new personal branding – 21st century methods for career success · 2013. 11. 20. · personal...
TRANSCRIPT
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Personal Branding A talk to the Career Development Institute
November 2013
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Setting The Scene – Education
BA Psychology Degree
MSc Occupational Psychology
MBA
C.Psychol. AFBPsS
Highlands, MBTI, 16PF, SII …
Reach 360; Certified Personal
Branding Strategist
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Personal Branding
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What is a brand?
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Brands target a market
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People can be brands
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Jeff Bezoz – Founder of Amazon ‘ Your brand is what people say about
you when you are not in the room’
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Your personal brand is the collection of values you stand for and what you deliver, it is what makes you stand out from everyone else and needs to be managed.
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The key to building your brand is to
know yourself. Be authentic
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Richard Branson
• Risk-taker
• Achiever
• Genuine
• Keeps going
• Fun
• Confident
• Tax Exile
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ACTIVITY 1
What are your top personal attributes? How do people describe you?
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• You may see yourself as accurate but others see you as picky
• You may see yourself as thoughtful, others see you as lazy
• You see yourself as assertive others see you as pushy
• You see yourself as energetic, they see you as manic
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360 Reach
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Personal Attributes
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360 Reach – Projective Exercises
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What are you good at?
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ACTIVITY 2
What are your greatest strengths?
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ACTIVITY 3
What are you passionate about?
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Can you be YOU at work?
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How are you the same and different?
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ACTIVITY 4
What makes me different? What is unique about me?
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ACTIVITY 5
How do people benefit from
working with me.
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Personal branding statement
I'm an English graduate from Bath University. I love to write and I'm going to write a book to boost teenagers self esteem. I'm known for
being organised, creative and motivated.
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Personal branding statement
I'm an English graduate from Bath University. I love to write and I'm going to write a book to boost teenagers self esteem. I'm known for
being organised, creative and motivated.
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Personal branding statement
I'm an English graduate from Bath University. I love to write and I'm going to write a book to boost teenagers self esteem. I'm known for
being organised, creative and motivated.
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Personal branding statement
I'm an English graduate from Bath University. I love to write and I'm going to write a book to boost teenagers self esteem. I'm known for
being organised, creative and motivated.
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Personal branding statement
I'm an English graduate from Bath University. I love to write and I'm going to write a book to boost teenagers self esteem. I'm known for
being organised, creative and motivated.
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Communicate your brand
Career marketing tools
• CV
• Cover letter
• Email signature
• Interview
• Business cards
• Voicemail
Virtual world
• Blog/website
• Video CV
• Social networking
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Brand identity
• Colour
• Photo
• Clothes and accessories
• Work environment
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`
• Thank you
• Denise Taylor
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Stand out