PRODUCT LAUNCH: “COOL MAX(PAK)”

SHEHARYAR NAWAZ ABDUL WAJJID MAAZ MUHAMMAD OWAIS FARAZ

EFFORTED BY:

COVER PAGE:

IS THIS HOW

PEOPLE REACTS WHEN YOU ARE

AROUND???

DON’T WORRY ABOUT IT WE

HAVE THE BEST SOLUTION FOR

YOUR PROBLEMS!!!!!!...

........

BRINGING FRESHNESS IN YOUR LIFE!!!

‘COOL MAX (PAK)..

S.T.P ANALYSISSegmentati

onTargeting

positioning

SEGMENTATION:

GeographicPakistan

Urban & Rural

Demographic

Middle age

Male/Female

Middle to high Income groupWorking professional

Target & Positioning

Marketing Max•Our product will be offered 200ML pack.

•The design of our product would Be Attractive.

•This product would be consisting of Different type of flavor like: Ice, Rose etc. •Our packing would be attractive And the bottle would be made of Metal.

PRICE:

The Product COOL MAX Would be introduced in market at 180 RS ONLY.

The margin of 10% would kept for wholesaler And margin of 25% would kept for retailers.

Place:

Our Product Would be launch in Super Markets in Pakistan. like

Imtiyaz,Makro, Metro, Naheed store & Chase UP etc.

METRO MEKRO CHASE UP

PROMOTIONNewspaperMagazine Internet adsTelevisionBill boardsBrouchersSocial network sitesPromotions eventsExhibitions

“Our promotion strategy would be include promoting productBy providing deodorant in small bottles for trial purpose. (Only in selected store).’’