news g saturday, april 30, 2011 charity blooms at the ...€¦ · a22 • news g the globe and mail...
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A22 G T H E G LO B E A N D M A I L • S AT U R DAY , A P R I L 3 0 , 2 0 1 1• NEWS
The Daffodil Ball was a regalthrowback to another time
and another continent.The event for the Canadian Can-
cer Society raised $1.44-millionThursday, entertaining 650 corpo-rate titans, Quebec stars and theirguests with song, dance and din-ing designed to evoke the court ofa Russian czar.
A troupe of 30 teenage balleri-nas set the stage on the entrancestaircase of Windsor Station,standing in their tutus in anopening pose. Anna Karenina metDoctor Zhivago and Swan Lake in awinter scene setting the themefor the night.
At the top of the stairs in thecocktail hall, notables includingQuebec pop star Annie Ville-neuve and Air Canada CEO CalinRovinescu were serenaded by Cir-que du Soleil singer Élise Cormier,who performed Lara’s Theme sus-pended from a trapeze.
For the main banquet, guestssuch as TV host and producer ÉricSalvail and Ian Greenberg, thepresident of Astral Media, couldfeast on lobster caviar, petrushkapotatoes and beet salad. Giventhe Russian theme of the night,plenty of vodka was also on hand.CGI president Michael Roach and
his wife, Deborah, were amongthe guests who tore up the dancefloor to end the evening.
But they were all here with a se-rious goal, as Globe and Mail pub-lisher and CEO Phillip Crawleyreminded guests.
Mr. Crawley recounted his ownpersonal experience with cancer.In 2004, his wife, Joyce, died ofbreast cancer after an 11-year bat-tle. One year later, Mr. Crawleywas diagnosed with prostate can-cer, which was successfully treat-ed at Toronto General Hospital.
“The system can’t really do it onits own, it needs corporate sup-port. And the Montreal corporatecommunity is very powerful, itcan do much,” Mr. Crawley said.
According to organizers, theDaffodil Ball is the most lucrativesingle-night cancer fundraisinggala in the country. Since 1994 ithas raised $21-million.
MEDICAL RESEARCH
Charity blooms at the Daffodil BallMontreal gala raises $1.44-million for the Canadian Cancer Society
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The Daffodil Ball featured a Russian theme, including food, music and dance, to help raise money to fight cancer.CHRISTINNE MUSCHI FOR THE GLOBE AND MAIL
MONTREAL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The system can’t really do it
on its own, it needs corporate
support.
Phillip CrawleyGlobe publisher