In order to promote the latest mobile phone Galaxy A8 effectively to the target audience and test the market’s reaction to the new product, Samsung endorses two

Hong Kong popular KOL, called Mary姐 and Ding Ding,

for the first time to try and share their experience on using the phone via online videos in their YouTube channel.

Samsung tapping KOL’s video to success

Laiting Pui’s video called “Mary姐呃like教學” features her using Galaxy A8 to walk in Mong Kok and teaches the

audience how to take photos getting more likes in social media platform by its special functions like f/1.9 aperture, HDR function, touch focus, face detection, etc. This video gives a real and clear demonstration on the camera

functions and records the direct response on the effect of the camera to the viewers.

By showing the functions of the phone in different situation, Ding Ding’s video called “⼿手機⻝⾷食先之韓迷必試甜品店”

features her using Galaxy A8 to take the food photos and video by different camera functions in a dessert shop. After showing up the videos in YouTube, they get loads of quick and direct responses from audience in a very

short time. The videos’ comments are on both sides and mainly are positive and appreciated. Some viewers want to buy and ask for details of the phone while some of them praise the quality of the vide

The most popular movie app in Hong Kong, Hong Kong Movie and the best event-based platform, Timable launch the first ever search-extension banner, to help users find the most suitable activity in town.

How it works? A banner is placed in Hong Kong Movie app’s showtime listing page, which suggest users to go to Timable app if they can’t find the suitable movie. The banner would bring users to the Timable

app to search for other activities. If the user doesn’t have Timable app, they will then brought to the app store. Alternatively, users of Timable also see a banner introducing them to Hong Kong Movie when

search along the events.

This arrangement can provide complete range of options about entertainment in town and serve as an exchange of users within 2 apps.

3 Tips for Advertorials:

1. Cohesive with the app’s original contentMatch your ad with the app’s style, from the style to the tone, the more subtle your ad is, be consistent with user behavior and fulfill audience’s expectation about the app.

2. Make good use of the synopsis to hook audience interestThe synopsis is where many audience learn about you before going to watch your video content. So you have to make good use of that little space to tell your story, and make it where the expectation is that the narrative must revolve around brand messaging.

3. Offer users something value to them Native ads must serve the consumer first and the brand second, so you have to offer users something value to them through your content, for example, entertain them when they watch your video is one of the ways for advertorials on Hong Kong Movie, which could raise the share rate.

Campaign Highlight - NespressoStyle up your Pixie Clips

Background

Nespresso takes personalisation to the next level with the new innovative Pixie Clips machine. The Pixel Clips idea is the first machine to feature exchangeable side panels so you can change the look of your machine to suit your style preference, decor, and personality.

To exhibit the unique features of Pixie Clips and showcase its fashionable range of 12 decorative side panels, Nespresso created fun and stimulating decor at the boutiques, where shoppers can touch and feel the different panel options and choose their favourite for their own Pixie Clips machine.

PlatformsHong Kong Movie (iPhone, Android)

Ad FormatHTML Pop Up

Campaign Period Sep 14-20, 2015

Execution

This campaign resulted in an extraordinary performance with Click-Through-Rate is 3X higher than the average.

Background

To promote the movie featuring a real story of high-wire walking between the Twin Towers of the World Trade Centre by Philippe Petit in an impressive and interactive way.

Execution

By simulating the high-wire artist walking along the immense void between World Trade Centre towers, users has to tilt their mobile to maintain the character on screen stay on the wire without falling down.

Campaign Highlight - The WalkTile the mobile to conquer the high-wire

Platforms Hong Kong Movie (iPhone, Android)

Campaign Period Oct 5-11, 2015

Ad Format HTML Pop Up

2/3 smartphone owners search for brands while watching TVC

Holiday campaigns require quick mobile search response times

Market Overview