newbie media design vol 1. summer 2015

NNMD

VOL.1 Sum

mer 2015

L e t t e r f r o m t h e E d i t o r 4

M a r k e t i n g E x h i b i t 6

W e b D e s i g n 8Step Up

NISG Inc.

The Movement Studio

Adrienne Hart Esthet ics

Bedard Metal Fabricat ion & Welding

B r a n d i n g 1 1D!Chef

Step Up

NISG Inc.

Adrienne Hart Esthet ics

Claybelt Drainage

P r i n t D e s i g n 1 5De Beers Group of Companies

YPBS/Your Professional Business Solut ions

Don’s Pizzeria

House of Bras. . .etc

Yu Law Off ice

Natural Health Solut ions

S o c i a l M e d i a 2 0Fishbowl Restaurant

The Movement Studio

Moorea BodySense Clinique

Pick of the Crop

The Music Tree

LMW

A b o u t u s 2 2

T e s t i m o n i a l s 2 3

DON’S

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705.264.1361Come Join us!

$6.99each

Ta b l e o f c o n t e n t s

NORTHERN LEADERFOR INDUSTRIAL SERVICES

TECHNO METAL POSTWORLD LEADERIN HELICAL PILES

I M SMINING AND

INDUSTRIALSERVICES

TIMMINS DISPOSALHANDLING NORTHERNONTARIO’S WASTEMANAGEMENT FOR

75YEARS

EXPERIENCE · EFFICIENCY · PROFESSIONALISM

HERITAGE PAVINGLEADER IN

20YEARS

LANDSCAPINGFOR OVER

+

NISG.CA

Farmers’ MarketsT I M M I N S

2015

4 NMD Vol. 1 SUMMER 2015 | www.newbiemediadesign.com

N e w b i e M e d i a D e s i g nL e t t e r f r o m t h e E d i t o r

Welcome.

I f you f ind yoursel f reading this , i t means one of two things: 1. You’re a rebel and you skipped this sect ion to go r ight to the good stuf f in our newslet ter and then thought to yoursel f “Wow, this is great work, I need to know more about this company!” or 2. You’re a rule fol lower (no worries, we don’t judge) and you read things f rom front to back, one page at a t ime. Ei ther way, we’re glad you found us.

This is the premier issue of our newslet ter. I t wil l come out more or less twice a year, depending on how busy we are, and showcase al l the fun and exci t ing projects that we get to work on with our cl ients . We are passionate about what we do and we love that we get to work with others who are just as passionate about what they do. Together, we get to do some pret ty fantast ic s tuf f .

So now what? Well , i f you’re a rebel , you can go through our work again and then give us a cal l . And i f you’re a rule- fol lower, get ready to be inspired and then to give us a cal l . Ei ther way, this is going to end with you cal l ing us. ; )

Enjoy,

Newbie Media Design

Your brand is the single most important

investment you can make in your business.

— Steve Forbes

www.newbiemediadesign.com | NMD Vol. 1 SUMMER 2015 5

M a r k e t i n g E x h i b i tH o u s e o f B r a s . . . e t cWe started working with House of Bras…etc in October 2014. Our goal with this established local business was to help the owner, Joanne Gagnon, rebrand her business to reflect the true nature of her services and products and grow the business’ demographic. We wanted new customers to associate House of Bras...etc with great products, excellent service and industry knowledge.

We began our work by creating a fresh new modern logo and then developed their new website to support their two store locations. We then began developing the business’ ‘voice’ via social media to show their support of strong female role models and that beauty is not limited to a certain size. We continue to grow their market share with ongoing promotion development and management and maintain their business voice via social media engagement plus regular maintenance of their website to keep it fresh and up to date!

We sat down with Joanne to ask her a few questions about her experience working with our agency.

House of Bras... etc · Valentine Day Campaign

House of Bras... etc · Social Media Ad


House of Bras... etc · Black Friday Campaign


M a r k e t i n g E x h i b i tH o u s e o f B r a s . . . e t c

W h at w e r e y o u l o o k i n g t o a c h i e v e w h e n c o n t r a c t i n g o u r a g e n c y ?I contracted the agency because I wanted to expand our social media network.

H o w w a s t h e p r o c e s s o f c r e at i n g a n e w i m a g e f o r y o u r b u s i n e s s ?It was quite simple. I was impressed with the quality of service. The process was effortless

W h at b e n e f i t s h av e y o u e x p e r i e n c e d w i t h t h e r e - b r a n d i n g o f y o u r s t o r e ?I have received great feedback. Having a professional website is definitely important. We were able to reduce the amount of advertising while still achieving our sales goals.

W h at av e n u e s o f a d v e r t i s i n g w e r e y o u u s i n g p r i o r t o o u r s e r v i c e s ?We were advertising on the radio and in the paper.

W h at, i n y o u r o p i n i o n , h a s w o r k e d b e s t f o r y o u r b u s i n e s s ?The website and Facebook advertising has definitely been working best for our business.

W h at c o n c e r n s d i d y o u h av e b e f o r e l a u n c h i n g y o u r w e b s i t e ?My concern was that I was taking a gamble by stopping other advertising.

W h at k i n d o f f e e d b a c k h av e y o u r e c e i v e d r e l at e d t o y o u r s o c i a l p r e s e n c e f r o m y o u r e x i s t i n g c u s t o m e r s ? N e w c u s t o m e r s ?I have received a great amount of positive feedback from existing and new customers about the site. Generally people are excited about it. It has been very positive for us.

W h at h a s b e e n t h e va l u e o f w o r k i n g w i t h a m a r k e t i n g & d e s i g n a g e n c y ?It has been a relief! Much less stressful not having to worry about what to post and when. The knowledge the agency provides has helped us look and feel like true professionals

W h at w o u l d y o u s ay t o o t h e r b u s i n e s s e s w h o a r e h e s i ta n t t o a d v e r t i s e o n l i n e ?Anyone can have a Facebook page. But not anyone can create a page that will generate traffic and actually reach people. I would recommend an online presence to any business that wants to be taken seriously.

We’d like to thank Joanne Gagnon for her continued trust in our ideas and execution. It’s a pleasure to work with busi-nesses that are open to allowing us to infuse their marketing strategies with new energy and inspiration!

Joanne Gagnon, Owner · House of Bras... etc

House of Bras... etc · Logo


H o u s e o f B r a s . . . e t c

House of Bras... etc · Responsive Website House of Bras... etc · Social Media Ads



W e b D e s i g nA website is an important extension of a modern business. A key marketing tool, it is the number one resource used by prospective customers to determine if the business warrants their attention and patronage.

The company website is the outlet for businesses to strength-en their brand and to set themselves as the leader in their industry. Often the first impression for customers, a website should be well thought out, easy to navigate, informative and unique to your business. The only thing worse than not having a website in today’s era of online marketing, is having a bad one.

NISG - Mobile Website

Step Up - Responsive Website

If you think good design is expensive, you should look at the cost Of bad design.— DR. Ralf Speth, CEO Jaguar


Bedard Metal Fabrication & Welding - Website

Adrienne Hart Esthetics - Website

The Movement Studio - Website


B r a n d i n gBranding is more than just the visual identity of your busi-ness. Your logo, your advertisements, etc. are only a portion of your business brand. Jeff Bezos, the founder of Amazon, hit the nail on the head when he said “Branding is what peo-ple say about you when you are not in the room.”

Branding is the publics perception of who you are as a business. It’s the combination of your visual identity, your re-liability, your customer service, and that feeling your custom-ers get when they walk in your door.

Branding is happening, whether you’re conscious of it or not. The businesses who are succeeding at branding are those that actively strategize on what they want their brand to say and then plan accordingly.

A business without a brand strategy risks loss of market share. Business inconsistency or being unaware of your branding is akin to being asleep at the wheel. You are leaving your business reputation solely in the hands of your customers. It’s your business, you should be the one driving it in the direc-tion that you want it to go.

So, what does your brand say about you?

StepUp - Logo

Adrienne Hart Esthetics - Logo

The Movement Studio - Logo

Claybelt Drainage - Logo

NISG - Logo


B r a n d i n g P a c k a g eA strong and innovative brand strategy will help establish your business as a market leader and build customer loyalty. Done properly, it creates brand equity, generating the ability to set the standard for your market.

We worked with Diane Rochefort to develop the D!Chef brand strategy based on an honest and emotional engage-ment with her business’ target demographic. We made sure to maximize her market share by developing a strong visual identity, supported by all of her marketing tools and sales literature to establish her brand and her business as the benchmark in her field.

D!Chef- Banner

D!Chef- Logo

D!Chef- Gift Certificates


D!Chef- Responsive Website

D!Chef- BrochureD!Chef- Business Cards


why would you trust anyone other than a

marketing agency with your buSINESS’ MARKETING STRATEGY?

You wouldn't trust your banking to anyone other than a banker,

www.newbiemediadesign.com


P r i n t D e s i g n

StepUp - Business Card

House of Bras...etc · Rewards Card

YPBS - Business Card

De Beers · Newsletter


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Whether it’s a major producer or a junior exploration play, finding reliable contractors can be as frustrating and time consuming as moving through airport security, until now.

Mining company executives, project coordinators, and ma-jor industries across northern Ontario are throwing most of their business cards in a draw-er and keeping one number on speed dial, 705-531-3063.

With more than 150 years of combined industrial service experience, the NISG group of companies has quickly estab-lished itself as northern Ontar-io’s leading go-to company.

“The full list of services we provide is extensive,” says COO-CFO Michael Perello. “Our clients and stakeholders know they can solve a num-ber of project objectives with one phone call.”

NISG is an amalgamation of several well-established in-dustrial service brands in northeastern Ontario includ-ing: Timmins Disposal, IMS, Heritage Paving, Techno Met-al Post, Erocon, Pizzale Gar-dens, and Fun Swim Pools.

“The individual companies have impressive track records,” says

Perello, “Yet the most impos-ing number is embodied in our people. Our supervisors, proj-ect managers, and front-line team members have several hundred years of combined experience in industrial and commercial services.”

That expertise includes: waste management, helical piles, industrial vacuuming, hydro excavation, hazardous materi-als and emergency response services, surface and under-ground cleaning, hazardous and non-hazardous waste dis-posal, camera inspections, pipe thawing, water deliveries, wa-ter and sewer construction and repairs, dust control, flushing, snow removal, landscap-ing, fencing, road maintenance, line painting, dam construction, road construction, tailing re-habilitation, and the list goes on.

NISG team members touch near every major industrial site in the region. “There’s a lot of exciting projects in the north and our commitment is to de-liver best-in-class services with a safety record to match,” says Perello.

One company. Everything you need.

IMS

“I just want to take this opportunity to say THANK YOU for the work performed this fall onsite (both NISG employees and supervisors). It surprises me how the extent and amount of work performed can be completed in such a short time frame, especially with some of the worst fall weather conditions seen in Timmins. Your diligence and safety perform– ance has also not gone unnoticed.”

This is only one of dozens of emails that we get.

WWW.NISG.CA (705)531-3063

NISG - Mining Magazine Insert

NORTHERN LEADERFOR INDUSTRIAL SERVICES

TECHNO METAL POSTWORLD LEADERIN HELICAL PILES

I M SMINING AND

INDUSTRIALSERVICES

TIMMINS DISPOSALHANDLING NORTHERNONTARIO’S WASTEMANAGEMENT FOR

75YEARS

EXPERIENCE · EFFICIENCY · PROFESSIONALISM

HERITAGE PAVINGLEADER IN

20YEARS

LANDSCAPINGFOR OVER

+

NISG.CA


NISG - Mining Magazine Insert

On

e C

om

pa

ny.

E

very

thin

g y

ou

ne

ed

.

Whether it’s a major producer or a junior exploration play, finding reliable contractors can be as frustrating and time consuming as moving through airport security, until now.

Mining company executives, project coordinators, and ma-jor industries across northern Ontario are throwing most of their business cards in a draw-er and keeping one number on speed dial, 705-531-3063.

With more than 150 years of combined industrial service experience, the NISG group of companies has quickly estab-lished itself as northern Ontar-io’s leading go-to company.

“The full list of services we provide is extensive,” says COO-CFO Michael Perello. “Our clients and stakeholders know they can solve a num-ber of project objectives with one phone call.”

NISG is an amalgamation of several well-established in-dustrial service brands in northeastern Ontario includ-ing: Timmins Disposal, IMS, Heritage Paving, Techno Met-al Post, Erocon, Pizzale Gar-dens, and Fun Swim Pools.

“The individual companies have impressive track records,” says

Perello, “Yet the most impos-ing number is embodied in our people. Our supervisors, proj-ect managers, and front-line team members have several hundred years of combined experience in industrial and commercial services.”

That expertise includes: waste management, helical piles, industrial vacuuming, hydro excavation, hazardous materi-als and emergency response services, surface and under-ground cleaning, hazardous and non-hazardous waste dis-posal, camera inspections, pipe thawing, water deliveries, wa-ter and sewer construction and repairs, dust control, flushing, snow removal, landscap-ing, fencing, road maintenance, line painting, dam construction, road construction, tailing re-habilitation, and the list goes on.

NISG team members touch near every major industrial site in the region. “There’s a lot of exciting projects in the north and our commitment is to de-liver best-in-class services with a safety record to match,” says Perello.

One company. Everything you need.

IMS

“I just want to take this opportunity to say THANK YOU for the work performed this fall onsite (both NISG employees and supervisors). It surprises me how the extent and amount of work performed can be completed in such a short time frame, especially with some of the worst fall weather conditions seen in Timmins. Your diligence and safety perform– ance has also not gone unnoticed.”

This is only one of dozens of emails that we get.

WWW.NISG.CA (705)531-3063


Natural Health · Poster


Yu Law Office · Banner Natural Health Solutions - Banner


With consumers logging into their social media sites an average of 5 times a day, businesses can’t afford to avoid engaging on social media any longer. Social media marketing can seem like a daunting task, especially to those business owners who are already working long hours managing the day to day operations of their business.

Unfortunately, some business owners manage their business social media accounts the same as they do their personal pages and spend a lot of time spinning their wheels. Using social media as a marketing tool is a bit of a science; when effectively managed, produce results like no other marketing tool. Social media sites are great avenues for businesses to build customer relationships, develop customer loyalty & help with customer service.

We develop an integrated online marketing and communi-cation strategy for our clients that takes into consideration their unique goals, audience and platform. Their social media strategy is seamlessly integrated with their overall business marketing strategy.

Moorea BodySense Clinique · Social Media Ad

Pick of the Crop · Social Media Ad

The Music Tree · Social Media Ad

Adrienne Hart Esthetics · Social Media Ad

Moorea BodySense Clinique · Social Media Ad

Content Managament Services

FACEBOOK · TWITTER · INSTAGRAM · PINTEREST · YOUTUBE · GOOGLE+

S o c i a l M e d i a M a R k e t i n g


Fishbowl Restaurant · Social Media Ad The Movement Studio · Website Launch Promotional Video

The Movement Studio · Facebook Cover Image

LMW · Twitter Cover Image


A b i t a b o u t u s

Newbie Media Design is a professional creative marketing and advertising agency that brings together ad design, brand communications, social connections and content to help northern Ontario businesses thrive.

Our goal is to help you create company and product awareness for the demographic you wish to reach, be it local, regional or national. We help put you on the map and drive clients to your business. We help take your business image and profile to the highest level. We are experienced in creating strong brand recognition that reflects the true nature of your business and products.

Our work stands out from the rest because of our distinct style to showcase your core company values- through smart, edgy design and execution. A strategy custom tailored to your business is created to maximize your promotion’s success. We are not your run-of-the-mill marketing agency. We are proud to work with small businesses to promote local northern Ontario economic growth. We believe in building community, one successful business at a time.

ART AND COMMERCE MEET TO INFORM, INSPIRE AND ATTRACT.

R o s a l i a R i v e r aC r e at i v e D i r e c t o r | O w n e r

Rosalia found her calling in photography at an early age and quickly entered the world of commercial & editorial photography. As a shoot producer & marketing director in New York City, she further developed her design skills.

Now working in Timmins, she has combined her skills and experience in marketing with a love and proficiency for graphic design & photography to help clients promote and grow their businesses and organizations.

“My focus with Newbie Media Design is to empower entrepreneurs and business owners by creating the necessary marketing materials- online and offline- and strategies that create true results.”

C h a n ta l W a r r e nP r o j e c t M a n a g e r | C A O

As an entrepreneur at heart, Chantal has a strong understanding of business management that is balanced with a passion for branding and corporate identity.

Creative and innovative ideas translate in all of her projects; work or otherwise. “As black and white as a project or job appears at the onset, I always seem to find ways to breath colour into the details. Creativity is part of the fabric of which I am made of, it influences all aspects of my life.“

Design that inspires emotion, informs with strategic marketing efforts, and attracts brand loyalty with a strong corporate identity;

“that’s what we do, that’s what we excel at.”

V i c k e y M e n a r dD e s i g n e r

Growing up, Vickey always had a pencil and paper in hand. “I was drawing everything my eyes could see and mind could dream.”

Being born with this creative insight led her to pursue a career that she is very passionate about and allowed her to explore the

beauty of different art forms and cultures while traveling to different parts of the world.

During her 5 years of study, she participated in many artistic contests and attended interesting design conferences which expanded her knowledge of good design and pushed her to rise above her own expectations.

“Our clients don’t like what we do... They LOVE it!”— Newbie Media Design Team

— Lisa Wilson, L.M.W Consultation

— Christine Fortier, Natural Health Solutions

— Daphne Wallbridge, Step Up

— Kimberly Sulatycky, Bliss Beauty Bar

As a new business, having a strong brand and resourceful website were key. Newbie Media Design quickly grasped the essence of my business, creat-ing designs which exceeded my vision and expec-tations. Working with them was a joy due to their professionalism and enthusiasm as well as their quick turnaround. I look forward to continuing to work with Newbie as I continue to explore the vast array of services they offer!

Very professional, amazing talent and really friendly!! I am very happy with everything Newbie Media Design has helped me with!

Inspiration has hit! Thank you Newbie Media Design for the work on the videos for my website today. I have renewed inspiration and some great ideas for blogs and new workshops! Love it!

It was our absolute pleasure working with Newbie Media Design! From the first phone call to the finished project our collaboration was nothing less than professional and positive. The company goes above and beyond to met the needs of their clients and has a sensitive ear. In other words, they listen to the needs and wants of their clients and do everything they can to fulfill their clients' wishes. If we require more media de-sign work for our business we would not hesitate to use their services in the future. Thank you Newbie Media Design!

— The Movement Studio (Timmins)

Rosalia Rivera and her team at Newbie Media Design have helped me create a beautiful, fresh and professional website. It was a true pleasure working with this creative and energetic team! Rosalia’s advice and guidance have helped me transform my vision into a reality and thanks to her, I now feel launched!

— Diane Rochefort, D!Chef

From my logo to the pro-motional material and the website, you guys helped me tremendously and made me look superb! In fact, at a recent event, the first thing participants were saying is that I had an awesome web-site. Newbie Media Design did a fantastic job! Thank you so much!

NEWBIE MEDIA DESIGN

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newbie media design vol 1. summer 2015

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