Management Team

Overview

Problem

Solution

Services Offered

Business Model

Revenue Model & Projection

Underlying Magic

Marketing

Competition

Model Layout

Four Members

Abhishek Aggarwal (Planning In charge of B2B visits)

Ayush Agarwal (IT and Implementations)

Vibhu Sood (Analyst)

Rohan Luthra (Specialized in CRM)

07411675791 Email : alphamarketing@gmail.com

No. Of SME in Scotland – 294525 (Mar 2010)

10.9% increase Since March 2008

Proportion of Companies in Scotland by Size -

% of companies – 97.7%( 1-10 employees)

1.6% (11-49 employees)

SME currently facing problems in Marketing

Due to -

Budget Constraints

No effective Marketing Strategy

Lack of Market Awareness

End Result –

Company product not recognized

Dip in Sales Volume

For Ex – AGS(Glasgow firm) IP registered glazing system.

Cost effective marketing solution for SME

How?Marketing Research

(Needs)

Market Strategy (Compt.Adv.)

Target Marketing

Marketing mix

Develop Marketing Strategy

Marketing Planning Process and Activity Plan

Development Of Online and Digital Marketing Strategy

Marketing Audit Services

Develop Corporate Identity and Branding

Key Partners Rohan Luthra (CRM)

Abhishek Aggarwal (Planning In charge)

Ayush Aggarwal (IT and Implementation)

Vibhu Sood (R&D Specialist)

Key ActivitiesDevelop Marketing Strategy to increase the sales , targeting small scale industries. Keeping in mind budget constraint of the customer.

Key Resources•Contacts with companies•Creativity•References from university•Low initial investment•Low Fixed & No Sunk Cost

Value Proposition

Marketing at low cost

Customer Relation•Keeping customers happy

•Ready to accept our faults and build on them for effective implementation

ChannelsBusiness growth through references

and word of mouth marketing

Customer Segment

Small and medium size Business with low Marketing Budget

COST STRUCTURE

Initial Cost (In Pounds)•Office Space (300/Month)•Computers(600 For 1 Laptop)• Software Licenses (200)•Overheads(Travelling, Dinners 300/Quarter)

Long Term Cost•Employees (as per demand)•Computers and Licenses (as per demand)

SOURCES OF REVENUE

Revenue from selling our marketing plan initially (60% Upfront+40% after successful Implementation)

Revenue from modification of plan to suit the need of hour (Charge per day basis)

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BREAKEVEN

Factor That Differentiates Us

Full Prior Research on the company (Via – Surveys ,

Market Analysis).

Focussed Approach on ONE Business at a Time.

Cost Effective Solution is Prime Objective.

o Using Networking links spread your brand name

o Identify the potential SME s

o Promote the business Via -

E marketing to businesses

Classified Adv.

Letterheads , business cards, brochures , flyers & post cards.

Engaged in Advertising or Direct Marketing.

Target large Companies.

Very few carry out prior research on the target company.

How we Avoid it – Full research on the very first visit.

Taking One company at a time.

Investment

Risk

Return

Change

Time

Scale : 20