new technology 2014 l01 introduction
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New Technology 2014 L01 Introduction These slides are part of Reykjavík University course New Technology History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies. In this first lecture we set the tone for the course and define the themes that we will be looking at.TRANSCRIPT
NEW TECHNOLOGY 2014
Ólafur Andri Ragnarsson
LECTURE L01INTRODUCTION
Stephen Elop, CEO Nokia
In 2002 Nokia had 35% of the worlds mobile market
In 2006 Nokia had 73.6% of the worlds smartphone market
Falling from glory
Nokia stock price 2007-2011
1871: Founded. Spends the next century making tyres, boots and cables. "
1987: Launches first phone. The Mobira Cityman weighs almost 1kg. "
1992: Sells non-mobile divisions and launches first digital GSM phone, the Nokia 1011. "
2000: Stock market value hits 186bn euros. Now worth 11bn euros. "
2003: Basic 1100 phone launched. Goes on to sell 250 million units and become the world's most popular consumer electronic device. "
2011: Abandons Symbian mobile phone operating software and switches to the Windows platform instead.
Source: Reuters/Nokia
The iPhone Effect
Shift in power
Source: Google
Shift in power
Early 2011, Elop said in a memo they were standing on a burning platform
How did we get to this point? Why did we fall behind when the world around us evolved? "
This is what I have been trying to understand. I believe at least some of it has been due to our attitude inside Nokia. We poured gasoline on our own burning platform. I believe we have lacked accountability and leadership to align and direct the company through these disruptive times. We had a series of misses. We haven't been delivering innovation fast enough. We're not collaborating internally. "
Nokia, our platform is burning.
Elop’s Memo
http://www.theguardian.com/technology/blog/2011/feb/09/nokia-burning-platform-memo-elop
February 11th 2011, Nokia announced a partnership with Microsoft
September 3rd 2013, Microsoft bought Nokia’s Devicesand service business for $7.2 billion
Western Union 1878"7,500 offices"12.000 employees"200,000 miles of cable
https://thepoliticalcarnival.net/tag/western-union/
Alexander G. Bell, 1876
"This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." !"
- Western Union internal memo, 1876.
Britannica 1990"Sales: $650 million
Taken from Mary Meeker’s State of the Internet
Printed books, sold in stores Online, access everywhere, updated in real-time, crowdsourced
THEN NOW
By January 2010, Blockbuster operated 5,200 stores worldwide
By September 2010, Blockbuster files for bankruptcy
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Access everywhere, available anytime
THEN NOW
DVDs from the video store, with late fees, or a library at home
Technology is one of the major factors in change
Three billion people will connect for the first time to the Internet TV stations as we know them will go out of business CDs and DVDs are not the future distribution format for music Printed magazines and newspapers will go out of business Smartphones will dominate Internet traffic Social networks transforms how we communicate and share information Real-time news will be handled by people Credit cards will disappear Currencies will become digital, peer-to-peer disrupting the banking system Cars will be self-driven Objects can be printed at home, creating a new design industry Drone highways in the sky for delivery network Robots will enter the workplace and home
DISRUPTION AHEAD!
THE PREREQUISITEINFORMATION TECHNOLOGY
2,6 BILLION PEOPLE ARE CONNECTED TO THE INTERNET 3 BILLION NEW MINDS WILL CONNECT
2000 2010
iMac iPhoneMac OS 9.0.4 500 MHz PowerPC G3 CPU, 128MB MemoryScreen - 786K pixelsStorage - 30GB Hard Drive
iOS 4.0 1 Ghz ARM A4 CPU, 512MB MemoryScreen - 614K pixelsStorage - 32GB Flash Drive
Source: Ars Technical Images: Apple
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T2000 2010
CONTENT BECOMES DIGITAL
THE DIGITAL DECADE
2000
MUSIC
PICTURES
COMMUNICATION
SMARTPHONES
TV SHOWS
MOVIES
BÆKUR
THE DIGITAL DECADE
2010
TV WEB GOOGLE
COMPLEX WORLD
Software and data are stored in the cloud Unlimited computing
THE CONSEQUENCECHANGED BEHAVIOUR
FUNDAMENTALSHIFT INPEOPLE’SBEHAVIOUR
DIGITAL LIFESTYLE
DIGITAL WORLD
SOFTWARE WORK FOCUS
APPS VIEW/BROWSE
ENTERTAIN
APPS CHECK NOW!
VIDEO WATCHING RELAXED
DIGITAL WORLD
DIGITAL WORLD IS PART OF GROWING UP
NEW GENERATIONS NEW HABITS NEW NEEDS
NEW GENERATIONS ARE DIGITAL NATIVES
President XI Jinping Population 1,349,585,838
President Pranab Mukherjee Population: 1,220,800,359
Facebook CEO Mark Zuckerberg Population: 1,260,000,000
Amount of Data is 300 petabytes
22 billion likes per day
Over 6 billion hours of video are watched each month on YouTube—that's almost an
hour for every person on Earth, and 50% more than last year
Source: Youtube
100 hours of video are uploaded to YouTube every minute
Mobile makes up almost 40% of YouTube's global watch time
People send over 400 million tweets per day
Number of minutes played each day: 200 million
(ALMOST) ALL THE MUSIC IN WORLD IS ACCESSIBLE
NETFLIX USES ABOUT 32,7% OF NETWORK TRAFFIC IN USA
OUR DEVICES ARE GATEWAYS TO THE CLOUD
“Life is lived forward but understood backwards”- Sören Kierkegaard
TRACKING TECHNOLOGY
DAWN OF MAN FUTURE
WE TEND TO LOOK BACK
THE UNKNOWN
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Understanding what is next
Seeing how current trends will d i s r u p t and transform the future