tcl online video platform- media
TRANSCRIPT
Delivering Superlative Digital Experiences for Customers around the GlobeTata Communications’ End to End Online Video Platform for Media Companies
Presented by:
Date: 08/07/2014
© Copyright 2012 Tata Communications Ltd. All rights reserved.
This is an executive pitch of our End to End Online Video Platform for a Media Customer.
For more details please reach out to:
Objective of Presentation
2
Enterprise 2.0
• VIDEO IS MANDATORY • WEBSITE IS A GATEWAY TO YOUR BRAND • BYOD IS NOW THE NORM
Media 2.0
• Any Content, Any Device, Any Location • Instant Gratification • Actionable Analytics
Across Geographies
Across Platforms
Across Protocols
Ensuring the most Superior Digital Experience
HIGHEST QUALITY OF VIDEO EXPERIENCEWithout lowering focus on
the core business
Using advanced technology with high flexibility
And best-of-breed monetization tools
At the lowest total cost of ownership
• Need for a Future-proof Online Video Platform enabling you to manage the entire video workflow right form content upload to content analytics
• Need for a Tier 1 Global Content Distribution Network to ensure highest QoE to eyeballs across the globe
• Need for an end to end cloud based platform which integrates best of the above two with
− Seamless integration with existing video workflow
− Low TCO and High ROI
WE UNDERSTAND
ALL YOUR PAIN POINTS
One Future-proof Platform
Seamless integration with existing video
workflow
Scalability to meet viral peaks
High QoE across the globe
Low TCO, High ROI
© Copyright 2012 Tata Communications Ltd. All rights reserved.
DELIVERING END-TO-END TURNKEY VIDEO PLATFORMIN PARTNERSHIP WITH KALTURA
TATA COMMUNICATIONS
An out-of-the-box video platform that includes video management syndication , player, applications, and
delivery – all implemented and supported by a single cloud based platform
Business Intelligence & Analytics
StreamingOnline
Video PlatformElectronic
Software DeliveryWhole Site
Acceleration
Content SecurityMulti-Screen
Delivery
Flexible Cloud Storage Tata, Customer or
Cloud based
24x7x365Support
Additional Features
Product Stack
Superior Coverage & Performance (in both Emerging & Developed Markets)
Player• Fastest, most flexible
player in the market
• Sophisticated performance only available via tight integration with Tata CDN
Management Console
• Full-featured media workflow management
Kaltura MediaGo
• Turn-key content portal with monetization options
OVP Stack
Streaming : Live and On-Demand
API & Integration toolkits : Unlimited possibilities for custom builds
Multi Screen : Desktop, Smartphones, Tablets, OTT, Smart TV’s
Content Security : Content Targeting, Geo Blocking , DRM
Flexible Storage : CDN Storage, Customer Origin or Third party Storage
FROM ANY SOURCE TO ANY DESTINATION
END TO END ONLINE VIDEO PLATFORM
Management Console
Ingest Manage Publish
Player
Engage Monetize Analyze
Streaming
Distribute
Kaltura MediaGo
End User Interface Subscription
MANAGEMENT CONSOLE
Engage Monetize AnalyzeDistributeIngest Manage Publish
COMPLETE VIDEO WORKFLOW MANAGEMENT TOOL
• Complete Video Workflow Management Tool
Browser-based, modular structure
Managed all media from ingest to delivery
Automate distribution to third-party partners
Analytic reports providing clear visibility at every level
STREAMING• Global Tier 1 Video Streaming Platform – for HD/SD streaming
• Over Any Device – PC, Mac, Smartphones, Tablets, Set Top Boxes
• Supporting All Protocols – HLS, HDS, RTMP, RTSP
• With DVR, DRM, Live Archiving
• And super-easy provisioning through Management Console
Engage MonetizeAnalyzeDistributeIngest Manage Publish
Riding on our Tier 1 Global Internet Backbone, ensuring superlative per-formance in both emerging and developed markets
PLAYERIngest Manage Engage Monetize AnalyzeDistributePublish
THE FASTEST AND MOST FLEXIBLE CROSS-DEVICE SMART PLAYER
• Optimised user experience
• Responsive layout – Smaller players/screens keep important components
• Adaptive streaming flavour selector
• Social sharing – Robust configurable share options
KALTURA MEDIAGO
• Manage all video and rich media
• Stream to web and mobile
• Bill & Monetize with ease
• Customize to your brand’s look & feel
• Provide a great video experience
Ingest Manage Engage Monetize AnalyzeDistributePublish
AN END TO END COMPLETE TURN-KEY SOLUTION (NETFLIX IN A BOX)
End User Interface Subscription
End to End Online Video Platform
Tier 1 service provider with a global CDN
Not Just an OVP
• Beest of Kaltura’s leading open source video platform and TCL’s global Tier 1 CDN
• Fully Customizable solution with flexible deployment options
• Global CDN deployed over Tier 1 IP network leveraging Reach into over 200 countries
• Most optimized caching platform to ensure maximum origin off load
• Streaming platform architected ground up for highly scalable HD streaming, any device, any where
• TCL’s complete suite of Media Services for broadcasters and content owners
• TCL’s complete suite of Network and Managed services for Enterprises
INGEST
DOWNLINKTELEPORT
BROADCASTER
LIVE EVENT
SWITCHINGCENTRE
TV
INTERNET
MOBILE
VOD
MANAGE DISTRIBUTE MONETIZE
CONTENT FLOW
VIDEO CONNECT
SATELLITEBROADCASTING
CONTENT TRANSFORM
CONTENT VAULT
CONTENT SHARE
VIDEO CONNECT
SATELLITEBROADCASTING
CONTENT FLOW
INTERGRATIONWITH THIRD PARTY
MONETIZATIONAS KALTURA
CDN
OVP
STADIUM ENTERPRISESTACK
CONNECTIVITY
HOSTING
SECURITY
DELIVERY
ANALYTICS
CONTENT PLAYOUT
Start a trial today!
Contact: [email protected]
APPENDIX
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Player: Optimized User Experience
The fastest, most flexible, cross-device smart player – now even better!
HTML
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Player: iOs/Android/Flash – All in 1
JavaScript HTML5 Api
iOS Media Player
Framework
Browser HTML5 API
Browser Chromless
Flash
Android MediaPlayer
iOS NativeKDP API
Android Native KDP API
Browser Embed JS KDP API
Plugins
Unified JSON Configuration, per player ID
On Page Javascript Plugins
CSS Based SkinPlugins with
UI
DRM HLS Offline DRM Offline MPEG DASH EME OSMF HLS
• Maximize ROI on your distribution strategy across native apps and web views.
• Architecture for reusable plugins and configuration across platforms• Seamlessly integrate advanced live broadcasts streaming and DRM
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Player: Responsive Layout
• Smaller players/screens keep important components
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Player: Adaptive Streaming Flavor Selector
• Chrome Flash HLS
• Support HLS on desktop browsers + iOs
• MPEG-DASH for MediaSource API browsers
• Unified interface and events for source selection
• Multi-language, track selection (DASH + HLS)
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Player: Social Sharing
• Robust Configurable Share Options
• Start time, iframe, flash object, hosting page url
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Management Console: Back office for Media
• Complete Video Workflow Management Tool
• Browser-based, modular structure
• From ingest to delivery
• Manages all rich media
• Custom metadata
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Management Console: Customizable Workflow
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Management Console: Distribution Management
• Automate distribution to third-party partners
• Automate sunrise/sunset across all distributors
• Thumbnail + Metadata + Schedule + Flavor = Video Package
• Automatic Delivery/Manual Review
© Copyright 2012 Tata Communications Ltd. All rights reserved.
Management Console: Analytic Capabilities
• Content Reports - display information about the entire content of the account (for example, which
is the most viewed video or which videos were100% play-through)
• User and Community Reports - display information about all the end-users of this account (for
example, who was the top content contributor)
• Bandwidth Usage Reports – provide clear visibility into the resources (storage, bandwidth) used
by the publisher and different users
• User Level Reports - displays reports for a specific user and per specific content
• Device Reports – mobile, OS
• Analytics reports can be exported as a CSV
© Copyright 2012 Tata Communications Ltd. All rights reserved.
MediaGo: Turn-key paid content portal
• Monetizing your video catalog across global markets just got easier
© Copyright 2012 Tata Communications Ltd. All rights reserved.
MediaGo: Browse, Subscribe, Watch
• Monetizing your video catalog across global markets just got easier
© Copyright 2012 Tata Communications Ltd. All rights reserved.
MediaGo: A complete turn-key solution
• Manage all video and rich media
• Stream to web and mobile
• Bill & Monetize with ease
• Customize to your brand’s look & feel
• Provide a great video experience