new product strategies for apple sm
TRANSCRIPT
![Page 1: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/1.jpg)
New Product Strategies for Apple
Presented By:Nilesh Somaiya Richa
Chatterjee
![Page 2: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/2.jpg)
What is NPS..????
A product strategy is the ultimate vision of the product, as it states where the product will end up.
By setting a product strategy, you can determine the direction of your product efforts.
![Page 3: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/3.jpg)
Elements of a product strategy
What are you selling?
What value do you provide your customers?
How will you price your product?
How will you distribute your product?
What will be target market?
![Page 4: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/4.jpg)
Three Types of NPS
Product improvement modification
Product imitation
Product innovation
![Page 5: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/5.jpg)
Apple
![Page 6: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/6.jpg)
About Apple
• One of the top 10 IT company by revenue.
• 3rd largest phone maker.
• 408 retail stores in fourteen countries
![Page 7: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/7.jpg)
Portable digital music player
Personal computer
Mobile
![Page 8: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/8.jpg)
Not only Personal Computers……but also Portable
DevicesNot only PC’s but also Portable
Devices
![Page 9: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/9.jpg)
rsApple’s Corners
![Page 10: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/10.jpg)
Apple OR MicrosoftApple Microsoft
![Page 11: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/11.jpg)
Product Improvement Modification
Embrace widgets
Make the Unlock Screen More Useful
Improve the Web Browser
Improve the Calendar
Improve the Email App
![Page 12: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/12.jpg)
Contd…
Improve the keyboard
Improve the App Switcher
Add a File System
Support Adobe Flash Video
Better Bluetooth Support
![Page 13: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/13.jpg)
Product Imitation eMachines eOne Samsung S
i9000 Speerit Gooapple V5 3G Dell XPS 15z Asus Eee Top PC Every tablet,
ever Samsung
Chromebox Smart Cases Smart Watches
![Page 14: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/14.jpg)
Product Innovation
The iPads are thinner and sharper
Sustaining Innovation
![Page 15: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/15.jpg)
![Page 16: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/16.jpg)
Two ways to develop NPS
Price-Based Product Strategy
Product Differentiation
![Page 17: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/17.jpg)
Steps to develop NPS
![Page 18: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/18.jpg)
Define your product
An accurate description of the product planning will help keep you and your team focused and avoid NPD pitfalls such as developing too many products at once, or running out of resources to develop the product.
![Page 19: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/19.jpg)
Identify market needs
What is the target market for the product I am proposing?
What does that market need?What is the benefit of my proposed
new product?What are the market's frustrations of
existing products of its type?
![Page 20: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/20.jpg)
How will the product fit into the current market?
What sets this product apart from its competition?
![Page 21: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/21.jpg)
Establish time frames
Need to allow adequate time to develop and implement your new products.
Be thoughtful and realistic.
![Page 22: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/22.jpg)
Identify key issues and approaches
generating and screening ideasdeveloping and screening conceptstesting conceptsanalyzing market and business
strategydeveloping and market testing
productsimplementing and commercializing
products
![Page 23: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/23.jpg)
7 Key Strategies of Apple’s Marketing
Ignore Your Critics Turn the Ordinary into Something
Beautiful Justify Your PriceCommunicate in the Language of
Audience Extend the Experience Build a Tribe Become “The Name”
![Page 24: New product strategies for apple sm](https://reader035.vdocument.in/reader035/viewer/2022081514/55852f6cd8b42a3a308b4c29/html5/thumbnails/24.jpg)