeville house. Substantial renovations in recent years have completely rebuilt the interior of the old theater, retaining the art-deco features while creating a tiered, 148-seat, intimate semi-thrust stage.Sponsor: Ellenville Regional HospitalTime: 12:00 noon – 1:30 p.m.Place: Aroma Thyme Bistro, 165 Canal St., EllenvilleCost: Complimentary to NPRCoC Corporate Partners, $20 for Chamber members, $25 for non-membersReservations required. Call 845-255-0243 or e-mail [email protected]
UPCOMING EVENTS
REGIONAL REPORT FALL 2010 5
Technologically sophisticatedThe Evolution and Impact of Technology on BusinessThere is no way to measure the breadth of change that the evolution of
technology has brought to the business world—but we can analyze it and
determine how we’ll respond.
Harmony After HiringHow to Deal with Employee RelationsRegional Report speaks with local businesses and employee relations experts on
how to preserve morale and maintain a productive work environment.
The Bottom LineThis issue’s legislation and news that affects your business: education overhaul
in New York, gubernatorial candidates identify a property tax cap as a key issue.
Event spotlight: Tom Edwards of Fox & Hound Wine & spirits
At the November 17 Chamber luncheon at the Harvest Cafe, Tom Edwards of
Fox & Hound will offer tips on ordering wine in a business setting.
Event spotlight: Brendan Burke of the shadowland TheatreTake a trip behind the curtain with the artistic director of the shadowland Theatre at the Chamber luncheon on December 15 at Aroma Thyme Bistro.
Member Profiles: At Home for the HolidaysRegional Report checks in with some Chamber members who make the holiday
season especially festive: Mohonk Mountain House, New Paltz Downtown Business Association, shawangunk Wine Trail, and Paws of Distinction.
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4 Upcoming Events
7 Recent Chamber Events
15 Member Updates
25 Member Renewals
28 Membership Matters
CONTENTS
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6 WWW.NEWPALTZCHAMBER.ORG THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
BOARD OFFICERs
CHAIR Ernie VanDeMark Central Hudson Gas & Electric Corp.1ST VICE CHAIR Chris Drouin Beyond Wealth Management2ND VICE CHAIR Craig Shankles PDQ Printing and GraphicsTREASURER Mindi Haynes Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, CPAsFINANCIAL ADVISOR Jerry Luke Fox Hill B&BLEGAL COUSEL James Yastion Blustein, Shapiro, Rich & Barone, LLP
BOARD OF DIRECTORs
Frank Curcio Bank of AmericaTom Edwards Fox & Hound Wine and SpiritsHelen Gutfreund LMT Bodymind Massage TherapyConstance Harkin Ulster SavingsRichard Heyl de Ortiz Historic Huguenot StreetKay Hoiby Free Fall Express/dba: Blue Sky RanchWalter Marquez Water Street MarketDr. David Ness Performance Sports and WellnessKathleen Packard KathodeRay MediaPatrick Turner Little Pond ConsultingSue Van De Bogart St. Luke’s Cornwall Hospital
Helise Winters SUNY New Paltz (Office of Regional Education)
EMERITus MEMBERs
Robert Leduc Mohonk Mountain HouseRick Lewis Riverside BankOfc. Scott Schaffrick New Paltz Police DepartmentSusan VanVoorhis M&T Bank
REGIONAL CHAMBER OF COMMERCE FOuNDATION AT NEW PALTZ BOARD OF DIRECTORs
CHAIR Kathy Ferrusi Hudson Valley Federal Credit UnionSECRETARY Joyce Minard New Paltz Regional Chamber of CommerceTREASURER Sue VanVoorhis M&T BankBOARD MEMBER Sally Cross SUNY New Paltz FoundationBOARD MEMBER Teresa Thompson Main Street BistroBOARD MEMBER Joanne FredenbergBOARD MEMBER Cathy Sifre
CHAMBER sTAFF
Joyce Minard PresidentChristine Crawfis Director of Marketing & CommunicationsMaryBeth Boylan Member Relations Associate Janet Nurre Communications & Programs AdministratorLucy Paradies Assistant Director of Finance & Membership
2010 CORPORATE PARTNERs
LEADING PARTNER
Central Hudson Gas & Electric Corp.ASSOCIATE PARTNER
Brinckerhoff and Neuville Insurance GroupSUPPORTING PARTNERS
Health QuestHudson Valley Federal Credit UnionKIC Chemicals Inc.Ulster SavingsVanacore, DeBenedictus, DiGovanni & Weddell LLP, CPAs
THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE Is A DIsTINGuIsHED MEMBER OF:
American Chamber of Commerce Executives (ACCE)
Chamber Alliance of New York State (CANYS)
The Business Council of New York State, Inc. (BCNYS)
Mid-Hudson Pattern for Progress
Southern Ulster Alliance
Business Marketing Association—Hudson Valley Chapter
New York’s Tech Valley Chamber Coalition
Hudson Valley Regional Coalition (One Valley—One Voice)
WHO WE ARE
The New Paltz Regional Chamber, organized in 1900, is an active and trusted voice in the regional business and residential community that forges strong relationships between businesses and residents and promotes growth, prosperity, a sense of local pride, and a high quality of life in the Hudson Valley region.
The newly formed Regional Chamber of Commerce Foundation at New Paltz aids and augments the New Paltz Regional Chamber of Commerce’s current slate of successful educational programs. The foundation envisions a comprehensive program of educational activities and scholarships, all geared toward educating and supporting the community.
NPRCoC BOARD AND STAFF
Regional Report is published quarterly by the New Paltz Regional Chamber of Commerce.
Information in this publication was carefully compiled to ensure maximum accuracy. However, the New Paltz Regional Chamber of Commerce cannot guarantee the correctness of all information provided herein. Readers noting inaccurate information should contact the chamber with corrections and updates.
@2010 New Paltz Regional Chamber of Commerce. All rights reserved. Reproduction in whole or in part without the written permission of the New Paltz Regional Chamber of Commerce is strictly prohibited. Publishing services provided by Luminary Publishing.
REGIONAL REPORT SUMMER 2010 7
RECENT CHAMBER EVENTS
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1 Jeff Logan crosses the 5K finish line in the 1st Annual New Paltz Challenge Half Marathon and Family 5K.2 Business Expo co-chairs Connie Harkin of ulster savings and Craig Shankles of PDQ Business Printers at the 20th Annual Taste of
New Paltz.3 Jim Adair of Red Pump studio accepts a certificate of appreciation from Joyce Minard, NPRCoC president. Red Pump studio hosted
the Chamber’s August After-Hours Mixer.4 Sandy Dubois, Tina Schott, Bruce DuBois, and Ray Schott at the Foundation’s 25th Annual Golf Outing, held at Apple Greens Golf Course.5 Tour-goers bond with Joe Sarubbi of Associated Abbey Carpet and Floor at the Foundation’s 7th Annual New Paltz Regional Garden
Tour. Joe and JoAnn Sarubbi’s garden was one of seven gorgeous gardens featured on the 2010 Tour.
8 WWW.NEWPALTZCHAMBER.ORG THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
Catskill Corn Maze1375 Hurley Mountain RoadHurley, NY 12443845-338-7276Contact: Michael Paul
Website: www.catskillcornmaze.comCategory: Children’s Activities, Pick-Your-Own Farms
Catskill Hudson Bank195 Lake Louise Marie RoadPO Box 855Rock Hill, NY 12775845-796-9601 Fax: 845-794-9205Contact: Glenn B. Sutherland
Website: www.catskillhudsonbank.comCategory: Banks
Cellular salesMiddletown Office160 Dolson AvenueMiddletown, NY 10940845-344-6899Contact: Annette ErkanWebsite: www.cellularsales.comCategory: Cellular Phones
Cellular salesKingston Office1300 Ulster AvenueKingston, NY 12401845-382-1122Contact: Annette ErkanWebsite: www.cellularsales.comCategory: Cellular Phones
Cellular salesNewburgh Office1401 Route 300Newburgh, NY 12550845-564-0141 Fax: 845-564-0143Contact: Annette Erkan
Website: www.cellularsales.comCategory: Cellular Phones
Cellular salesPoughkeepsie Office790 South RoadPoughkeepsie, NY 12601845-298-2190Contact: Annette ErkanWebsite: www.cellularsales.comCategory: Cellular Phones
Earthgoods Market71 Main StreetNew Paltz, NY 12561845-255-5878 / fax 845-255-5878Contact: Keng Ann (Clement) Lau
Category: Grocers - Organic
La Mirage423 Route 9WUlster Park, NY 12487845-331-9400 Fax: 845-331-9481Contact: Sam Adel
Website: www. LaMirageSteakHouse.comCategory: Restaurants, Catering
Len-Rich Rv39 Steves LaneGardiner, NY 12525845-725-7624 Fax: 845-750-6355Contact: Lenny Zapka
Website: www.len-richrv.netCategory: RV Sales and Service
M. Young Communications39 Halcyon RoadGardiner, NY 12525845-255-0895Contact: Melanie Young
Website: www.myoungcom.comCategory: Advertising/Marketing, Public Relations
Rainbarrel Products and Gifts1183 Milton TurnpikePO Box 161Clintondale, NY 12515845-883-6520 Fax: 845-883-6520Contact: Kirk & Lynne Timperio
Website: www.rainbarrelsoap.comCategory: Beauty & Skin Care Products, Gift Shops
Roll Publishing, Inc.PO Box 504Rosendale, NY 12472845-658-8153Contact: Jamaine Bell
Website: www.rollmagazine.comCategory: Publishers
sage Fitness of New Paltz40 Sunset Ridge, Suite 130New Paltz, NY 12561845-633-8243Contact: Anna McConnell
Website: www.sagefitnessofnewpaltz.comCategory: Health/Fitness Center
shawangunk Running Company2 Church StreetNew Paltz, NY 12561845- 256-0525 Fax: 845-256-0530Contact: Jan Cyr
Website: www.shawangunkrunningcompany.comCategory: Retail-Running Specialty Shops
Tech smithsWater Street Market10 Main St. #421New Paltz, NY 12561845-255-0139Contact: Brian or Alan Macaluso
Website: www.tech-smiths.comCategory: Computer Consulting, Sales & Service
The Cafeteria at New Paltz58 Main StreetNew Paltz, NY 12561845-633-8287Contact: Jim Svetz
Website: www.muddycup.comCategory: Coffee Houses
The Would Restaurant120 North RoadHighland, NY 12528845-691-9883Contact: Debra Dooley / Claire Winslow
Website: www.thewould.comCategory: Restaurants, Catering
upstairs on 9 Café215 Huguenot StreetNew Paltz, NY 12561845-255-1960Contact: Karen Furey
Website: www.upstairson9.comCategory: Restaurants
Westwood Metes & Bounds Realty, Ltd.134 Main StreetNew Paltz, NY 12561845-255-9400 Fax: 845-255-0297Contact: Jan Kohn
Website: www.westwoodrealty.comCategory: Real Estate Agencies
New members who joined between May 15 and August 15.
WELCOME NEW MEMBERS
REGIONAL REPORT FALL 2010 9
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In every aspect of life, we have relation-ship issues to deal with. But when the issues in question have to do with our
business and involve our team of employees, the stakes are pretty high—including things like losses in productivity or information leaks. Regional Report spoke with local businesses and employee relations experts to cull some helpful hints for preserving morale and maintaining a productive work environment.
FINDING THE RIGHT PEOPLEHiring effectively was a lesson that Sean Griffin, the president of Cornerstone Services Inc., a mailing, data manage-ment, and graphic design firm in New Paltz, learned after losing two employees in the same department a few years ago.
“It became clear that there is a type of person that does well here and a type of per-son who doesn’t,“ says Griffin. “It’s nothing about or against that person, it’s just that people’s natures are different and there has to be synchronicity and I didn’t really ap-preciate that before. I learned from having lost two people in the same department that
I really need to examine more closely who comes aboard.”
Since then, hiring has become more of a group process. While Griffin still holds trump when it comes to candidate selec-tion, potential hires meet with the entire staff, and Griffin considers his employees’ thoughts when making his final choice.
John White, the director of sales and marketing for Staff-Line in Poughkeepsie, says that disappointing employee behavior or performance can often be traced back to a faulty hire. White says that many times Staff-Line, which is a professional em-ployer organization and acts as the human resources arm for a number of small busi-nesses, will find that a “problem employee” is often one that has just been placed in the wrong work environment. Place an employee in the correct work environment and the symptom goes away. Good com-munication during the initial hire will also aid if any differences arise later.
sETTING sTANDARDs The majority of issues an employer might face with his or her employees often origi-
nate in some communication mishap, be it a miscommunication or a lack of com-munication all together.
With 160 employees and only 15 based in the office, Margaret McDowell of Bermac Home Aides says that communication is the biggest issue. It’s become imperative that they find a way to manage and ac-curately convey schedules, addresses, and duty outlines for dozens and dozens of aides who work in the field. As a business will often find, the best way to accomplish this is in writing.
Griffin decided to take the idea a step further between 2008 and 2009 when he hired someone to come in and write an employee handbook for Cornerstone. Now when a new employee is hired, Griffin goes through the handbook with them in detail. In addition to general operating standards, he now has strict non-compete clauses in writing as well as a consent to work an oc-casional Sunday during the busy season—an example of two situations that may have caused conflict in the past—which employees acknowledge and sign at the time of their hire.
HARMONY AFTER HIRINGHow to Deal with Employee Relations
By Kelley Granger
THE WORK ENVIRONMENT
REGIONAL REPORT FALL 2010 11
“If I didn’t set standards and specifics about what people had to do here, they defaulted to their own standards and their own ideas about what they should be doing, and that’s not okay,” Griffin says.
HARMONY BY ExAMPLEThe best way for management to advocate a specific type of behavior is to embody it themselves. “You have to be working on yourself constantly,” says Griffin. “Write down standards for yourself and live by them. My own behavior has to be under constant review and subject to daily im-provement. Management is a spiritual discipline, not unlike regular meditation. Talk is cheap. People will watch what I do and even how I treat myself. Action is much more important.”
At Bermac Home Aides, McDowell says that the management team encourages and motivates their employees to avoid conflict by the management’s own example. “You lead by showing them that you want them to getting along, that getting along is abso-lutely essential.”
Managers should show that they’re flex-ible and willing to adapt to employee needs. Because different employees respond to different communication styles, managers must translate what method will work best in each person’s scenario. Ensuring that your management team is willing to be flexible in their communication approach and are also displaying a work ethic that employees can emulate will often help curb conflict before it even surfaces.
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CONFLICT REsOLuTION
A Professional Development Series Panel Discussion on conflict resolution will take place on Wednesday, November 17, 9-11 a.m. at the SUNY New Paltz School of Business, van den Berg Hall, room 110. Sponsored by Regional Chamber of Commerce Foundation at New Paltz. Reservations required.Complimentary to Chamber members, $15 non-members. Call 845-2550243 or e-mail [email protected].
12 WWW.NEWPALTZCHAMBER.ORG THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
CHANGE HAs COMETechnology’s implications for business have evolved and continue to evolve at a rapid pace. Almost 20 years ago, Dedrick’s Pharmacy & Gifts was one of the first pharmacies in the area to go completely computerized, allowing the business an unprecedented way to easily bill insurance companies, access customer profiles, and look up drug interactions. That was just the beginning of the role that com-puters would play for the pharmacy—today Dedrick’s employs a sophisticated POS (point of sale) system that allows them to track in-ventory, trace stolen products, place orders automatically, and record customer spending habits through a customer rewards program. The paper prescription with illegible doctor instructions may be becoming a thing of the past too, as Dedrick’s has already started receiving electronic prescriptions through a secure, encrypted connection. And a redesign on its website a couple of years ago boosted visits, says owner Bill Sheeley, not only from the local area, but other states as well—the store has gotten orders from as far as Missouri thanks to its online presence.
Technology seems to be giving the con-sumer (who in turn appears to be demanding) more autonomy and flexibility when it comes to certain tasks. In the banking industry, this has been seen with the advent of drive-up ATMs that offer teller-less transactions from the comfort of your car, or website services where you can complete and submit the infor-mation to open an account or apply for a loan from an armchair at home. Hudson Valley Federal Credit Union really took advantage of this fact with its own website redesign. The result was a significant increase in web traffic by 15 percent between October of 2008 to this past July. The bank now receives more than 560,000 hits a month, and its new look has helped drive the opening of 25 to 30 new ac-counts per month via the site, as well as a huge amount of loan applications. In fact, there are more loan applications coming in through the website than through any other channel, be it a branch office or telephone center.
“I think what’s happened is that providing a fresher, more contemporary site that is ap-
pealing to our membership has spelled a big difference in driving people to that channel,” says Stephen Nikitas, the credit union’s vice president of marketing. “In effect, what we do is we treat our website as if it were a branch or a store, so we want to make sure people coming into our website can get all the in-formation and purchase the same products or services as they could at a branch or on the telephone.”
THE CONsuMER CONNECTIONTechnology and the Internet have changed the ways that consumers seek out and se-lect what it is they’re going to buy, or where they’re going to stay or eat. Staying on top of those trends is essential to staying relevant and making the most of the technological tools that are available.
Marcus Guiliano, the owner of Aroma Thyme Bistro in Ellenville, says that tech-nology has advanced so rapidly that the landscape is different than it was even seven years ago, when he first opened his doors. “It was important to have a website then, now other stuff is so much more important,” he says. “Seven years ago there wasn’t GPS in people’s cars, now people are finding us in ways that weren’t possible before.”
A lot of Guiliano’s strategy focuses on ways that he can make himself available and known to his consumers through these new chan-nels—be it a GPS, a Smartphone, or an online
search. “It’s all about content,“ he says. “You get content onto applicable sites, find sites to get listed on, and also submit your listing to certain places.” You can find Guiliano and Aroma Thyme using various social utilities, from Facebook to YouTube to Twitter to Foursquare to blogs on Blogspot. His goal is to focus on not just search engine optimization, but social media optimization. The more content you post, and the more people report your content, the more your message gets spread. Guiliano calls Twitter a total game changer—using search.twitter.com, he can actually seek out people who have posted that they’re hungry or are looking for a restaurant and personally respond to them with a targeted way to attract them into the restaurant.
CONTENT Is KINGBrian Reich is the managing director of Little m Media and an authority on how businesses can use the Internet and technology to con-nect to their audiences in meaningful ways—he’s the author of Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience and the editor of Thinking About Media (www.thinkingaboutmedia.com). Reich believes it’s often the tools, and not the quality of content, that get the focus. “The tools are valuable, they allow people to connect, they allow information to spread further and faster than ever before, they allow for efficiency in ways that expand the potential for whatever people are doing. But technology is not the answer and not where the focus should be,” he says. “The focus should be on how people get and share information, what their expectations are and what that means to someone who is trying to get a person to do something, whether it’s read something, watch something, or buy something. The tools will facilitate almost anything you want. But what motivates that behavior and how that continues to change over time is what really matters.”
Just deciding that you should be on Facebook is not enough. That’s a tactic, not a strategy, says Reich. Strategy is figuring out how you’re going to engage the audience—deciding to talk about all the good things your
TECHNOLOGICALLY SOPHISTICATED continued from front cover
“The tools will facilitate almost
anything you want. But what motivates that
behavior and how that continues
to change really matters.”—Brian Reich
REGIONAL REPORT FALL 2010 13
company does, explaining the differences between you and your competitor, using the avenue to give something away, or focusing on establishing a personality yourself and a genuine connection with the consumer.
Many local businesses express interest in creating a presence online, but are unsure of how to go about it. Reich finds this predica-ment curious, especially when it comes to small businesses. “The interesting thing is the small organization, whether they’re just starting out or they’ve been around—they do know about the people they’re trying to engage,” he says. “What they’re lacking is the confidence that what they know about people is what they need to know about people to be successful in selling. As these [technological] tools became widely avail-able, people started to get away from that deep understanding of what they’ve always done successfully. Presuming that they got into business for right reasons, the Internet and technology don’t change that at all, they just change the execution.”
Guiliano has a very clear execution when it comes to his approach to social media for Aroma Thyme. He has multiple channels on YouTube, for example. One channel is used strictly for Guiliano to discuss health issues (he never mentions Aroma Thyme, convinced that viewers who like his message will search him out without a blatant link), while another is used to air staff training videos that he created, and another to discuss wine and beer. He maintains 30 blogs with targeted domain names using keywords like “Hudson Valley restaurant” and contributes to various social media accounts in a way that encourages customer interaction.
If you’ve noticed more brands on televi-sion directing you to their Facebook as op-posed to their direct website, that’s the point. “Websites are one-way streets,” says Guiliano. “This is a two-way street, the more you get involved the more you create community.”
sOCIAL MEDIA MANDATEUsing social media to its fullest advantage has become a necessity for a lot of businesses. At Emerson Resort & Spa in Woodstock, Tamara Murray, the public relations director, says that creating an online presence using social media has become one of the resort’s top priorities. “When we started off in 2010
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14 WWW.NEWPALTZCHAMBER.ORG THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
we decided to focus the majority of our ef-forts on social media and online marketing,” she says. “We actually hired an outside firm to assist with that and started Facebook and Twitter accounts, and are also in the process of completely revamping our website for search engine optimization purposes and trying to expand our reach through those methods. We feel that a well-rounded pro-gram would include all different forms, like traditional print media and advertising, but we could not afford to not to be focusing on technology-based applications.”
Murray provides the content for the dif-ferent channels, and the firm that it hired, DragonSearch Marketing in Kingston, does the implementing—it will take the material and mold it to certain applications. Twitter, for example, has a very strict 140-character format, so DragonSearch will tailor the information to that format and post it. The changes to the website are also more of-the-moment—for the first time, guests will be able to book online (though they still have the option of the call-in reservations process), and the homepage has become an ever-changing source of information with a shift away from a static homepage to one that is more blog-style, offering a feed of posts offering information about the resort.
Marc Schain of Schain and Company, CPA in New Paltz has expressed an interest in creating a social media presence but has been hesitant to start before finding the right footing. “Be hesitant just to jump in without understating what you’re doing,” he says. “There were earlier versions of Facebook that created security problems and weren’t really that well thought out and there was a lot of hacking going on regarding that.”
Schain says he does have an interest in figuring out a way to expand and promote his business using these utilities, but he wants to do it right. He’s waiting to attend a confer-ence this fall in Washington, D.C. that’s being hosted by the company that manufactures his accounting and tax software. Besides the information that will be provided about new software and innovative technologies pertaining to his industry, Schain is also
looking forward to attending classes on implementing social media.
WAvE OF THE FuTuREThough social media and online communi-cations are certainly one of the most excit-ing, in-your-face ways that businesses can connect with consumers, there are a host of extraordinary things that are happening in
the back-end of the technology realm that are allowing businesses to be leaner and more efficient too.
Robert Shoemaker of Professional Computer Associates in Red Hook says that he thinks remote computing and the concept of virtualizing an office is one of the most exciting things that he’s doing these days. “The concept of virtualizing and virtual com-puting is sometimes hard for people to grasp when I say ‘I’ve got a computer in a computer,’ or ‘I’ve got 8, or 10, or 12 computers running on one piece of hardware,’ it’s because they’re virtually there,” says Shoemaker. “Virtualizing is phenomenal stuff. Now one or two pieces of hardware will do what used to take an entire rack of machines.”
Implementing some of these virtual computing ideas condenses the amount of equipment you’re running with leaner, more efficient technology. It’s a cost savings in hardware, in downtime, and in energy because one or two boxes can replace 10 to 12, using less electricity and producing less
heat that would necessitate cooling. At Full City Consulting, also in Red Hook,
president and founder Adam Aronson says some of the most exciting news lately has had to do with the introduction of a new form of Filemaker designed for the iPhone that was just released this summer. The origi-nal application, Filemaker Pro, is a database software that offers an array of features and customizable functions, allowing users to create reports, form and manage invoices, store contacts, direct e-mail campaigns, and more. The new Filemaker Go allows access to these functions from an iPhone or an iPad.
“Especially now with the introduction of Filemaker Go, which is their iPad and iPhone application, the ability for somebody on an iPhone to access the server from anywhere on the Internet that has their customer data [is amazing],” says Aronson. “To be able to look up the name of the spouse of the customer you’re about to walk in to have dinner with re-ally gives people a lot of power. Given the fact that Filemaker is very low cost and has rapid development, there’s a lot of value there. ”
So just what is the impact such access will have on a variety of industries? Aronson says at the Filemaker keynote, the speakers con-cluded that they just don’t know. “They said ‘We’re really waiting to see what the impact of this is,’” he remembers from a conference that introduced the application this summer. “The same way that the iPad had said that ‘We don’t know what this means yet.’”
AND MORE TO COMEWe’ve come to expect the acceleration of technology and the ways we can apply it to both business and life. “Things are happening and they’re happening at a remarkable rate,” says Shoemaker of Professional Computer Associates. “Part of it is that I think we’ve become accustomed to a rapid pace in tech-nology. We’re expecting that and it becomes part of the way that we interact with technol-ogy, that we know is going to change and get better and stronger. I would say probably in the next five years the world of computing is not going to look like what you perceive it to look like today.”
TECHNOLOGICALLY SOPHISTICATED continued from front cover
“Virtualizing is phenomenal stuff. Now one
or two pieces of hardware will do
what used to take an entire rack of machines.”—Robert Shoemaker
REGIONAL REPORT FALL 2010 15
WALKWAY RECEIvEs DONATION FROM CENTRAL HuDsON
Walkway Over the Hudson received a donation of $2,500 from Central Hudson Gas & Electric Corporation on behalf of the 2,500 customers who participated in the utility’s eBills elec-tronic billing promotion. For every customer who switched to electronic billing and payment plan through May 15, Central Hudson pledged to con-tribute one dollar to Walkway. This is the third year Central Hudson has supported a service organization when customers switch to electronic billing and payment; more than 6,000 customers have switched to eBills through these promotions. For more information on the eBills electronic billing and payment program and other payment options, visit www.CentralHudson.com; and for information on Walkway Over the Hudson, visit www.walkway.org.
sLCH PARTNERs WITH WALLKILL HIGH sCHOOL
St. Luke’s Cornwall Hospital (SLCH) partnered with Wallkill High School to give students and parents a view into the devastat-ing effects of fatal teenage accidents. Presenters included Kathy Sheehan, RN, SLCH Emergency Department nurse, Sgt. Gerald E. Marlatt, Town of Shawangunk Police Department, Michael and Linda Brooks, Brooks Funeral Home, Sharon Davis, mother of Wallkill student Andrew Davis who was killed in 2007 and Joseph Snyder, father of Mike Snyder, a Wallkill student and survivor of a recent accident. Schools interested in part-nering with SLCH to offer this unique forum, should contact Kathy Sheehan at 845-568-2305.
JOHN EDGAR WIDEMAN TO sPEAK AT suNY NEW PALTZ
On Friday, October 15, SUNY New Paltz will host acclaimed author and novelist John Edgar Wideman as part of the college’s Distinguished Speakers Series. Dr. Wideman is the author of sev-eral books and is currently Professor of Creative Writing and Africana Studies at Brown University. He will also receive an Honorary Doctorate of Humane Letters at his presentation. For further information and to purchase tickets, please visit: www.newpaltz.edu/speakerseries.
ANNuAL AuCTION AT MOHONK PREsERvE
Mohonk Preserve’s 13th annual auction contrib-uted $180,000 to support land protection, research, and outdoor education efforts that yield long-term
environmental and public benefits. At the June event, held at Slingerland Pavilion, the Preserve honored Open Space Institute with the “Long View Conservation Award.” The sold-out annual auction drew more than 200 patrons. To date, the event has raised over $1.2 million in support of the Preserve’s mission and programs. The 2010 auction was sponsored by Ulster Savings Bank and included dinner catered by Bridge Creek Catering and wine from Stone Ridge Wine and Spirits.
REsOuRCEs AvAILABLE FOR GREATER HIGHLAND BusINEss OWNERs
The Greater Highland Community Development Committee announces a comprehensive plan to publicize the expanding resources available here to current and potential business owners. In addition to many existing and planned physical assets, Highland has an active revolving loan fund to help establish or expand commercial projects. Several factors are changing the de-mographics of the town’s residents and visitors, including the ongoing success of the Walkway Over the Hudson and its trail continuation into the hamlet. To learn more, contact the Zoning and Planning office, 845-691-2735, or stop by 12 Church Street, Highland.
sEvENTH ANNuAL BIKE FOR CANCER CARE
The Seventh Annual Bike for Cancer Care, to benefit the Rosemary D. Gruner Memorial Cancer Fund at Benedictine Hospital was held on Sunday, September 26. The event featured a 5-mile family ride and 25-and 50-mile routes throughout Ulster County, which started and finished at Ulster Savings Bank on Schwenk Drive in Kingston. Riders and volunteers enjoyed breakfast, rest stops, and a BBQ lunch, ice cream and live entertainment at the end of the ride. Prizes were awarded to the top fundraisers. To donate to the fund, visit www.bikeforcancer.org, or call 845-417-1865.
NEW BOARD MEMBERs AT HIsTORIC HuGuENOT sTREET
Historic Huguenot Street announces three new board members: Christina Bark, Susan Ingalls Lewis, and Edith Mayeux. Christina Bark is experienced as a corporate leader, attorney, and entrepreneur. Susan Ingalls Lewis is an Associate Professor of History at SUNY New Paltz. Edith Mayeux is the Trade Commissioner for the Wallonia Region of Belgium at the Consulate of Belgium in New York. Stephen Pratt Lumb of
Dutchess County, returned to the board after a short break, and Thomas E. Nyquist and Stewart P. Glenn of New Paltz, Mark A. Rosen of Stone Ridge, and Eileen Crispell Ford of Norwalk, CT, were re-elected.
WINGATE HEALTHCARE NuRsING sTAFF RECOGNIZED
Nine members of Wingate Healthcare nurs-ing staff were recognized for their graduation from the Advanced Certified Nursing Assistant Program at a recent luncheon held at Wingate at Ulster, Highland. In addition to five years’ experience as a CNA, two letters of recommenda-tion, and a letter of intent, participants need to also complete this nine week, 27-hour educa-tion program for the certification. The June 2010 graduates are Vivian Perez, Lydia McLean-Barnett, Kara Charles, Everton Wilson, Esmine Chin, Kia Pierce, Madeline Torino, Cissy Cservak, and Marjorie Elmondorf. To learn more about Wingate Healthcare visit www.wingatehealthcare.com.
MAGDA REYEs JOINs vDDW CPAs
Vanacore, DeBenedictus, DiGovanni and Weddell LLP, CPAs announces that Magda Reyes of Middletown has joined the firm. Magda will be working as a junior accountant in the Newburgh office. She is a recent graduate of Mount St. Mary College with an MBA in account-ing. Prior to graduate school, she graduated from SUNY New Paltz with a degree in International Business. Magda interned with a CPA firm in Mongaup Valley, New York as a junior accoun-tant. For more information, call (845) 567-9000.
HOW TO suBMIT
Submit items of general public interest; no commercial sales announcements, rates, prices, etc.
Items must be received no later than the 15th of November, February, May, and August to meet the quarterly deadline for the upcoming issue.
The New Paltz Regional Chamber of Commerce reserves the right to edit all material.
E-mail or fax your information, including company name, address, phone number, contact name, and your news brief (100-word maximum) to the Chamber office at [email protected] or 845-255-5189.
MEMBER UPDATES
16 WWW.NEWPALTZCHAMBER.ORG THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
suNY NEW PALTZ IN TOP 10 IN u.s. NEWs & WORLD REPORT
SUNY New Paltz is 7th among the best public universities in the North with master’s degree programs, according to U.S. News & World Report’s 2011 America’s Best Colleges guidebook. The College rose from 8th place last year. New Paltz was also ranked 33rd among public and private universities in the North with master’s degree programs.
uNIsON HOsTs OPEN MIC sEssIONs
Unison Art and Learning Center hosts Unplugged Acoustic Open Mic sessions Sundays: September 29, October 17, November 28 and December 19. Sign up to participate at 3:30 p.m.; performances from 4-6pm. Get your feet wet at Unison’s Acoustic Open Mic sessions. Bring your flute, lute, or kazoo, banjo, or bongos, favorite poems or unaccompanied songs—and perform before a friendly supportive audience. Whatever genre you love is welcome, as long as it’s acoustic. For additional information, call John DeNicolo at 845-255-5978 or e-mail [email protected].
uLsTER sAvINGs suPPORTs THE HEALTHMATCH PROGRAM
Ulster Savings Charitable Foundation recently donated $10,000 to the Catskill Hudson Area Health Education Center to support the HealthMatch program. The Foundation’s grant will help support the efforts of HealthMatch in raising $200,000 to bring two primary care providers to the Ellenville/Wawarsing area. HealthMatch is a provider recruitment service designed specifically for small and rural com-munities. The Ulster Savings Charitable Foundation was formed in 2003 to assist the local community in areas of housing, education, and health and human services. For more in-formation regarding the donation or the Ulster Savings Charitable Foundation, please call Jeffrey Wood at 845-338-6322, ext. 3268.
ARNOFF EARNs PERFECT sCORE FROM DEPARTMENT OF DEFENsE
A recent US Department of Defense inspection of Arnoff Moving & Storage earned a perfect score for the operation and conditions of its warehouses in Poughkeepsie. This thorough inspection covers all warehouse practices, includ-ing inventory and labeling methods, neatness of the premises and employees, paperwork prepara-tion, storage methods, fire prevention, house-keeping, security, pest control, and structural conditions. The US DOD is a long-time customer of Arnoff Moving & Storage and regular inspec-tions must meet stringent requirements. Arnoff has provided moving and storage services to the Hudson Valley since 1924. To see photos of Arnoff’s warehouses, visit www.arnoff.com.
DORsKY MusEuM RECEIvEs GIFT OF PAINTINGs
The Samuel Dorsky Museum of Art at SUNY New Paltz has received a gift of two paint-ings, Winter Sunset After a Storm, ca. 1870 and Journey’s Pause in the Roman Campagna, 1868 by Jervis McEntee from Helen McEntee, wife of Jervis MacEntee’s nephew, Col. Girard Lindsley McEntee. Jervis McEntee was an American painter of the 19th-century Hudson River School and a close friend and traveling companion of several more well-known Hudson River School artists. Aside from his paintings, McEntee’s detailed journals are an enduring legacy. He is buried in Montrepose Cemetery in Kingston.
36 MAIN ADDs MusIC ON MONDAY NIGHTs
The wonderful space at 36 Main Restaurant and Wine Bar has added Monday night music series and industry night to its list of upcoming events. Aside from great food, impressive wine list and a lively, young staff, 36 Main now offers free music every Monday at 7:30 p.m. Some of the best local and regional touring acts can be seen up close and personal in a living room-like setting, offering eclectic music from jazz, rock, Americana, bluegrass, folk and anything in be-tween. Come see what’s happening in your town. For more information, visit www.36main.com or call 845-255-3636.
EDWARD JONEs RANKs HIGHEsT IN J.D. POWER suRvEY
For the fifth year out of the past six, financial-services firm Edward Jones ranks highest in investor satisfaction with full-service brokerage firms, according to the J.D. Power and Associates 2010 Full Service Investor Satisfaction Study, an-nounced Marlene Pagentine, an Edward Jones Financial Advisor. Edward Jones’ overall score climbed 10 points over last year, when it also was ranked highest among the 12 largest firms rated. The 2010 Full Service Investor Satisfaction Study is based on responses from 4,460 inves-tors and was fielded in May 2010. For more information, visit www.edwardjones.com or call 845-255-2955.
RIvERsIDE BANK EARNs 5-sTAR RATING
BauerFinancial, Inc. announces that Riverside Bank has earned its highest 5-Star Superior rat-ing for strength and stability. The past few years have been extremely difficult for the banking industry and the fact that Riverside Bank con-tinues to excel in such areas as capital adequacy, delinquent loan levels, and profitability clearly indicates it is one of the strongest banks in the country. Riverside Bank has been serving the banking needs of its neighbors and friends for 22 years. It currently operates through four conve-niently located offices in Fishkill, Newburgh and Poughkeepsie and can be found online at www.riversidebankhv.com.
MARsHALL & sTERLING INC. ANNOuNCEs PROMOTIONs
Marshall & Sterling Inc. announces the following promotions: Ms. Jeanne Maloy, Vice President & Branch Manager for the Glenville office; Ms. Linda Nilsson, Vice President & Branch Manager for the New Windsor office; Ms. Cathy Shanks, Vice President & Branch Manager for the Millbrook office; Mr. Eric Diamond, Vice President & Director of Operation for Group Benefits; Mr. Jeremy Schokman, Vice President & Director of Sales & Development for Group Benefits. An employee-owned company, Marshall & Sterling Insurance, Inc. is ranked 27th among more than 30,000 privately-held insurance agencies in the US. For more information, call (845) 567-1000.
uLsTER sAvINGs sPONsORs RuPCO’s NEIGHBORWORKs
Ulster Savings Bank announced a $10,000 sponsorship of the Rural Ulster Preservation Company’s (RUPCO) NeighborWorks® HomeOwnership Center. Ulster Savings Bank has provided assistance to RUPCO’s NeighborWorks HomeOwnership Center since its inception in 2004 and has partnered with RUPCO on numerous projects during their decades-long relationship.
DANIEL A. ARNOFF JOINs ARNOFF
Daniel A. Arnoff has joined Arnoff Moving & Storage’s corporate office as Business Development Manager. In this position Daniel will be responsible for business development in the company’s Hudson Valley service region and the driving force behind the company’s presence in the government and municipal business sectors. He will also head up development of the company’s growing Allied Van Lines brand. Daniel received his BS in Marketing from George Washington University. Arnoff Moving & Storage is a family-owned and operated trans-portation company specializing in executive and family relocations, office and industrial moves, rigging and complete logistics services.
JENNIFER L. WILsON PROMOTED AT RIvERsIDE BANK
Riverside Bank announces the promotion of Jennifer L. Wilson of Walden to Assistant Treasurer. Jennifer was hired by Riverside Bank on August 8, 2008 as Assistant Manager in the Newburgh Branch. Jennifer brings over 25 years of profes-sional banking experience to Riverside Bank and previously worked for Key Bank in Montgomery and Newburgh. Jennifer specializes in Sales, Consumer Lending, Training, Financial Solutions and Government Solutions for Small Businesses.
uLsTER sAvINGs GRANTs AWARD TO FAMILY OF WOODsTOCK
The Ulster Savings Charitable Foundation announced a grant award of $12,000 to Family of Woodstock in support of its Capital Project at Family House. The Foundation’s grant will
REGIONAL REPORT FALL 2010 17
assist in efforts to upgrade the water filtration system and install an emergency generator at its 14-bed runaway and homeless youth facility. For more information regarding the Scholarship and L.I.F.E. Grant programs or the Ulster Savings Charitable Foundation, please call Jeffrey Wood at 845-338-6322, ext. 3268.
NEW PALTZ COMMuNITY ACuPuNCTuRE CELEBRATEs FIRsT ANNIvERsARY
New Paltz Community Acupuncture, the acupuncture practice of Amy Benac, will be cel-ebrating its first anniversary on Saturday, October 16th from 3p.m.-6p.m. Stop by for wine and hors d’oeuvres, a chance to win free sessions, and to see what community acupuncture is all about. New Paltz Community Acupuncture is located at 21 South Chestnut Street (Route 208), New Paltz. If you have any questions, please call 845-255-2145 or visit www.newpaltzacu.com.
suNY NEW PALTZ NAMED GREEN COLLEGE
SUNY New Paltz is one of the country’s most environmentally responsible colleges, according to The Princeton Review, an education services company, and has been included in a new guide-book titled, The Princeton Review’s Guide to 286 Green Colleges. New Paltz made the list for a variety of green initiatives, including signing the American College & University Presidents Climate Commitment in 2008; integrating sustainable construction practices; developing new environmental programs in the curriculum; campus-wide participation in recycling; and environmental organizations. For more informa-tion about New Paltz’s Green initiative, visit www.newpaltz.edu/green/index.html. Download the guidebook at www.princetonreview.com/greenguide and www.usgbc.org/campus.
WINGATE HEALTHCARE ANNOuNCEs EMPLOYEEs OF THE MONTH
Wingate Healthcare proudly announces employ-ees of the month for the second quarter of 2010: Dina Martelli, CNA for Wingate at Dutchess; Erin Crowley, COTA for Wingate at Dutchess; Mary C. Oberle, LPN for Wingate at Dutchess; Jennifer Caroli, PTA for Wingate at Beacon; Linda Dourado, Unit Secretary for Wingate at Beacon; Carla Romero, COTA for Wingate at Beacon; Pete Urbanski, Maintainance Assistant for Wingate at Ulster; Lydia McLean Barnett, CNA II for Wingate at Ulster; Nancy Tornatore, RN for Wingate at Ulster. To learn more about Wingate Healthcare visit www.wingatehealthcare.com
MELINDA CAvANAuGH NAMED sTAR OF THE MONTH AT sLCH
St. Luke’s Cornwall Hospital (SLCH) is proud to name Melinda Cavanaugh of Newburgh as its June Star of the Month. Cavanaugh, an Associate
18 WWW.NEWPALTZCHAMBER.ORG THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
in the Pain Management Department, has been an employee of SLCH for seven years. SLCH employees are nominated for the Star of the Month award by their co-workers, patients, phy-sicians and/or visitors, based on Stellar Service Standards. These standards focus on making customers feel comfortable and important, pro-viding timely and orderly service, and improving communication with patients and staff.
uNIsON PREsENTs ARTICuLTuRE AT HuRD’s FAMILY FARM
On Saturday, September 25, from 1 – 5pm, Unison Art and Learning Center presented ARTIculture at Hurd’s Family Farm, 2187 Route 32, Modena,. ARTIculture is an innova-tive partnership to promote “cross-pollination” between the arts and agriculture. The event featured live music, juried crafts show, and a farmers market, plus all of Hurd’s fun, farm-themed rides. Admission to all ARTIculture events was free. Visit www.hurdsfamilyfarm.com or www.unisonarts.org for more information, or call 845-255-1559.
sTuDY CONFIRMs PARKs/PREsERvEs As ECONOMIC ENGINEs
The Study of the Economic Impact on the Local Economy of Minnewaska State Park Preserve, Mohonk Preserve and Sam’s Point Preserve, con-ducted by Business Opportunities Management Consulting, confirms that the three publicly accessible park/preserves serve as important economic engines, creating jobs, driving tour-ism spending and contributing $12.3 million to the local economy. According to the study, Minnewaska, Mohonk Preserve, and Sam’s Point host a combined 392,659 visitors who spend over $13 million annually; annual local sales taxes generated total $459,000 and over 350 local jobs are supported by the three park/preserves.
EDWARDs JONEs NAMED NuMBER ONE FuLL-sERvICE BROKER
Edward Jones was named number one full-service broker by SmartMoney magazine, receiving high marks for client satisfaction, cli-ent statement, and stock-picking. The magazine lauded Edward Jones for growing the number of financial advisors to meet investor needs. Edward Jones embraces the importance of building long-term, face-to-face relationships with clients, helping them to understand and make sense of the investment options available today. For more information, visit www.edwardjones.com or call Marlene Pagentine at 845-255-2955.
HIsTORIC HuGuENOT sTREET TRANsFERs PROPERTY
Historic Huguenot Street has reached an agreement with Locust Grove in Poughkeepsie to transfer to it the properties and collections of Locust Lawn located in Gardiner. The agreement is the result of months of planning to reunite the family homes of Annette Innis Young, who was responsible for establishing both estates as protected historic sites. Historic Huguenot Street will also donate its adjoining properties, including the historic Terwilliger stone house and the Little Wings Bird Sanctuary and Meadow. Both Historic Huguenot Street and Locust Grove hold absolute charters as museums from the New York State Education Department.
ERIC GuLLICKsON REsIGNs As DIRECTOR OF MEDIA RELATIONs AT suNY NEW PALTZ
Eric Gullickson, Director of Media Relations in the Office of Communication & Marketing at SUNY New Paltz has announced his resignation from the College to take the position of Director of Hotel Operations at Mohonk Mountain House. Gullickson served as the College’s chief spokesperson since 2003 and has been responsible for writing, editing and distributing the College’s news for more than eight years. Members of the media should continue to call the Office of Communication & Marketing at 845-257-3245 for assistance.
WHITECLIFF vINEYARD WINs DOuBLE GOLD AT sAN FRANCIsCO INTERNATIONAL WINE COMPETITION
Whitecliff Vineyard, one of the Hudson Valley’s premier small family wineries, took home a Double Gold and the Best In Show - White Wine award at the San Francisco International Wine Competition. This is the largest, most influential international wine competition in America, judged blind by a prestigious panel of nationally recognized wine experts. With almost 4,000 wines entered this year from all over the world, Best White is a significant honor for Whitecliff, and for Hudson Valley winemaking. Whitecliff Vineyard is located at 331 McKinstry Road, Gardiner.
CLEARWATER OPENs NONPROFIT ORGANIZATION ENDOWMENT FuND AT THE COMMuNITY FOuNDATION
Hudson River Sloop Clearwater recently opened a Nonprofit Organization Endowment Fund at the Community Foundation serving Dutchess,
Ulster and Putnam Counties that will support the work of Clearwater in carrying out its mis-sion and build a permanent source of income for the organization. A Nonprofit Organization Endowment Fund is a safe and simple way for a nonprofit organization to establish an endow-ment. For more information, call 845-338-2535 or visit www.uccfny.org.
DR. MELANIE MACLENNAN JOINs sLCH
St. Luke’s Cornwall Hospital is pleased to wel-come Melanie MacLennan, MD to its medical staff. Dr. MacLennan, a primary care doctor with special interests in Women’s Health Issues and Diabetes, is practicing in association with Gurinder Mehar, MD, at their new office, 275 North St., Newburgh. Dr. MacLennan is Board Certified in Family Practice and speaks both Spanish and French fluently. Dr. MacLennan welcomes new patients and accepts most insurance plans. Convenient ap-pointments are available, including one day a week in Cornwall. Appointments may be made by calling 845-562-7600.
CDPHP INvEsTs IN PRIMARY CARE AND PEDIATRIC PRACTICEs
CDPHP announces a $1 million investment in 21 area primary care and pediatric practices to participate in the second phase of the Plan’s medical home initiative. The monetary invest-ment will help phase II participants achieve PCMH level III certification, the integration of CDPHP resources (case management, pharma-cy, behavioral health, and data analytics) where appropriate, and stipends to cover start-up costs. Those practices earning Level III certifica-tion and have been active participants in the CDPHP-sponsored transformation process will be eligible to participate in an innovative pay-ment model commencing in the fall of 2011.
uLsTER sAvINGs ANNOuNCEs sTuDENT AWARDs
The Ulster Savings Charitable Foundation recently awarded nearly $40,000 to 15 area students and 14 educators at their Scholarship and Learning Initiatives For Educators (L.I.F.E.) Grant Awards Reception, held at the Hillside Manor in Kingston. The scholarships were awarded to recognize outstanding academic and personal achievement by community-minded students. The L.I.F.E. grant program, created by the Foundation in 2008, assists Ulster County teachers with funding for specific purchases or programs outside of their regular budget. For more information, call Jeffrey Wood at (845) 338-6322, ext. 3268.
MEMBER UPDATES
REGIONAL REPORT FALL 2010 19
20 WWW.NEWPALTZCHAMBER.ORG THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
LEGIsLATION AND NEWs THAT AFFECTs YOuR BusINEss
Compiled by Kelley Granger
THE BOTTOM LINE
uNFuNDED ACTIONGov. Paterson has recently acted on 137 bills, vetoing 24 and enacting the remaining 113. Among the bills vetoed was an act that would create the Technology Employment Community Hub (TECH) centers program to award grants to community colleges for skills training, a bill that would require util-ity companies to include a notice of public hearings concerning rate increases, and legislation that prohibits employers from discriminating against victims of domestic violence. Among those that were signed into law were a bill that states that insurers with rental vehicle compensation not require the insured to rent from a certain company, a bill that relates to making real property tax receipts available online, and legislation that relates to paperwork reduction and fraud enforcement. The Business Council of New York claims a number of enacted bills are unfunded, have technical faults, lack a clear objective, or will be difficult to implement. The total increased and unfunded amount is around $22 million.
TROuBLE AT HOMEAccording to the National Association of Realtors, sales of previously occupied homes dropped to their lowest point in 15 years this July, plummeting 27 percent. Homes in the middle and low ranges are the hardest hit, and the decline is mostly attributed to a stand-off between buyers and sellers—buyers are waiting for prices to get even lower, while homeowners are reluctant to see prices drop even more. “It really is a self-fulfilling proph-ecy,” Aaron Zapata, a real estate agent in Brea, California told the Associated Press. “If all buyers perceive that home prices are coming down, then they will stop making offers—and home prices will come down.” Sales are also being hampered by the expiration of the homebuyer tax credit, which stimulated sales through the spring, by the lingering negative unemployment figures, and by tightened lending standards in the banking industry.
OvERHAuLING EDuCATIONNew York is one of a dozen states that will share grant money from $3.4 billion in federal financing that was earmarked for education in last year’s economic stimulus program. States were chosen based on their plans to “shake up” the public school system, includ-ing measures to tighten up testing, improve student grade tracking from kindergarten through college, expand charter schools, and make other improvements to low performing schools. Meanwhile, the New York Times also reported that a number of inexperienced companies are cropping up that are posing as school “overhaulers” and consultants seeking contracts in states receiving grant money, but who lack any relevant experience. COuNCIL CONCERNsIn June, the Business Council of New York surveyed 3,000 of its members and asked them which issues they were most concerned about when it came to the cost of doing business and economic development. The resounding num-ber one issue for cost was employee health-care, followed by state and local property taxes on businesses, energy costs, and state taxes on individuals. In the realm of economic develop-ment, council members were most concerned about programs and incentives, workforce development, and capital for startups and growing businesses. The Council will use the results of this survey to help shape policy ob-jectives and the organization’s priorities.
LAsT MINuTE CHANGEsFinal approval to the revenue bill shows increases in all-funds spending and some significant changes in policy. One of these changes eliminated Timothy’s Law, a mental health parity and subsidy for small business-es, which will contribute to a rise in the cost of group health coverage for small employers. The budget also included an increase of $420 million to the cap on the state’s film produc-tion credit for each of the next five years, and approved an alteration of the Excelsior Program, which provides up to $12 billion in tax credits for capital investment, new jobs, research and development spending, and real property taxes for businesses in the targeted sector for the next 10 years. The program replaces the Empire Zones program and is limited to no more than $50 million in new credits per year for the next five years.
TO CAP OR NOT TO CAPThe question of whether to cap property tax-es is sure to be a priority on the gubernatorial campaign trail this fall. “The key issues (this election year) are fiscal: How do people think Albany will help them with their financial situation,” Steven Greenberg, a spokesman for the Siena College Research Institute, told the Democrat and Chronicle. “So a property-tax cap is one that really hits home with voters.” Andrew Cuomo, a Democratic gubernato-rial candidate, has proposed the idea of capping property tax growth at either two percent or the rate of inflation, whichever may be lower. Gov. Paterson also favors a cap, and the state senate recently passed a four-percent cap proposal that’s now await-ing assembly approval. Cuomo’s Republican rivals are divided—Rick Lazio prefers imple-menting a cap while Carl Paladino has said he’d favor cutting spending first. A cap is also vehemently criticized by the New York State United Teachers, a powerful union that says a cap would harm schools that are already suffering due to the economic climate and dwindling state aid.
REGIONAL REPORT FALL 2010 21
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22 WWW.NEWPALTZCHAMBER.ORG THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
Even if you enjoy a nice glass of wine on a regular basis, ordering from a restaurant’s extensive wine list
might still strike fear into your heart. The angst might only worsen if you’re out on a business dinner. Will you appear less pol-ished if you fumble in your pronunciation of a particular estate? Will a poorly paired wine choice reflect something negative to your clients or colleagues? Whatever the question or dilemma, Tom Edwards of Fox & Hound Wine and Spirits probably has an answer. He’ll be giving a presentation on November 17 at Harvest Cafe Resturant and Wine Bar and will be discussing the finer points of wine selection in a business setting. Here, he shares some of his insider knowledge for those that may not be able to attend.
Tell us about your wine experience.I started with an entry-level wine course much like the one that I’ll be giving for the Chamber. I was starting a career in the corporate business world and I knew I was going to be entertaining clients at lunches and dinners and I wanted to have a pretty big knowledge of ordering wine that was ap-propriate for food pairing. A lot of what I had done was through that basic coursework and just through trial and error. I’m a big foodie, so I’ve had a lot of opportunity to do experi-mentation. Now I’ve owned Fox & Hound Wine and Spirits for the last three years, and it’s a really tough job, but my job is to taste wine all day long. So I’ve gotten a really good crash course on different wines from tasting and from the wine sales people.
What makes wine the drink of choice when entertaining business clients?Anytime you bring food and wine together it evokes the feeling we get at home, the sense of friends and family. When you bring that to a business setting, you get a chance to really get to know someone without sticking to that strict, professional code. What do you find that most people get hung up about when ordering wine?The common mistake is that people think they’re supposed to like something because the wine critics have rated it a certain way and they’re supposed to like it. Our opinion at Fox & Hound is that good wine is wine you like. There are so many different types of varietals that when you find something that you like, then it is good wine. I think there are some basics that people should understand when they’re in a business setting or out at dinner, but they’re not set in stone. What are some of those guidelines?Beyond the basic guideline of white meats like pork or chicken going well with white wine or beef and heavy dishes with reds, remember that climate has something to do with it. If you’re having a meal on a really hot day, you’re not necessarily going to order a heavy red wine. Maybe it’ll be a light white because the climate dictates it. The other thing is that sometimes people just don’t like white wine or just don’t like red wine. In lieu of a white wine, choose a lighter red wine, like a pinot noir. A pinot noir is a good, safe red wine that generally pairs well with a lot of meats and
soups and can also pair beautifully with lighter meats and even salads. It’s even quite good if it’s slightly chilled. I think one of the safer white wines to go to is sauvignon blanc. Sometimes chardonnay can be a little too oaky and reisling can be a little too much on the sweet side, so a sauvignon blanc is typically a nice middle-of-the-road selection. Do you have tips for helping someone navigate an intimidating wine list?Yes, wine lists can be intimidating—especially if they are really extensive. What I do is ask the server or a sommelier for any kind of assistance—is there something special we should know about? Or I’d explain what we’re having and ask for their suggestion. Or I’d say we’d like a nice red and are looking for some-thing in this price range. It’s not offensive at all to talk about price range and get suggestions from your server. And believe it or not, those people are very proud of the wines they have and they’ll tell you the best wines for what you’ve ordered and also what’s the best value of what they have to choose from.
EVENT SPOTLIGHT
WINING (and dining) YOUR BUSINESS CLIENTS
A Q&A with Tom Edwards of Fox & Hound Wine and spirits
By Kelley Granger
BusINEss LuNCHEON
Wednesday, November 17, 12-1:30 p.m. at Harvest Cafe Restaurant and Wine Bar in New Paltz. Sponsored by Dedrick’s Pharmacy & Gifts. Wine provided by Wine Worldwide. Reservations required. $20 for Chamber members; $25 non-members. Call 845-255-0243 or e-mail [email protected].
REGIONAL REPORT FALL 2010 23
BusINEss LuNCHEON
Brendan Burke will speak about shadowland Theatre’s impact on the local economy at a lunch on Wednesday, Dec. 15 from noon to 1:30 at Aroma Thyme Bistro in Ellenville. Sponsored by Ellenville Regional Hospital. The event is $20 for members and $25 for non-members. For more information, please call 845-255-0243 or e-mail [email protected].
This has been a record year so far for Shadowland Theatre in Ellenville—a fact that the theater,
and all of the surrounding businesses, can celebrate together. “The theater has a re-markable effect on the local economy—just try to find a parking space in Ellenville on a Friday or Saturday night,” says Brendan Burke, Shadowland’s producing artistic director. “We draw up to 1,000 people to Canal Street on a summer weekend, and most of these folks are driving quite a dis-tance to get here. The impact this has on the local restaurants and shops is evident. We’re drawing people into Ellenville and the local businesses take advantage of that.”
Burke says Shadowland’s success stems from a focus on quality and value that’s al-lowed the theatre to present itself to audi-ences as a local and affordable alternative
to traveling to New York City to see shows. In fact, visitors to Shadowland will often see the same actors in Ellenville that they’d see on Broadway, thanks to a contract with Actors’ Equity (the union of professional
actors and stage managers) that allows them access to the very best actors avail-able from Broadway and the country’s best regional theatres.
The combination of talent and adventur-ous productions is a draw that benefits the theater and the local economy with repeat visits. The theater also works to give back to the community by making a concentrated effort to buy equipment and products lo-cally and keep money circulating around the greater Ellenville area.
“In this economy, funding of the arts can often be seen as an extravagance that we can’t afford,” Burke says. “Shadowland is a very clear example of why funding of the arts and other tourism efforts is so impor-tant. Theaters like Shadowland are major economic catalysts for the towns where they exist.”
EVENT SPOTLIGHT
ECONOMICALLY ON CUEThe Relationship between Theaters and Local Businesses
By Kelley Granger
24 WWW.NEWPALTZCHAMBER.ORG THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
It’s hard to imagine any one time of the year as being better than another to visit
Mohonk Mountain House. Spring and summer are greeted with gardens, amaz-ingly scenic hiking opportunities, and lake paddling, while fall is a dazzling array of foliage. But as the weather gets colder, the resort only starts to look warmer—after all, reminds marketing director Nina Smiley, the property offers the largest number of wood-burning fireplaces of any resort in the nation (124 out of 267 guest rooms contain one, to be exact). But a fire to cozy up to is just the beginning. Mohonk is known for it’s gorgeous holiday season decorating.
Thanksgiving weekend ushers in the sea-son with the lighting of a 60-foot Austrian pine, set ablaze with 1,440 sparkling lights and celebrated with caroling singers. “From
there on out the house is transformed into a winter wonderland inside and out,” says Smiley. Hand-made swags, kissing balls, in-tricately decorated gingerbread houses, and more than a dozen decked-out Christmas trees are spread throughout the grounds, as well as one special tree that’s strewn with homemade gingerbread cookie ornaments for tasting. Evening entertainment takes even takes a holiday tone with seasonal music and family activities. During Hanukkah, there’s a nightly lighting of the menorah. Guests of the resort can also arrange a more private celebration, one for which their room will be trimmed in holiday décor complete with stuffed stockings on the mantle.
Even if you can’t take the time to be an overnight guest of the resort this season, res-ervations for a dinner will allow a glimpse at
the spectacular festivies and sampling from a seasonally inspired menu that Smiley calls “heirloom holiday cuisine,” creative comfort food designed by the resort’s culinary team. “Traditions include hot apple cider at the Afternoon Tea and Cookies, and executive chef Jim Palmeri’s heirloom holiday selec-tions—menu items that celebrate the resort’s founding in 1869,” says Smiley. “Favorites include items such as Bread Stuffing with Honey Crisp Apples and Ham with Orange and Stone Ground Mustard.”
Everyone looks forward to the holidays—families and friends come together, meals are shared, and festivities are enjoyed. In New Paltz and the surrounding area, the local businesses
only make that time of year feel that much more special, with a host of celebratory seasonal events and breathtaking decorating that makes it easy to get into the spirit. Here are a few local
businesses that offer sights and celebrations you won’t want to miss this season.
By Kelley Granger
Mohonk Mountain houseMEMBER PROFILE
MEMBER PROFILES At Home For the Holidays
Jim
Sm
ith P
ho
tog
rap
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MOHONK MOuNTAIN HOusE1000 Mountain Rest Rd.New Paltz, NY 12561800-772-6646www.mohonk.com
REGIONAL REPORT FALL 2010 25
Thank you!36 Main Restaurant & Wine Bar
adventure-Junction.com
ann Barber Consulting
avery & Company, LLC
Bank of america
Barclay heights Bed & Breakfast
Bill kay
Bling the Party
C2G environmental Consultants
Casa Mia Restaurant
Center for therapeutic Massage
Chelsea Modular homes Building
systems, LLC
Clarkson’s appliances
Clephas/Burns environmental
Colonial Flower shop
Commercial associates Realty inc.
Copeland Funeral home inc.
Cornerstone services, inc.
Cosimo’s Brick oven
Country Maids Concierge & Cleaning
service
Creek View Campsites
D.J. abstract Co.
Daily Freeman
David Clouser & associates
Deep-six underwater systems, inc.
Di stasi, Moriello & Murphy Law, PLLC
Dr. elinor B. Descovich, o.D.
ellinwood&krasinski, CPas
elsie’s Place
emerson Resort & spa
excel auto Glass Corporation
Fall Fittings, inc.
Flint Mine Press (Publisher of hudson
Valley Wine Magazine)
Gadaleto’s seafood Market
Garvin Fine art
MEMBER RENEWALS
For more than a decade now, the Shawangunk Wine Trail has put on
one of the most anticipated holiday events in the region, Wreath Fineries. For a few weekends in November and December, the 11 wineries host a total of 3,000 visitors who purchase tickets for tastings and then travel around to each winery, collecting a special ornament from each. The ornaments can then be attached to a handmade grapevine wreath that’s also a souvenir of the day, along with an etched Shawangunk Wine Trail glass. In the past, ornaments have ranged from simple glass balls to more signature pieces, like a candy cane wrapped with a ribbon carrying Whitecliff Winery’s logo or a replica of a draft cider bottle from Warwick Valley Winery.
“It’s a real holiday event, the wineries are totally in the Christmas spirit,” says Debbie Gioquindo, the executive director for Hudson Valley Wine Country. She says that many of
the wineries are also very nicely decorated—Adair Vineyards in particular does a nice job with a tree and other touches, while Stoutridge Vineyard lights up a Yule log on its big-screen television.
While the event is great for couples to larger groups, Gioquindo does note that six of the wineries cannot accept groups larger than 10 due to space constraints. Visitors can purchase couple’s tickets for a discounted price and share the wreath and ornaments, and designated drivers can purchase tickets that are even cheaper, enjoying their own wreath and orna-ments with non-alcoholic refreshments.
shaWanGunk Wine tRaiL
MEMBER PROFILE
sHAWANGuNK WINE TRAIL156 Highland Ave.Marlboro, NY 12542914-474-7780www.shawangunkwinetrail.com
26 WWW.NEWPALTZCHAMBER.ORG THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
MEMBER RENEWALS
Gateway Community industries, inc.
George tukel
Gilded otter Brewing Co.
Glenn & Breheney, PLLC
high Falls Mercantile
highland Rotary Club, inc.
hudson heritage Federal Credit union
hudson heritage Federal Credit
union new Paltz Branch
hudson Valley abstract
hudson Valley Lodging association
hudson Valley Water Resources inc.
hungry Ghost Guest house & herb
Garden
idiverp Corporation
inn at the Ridge
inn at twaalfskill
Jacobs Music Center
Jane Palcic schunk Real estate
Jenkins & Lueken orchards
Joey’s taxi & transportation
Jt Marks trucking, inc.
katia Gushue Fine art studio
kimlin Propane Co., inc.
Lithography by Design
Little Pond Consulting, LLC
Luis General Contracting
M.J. Posner Construction Co., inc.
Maglyn’s Dream
Maple Lane apartment Rentals
Marshall & sterling, inc.
Masseo Landscape inc.
Mid-hudson Children’s Museum
Mountain Brauhaus Restaurant
Mountain skills Climbing Guides
MVP health Care
neko sushi & Restaurant
new Paltz agway
new Paltz auto Center
Though the Downtown Business Association in New Paltz has been
around for decades, it went a little defunct until about 2007, when a bunch of old mem-bers and new businesses began to breathe some new life into it. Last year, the associa-tion accomplished one of its biggest goals—the printing of a walking map and guide to the local businesses in the area, which is set for another distribution run in early 2011. But it’s Downtown Unwrapped that’s become the organization’s biggest event, and one of the village’s most anticipated celebrations of the holiday season.
Now in its fourth year, 2010’s unwrapping will be unveiled on November 19. The DBA expects a conservative estimate of about a dozen businesses to participate by creating special holiday or winter scenes in their storefronts and then wrapping the windows up with decorative paper until the day of judging. In the past, Handmade and More has won first place with a woodland-themed scene composed of trees, owls, porcupines, and birds made of grapevine and tree bark or
some kind of natural material with a snowy woodland backdrop specially created by an artist. The Rambling Rose has also had notable window themes, including one with upside-down trees and another with mannequins that seemed to be dressed in Christmas trees. “It’s grown every year,” says Marge Schenck, the active treasurer for the steering committee of the DBA, of the event. “We’ve increased our membership a lot.”
Schenck estimates the DBA member-ship is currently around 70 businesses in the downtown area, including retailers, restaurants, attorneys, and a range of other businesses. The mission of the DBA is to promote the area and also to endorse the interests of the village businesses when it comes to policy and local legislation that would affect them.
NEW PALTZ DBA6 North Front StreetNew Paltz, NY 12561845-255-6277
neW PaLtz DoWntoWn Business assoCiation
MEMBER PROFILE
REGIONAL REPORT FALL 2010 27
MEMBER RENEWALS
Walk your pup past Paws of Distinction on a Friday night and you’ll probably see
lots of tail wagging and mingling between dogs and owners just outside the store in Water Street Market. Owner Amanda Favoino calls it “Yappy Hour,” and has held the get-together, which benefits animal charities and serves up refreshments for both puppies and people, throughout the summer and will continue it until the weather turns cold. Though the out-door fun will be put on hold until next season, the holiday fun is just beginning. Halloween is Favoino’s favorite holiday, so the store will be decked out in ghoulish garb and stocked with canine costumes and Halloween-themed toys. The homemade treats will take on an autumn tone as well, with local pumpkin and apple playing a predominant role in the treats (like enticing apple turnovers) that Favoino bakes for the store. As it gets closer to Christmas and Hanukkah, the store also converts its display window into a specially themed scene for the Downtown Business Association’s Downtown Unwrapped. The inspiration typically comes from the newest toys of the season—one previous year she made her win-dow a black and white theme, complete with
wool penguins and fleece polar bears. Though the decorations and seasonally
appropriate dog treats are reason enough to drop by, it’s also nice to be say hello to Bob the Whippet, the resident greeter, and his step-sister Tessa, another Whippet who Favoino coined the real owner of the store. Paws of Distinction is also extremely dedicated to providing the best possible dog and cat prod-ucts on the market, and ensuring that the staff are fully educated to answer any customer’s questions. “I think the number one thing that makes us unique is education. I’m crazy about knowing about my products and being fully educated about my products and having anyone else who works here to be educated,” Favoino says. “Especially in a world of pet products, there are so many dangerous and unhealthy things. You need someone to help you make your own educated decision.”
new Paltz Bagel Café
new Paltz Downtown Business
association
new Paltz Golf Course
P&G’s Restaurant
Paychex
Performance sports & Wellness
Petfield & associates inc.
Pinnacle Learning Center
Psychological Rehabilitation service
Q-search, inc.
Red Pump studio
Royal king Cleaners
shapers of new Paltz
shawangunk Wine trail
ship Lantern inn
slotnick signs and Designs
st. Francis hospital & health Centers
st. Luke’s Cornwall hospital
state Farm insurance-Jim DeMaio
agency
studio one hair Design
the Culinarians’ home Foundation, inc.
the River Connection inc.
time Warner Cable
tom’s Repair shop, inc.
ulster County BoCes
ultimate homes inc.
under the Magenta Moon
unison arts & Learning Center
VanBuren Gallery, inc.
Walden savings Bank
Wallkill View Farm Market &
Greenhouse
Willow Realty
Wingate at ulster
Wright’s Farm
Members who renewed between May 15 and August 15.
PaWs oF DistinCtionMEMBER PROFILE
PAWs OF DIsTINCTION10 Main Street, Ste # 313New Paltz, NY 12561 845-255-3991 www.pawsofdistinction.net
28 WWW.NEWPALTZCHAMBER.ORG THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
As new technology frees the modern business owner, manager and employee from the confines of the
office desk, giving them greater freedom, it presents a challenge to us: How best to com-municate with a moving target? Mail only is certainly no longer an option, but sticking exclusively to e-mail and digital choices excludes those who prefer to receive their information by traditional paper methods. Over the last few years, the Chamber has worked hard to provide our members with information in a variety of ways, with the aim of reaching the largest number possible.
The first major change to the Chamber’s evolving communications strategy occurred in 2007, when we transitioned our weekly News and Events and Member to Member e-mails to their current format using the e-mail service provider Constant Contact. This new method not only allowed us to stay current with state and federal mass e-mail laws and regulations, but provided us with a more versatile forum to share information about our upcoming events, as well as attractive layout options to share photos, news and more, making our weekly News and Events e-mail so much more than a calendar of
events and giving our Member to Member e-mails added value.
In the spring of 2009, the Chamber launched its new family of publications in partnership with Luminary Publishing. With Sojourn, our seasonal guide to the Hudson Valley, Regional Report, our quar-terly Business to Business magazine, and our Annual Membership Directory, we have the best of both worlds. All three publica-tions are available in both paper and digital forms, making them easy to distribute to our Membership, area residents, potential relocators, and visitors to our region in
whichever form they find most convenient. The e-versions of our family of publications also provide a “greener” option while at the same time prolonging each publication’s shelf life, a win-win for the environment, our readers, and our advertisers.
Our active presence on Facebook and Twitter is also an important communica-tions tool. Using social networking, we’re able to communicate with you in real time and provide you with instant access to the most relevant and up-to-the minute Chamber info.
Of course, we still have paper communica-tions with our Membership. Our monthly tri-fold event mailing is a brightly colored reminder that the Chamber truly offers something for everyone, from professional development to networking to delicious and informative busi-ness luncheons. Along with the hard copies of our family of publications, these mailings serve a diverse section of our membership who prefer not to, or simply cannot, access this information in its digital form.
Are we reaching you? Let us know what you think of our communication programs. Call us, e-mail us, or stop in to see us. We want to hear from you, and we are here to listen.
Lets Make a DiFFeRenCe toGetheR
A strong business community benefits the whole community.The Chamber’s communication program is designed to provide our Membership
with the most useful and up-to-date information possible in a broad variety of ways. In this issue, the Chamber’s marketing department discusses how the changing
technological landscape of today’s business sphere affects its communication choices.
MEMBERSHIP MATTERS
MEMBERsHIP suCCEss COMMITTEE
CHAIR Patrick Turner Little Pond ConsultingKristina Hall Pine Haven B&BNancy Thomas-Finn Green State ServicesJeff Mehl Daybreak Virtual StaffingLucy Paradies New Paltz Regional Chamber of CommercePete Ingellis Ideal Cleaning SolutionsCarol Preziosi FrecklebellyMaryBeth Boylan New Paltz Regional Chamber of Commerce
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Visit us on line at www.hahv.org or call The Center for Orthopedic Specialties for more information
at (845) 334-3130.
• • • • • •
®
www.hahv.org
Benedictine Hospital • Kingston Hospital Margaretville Hospital • Mountainside Residential Care Center
Woodland Pond at New Paltz
30 WWW.NEWPALTZCHAMBER.ORG THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
OUR CORPORATE PARTNERS, at the highest level of member-ship, play an exclusive and vital role in the important work of the New Paltz Regional Chamber of Commerce. As a premier member at the Corporate Partner level, they enjoy the advantage of exceptionally valuable benefits, in addition to those included in the standard NPRCoC membership.
Exclusive opportunities to deliver your message to over 30,000 pub-lic event attendees, over 800 active Chamber members, and count-less Hudson Valley residents, including a full 12 months of visibility in every Chamber publication, communication, and event.
Customized personal service from the Chamber’s expert staff, including communications designed exclusively to keep you informed.
We invite you to choose from four elite Corporate Partner membership categories: Principal, Leading, Associates, and Supporting.
2010 CORPORATE PARTNERs
LEADING PARTNER
Central Hudson Gas & Electric Corp.
ASSOCIATE PARTNER
Brinckerhoff and Neuville Insurance Group
SUPPORTING PARTNERS
Health Quest
Hudson Valley Federal Credit Union
KIC Chemicals, Inc.
Ulster Savings
Vanacore, DeBenedictus, DiGovanni & Weddell LLP, CPAs
OUR CORPORATE PARTNERS
More than just a quote from more than just an agent.Don’t just think you’re covered. Let someone who cares help make sure you’re covered.
Laubach Insurance AgencySteve Laubach
www.nationwide.com/stevenlaubach501 Main St. Suite 1
New Paltz, NY 12561(845) 255-5700
©2006 Nationwide Mutual Insurance Company and A�liated Companies. Nationwide Life Insurance Company. Home o�ce: Columbus, Ohio 43215-2220. Nationwide, the Nationwide Framemark and On Your Side are federally registered service marks of Nationwide Mutual InsuranceCompany. Not available in all states.©2006 Nationwide Mutual Insurance Company and A�liated Companies. Nationwide Life Insurance Company. Home o�ce: Columbus, Ohio43215-2220. Nationwide, the Nationwide Framemark and On Your Side are federally registered service marks of Nationwide Mutual Insurance Company. Not available in all states.
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BUS INESS
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ATIO
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Masseo Landscape, Inc., New Paltz
Perry Paris DDS, Kingston
Ugly Gus Cafe & Bar, Kingston
Victoria Gardens, Rosendale
Seven21 Media Center, Kingston
Gallo’s of Woodstock
Sue’s Restaurant, Saugerties
Brad’s Barns, Kingston
Hudson Valley Cycle Center, KingstonLightning Express, Modena
Hudson Valley Water, New PaltzKeegan Ales, Kingston
EmergencyOne, Kingston & Hyde Park
Al’s Seafood, Phoenicia
Locations throughout the Hudson VLocations throughout the Hudson VLocations thr alleyoughout the Hudson Valleyoughout the Hudson V866-440-0391 www.ulstersavings.com
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Your community bank for over 159 years.
Investment, TaTaT x, Payroll and Insurance products and servrvr ices offfff ered through Ulster Insurance Services, Inc. and Ulster Financial Group, Inc., subsidiaries of Ulster Savings Bank, are NOT FDIC INSURED.Member FDIC