news of the week 8.4.13 abp ananda
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News of the week 8.4.13 Abp anandaTRANSCRIPT
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Quick Snapshot
Wk 13 -2013
MCCS
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ABP ANANDAPeriod – Wk 13’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Bengali News genre # 2 genre
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
37
75
1
% Genre Sh.
Source : TAM Period : Wk 13 2013
Vs. last week Bangla movies gained by 45%
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Bengali news genre showing a growth of almost 26% Vs. last
year
0.0
2.0
4.0
6.0
8.0
10.0
12.0
8.0
10.0
% Genre Share
Wk 6- 13'12 Wk 6-13'13
Source : TAM Period : Wk 6-13 Year : 2012 & 2013
Vs. last year the time spent on the genre has increased
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ABP Ananda: Undisputed leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
25%24%
22%
16%
13%
% Mkt. Share
Wk 6-13'13
Source : TAM Period : Wk 6-13’2013
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ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
5.1 4.7 4.6 4.5
2.3
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
5 4 4 4
2
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 6-13 2013
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ABP Ananda leading in almost all TAM reported markets
% Market ShareChnls Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 18 39 39 23 24 24ABP Ananda 21 37 33 25 25 25Kolkata TV 26 10 9 22 22 22News Time Bangla 17 12 17 16 16 16RPLUS 17 1 2 13 13 13
Source : TAM Period : Wk 6-132013
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ABP Ananda scoring high on Sports Magazines & Talk
Shows/Chat Shows
Source : TAM Period : Wk 13’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre
24 GHAN
TA
ABP Anan
daKolkata TV
News Time Bangl
aRPLU
SGrand Total
News Bulletin 20% 22% (29%) 10% 18% 143News Headlines 5% 0% (94%) 0% 0% 31Cartoons/Animation 0% 7% (66%) 27% 0% 21Interviews/Portraits/Discussions (41%) 38% 12% 1% 8% 13
Talk Shows/Chat Shows 0%(100%
) 0% 0% 0% 12Reviews/Reports 27% (38%) 24% 0% 11% 11Sports Magazines 15% (37%) 20% 16% 12% 9Film Based Magazines 0% 13% (80%) 7% 0% 7
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Thank You