new product pricing-2
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www.corepricing.asia
GET THE PRICE RIGHT THE FIRST TIMENEW PRODUCT PRICING
120 Telok Ayer Street, Singapore 068589, Singapore
Launching a new product at the right price can be a daunting task
Increased price pressure combined with price wars and shorter product life cycle, makes it harder than ever to get new product pricing right. A recent global study showed that almost three out of four new products fail to meet profitability targets.
More often than not, new products fail to live up to expectations because pricing is rushed through as a last minute effort before launch in lieu of matching customer value expectations against price. As a result, new products are often priced too low, and companies leave money on the table. But even setting the price too high is dangerous. Getting the price right the first time is not an easy task.
Core Pricing SPMG Asia can help you get the pricing of your new product right – the first time!
Our team has decades of experience in new product pricing. We use a data-driven approach and apply a proven, systematic process that captures the full value of your hard work.
“Getting the price of a new product right the first time is essential for your success in achieving optimal revenue and profitability”
~ Jesper Hansson
“Pricing is your product's most important statement” ~ Michael Hurwich