news of the week 14.3.13 abp majha
TRANSCRIPT
Quick Snapshot
Wk 10 -2013
MCCS
ABP MajhaWeek 10’2013
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
Marathi News maintaining its #2 position
Mar
athi
GEC
Mar
athi
...
Mar
athi
...
Mar
athi
M...
0
5
10
15
20
25
19
42 0
% Genre Sh.
Source : TAMPeriod : Wk 10 2013
Vs. last week Marathi GEC & Music showing jump of 2 & 6% respectively
Vs. last year genre shares almost neck to neck
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0 3.93.7
Wk 3-10'12 Wk 3-10'13
Source : TAM Period : Wk 3-10 Year : 2012 & 2013
ABP Majha ruling the chart with 38% mkt. share
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%
5%
10%
15%
20%
25%
30%
35%
40% 38%
25%22%
15%
% Mkt. Share
Wk 3-10'13
Source : TAM Period : Wk 3 – 10 ‘2013
ABP Majha the leader in reach
Source : TAM Period : Wk 3-10’2013
ABP Majha IBN Lokmat Z 24 Taas TV9 Maha02468
10121416 14
11 11
7
Reach in Mn.
4+ CSABP Majha IBN Lokmat Z 24 Taas TV9 Maha
02468
101214
1210 9
6
Reach in Mn.
2 [15+]
ABP Majha: Leadership across all TAM reported markets in Maharashtra
% Market ShareChnls Mum Pune MAHrest 1 Mn.+ MAH .1 to 1 Mn. MAHA L C I Maha West All IndiaABP Majha 34 40 43 37 42 38 38 38IBN Lokmat 22 29 27 31 27 25 25 25TV9 MAHARASHTRA 24 6 7 9 5 14 14 15Z 24 Taas 21 26 24 23 26 23 23 23
Source : TAM Period : Wk 3-10 2013
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