1. brand
the plus sign in the equation
culture
emerging concepts
digital
trends

2. 3. who works and thinks about this?
(for your company)
4. culture is the set of habits that allow a group of people to cooperate by assumption rather than by negotiation
5.
You can't be special, distinctive, and compelling in the marketplace unless you create something special, distinctive, and compelling in the workplace.
6. open communication
skill sharing
freedom to play
data rich
information distribution

7.
Our final advantage is the hard-to-duplicate culture that permeates Berkshire. And in businesses, culture counts.
8. a brand is a persons gut feeling about a product, service or organization
9.
Your brand is your culture, your culture is your brand.
10. design
principles
physical + digital align
brand utility
personal brands

11. digital strategy seeks to bridge the gaps between technology, the creative idea, the target as user, business objectives and the brand and brings grounded creativity to technology
12. digital native set
expect engagement and influence
continuous strategy
planners

13.
Our companys online brand is really the sum of the online brands of the individuals who work there.
14. trend analysis is collecting information and attempting to spot a pattern in the information and applying it functionally
15. quantified self
cognitive surplus
innovation playground
game mechanics
collaboration

16. its all closely linked
17. brand
Emerging Concepts Director
is the plus sign in the equation
culture
emerging concepts
digital
trends
18. brand
systems improvements
talent attraction
community development
process updates
collaborative innovation

culture
emerging concepts
digital
trends
19. presented by
Josh Premuda
@joshpremuda
www.joshpremuda.com
joshpremuda@gmail.com