new roles in communications: the social media communication manager

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New Roles in Communications: The Social Media Communication Manager Madeline Moy Digital Media Manager Seattle Art Museum

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Slides from my November 16, 2011 presentation at PRSA Puget Sound's "Connecting for a Cause" seminar for nonprofit professionals.

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Page 1: New Roles in Communications: The Social Media Communication Manager

New Roles in Communications:The Social Media Communication Manager

Madeline MoyDigital Media Manager

Seattle Art Museum

Page 2: New Roles in Communications: The Social Media Communication Manager

Be enthusiastic and interested.

Page 3: New Roles in Communications: The Social Media Communication Manager

Pursue strategy before tactics.

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Get wrapped up in the numbers.

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“It’s very important to understand social media, but it’s far more important to understand your customers.”

-Mack Collier

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People are more important than tools.

http://www.mixtapecommunications.com/2011/02/know-when-to-hold-em-activating-your-fundraising-aces/

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1. Find your organization’s strategic plan…and read it!

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2. Review your social media policy. (Do you have one?)

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3. Consider what your organization is doing to reward its best and biggest fans.