Newsletter

Bilbao Seminar

January, 2014

Bilbao

January, 2014

Meeting points: University of the Basque Country (UPV/EHU)

The University of the Basque Country (Universidad del País Vasco (UPV) in Spanish, and Euskal Herriko Unibertsitatea (EHU) in Basque) was created in 1980. It has campuses over the three provinces of the autonomous community: Biscay, Gipuzkoa and Álava. It is the main research institution in the Basque Country, carrying out 90% of the basic research made in that territory and taking advantage of the good industrial environment that the region constitutes. Following our motto “Give and spread knowledge” (“eman ta zabal zazu” in Basque), the University of the Basque Country (UPV/EHU) is an integrating institution willing to produce knowledge, experience and research in order to forward them to the general public. Our courses catalogue consists of 67 Bachelor´s Degrees in all fields of knowledge. At postgraduate level, we offer 103 official master programmes, 44 professional & expert diplomas and 71 PhD programmes. We believe in education as a means to arouse our students´ awareness of the world and develop precious skills both for career and life. Our surveyed graduates appraise, among the competences acquired while attending our institution: the improvement of their teamwork and leadership skills, the reinforcement of their decision-making and problem-solving ability and the unfolding of their creativivity.

Bizkaia Aretoa

The Bizkaia Aretoa in Bilbao hosts the Rectorate, the Governing Council and one the Conference and Meetings Halls of the University of the Basque Country (UPV/EHU).

This building is located in one of the most emblematic parts of Bilbao. L-shaped, it opens out onto the estuary and the Guggenheim Museum, right in the centre of Avenida Abandoibarra, between the Padre Arrupe footbridge and the bridge known as the Puente de Deusto. It is an emblematic building designed by the architect Álvaro Siza, who has given priority to "maintaining the scale of the place, respecting cornices and placing the ground floor at the service of the pedestrian, open and permeable, offering views inside with huge wings that integrate the private space in the public area and vice versa".

Álvaro Siza was born in Matosinhos (Portugal) in 1933. In 1988, he received the first European Mies van der Rohe prize and, in 1992, the prestigious 'Pritzker' prize for the best architect. He is a teacher at the Escuela Superior de Bellas Artes and the Faculty of Architecture in Oporto, and has also been a visiting lecturer in Lausanne, Pennsylvania, Bogotá and at Harvard.

Programme

Monday, 13 January 2014

10.00-13.00

Welcome words: Beatriz Plaza and Victoria Ateca-Amestoy, members of the local research team. PUCK internal meeting and presentation of the progress of the project. Presentation of on-going research:

Clustering and Migration of Creative Workers.

Migration and collaboration in economics. Lukas Kuld (Trinity College Dublin)

Using Digital History to Understand the Lives of

literary “Superstars”. Sara Mitchel (Trinity College Dublin)

Short presentations by PUCK members on their ongoing research and future dissemination activities.

PRELIMINARY SESSION.

Educational innovation from a University

Museum: key for the democratization of the arts

teaching. Miguel López-Remiro (Museum University of Navarra)

16.00-18.00

SESSION 1.

Digitally collected data and information on

cultural participation.

What can economists learn from digitally

collected data?

How can we analyze those data?

Session chaired by Ilde Rizzo (University of Catania) and Beatriz Plaza (UPV/EHU)

Keynote address:

Digital Data Collection in the age of the

Smartphone: New tools for temporal and spatial

management of Cultural Destinations. Noam Shoval (Hebrew University of Jerusalem)

https://www.youtube.com/watch?v=NkRlDqIt9o4

Note: we are terribly sorry, but we had a technical

problem and this is only a small part of his talk

Towards a better understanding of the cognitive

destination image of the Basque Country based

on the analysis of UGC (user generated content).

Jon Kepa Gerrikagoitia (CIC-Tourgune) https://www.youtube.com/watch?v=5IwAJAPg6Ks Apptrack: a new approach for temporal and

spatial data collection and enrichement.

Aurkene Alzua (CIC-Tourgune) https://www.youtube.com/watch?v=qz223_pP_ws

An empirical investigation of cultural tourists’

preferences and behaviours in a destination with

mixed environmental features. Ilde Rizzo (University of Catania), Calogero Guccio (University of Catania), and Sara Levi Sacerdotti (Si.T.I., Torino) https://www.youtube.com/watch?v=fxS3Hh7OwtI Roundtable of the session: https://www.youtube.com/watch?v=PczmfSNyUKE

18.15

PROJECT SHOWCASE 1

CENDARI (Collaborative EuropeaN

Digital/Archival Research Infrastructure): presented by Jennifer Edmond (Trinity College Dublin) https://www.youtube.com/watch?v=3avXWEMmmQE ALIADA (Automatic publication under Linked

Data Paradigm of library data): presented by Marta González (Tecnalia) https://www.youtube.com/watch?v=F4mxs67EvDU

SMARTCULTURE: presented by Aiala Fernández (EIKEN – Basque Audiovisual Cluster) https://www.youtube.com/watch?v=_VSjbDV-JmE

RICHES (Renewal, Innovation & Change:

Heritage and European Society): presented by Karol Jan Borowiecki (University of Southern Denmark - Denmark) https://www.youtube.com/watch?v=bLISje-9PrQ

19.00-20.00

SESSION 2.

Digital Research & Development in the Arts.

Keynote address:

Hasan Bakhshi (NESTA)

https://www.youtube.com/watch?v=OPHvF6uVae0

Questions and answers of the session: https://www.youtube.com/watch?v=HSz6X-JSlQQ

Tuesday, 14 January 2014

09.30-10.45

SESSION 3.

Empirical studies on cultural participation:

methods and findings.

Session chaired by Victoria Ateca-Amestoy (University of the Basque Country, UPV/EHU)

Video Games Playing: A substitute for cultural

consumptions? Karol Jan Borowiecki (University of Southern Denmark) and Juan Prieto-Rodríguez (University of Oviedo) https://www.youtube.com/watch?v=zqB29nRksd0

Cinema attendance and Strategic Decisions on

theater allocation. Luisa Fernanda Gutiérrez-Navratil (University of Oviedo), Juan Prieto-Rodríguez (University of Oviedo) and Victoria Ateca-Amestoy (UPV/EHU)

https://www.youtube.com/watch?v=0EyUX4MzL-w

11.15

PROJECT SHOWCASE 2

MAPSI (Managing Art Projects with Societal

Impact): presented by Beatriz Plaza (UPV/EHU) https://www.youtube.com/watch?v=XXaLhG5xGVw

11.30-14.00

SESSION 4. Education and cultural

participation.

Session chaired by Victor Ginsburgh (ULBrussels and AV Culture and Economics)

Education and cultural participation : the

contribution of new technologies. Michel Hambersin (ULBrussels)

https://www.youtube.com/watch?v=hnbY4iCCx-g

Intergenerational transmission of musical

education. Víctor Fernández-Blanco, María-José Pérez-Villadóniga and Juan Prieto-Rodríguez (University of Oviedo)

https://www.youtube.com/watch?v=vG-FG_icl-Y

FINAL ROUNDTABLE: Education, attendance

and active cultural participation.

With Patricia Sojo (Sociedad Filarmónica de Bilbao), Itziar Martija Recalde (Museo de Reproducciones Artísticas de Bilbao), Ana Viñals (substituting Cristina Ortega Nuere University of Deusto), and Patxi Azpillaga (University of the Basque Country, UPV/EHU). https://www.youtube.com/watch?v=yFJuCE2Uj1o

DISCUSSION AND CLOSING REMARKSK

Record The workshop “Culture, data and digitization” was hosted by the University of the Basque Country (UPV/EHU) in Bilbao, (13-14 January 2014). This was the fifth workshop of the series. We, Beatriz Plaza and Victoria Ateca-Amestoy, the local team, decided to organize the sessions in the Bizkaia Aretoa. This is the building that hosts the Rectorate of our university and some conference halls. It is a piece of art, intended to become part of the cultural heritage of our city. The Bizkaia Aretoa was built by the Portuguese architect Alvaro Siza. But it is not only the beauty and functionality of the building that led us to that choice but, mostly, we decided to host our research partners there because of its location. It is situated in the newest area of Bilbao, close to the Guggenheim Museum, to the library of the University of Deusto, to the Iberdrola cristal tower, and in a beautiful river landscape. If there is a place that we can consider a universal case study for the analysis of how cultural infrastructures can lead to urban regeneration, that is the location of this building and its surroundings. We dedicated the morning of Monday, 13

th January,

to have an internal meeting in which we discussed the progress of the project, mainly of the editorial plan for the book to be published at the end of the project with some of the main contributions that have been presented in the meetings. Aspects such as editorial responsibilities, contents and deadlines were considered. Finally, Prof Prof. Juan Prieto-Rodríguez (Universidad de Oviedo and PUCK coordinator) was commissioned to negotiate the conditions and to manage the editorial contract with Springer Verlag. We also shared some information about the administrative part of the project and got some advice from Prof. Juan Prieto-Rodríguez to start working on the justification of the contents and decentralized budget of the project, and to verify that the transfer of the second payment had already been received in each of the universities. We further agreed on a provisional date for the next workshop to be organized by the University of Oviedo. Juan Prieto-Rodríguez also considered that there could be alternative locations for the meeting. The participants said that they would rather have the working meetings in Oviedo. The PUCK research group at Oviedo agreed on assuming the responsibility of organizing other logistic matters for that meeting. We opened a session for researchers to present their proposals. We listened to tow very interesting presentations on creativity, location and cooperation by Lukas Kuld and Sara Mitchel (Trinity College Dublin)

We proceeded with a session delivered by Miguel López-Remiro (Director of the Museum of the University of Navarra, Pamplona). He attended together with Elisa Monserrat, Head of Communication of the museum. We were happy to listen to the talk about the progress of the museum, to be opened very soon. Remember that the museum is the associated partner of the University of the Basque Country. After presenting some new images of the building of the museum, Miguel gave his presentation “Educational innovation from a University Museum: key for the democratization of the arts teaching”. This was the last of the activities that was restricted to members of the research group. We went for lunch together and came back to the Aretoa, for the open sessions. We contacted many people before the workshop. Aiala Fernández (eiken), Itziar Martija (Plaster Cast Museum of Bilbao), and Pilar Ruiz (Tecnalia Corporation) provided us unvaluable help, identifying for us people at different local cultural institutions and ICT firms so we could invite them to the workshop. We had more than 40 registered participants from research centers, cultural institutions, public bodies of economic promotion and technology transfer, communication agencies, design and ICT firms and music schools. Those participants contributed in the roundtables, in the showcase sessions and in the brokerage events. For the scientific part of the workshop, as already presented and reported in the newsletters from Catania and Dublin, the selected topic was “Culture, data and digitization”. We proposed to work on the topic from two main perspectives: how digitization creates huge opportunities to research using “user-generated-data”, and how digitization transforms cultural practices and institutions. These two perspectives were completed by the contributions of the PUCK members, who presented their work-in-progress on cultural industries and on the relationship between cultural education and participation. We further invited people working in five European projects that deal with the interaction between digitization, cultural heritage, participation and the economic and social impact of cultural projects. We got those projects showcased in two sessions, and we organized small brokerage events and coffee breaks to encourage people from different backgrounds to interact and share experiences. The projects presented were very diverse in contents, coverage of European partners and source of European funding (7

th Framework Program, Lifelong Learning,

CULTURE). This diversity allowed the participants to consider joint strategies to design new collaborative actions to be submitted for funding under the calls of the new European programmes for research and for the culture and creative sector.

Another novelty introduced in this workshop was the recording of the sessions. We created a PUCK Channel in youtube (https://www.youtube.com/channel/UCs4wAUYlcnvIM5aFqHn7TBg), and the presentations have been uploaded to the channel. We have also included a link to the video of each presentation in this document. The topic selected for this workshop is very broad, so we decided to concentrate on two areas. Our intention was twofold. First, to complement the analysis of public official statistics on cultural participation, as developed in the previous seminar in Dublin. Second, to consider new ways of digital cultural consumption (particularly those concerning the innovative dimension for cultural institutions, and those affecting the link between education and cultural participation). For the first area, we invited Prof. Noam Shoval (Hebrew University of Jerusalem) to a keynote address on how to analyze data collected by GPS technology, and how to use that analysis for the planning and management of cultural destinations. The presentation was further completed with three invited papers: two by researchers of the CIC-Tourgune, and one coauthored by Ilde Rizzo (University of Catania and PUCK). The presentations were followed by a lively discussion on the possibilities of semantic analysis, track of apps use and GPS data. Methodological issues were also raised, regarding the consistency of these new measures of “observed choice” with measures derived from “stated preferences” (such as in contingent valuation). Finally, a very interesting question was considered: the ethical limits of the collection, use and analysis of those data. After the first showcase session and coffee break, we had the second keynote address by Hasan Bakhshi from NESTA (London). We had the opportunity to listen to a bunch of innovative actions that have been promoted and analyzed by that institution. For instance, we learnt about their experience in identifying natural experiments to assess the very much unexplored relationship between live attendance and digital engagement. Also we had the opportunity to discover the analysis behind the Digital R&D Fund and the interest of conducting randomized trials. The sessions for the second day of the workshop integrated the presentations from internal speakers and a final roundtable with representatives from local education and cultural instutions. We had the opportunity to listen to Fernanda Gutiérrez-Navratil (University of Oviedo) presenting a joint work on optimal decision of the cinema exhibition sector in the USA, and to Karol Borowiecki (University of South Denmark) presenting the results

from one of the first studies on the determinants of video-gaming in Spain. After the second showcase session, the last slot of paper presentation was assigned to María José Pérez-Villadóniga (University of Oviedo) and to Michel Hambersin (Ars Musica). María José presented a joint paper on evidence of music education and music habits transmission in the household. Michel concluded with a presentation that overviewed the impact of digitization on a wide array of cultural dimensions (creation, distribution, education and participation), and on the new and exciting avenues that digitization opens to enhance cultural education and, in the long run, cultural participation. He also described some possibilities for future joint research. Last, we had the final roundtable. We invited two people from cultural institutions (one private chamber music society, one public museum), and two people from the university (one from the public University of the Basque Country, another one form the private University of Deusto). You can watch the video of the presentations of each invited speaker and the discussion following the link that appears in the programme. Each speaker presented briefly his/her institution, aims and resources, and talked about how they design their audience strategies. Common problems, such as how to attrack and/or keep young audiences and how to cooperate in audience development programmes, were discussed. After lunch, some of the participants visited the Sociedad Filarmónica de Bilbao with Patricia Sojo, who kindly walked us around the beautiful concert hall and around the collection of art works and memorabilia of this institution. Some other participants enjoyed the rich museistic life of our, not as much as it used to be, rainy city. Before dinner, we met again to discuss a future joint research on the topic covered in this workshop.

Bilbao Philarmonic Society

The Plaster Cast Museum of Bilbao

Keynote speakers

Noam Shoval (Hebrew University of Jerusalem)

Prof. Noam Shoval is Associate Professor, and the Head of the Department of Geography. He completed his

Ph.D. at The Hebrew University (2000) under the supervision of the late Prof. Arie Shachar and conducted post-

doctoral research at the Department of Geography, King's College, University of London (2000–2001). He was

recently (2007–2008) an Alexander von Humboldt Research Fellow at the Department of Geography of the

University of Heidelberg (Germany).

His main research interests are tourism and culture as tools for urban regeneration, models of hotel location,

and tourism management policies in heritage cities. In recent years, he has begun to explore and write about

the implementation of advanced tracking technologies in various areas of spatial research such as tourism

urban studies and medicine.

Hasan Bakhshi (NESTA, London)

Hasan is Director of Creative Industries in NESTA’s Policy & Research Unit and leads NESTA's creative industries

and digital policy and research. Prior to NESTA, Hasan worked as Executive Director and Senior International

Economist at Lehman Brothers, and as Deputy Chief Economist at the Foreign and Commonwealth Office.

He has eight years' experience as an economist at the Bank of England. Hasan has published widely in academic

journals and policy publications on topics ranging from technological progress and economic growth to the

economics of the creative and cultural sector. He has also consulted for a number of organisations, including

the European Commission, the Commission for Architecture and the Built Environment and the British Film

Institute. Hasan has a BA in Economics from Cambridge and an MPhil in Economics from the University of

Oxford. He is also Honorary Visiting Professor at City University, Research Fellow at the ARC Centre for

Excellence for Creative Industries and Innovation at the Queensland University of Technology and a member of

the Creative Industries Council.

Invited speakers

Aurkene Alzua (Centre for Cooperative Research in eTourism –CICtourGUNE)

Dr Aurkene Alzua (Ph.D.) received a PhD in Outdoor Recreation and International Tourism at the Department of

Forestry and Natural Resources, Purdue University, Indiana, USA (1999. She is currently the Executive Director

of CICtourGUNE, the Centre for Cooperative Research in Tourism. She also teaches undergraduate and

graduate level courses in social sciences at the University of Deusto. Dr Alzua has extensive academic

experience as teacher and programme director, as well as coordinator of the European “Master of Arts in

Euroculture” and participant in a number of European excellence networks. Her research focuses on tourism

sciences and the socioeconomic impact of technology in the area of culture and, in particular, tourism.

Jon Kepa Gerrikagoitia (Centre for Cooperative Research in eTourism –CICtourGUNE)

Jon Kepa Gerrikagoitia joined CICtourGUNE in 2009 as Senior Researcher. He is currently the Director of the

research area “Tourism Systems in the Digital Age”. He has published articles in international scientific journals

and has participated in a number of national and international conferences. Dr. Gerrikagoitia’s recent work has

focused on the Basque tourism sector, including projects related to the development of measurement and

economic analysis of tourism activity at the sub national level, and on improving the management of regional

and local tourism destinations.

Centre for Cooperative Research in eTourism –CICtourGUNE.

Located in San Sebastian, CICtourGUNE, the Centre for Cooperative Research in eTourism, is dedicated to

generating knowledge excellence in the area of etourism and mobility. The CICtourGUNE scientific programme

runs in three mayor fields of knowledge: ITourism Intelligent Management Systems, Services in Open Mobile

networks and Comfort and Reception in Tourism in future environments.

Jennifer Edmond (Trinity College Dublin)

Dr. Jennifer Edmond is Director of Strategic Projects in the Faculty of Arts Humanities and Social Sciences at

Trinity College Dublin in Ireland. Her research primarily addresses the conditions of possibility for the

development and delivery of research across and between the disciplines and sectors, in particular between

technology and the humanities, including cultural heritage institutions. She is Coordinator of the €6.5 M EU-

funded project CENDARI (Collaborative EuropeaN Digital/Archival Research Infrastructure) and convenes the

Working Group on scholarly publication in the ESF-funded network NeDiMAH (Network for Digital Methods in

the Arts and Humanities).

Marta González (Tecnalia)

Mrs Marta González R. BSc in Computing Engineering from the University of the Basque Country and Master on

Manufacturing Advanced Technologies from Basque Country Univ. She currently holds a position as Semantics

Manager at TECNALIA’s OPTIMA area. She is a reviewer of the Spanish Ministry of Education & Science and

Dyna magazine (Spanish Industrial Engineers Association). She has a number of publications on well-known

events and magazines in the semantics research field. She has published a project as a W3C use case in

Semantic Web in 2009.

TECNALIA Corporation.

TECNALIA (www.tecnalia.com) is the leading private and independent research and technology organisation in

Spain and the fifth largest in Europe, employing more than 1,300 people (164 PhDs). Tecnalia operates in the

following market sectors: Industry and Transport, ICT, Sustainable Construction, Energy and Environment,

Innovation Systems, and Health and Quality of Life, and it is very active in FP7, participating up to June-2012 in

264 projects and coordinating 64 of them. The Optima area (ICT/ESI Divison) is specialized on the research,

development and application of ICT to data intensive fields.

Aiala Fernández (eiken)

Aiala Fernández is the head of International Affairs & European Projects at EIKEN. A graduate in Audiovisual

Communication from the University of the Basque Country (1999) and specialising in European studies, she has

always been associated with the creative industries and foreign trade. For more than a year now, she has been

working as the main coordinator in the Basque Country of a European research project called Smart Culture.

The project lasts three years (01/12/2012 – 30/11/2015) and works to promote the creation of engaging digital

experiences for access to cultural resources by the cross fertilization between ICT enterprises, CCI and research

stakeholders across Europe.

EIKEN

Eiken, the Basque Audio-visual Cluster, is a not-for-profit, sectorial business association.

(www.eikencluster.com). It is one of the twelve priority clusters supported by the Department of Industry,

Trade and Tourism of the Basque Country. EIKEN was funded on the 14th October 2004 with the aim of being

the driving force for consolidating the Basque Audiovisual Sector and promoting the competitiveness of its

companies. Covering the whole audiovisual value chain, its members are institutions based in the Basque

Country that create and market multimedia content, products and services for the creative and cultural sector.

The corporate purpose of EIKEN is to promote the transformation of the Basque creative sector through

strategic actions based on business co-operation, with innovation as a constant. EIKEN is a triple helix cluster,

with partners from academia and research, companies and local authorities. Many of the EIKEN partners have

large experience in projects relating Information and Communication Technologies and Cultural Heritage at a

local, regional, national and international level. The cooperation between the EIKEN partners has fostered

innovation within the sector.

Patricia Sojo (Bilbao Philharmonic Society, Bilbao)

Patricia Sojo is musicologist and works as external relations and assistant manager at the Bilbao Philharmonic

Society. She is the musical writer and reviewer of Periódico Bilbao since 2011, and has published many articles

in professional magazines like Cuadernos de música Iberoamericana, Diccionario de Música Española e

Hispanoamericana, and Boletín de la Sociedad Filarmónica de Bilbao. She is the Spanish translator of the works

by Robert P. Morgan Twentieth-Century Music and Anthology of Twentieth-Century Music.

Bilbao Philharmonic Society.

For the last one hundred eighteen years, the Bilbao Philharmonic Society organizes one of the most significant

chamber music seasons in Europe. Its concert hall, built in the art deco style, has been used by companies like

Harmonia Mundi and Deutsche Harmonia Mundi to record some of their albums. The Philharmonic Society

publishes a four-month musical magazine and organizes colloquiums on music in its hall. www.filarmonica.org

Itziar Martija Recalde (Museo de Reproducciones Artísticas de Bilbao/ Plaster Cast Museum of

Bilbao)

Itziar Martija is Art Historian. Until 2007, she worked for education services of several museums and institutions

in the Basque Country. In 2007, she was entrusted with the development of the new Education and Cultural

Action Service of the Plaster Cast Museum of Bilbao. She curates the annual temporary exhibitions of the

Museum, and offers monthly lectures related to the Collection. For several years, she has participated in

Graffiti, a radio program of EITB (Basque Radio and TV Corporation), and has been co-blogger of El Arte de

Mirar at the same network.

The Plaster Cast Museum of Bilbao

The museum was founded at the end of the 1920s, as many other similar institutions across Europe, with a

mainly educational purpose. Since this was the ground of the Institution, in 2007, a few months after the re-

opening of the Museum, in the refurbished former church of the Holy Heart of Mary, the Education and

Cultural Action Service started its work with a clear goal: education. Nowadays, the Museum offers a wide

range of conventional and non-conventional programs for all kind of publics.

Cristina Ortega Nuere (University of Deusto, Bilbao)

Cristina Ortega Nuere is Director of the Institute of Leisure Studies of the Faculty of Social and Human Sciences

of the University of Deusto, Bilbao. She is Member of the Executive Committee and Board of Directors of the

World Leisure Association WL and Chair of ENCATC’s Policy Group Monitors of Culture. She is the Principal

Researcher of the Official Research Team of Leisure and Human Development of the University of Deusto. She

is also the principal researcher of the project RESORTES, about leisure, spaces, governance and youth, and she

has been the leader of the project Monitors of Culture, and has taken part in the Life Long Learning project

Artists Moving and Learning that analyses the impact of international mobility experiences of artists. She is

professor at the University of Deusto teaching in the PhD programme in Leisure and Human Development and

directing the Master in Management of Leisure Projects and Master in Organization of Events, Congresses and

Fairs. She has contributed to the book “The events: functions and tendencies”, by Ortega C. and Izaguirre, M.

(2010) and is the author of “Observatorios Culturales. Creación de Mapas de Infraestructuras y Eventos” (2010).

She has been ENCATC President for the last 4 years, and Member of the Basque Council of Culture of the

Basque Government. She usually participates as a speaker in international scientific conferences worldwide.

Patxi Azpillaga (University of The Basque Country, UPV/EHU)

Patxi Azpillaga is lecturer at the University of the Basque Country at the Faculty of Social and Communication

Sciences on subjects related to the cultural industries. His area of research is mainly the political economy of

cultural industries, especially cinema and broadcasting, and has also worked in areas related to performing arts.

He was responsible of cultural programming at the Campus of Biscay of the University of the Basque Country

from 2005 to 2010.

Internal speakers. PUCK members

Ilde Rizzo (University of Catania – Italy)

Professor of Public Finance at the University of Catania. In 2013 she received a Degree of Doctor of Science

honoris causa from the University of Buckingham, UK. She has directed several editions of the Postgraduate

Master on the Economics of the Cultural Sector held by the Scuola Superiore of the University of Catania.

She was a member of the Italian National Public Works Authority (1999-2004) and also a member of the Public

Finance Advisory Committee at the Italian Treasury (2007-08). She is currently President of the National

Independent Commission for Evaluation, Transparency, and Integrity of Public Administration (CiVIT). She has

published monographs and edited books in many fields of public finance, authoring also many referred articles

in professional journals and several other papers.

Karol Jan Borowiecki (University of Southern Denmark - Denmark)

Karol Jan Borowiecki is Assistant Professor at the Department of Business and Economics at University of

Southern Denmark. He holds a PhD in Economics from Trinity College Dublin.

His research interests are mainly in urban economics (creative clusters) and labor economics (especially

migration of creative people). He has studied the historical incidence, development and long-term importance

of cultural heritage and artistic activity in Europe. As such, he has investigated the extent of historical migration

and geographic clustering of classical composers, the socio-economic consequences of geographic

concentration and the impact of war on migration and productivity outcomes of creative people. He has

published in peer-reviewed international journals such as Journal of Urban Economics, European Review of

Economic History, Journal of Cultural Economics and Urban Studies, and is the recipient of various awards and

grants, including the ACEI Presidents’ Prize for Best Paper (Copenhagen, 2010).

Luisa Fernanda Gutiérrez-Navratil (University of Oviedo - Spain)

Luisa Fernanda is a PhD student in the Department of Economics at the University of Oviedo (Spain). She holds

a MA in Economics from the University of The Basque Country (Spain) and a BA in Economics from the National

University of Cuyo (Argentina). She has received the Research Awards 2012 from the Fundación Autor for her

PhD thesis project in cultural economics. Her research interests are cultural economics, industrial organization,

antitrust issues and policies. Her research has already been published in scientific journals such as Journal of

Cultural Economics, Papeles de Economía Española and Revista Economía Industrial. She is visiting lecturer in

the Master in Economics of Culture and Cultural Management from the University of Valladolid.

Victor Ginsburgh (UL Brussels and AV Culture and Economics -Belgium)

Victor A. Ginsburgh was born in Rwanda-Burundi in 1939. He left for Europe to study he was not sure exactly

what, and eventually opted for a business degree. For better and not worse, he moved to a Ph.D. in economics,

and moved to economics of the arts some 20years ago.

He is honorary Professor of Economics at Université Libre de Bruxelles, and former co-director of the European

Center for Advanced Research in Economics and Statistics (ECARES). He is also a member of the Center for

Operations Research and Econometrics (CORE), Université Catholique de Louvain since 1972. He was visitor at

Yale University, University of Chicago, University of Virginia, University of Louvain, as well as in Marseilles, Paris,

Strasbourg and Alexandria (Egypt).

He has written and edited a dozen of books (among which The Structure of Applied General Equilibrium,

Cambridge, MA: MIT Press, 1997, with M. Keyzer, How Many Languages Do We Need, Princeton University

Press, 2011 with Shlomo Weber and edited with D. Throsby The Handbook of the Economics of Art and Culture,

Amsterdam: Elsevier, 2006). He is the author or coauthor of over 180 papers on topics in applied and

theoretical economics, including industrial organization, general equilibrium analysis and the economics of art

and culture.

Michel Hambersin (UL Brussels and Ars Musica -Belgium)

Doctor in Law and Master in Economics (Université Libre de Bruxelles, ULB), Michel Hambersin is since 1988

professor at the Faculty of Economics, Political and Social Sciences of the ULB.

He joined in 1974 the Banque Européenne de Crédit. In 1983, he joined the International Credits department of

Generale de Banque where he managed the crisis of developing countries international debt. He became,

afterwards, Head of International Risks at the Central Credit Department. He has also been a member of

various think groups, national and international, such as the International Monetary Commission of the

International Chamber of Commerce in Paris.

Separately from his academic and financial responsibilities, he has been reviewer of classical music (Revue des

disques, Harmonie, L’Avant Scène Opéra and Diapason) and, since 1982, the musical reviewer of Le Soir. He has

contributed to various broadcastings with Musi3 in Belgium, Radio Classique and France Music in France. He is

Chairman of the Belgian Music Press and of the Contemporary Festival Ars Musica.

He has organized various colloquiums on culture economics on topics such as access to music, symphonic

orchestras and contemporary music. Among others, he has contributed to various publications of the Belgian

Council for Music. He is member of the «Technology and Society» of the Royal Academy of Belgium.

Miguel López-Remiro (Museum University of Navarra)

Miguel López-Remiro is the Director of the Museum University of Navarra since 2010. Phd in Aesthetics and Art

Theory, Bachelor’s degree in Economics at the University of Navarra and EMBA at the IESE Business School. In

1999 he became a doctoral fellow at the Cátedra Félix Huarte of Aesthetics and Contemporary Art and Visiting

Scholar at the department of Visual Arts at the University of California, in San Diego. He was also Research

Fellow at the Getty Research Institute. Miguel is editor of the first anthologies of text of Mark Rothko in

collaboration with Yale University Press and Flamarion. From 2006 until he joined the Museum University of

Navarra he was the Associated Director of Curatorial and Research at the Museum Guggenheim Bilbao.

María José Pérez-Villadóniga (University of Oviedo - Spain)

Maria Jose Perez-Villadóniga is an Assistant Professor in the Department of Economics at the University of

Oviedo in Spain. She holds a PhD in Economics from the University of Oviedo. Her main research interests are

labour economics, especially gender economics, and economics of culture. She has published in international

journals such as the Manchester School, Journal of Economic Behavior and Organization, and Journal of

Economic Theory.

Beatriz Plaza (University of the Basque Country, UPV/EHU - Spain)

Beatriz Plaza has a PhD in Economics from the Faculty of Economics of the University of the Basque Country

and obtained her MBA from IESE Business School. At present, she works as Professor in Urban and Regional

Economics at this same university. Her research interests include: Cultural Policy as Development Policy; Urban

Regeneration; Economic Impact of Museums; Cultural Branding; Digital Economies; Measurement and

Economic Analysis of Regional Economics; Cultural Economics.

Juan Prieto-Rodríguez (University of Oviedo - Spain)

Juan Prieto-Rodriguez is a Full Professor of Economics at the University of Oviedo. His fields of specialization are

cultural, public and labor economics. His main interests in cultural economics are cultural participation and

cultural industries. He is the current Executive Secretary-Treasurer of ACEI. He has published more than 60

articles in applied and theoretical economics in international journals such as Economics Letters, European

Journal of Operational Research, Industrial & Labor Relations Review, International Journal of Forecasting,

Journal of Economic Psychology and Journal of Cultural Economics.

He is the coordinator of PUCK and can be contacted at: Departamento de Economia, Universidad de Oviedo,

Campus del Cristo, 33006 Oviedo, Spain.

Research projects presented in this workshop

In an attempt to create synergies between our project and other research projects, we decided to organize two showcase sessions.

We invited representatives of some European projects that deal with the challenges of digitization and cultural goods and practices

to present their results and to interact with other projects. We were particularly interested in bringing interdisciplinary projects in

which technology, humanities and social science professionals interact. We also tried to showcase projects that are funded under

different European programs (7th

Framework Program, Lifelong Learning…). The following projects were presented.

CENDARI

CENDARI (Collaborative European Digital Archive Infrastructure) is a research collaboration aimed at integrating

digital archives and resources for research on medieval and modern European history. The project brings

information and computer scientists together with leading historians and existing historical research infrastructures

(archives, libraries and other digital projects) to improve the conditions for historical scholarship in Europe through

active reflection of and considered response to the impact of the digital age on scholarly and archival practice.

CENDARI is a 4-year, European Commission-funded project led by Trinity College Dublin, in partnership with 14

institutions across 8 countries, to facilitate access to archives and resources in Europe for the benefit of researchers

everywhere.

ALIADA

Automatic publication under Linked Data Paradigm of library data, ALIADA (ally in Spanish, female genre), will automatize

the publication in the Linked Open Data cloud of datasets hosted by different Library or Collection Management Software.

ALIADA will support the whole life cycle of reuse of multilingual open data from public bodies, initially the museums and

libraries involved in the consortium, providing a usable and open source tool that automatize the seleccion, publication and

linking of datasets in the Linked Data Cloud by the ALIADA users: IT staff, documentalist, curators and librarians in

institutions that own datasets managed by libray and/or museum management software. ALIADA will be an open source

plugin for the library or collection management software, initially for the ones developed by the SMEs in the consortium

and already installed in the public bodies. Usability in ALIADA solution will be a key aspect, as the final users will have little

or no experience in Linked Data technologies and processes.

ALIADA will make possible libraries and museums interoperability, so they can share their collections and offer them to the

general public, by means of the linked open data cloud, allowing new interaction experiences for the general public that

now will have access to data historically locked in the institutions that host it. And as side effect, this data from libraries and

museums will also enrich the existing open data providing new possibilities to innovative SMEs that wants to make use of

the published open data and the open source tool ALIADA.

SMARTCULTURE

The SmartCulture project is a coordination and support action (CSA) aiming to unlock the treasures of our cultural heritage

for a wide audience by using inspiring new digital media. The use of such ICT tools will help to transform passive audiences

into active practitioners of culture. For achieving this goal, the SmartCulture consortium will promote the creation of

engaging digital experiences for access to cultural resources by the cross fertilization between ICT enterprises, Creative and

Cultural Industries (CCIs, SMEs mainly) and research stakeholders across eight European regions. This approach will lead to

new opportunities and good practices for innovative digital access to cultural resources and digital culture mediation.

The SmartCulture project aims at fostering relationships between Cultural Heritage organizations, regional cultural and

creative clusters to create partnerships to enlarge the visibility and accessibility of Heritage collections and sites. These

relationships will not only provide an opportunity to open up the hidden social and economic potential of heritage and

cultural collections through these digital technologies, but also impact on the quality life of culturally diverse citizens. The

SmartCulture Project works to promote the creation of engaging digital experiences for access to cultural resources by the

cross fertilization between ICT enterprises, Creative and Cultural Industries (especially SMEs) and research stakeholders

across Europe.

RICHES

RICHES (Renewal, Innovation & Change: Heritage and European Society) is a project about change: about the change digital

technologies are bringing to our society, decentralizing culture and cultural heritage away from institutional structures

towards the individual and so offering to the EU citizens a great opportunity to use their heritage as a drive for social and

economic development.

Digital technologies now permeate all of society, compelling us to rethink how we do everything and to ask questions: how

can CH institutions renew and remake themselves? How should an increasingly diverse society use our CH? How may the

move from analogue to digital represent a shift from traditional hierarchies of CH to more fluid, decentred practices? How,

then, can the EU citizen, alone or as part of a community, play a vital co-creative role? What are the limitations of new

technologies in representing and promoting CH? How can CH become closer to its audiences of innovators, skilled makers,

curators, artists, economic actors? How can CH be a force in the new EU economy? RICHES will research answers to these

questions through the work of the ten partners, ten groups composed of experts from cultural institutions, public and

national administrations, SMEs, humanities and social science academies. This interdisciplinary team will research the

context of change in which European CH is transmitted, its implications for future CH practices and the frameworks –

cultural, legal, financial, educational, technical – to be put in place for the benefit of all audiences and communities, in the

digital age.

RICHES will employ traditional and innovative research methods and tools and a rich dissemination programme including

two major international conferences will insure the project has maximum outreach and impact.

MAPSI

MAPSI refers to a specialization in management of artistic projects with societal impact, and aims to create an international

network focusing on educating cultural managers and facilitators to manage and mediate artistic and cultural projects with

societal impact. MAPSI will integrate the transnational and interdisciplinary fields of art, management and societal impact

by developing a novel understanding on the interaction between art and society and increasing the skills and competences

of future cultural managers to foster the valuable interface.

The partners aim to (1) Create an innovative field of specialization in the context of art/cultural management master’s

programmes that train the future managers and mediators for artistic projects with societal impact, (2) Develop new

teaching materials and content of high quality that contribute to the European arts/cultural management education, and

(3) Build up a conception of new integrated models for interactive study and internships.

MAPSI links three key art/cultural management master programs: Estonian Academy of Music and Theatre jointly with

Estonian Business School, University of Arts Helsinki Sibelius Academy, University of the Basque Country with the expertise

on Applied Economics and Cultural Economics and Laurea University of Applied Sciences with expertise on pedagogy,

learning by developing, and art with societal impact approach.

This seminar has been funded with support from the European Commission. The opinions

expressed in the presentations reflect the views only of the authors, and the Commission cannot

be held responsible for any use which may be made of the information contained therein.

We are grateful to all the participants, especially to the professionals of the cultural institutions

and the research projects that joined us in Bilbao, and that contributed with generous and

fruitful insights to the discussion about the challenges of cultural participation in Europe in the

age of digitization.