news is changing
TRANSCRIPT
PowerPoint Presentation
NEWS is
CHANGING
In 2015More than 100 million people accessed news on their mobiles
Facebook generated more than 15 million visits every day to newspaper websites, from users who first saw the story on Facebook
Social news grew twice as fast as hard news
how We Consume NEWS
ISCHANGING
why We Consume NEWS
INFORMED
TO TAKEDECISIONSENGAGED
TO EXPRESSOPINIONSISCHANGING
what NEWS We Consume
HARD NEWSSOCIAL NEWS ISCHANGING
By 2018
More people will access news on their mobiles VS Newspapers or TV
By 2018NEWS will have diverse dimensions
Our Approach to Planning Will Change
Opportunity To See Capturing Media SpaceTO
Opportunity To Engage Capturing Mind SpaceFromNew Story formatsNew Tools
Go-to-Guide on How To Move WithTHE Change
RECENT RESEARCH ENGAGINGLYANEDOTAL SHARPINSIGHTS
Offers practice advice on how to build highly engaging corporate brands. Belongs on the desk of every business leader.
Ravi Subramanian Bestselling Author of If God Was a Banker
www.storynomicx.comLaunching March 2016
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