new video platform
DESCRIPTION
New Video Platform for Nonprofits session presented at NTEN Nonprofit Technology Conference April 28, 2009 by Michael Hoffman, CEO, See3 Communications (http://www.see3.net)TRANSCRIPT
New Video Platform for Nonprofits
Michael Hoffman, CEO
See3 Communications, www.see3.net
New Video Platform for Nonprofits
New Video Platform for Nonprofits
So Many Ways to Show Video
New Video Platform for Nonprofits
What’s the Difference?
Video Distribution Video Hosting
New Video Platform for Nonprofits
Lack of branding control Advertising and relatedvideo content Instantly accessible to abroad audience Limited contentmanagement and control
Video Distribution
Video Hosting
True video CMS White labeled No advertising Customized players Video discussion andinteraction can becontrolled
New Video Platform for Nonprofits
1. More pleasant user experience = more video views2. Better search functionalities3. Rate and discuss within the community 4. CMS integration = staff and users can embed video more easily
The Case For: Your Own Video Hosting
Let’s Look @:
New Video Platform for Nonprofits
New Video Platform for Nonprofits
“We see integrating video content into our CMS as a core strategy for the future of our site…Video content is also important to capture a younger audience who are more used to consuming media in the video format and have come to expect video to be usably integrated into websites they frequent.”
Brady Swenson, New Media Associate, RH Reality Check
New Video Platform for Nonprofits
Our Long Journey to Kaltura
New Video Platform for Nonprofits
Partnership with the WikiMedia Foundation
Open Source
Built Around Video as a Social Media Tool Drupal and Wodpress Plug-ins
Video commenting Enables users to easily edit videos
online/create mash-ups Ingest video content from multiple sources
including YouTube
Commitment to Partner With Community
New Video Platform for Nonprofits
• Development of the platform is guided by the community
• Flexible: the source code is available for download and customization
• Community-developed applications
Why Open Source?
New Video Platform for Nonprofits
• Flexible Uploading Module– Your computer, My Space, YouTube
• Player– Highly Customizable: skinning and branding– Video commenting, annotation, subtitles, etc.
• Customized Playlists• Online Editor
– Online video editing and remixing– Easily create video mash-ups
The Modules
New Video Platform for Nonprofits
DoGooderTV Upload Module
New Video Platform for Nonprofits
DoGooderTV Player
New Video Platform for Nonprofits
Customized Playlist Module
New Video Platform for Nonprofits
Online Editor
New Video Platform for Nonprofits
• Highly customizable and flexible platform• Many applications are being built for the
platform by the open source community• License includes all Kaltura applications• Less expensive
Why It Stands Out
New Video Platform for Nonprofits
Discussion
What are your video hosting needs?
New Video Platform for Nonprofits
www.see3.net/guide