new present a ion of paints
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Introduction
Paint is a very complex and versatile material,offering more challenges to the chemist than mostother products. It has been known in various formssince prehistory,
Paint is any liquid, quantifiable, or masticcomposition which after application to a substratein a thin layer is converted to an opaque solid film.
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Types ofPaints
Decorative: Major segments in decoratives include exteriorwall paints, interior wall paints, wood finishes and enameland ancillary products such as primers, putties etc.Decorative paints account for over 75% of the overall paint
market in India. *
Industrial : Three main segments of the industrial sectorinclude
Automotive coatings,
Powder coatings and
Protective coatings.
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Paint Industry
Product Sector
Industrial(30%)
Decorative(70%)
Coil Coating
PowderCoating
Automotive
Marine paints
High
Enamels
Distempers
Emulsion
Exterior coating
Organized(70%)
Unorganized
(30%)
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Components ofPaintsPrimeris a preparatory coating put on materials beforepainting. Priming ensures better adhesion of paint to the
surface, increases paint durability, and provides additionalprotection for the material being painted. It can also beused to block and seal stains, or to hide a color that is tobe painted over.
Emulsion paint is a water-based paint used for paintinginterior or exterior surfaces. Varnish and shellac providea protective coating without changing the color. They arepaints without pigment.Wood stain is a type of paint that is very "thin," that is, low
in viscosity, and formulated so that the pigment penetratesthe surface rather than remaining in a film on top of thesurface. Stain is predominantly pigment ordye andsolvent with little binder, designed primarily to add colorwithout providing a surface coating.
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Lacqueris usually a fast-drying solvent-based paint or varnish thatproduces an especially hard, durable finish. An enamel paint is apaint that dries to an especially hard, usually glossy, finish. Enamelpaints sometimes contain glass powder or tiny metal flakefragments instead of the color pigments found in standard oil-basedpaints. Enamel paint is sometimes mixed with varnish or urethaneto increase shine as well as assist its hardening process.
A glaze is an additive used with paint to slow drying time andincrease translucency, as in faux painting and Art Painting.
A roof coating is a fluid applied membrane which has elasticproperties that allows it to stretch and return to their original shapewithout damage. It provides UV protection to polyurethane foamand is widely used as part of a roof restoration system.
Inks are similar to paints, except they are typically made usingfinely ground pigments or dyes, and are designed so as not toleave a thick film of binder.
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Titanium oxide pigment accounts for the largest use of the element.Titanium paint is an excellent reflector of infrared, and isextensively used in solar observatories where heat causes poorseeing conditions.
Anti-graffiti coatings are used to defeat the marking of surfaces bygraffiti vandals. There are two categories, sacrificial and non-bonding. Sacrificial coatings are clear coatings that allow theremoval of graffiti, usually by pressure washing the surface withhigh-pressure water, removing the graffiti, and the coating (hence,sacrificed). They must be re-applied afterward for continuedprotection. This is most commonly used on natural-lookingmasonry surfaces, such as statuary and marble walls, and onrougher surfaces that are difficult to clean. Non-bonding coatingsare clear, high-performance coatings, usually catalyzedpolyurethanes, that allow the graffiti very little to bond to. After thegraffiti is discovered, it can be removed with the use of a solventwash, without damaging the underlying substrate or protectivecoating. These work best when used on smoother surfaces, andespecially over other painted surfaces, including murals.
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Anti-climb paint is a non-drying paint that appears normal whilestill being extremely slippery. It is usually used on drainpipes andledges to deter burglars and vandals from climbing them, and is
found in many public places. When a person attempts to climbobjects coated with the paint, it rubs off onto the climber, as well asmaking it hard for them to climb.
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PAINT INDUSTRY GLOBAL VIEW
Global demand for architectural paints will grow 3.9 percentannually through 2011.
Gains will be paced by developing Asia/Pacific countries,especially China and India. Water-based paints will continue to
supplant solvent-based types to claim 73% of demand.
This study analyzes the 17.8 million metric ton world architecturalpaint industry. It presents historical demand data for the years
1996, 2001 and 2006, and forecasts for 2011 and 2016 by paintformulation (water-based, solvent-based); market (residentialconstruction, nonresidential construction); end user (professional,consumer/DIY); world region (e.g., Asia/Pacific, North America,Western Europe); and for 23 major
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HOWAREWEAT THE BENEFIT ?
Emergingmarkets to see mostrapidgains indemand
As was the case over the past decade, the most rapid gains willarise in the worlds emerging markets, most prominently in Asia.
Gains in Asia are based primarily on continued healthy expansionin the large Chinese and Indian markets. *
DIY paint jobs togainmarket share indeveloping world
In most developing countries, the existing DIY sector representsless than 20 percent of the overall architectural paint market.*
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THE PANAROMIC DEMAND !!!
WorldArchitectural Paint Demand*(21.5 million metric tons, 2011)
Asia/Pacific 30%
North America 23%
Western Europe 21%
Other Regions 26%
30.00%
23.00%
21.00%
26.00%
Asia/Pacific
North America
Western Europe
Other Regions
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THE GREAT INDIANSTORY
Market growth of about $200 - $400 million per year is expected
over the next five decades.
Per Capita consumption of paint in India is 1 Kg compared to15 25 kg in the developed countries.
Growth rate in the organized sector expected to be 15 to 17%per annum.*
. India's share inthe world paintmarketis just 0.6%.
Top organized players includeAsian Paints (30% market share),
Kansai Nerolac (20% market share),
Berger Paints (19% market share) and
ICI (12% market share).
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ASIAN PAINTS 30.00%
KANSAI NEROLAC 20.00%
BERGER 19.00%
OTHER PAINTS 12.00%
INDIAN MAJOR P AY RS
ASIAN PAINTS
KANSAI NERO
AC
BER
ER
OTHER PAINTS
Thetotalvolumeofthemarketis600,000MT.
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Market Size
Segment 2008-08 2013-14
DecorativePaints
13,000,000 21,906,000
Industrial
Coating
N/A N/A
AutoCoating
62,000 96,600
OtherIndustrialCoating
2,78,000 4,27,000
Total 13,340,000 22,430,400
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SWOT ANALYSIS:-
Strengths
Imp of brand image as barriers to new entrants
Good technology backup.
Weakness
Raw materials scarcity
Requirement of high working capital
Real estate in a depression phase.
Opportunities
Fiscal incentives provided by Government.
Commodity to fmcg
Rise in disposable income
Threats
Forei n com anies enterin as sole la ers
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MarketFeasibility
The Indian paint industry is a Rs 49 billionsector.
GDP growth is higher, the paint sector will
benefit and vice versa
Highly price sensitive & cyclical
Demand arises in Festive Season
Change in demand patterns over the years
The estimated market size is 2.5 billion USD
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The unorganized sector controls around 35% of the paintmarket, with the organized sector accounting for the balance.In the unorganized segment, there are about 2,000 units
having small and medium sized paints manufacturing plants .
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Prospects
The market for paints in India is expected to grow at 1.5 times to2 times GDP growth rate in the next five years. With GDPgrowth expected to be over and above 7% levels, the top threeplayers are likely to clock above industry growth rates,especially given the fact that protection that was available tounorganized players has come down significantly .
Decorative paints are expected to witness higher growth going
forward. The fiscal incentives given by the government to thehousing sector have benefited the housing sector immensely.This will benefit key players in the long term
APART FROM ALL *
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Paintis made up of
Pigments are granular solids incorporated into the paint tocontribute color, toughness, texture or simply to reduce the cost of
the paint. Alternatively, some paints contain dyes instead of or in
combination with pigments.
Fillers are a special type of pigment that serve to thicken the film,support its structure and simply increase the volume of the paint.
Fillers are usually made of cheap and inert materials, such as
diatomaceous earth, talc, lime,baryte, clay, etc.
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Binder or vehicle
The binder, commonly referred to as the vehicle, is the actual
film forming component of paint. It is the only component thatmust be present; other components listed below are includedoptionally, depending on the desired properties of the cured film.The binder imparts adhesion, binds the pigments together, andstrongly influences such properties as gloss potential, exterior
durability, flexibility, and toughness.
Binders include synthetic or natural resins such as acrylics,vinyl-acrylics, vinyl acetate/ethylene (VAE), polyurethanes,polyesters, melamine resins epoxy, or oils
Binders can be categorized according to drying, or curingmechanism. The four most common are simple solventevaporation, oxidative crosslinking, catalyzed polymerization,and coalescence.
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Additives
Besides the three main categories of ingredients, paint can have awide variety of miscellaneous additives, which are usually added invery small amounts and yet give a very significant effect on theproduct. Some examples include additives to modify surface tension, improve flow properties, improve the finished appearance, increase wet edge, improve pigment stability, impart antifreeze properties, control foaming,
control skinning, etc. Other types of additives include catalysts, thickeners, stabilizers,emulsifiers, texturizers, adhesion promoters, UV stabilizers, flatteners(de-glossing agents), biocides to fight bacterial growth.
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Pigments are made up of
Most pigments are mixed with a carrier to keep the pigmentevenly disturbed during application, to aid in application to theskin and to inhibit the growth of pathogens. The followingcarriers are considered to be safe if made up one or acombination of the following ingredients.y Ethyl Alcohol (ethanol)y PurifiedWater
y Witch Hazely Listeriney Propylene Glycoly Glycerine (glycerol)Carriers may also be made up of the following ingredients.
These ingredients are not as safe for tattoos as they can causeburns, and/or are toxic.y DenaturedAlcoholsy Otheralcohols (such as methyl alcohol, methanol,isopropyl alcohol, rubbing alcohols)y Ethylene Gycol (alsoknown as antifreeze)y Aldehydes, such as formaldehyde andgluteraldehyde
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Pigments, which are finely ground particles orpowdersthat are dispersedin paints, provide colorand hiding;
Pigmentis manufacturedby the followingchemicals
Cadmium pigments: cadmium yellow, cadmium red, cadmiumgreen, cadmium orange
Carbon pigments: carbon black (including vine black, lampblack), ivory black (bone char)
Chromium pigments: chrome yellow, chrome green
Cobalt pigments: cobalt violet, cobalt blue, cerulean blue,
aureolin
Copperpigments: Han purple, Egyptian blue, Paris green,verdigris, viridian
Ironoxide pigments:
sanguine, caput mortuum, oxide red, redochre, Venetian red, Prussian blue
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Clay earth pigments (iron oxides): yellow ochre, raw sienna burntsienna, raw umber, burnt umber.
Lead pigments: lead white, cremnitz white, Naples yellow, red lead
Mercury pigments: vermilion
Titanium pigments: titanium yellow, titanium beige, titanium white,
titanium black
Ultramarine pigments: ultramarine, ultramarine green shade
Zinc pigments: zinc white, zinc ferrite
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One ofthe majorpigmentdeveloped and soldis the Ultramarine blue pigment
Ultramarine Blue is a very useful paint pigment for almost all type of surface
coatings. The general class of stoving enamels is another case where the pigmentscan be useful, both for the ease of dispersion and heat stability. Where these areused for external work, the best quality stoving finish can give chemical resistanceto acid attack, and a notable application here is in flamboyant effect which can beachieved using a lightly pigmented Ultramarine film over an aluminum undercoat.Machinery finishes and toy enamel, where alkali resistance & lack of toxicity areneeded Ultramarine blue is popularly used.
Chemcals usedin preparing a pigment are :-
Calcium,Zeolite,
Sodium sulfide,Sulfur,Acetone,Acetonitrile,Ammonia,Carbon disulphide,Dimethyl sulfoxide,ethanol,
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Methanol,Pyridin,Tetrahydrofuran,Dimethyl formamide,
Propanol
Other chemical ingredients in different types of pigments :
Cadmium sulfide
CaCr
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Oppurtunitites in PaintIndustry
Industry players are positive and confident on seeing positive growth numbers in
2010 and 2011.
Mature markets such as Australia, South Korea and Japan may have lowermarket growth but high paint consumption per capita which indicates that it is arather saturated market. Areas of opportunities in these countries lie in the form ofhigh value coatings exhibiting higher performance attributes or to be used in
niche applications,
The terms green chemistry, nanotechnology and smart coatings are the current buzz
words and formulators are finding ways to couple these 3 technologies together to
produce coatings that are not just environmentally friendly but also able to enhancesustainability.
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The marine, yacht and offshore coatings market was a mixed bag in2009. While certain segments were soft, other areas, particularlynewbuilding and offshore, offered growth opportunities.
Geographically, the Asia-Pacific region comprises the largestmarket for marine coatings. According to McRae, Global MarketingDirector of Sherwin-Williams, nearly 70%of the market is now in theAsia-Pacific region.