newsletter march 2011 aus

Page | 1 Today Software Pty Ltd

Phone: 07 3852 4177 e-mail: [email protected]

NEWS OF TODAY

News, views and snippets from Today Software Ltd. MARCH 2011

Repeat business & Loyalty programs

Imagine a business called A Store.

If A Store only does business with each new customer once, most likely it will go broke. It has GOT to get repeat

business. A Store will make money with repeat customers. New customers pay for the costs to get them in the store.

What can you do to get repeat business?

Why not use a Loyalty Program?

Loyalty programs can be internal or external; POSperfect can help you.

If you are not yet using this feature of POSperfect, call us now!!

Below is an article from Inside Retailing Online on March 14, 2011, that exemplifies the above:

Loyalty program pays off

VIP customers at ladies clothing retailer Rodney Clark spend, on average, $100 more per visit than non-VIP

customers, according to data from the retailer's Endless Rewards loyalty program.

Marina de Luca, GM of Rodney Clarke, said the Endless Rewards loyalty program fit with Rodney Clark’s philosophy

of 'the customer is the sole focus', by giving customers’ dollars back for every purchase they make.

“After two years of putting most of our marketing dollars behind this program it has become part of our culture and is

an important driver of our customer loyalty moving forward," said de Luca.

“Store employees and customers love the program. Our employees feel they are giving the customer something of

real value when they sign them up.”

The Endless Rewards loyalty program has 45,000 members, who spend around 40 per cent more than those who

don’t have a card.

“The past two years have been tough for retailers and the loyalty program has been a key driver for ongoing, repeat

visits from the Rodney Clark customer base.”

Neil Joseph, Endless Rewards CEO, said the rewards Rodney Clark VIP customers’ accrue were meaningful.

“Depending on whether they are a gold or platinum member, they receive five per cent or 10 per cent cash accrued on

their account for every purchase," said Joseph.

"This acts as an incentive to build up further cash rewards so they can treat themselves to a free purchase or offset

their cash rewards against their next purchase.

“Most companies use discounts to entice customers. While this may work well for end of season clearouts, it does

nothing to motivate customers to return, nor does it do anything to engender ongoing brand loyalty.”

Endless Rewards provides loyalty programs to a host of retailers, including KFC, Oshkosh, Footpoint and Hooters

http://www.insideretailing.com.au/Latest/tabid/53/ID/10277/Loyalty-program-pays-off.aspx



Accounting System Options

MYOB and QuickBooks. POSperfect interfaces with MYOB and QuickBooks. This provides users a powerful POS

and Inventory Management system in POSperfect, along with a popular and easy Accounting System in either MYOB

or QuickBooks.

POSperfect Creditors and General Ledger. We also have our own Accounting modules which offer the advantages

of a single (interface free) system, but have the disadvantage of a lack of recognition in the market.

With all three of the options above we can well satisfy most demands for a complete POS and Back Office Accounting

System.

ONE BENEFIT OF RISKING FAILURE: THE RISK OF SUCCESS – Sam Parker (Co-founder of JustSell)

Stocktake & much more

Update your stock and pricing in seconds!

No action required at POSperfect!

So simple and easy to use

The latest Wireless technology means that you can update POSperfect from the

shop floor!!

Stocktakes:

Do a SKU or PLU stock on-hand count on the Datalogic Memor™ and post the

document to POSperfect!! No need to go back to the PC!

Shelf Repleshiment:

Create an order from the shelves. Create the document on the Datalogic Memor™

and release it to POSperfect!

Price Update:

Raise the relevant SKU or PLU record on the Datalogic Memor™, change the price

(price level 1), save and post the change to POSperfect! No need to go back to the

PC!

Order Entry:

Inwards goods can now complete a Purchase Order document by raising the

document on the Datalogic Memor™ and receipting and posting! No need to go

back to the PC!

Queue Busting:

The contents of a shopping cart can be scanned prior to checkout – a card

presented to checkout operator and – on scanning the card – the full transaction

automatically appears on POSperfect.

* Wireless setup extra (costing depends on wireless technician/store size)



March Specials

All March specials are inclusive of GST. Freight not included.

PATIENCE IS NECESSARY:ONE CANNOT REAP IMMEDIATELY WHERE ONE HAS SOWN

Soren Kiekkegaard (Danish philosopher and writer)

Touch Screen 15 inch

$594.00

Hand Held Laser Scanner

$112.00

Thermal Receipt Rolls (24)

$45.00

Computer + Free Xerox P3155 Laser Printer

Intel E3400 Dual Core processor; 2GB Memory; 500Gb Hard

Drive; DVD Burner; Mini Tower; Microsoft Keyboard & Mouse;

18.5” LCD Monitor; Microsoft Windows 7 Pro OEM

$785.00

newsletter march 2011 aus

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