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For many years the lions share of prime promotional

space has been allocated to non-refrigerated gro-

cery products. Recent evolutionary developments

in the category of refrigerated products made the

demand for a new promotional in-store tool ne-

cessary. Thanks to COOLIO™ there now is a way to

launch and promote refrigerated products out of the

limited confines of the fixed permanent coolers of

the grocery stores. After its launch in 2009 COOLIO™

had a consistent growth. Already represented in

more than 40 countries worldwide COOLIO™ is now

ready to conquer the world. Because the objective

of in-store communication is to reach the shopping

consumer with the right message at the right place,

COOLIO™ is the ideal tool for refrigerated promotion.

The combination of a permanent cooler unit with

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Innovative revolution in refrigerated product promotion

Recent research proves that shoppers will NOT notice 90% of all new fresh products launched in supermarkets! Your product deserves better!

• Height: 53,8 cm

• Width: 46,0 cm

• Depth: 46,0 cm

• Weight: 25 Kg

• TechnicalData:2,3A•230V•50Hz

• Energy Consumption: 6 kWh/day

(measured under ISO 23953 "refrigerated

display cabinets" standard (22°C/60%H)

• Refrigerant: R290

• Temp.: +3° C / +7° C

• Wheels: 4 (2 with brake)

• Polyethylene Casing

• Noise level: 55 dB

• Ambient conditions: 22°C / 60% Hum.

• Digital electronic temp. control

• Automatic water evaporation

• Plug-and-play cooler

• No defrost time

• Option:115V

a re-brandable, temporary cardboard (upper-part)

called FRESHBOARD™ is unique in its kind. The highly

engineered and patented system with a 12 weeks

shelf life can be easily refreshed for the next promo-

tion. High resolution graphics will be printed on the

FRESHBOARD™ to attract extra attention in-store. No

longer your products will be hidden in a permanent

cooler only to be viewed by the consumer when he

is directly above your product. Cross merchandising

opportunities abound as the Plug & Play COOLIO™

is totally portable. The small footprint allows you to

put the COOLIO™ at every location in-store. The final

outcome for you, brand-marketeer or retailer, is the

realizationofaddedvaluewhichwillresultingreater

turn-over, higher margin and more brand awareness.

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One COOLIOTM opensa world of possibilities!

DUMPBIN

FRESHBOARD™

ISLAND

FRESHBOARD™

OPEN-TOP

FRESHBOARD™

CHECK-OUT

FRESHBOARD™

TRADITIONAL

FRESHBOARD™

The TRADITIONAL FRESHBOARD™ is our classic-

base. Itsdimensionsareoptimized foraperfect

secondary placement or for temporary promotional

tool. The TRADITIONAL FRESHBOARD™ is tall and

has a great visual impact in-store. The printed sides

bring the customer in contact with your product and

the topcard is perfect to communicate your promoti-

on or specific offer. There are a lot of add-ons for this

FRESHBOARD™ like LED-illumination, night-curtain,

leafletholder and much more. All parts are finished

withaUV-layer toprotect thecardboardagainst

humidity. Best quality for maximum success!

TRADITIONAL FRESHBOARDTM

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• Height: 203,5 cm

• Width: 44,5 cm

• Depth: 44 cm

• Shelves: 3

bottom tray 41 x 28 x 3,5 cm

• Max. load per shelf: 25 Kg

• Weight : 7,5 Kg (approx.)

• Content: 160 L (approx.)

• Material : Cardboard / Wood

• Options:

LED Light

Night Curtain

Scanrails (data strips)

Shelf dividers

Sound device

Changing the unique FRESHBOARD™ in-store will only take 5 minutes.

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A normal promotion period in a retail environment

will be between minimum 1 and maximum 12 weeks,

depending on type of store and product. Because

most of our clients have a multi-brand portfolio, the

COOLIO™-concept gives them the opportunity for

rebranding the cooler without much handling and

cost. Changing the unique patented FRESHBOARD™

in-store will only take 5 minutes. The graphics on the

FRESHBOARD™ can be manufactured easily and ra-

pidly. The printing of the FRESHBOARD™ will be done

in lithoprinting or digital printing and this depending

on quantities and image changes. “Speed to market”

is essential in promotion and therefore we will print

your FRESHBOARD™ in or near to your market. We

ensure high quality, large flexibility and of course short

delivery timing (4 – 8 weeks after receiving printdata).

COOLIO™ Cooling unit

FRESHBOARD™ Sleeve

3 Trays with Inlays

1 air-circulation Top

6 wooden Tray supports

2 extra clips

1 Topper

Using COOLIO™, in combination with our CHECK-OUT

FRESHBOARD™resultsinaneffectivewayofutilizing

space in the checkout area and this with a specific

height! Our CHECK-OUT FRESHBOARDS™ attract a

captive audience in the aisle of any supermarket or

convenience store, promoting your fresh products

that customers might not know about yet. Promote

impulse purchases, and get it done by CHECK-OUT

FRESHBOARDS™. While customers wait in line, we al-

low them to continue shopping at cash registers. The

CHECK-OUT FRESHBOARDS™ provide customers an

opportunity to re-establish eye contact. Our unique

cardboard cooler display enables presentation of pro-

motionalchilledfoodordrinks,appetizersorspecials

in an attractive manner: draw attention to particular

areas!

The ISLAND FRESHBOARD™ is the perfect tool to

boost the sales of your product on a short time notice.

It can be put in an open area at the point of sales,

create maximum visibility! Because the merchandise

within the FRESHBOARD™ is accessible from various

sides, your products will be seen, and sold more of-

ten. Of course this ISLAND FRESHBOARD™ also fits

perfect on the COOLIO™ unit and is therefore a great

way for cross-merchandising and exposing fresh

products out of the standard cooling area.

CHECK-OUT FRESHBOARDTM

ISLAND FRESHBOARDTM

• Height: 85 cm

• Width: 70 cm

• Depth: 70 cm

• Weight : 7 Kg

• Content: 90 L (approx.)

• Material :

Cardboard / PetG 4 mm

• Height: 157,5 cm

• Width: 44,5 cm

• Depth: 44 cm

• Weight : 7 Kg

• Content: 123 L

• Material : Cardboard / Wood

• Shelves: 2 + bottom

41 x 28 x 3,5 cm

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The OPEN-TOP FRESHBOARD™ is an attractive way

to boost impulse purchases. This FRESHBOARD™

is perfect for spontaneous add-to-cart and a great

way to increase the sales of your chilled products.

The OPEN-TOP FRESHBOARD™ is equipped with a

closing cover, helping to save energy at night. A

FRESHBOARD™ ideal to be placed in smaller stores,

convenience or petrol shops.

Combining the FRESHBOARD™ DUMPBIN with a

COOLIO™-unit creates a free-standing display that

offers functionality and savings. It becomes as such a

perfect “Grab & Go” display for promoting chilled pro-

ducts in-store. The optional three-sided transparent

windows are a great way to highlight your product:

shoppers will see and finally grab a fresh product to

add to their basket.

•Excellentuseforshort-termpromotions

•FitsonastandardCOOLIO™innotime

•Easytoassemble,notoolsneeded

OPEN-TOP FRESHBOARDTM

DUMPBIN FRESHBOARDTM

• Height: 115,7 cm

• Width: 44,5 cm

• Depth: 44 cm

• Weight : 5 Kg (approx.)

• Content: 85 L (approx.)

• Material : Cardboard / PetG

• Topcard: Closing cover /

night saver

• Height: 85 cm

• Width: 70 cm

• Depth: 70 cm

• Weight : 7 Kg

• Content: 90 L (approx.)

• Material :

Cardboard / PetG 4 mm

• Height: 76,1 cm

• Width: 44,5 cm

• Depth: 44 cm

• Weight : 4,5 Kg (approx.)

• Content: 55 L (approx.)

• Material:

Cardboard FSC© approved EE-flute

3mm,3sidestransparentPVC0,5mm

• Height: 157,5 cm

• Width: 44,5 cm

• Depth: 44 cm

• Weight : 7 Kg

• Content: 123 L

• Material : Cardboard / Wood

• Shelves: 2 + bottom

41 x 28 x 3,5 cm

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The impact ratio of semi-permanentfixtures are between 2-34% ...Promotional displays are between 17-55%!

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COOLIOTM

advantages

COOLIO™ & FRESHBOARD™

1. Short term promotions easier and cheaper to negotiate with retailer

2. Delivery possible with non-technical sales or merchandisers

3. Easy to install: plug & play

4. Great branding possibilities with high visual impact

5. Installation time: 5-10 minutes

6. Promotion period of min. 1 week

7. Strong casing (life cycle 3-5 years)

AISLES

CHECK OUT AREA

GRAB & GO BEVERAGES

PRE-PACKED FOOD

DAIRY CORNER

TRADITIONAL FB

PRE-PACKED MEATTRADITIONAL FB

FRESH FOOD

ISLAND FB

PRE-PACKED FOODS

OPEN-TOP FB

BEVERAGES

DUMPBIN FB

BEVERAGES

DUMPBIN FB

CANS

ISLAND FB

DAIRY / YOHURT

CHECK-OUT FB

BEVERAGES

FRESH FRAME TOWER

BEVERAGES&FOOD

To ensure our customers with the best service, we

created a worldwide network of licensed COOLIO™-

distributors and agents who offer a complete full-ser-

vice. With multiple manufacturing- and warehousing-

spots all over the world, we are able to guarantee short

delivery timings and maintain global quality standards.

Your advantage by using our global network

The world of COOLIOTM

& FRESHBOARDTM

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MANUFACTURING FRESHBOARD™

• Europe (Belgium)

• North America (Canada)

• Central America (Mexico)

• Australia & New Zealand (Melbourne)

• South Africa (Cape Town)

• Russia (Moscow)

NORTH AMERICACANADA & USA

CENTRAL AMERICAMEXICO

SOUTH AMERICABRAZILPERUCHILE

AFRICAALGERIAGABONLIBYAMOROCCONIGERIASOUTH AFRICATUNISIA

ASIAPHILIPPINESHONG KONGSINGAPOREJAPANKOREA

MIDDLE EASTDUBAIU.A.E.ISRAEL

OCEANIAAUSTRALIANEW ZEALAND

EUROPEBELGIUM HUNGARY NORWAYFRANCE POLAND SWEDENNETHERLANDS GERMANY FINLANDPORTUGAL SPAIN DENMARKITALY CZECH REP. TURKEYIRELAND GREECE ESTONIAU.K. CYPRUS RUSSIAAUSTRIA SWITZERLAND (WESTERN)

MANUFACTURING COOLIO™

• Europe (Belgium)

• Asia (China)

WAREHOUSING COOLIO™

• Europe (Belgium)

• North America (Canada)

• Australia (Melbourne)

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The FRESH-FRAME TOWER has enlarged our COOLIO™

and FRESHBOARD™ concept and we are sure that by

introducing this semi-permanent FRESH-FRAME, we

will deliver tremendous added value to our existing

promotional FRESHBOARDS™ range! The FRESH-

FRAME TOWER is the solution for chilled promotional

product launches that exceed the 12 standard weeks.

The highly flexible and easy-to-build FRESH-FRAME

Tower is solid, stable, has fully printed side panels and

fits perfectly on the COOLIO™-unit. Again, we made

sure that the changeable decoration panels can be

mounted in the aluminum frame in only a few minutes

without using tools. The FRESH-FRAME becomes as

such a perfect re-usable display ideal for more fre-

quent and longer in-store actions.

FRESH-FRAME TOWER

• Height: 163,5 cm

• Width: 53,9 cm

• Depth: 54,7 cm

• Shelves: 3

• Weight : 20 Kg (approx.)

• Content: 165 L (approx.)

• Material :

Aluminium / Alucobound

• Options:

Led Light

Night curtain

Transportbag

Personalizing the FRESH-FRAME TOWER can be done in no time.

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Images below explain the simplicity of the easy

build-up of the FRESH-FRAME TOWER. The module

consists out of aluminum side and back frames and

isolation panels that fit on the COOLIO™ Unit. Three

adjustable shelves and a moulded roof complete

thebasis.PersonalizingtheFRESH-FRAMETOWER

can be done in no time, by “clicking” branded top,

bottom & side decoration panels in the aluminum

frame. To increase the visual attraction, additional

led light is available. An optional eco-saving night-

curtain reduces energy at night and at the same time,

helps preserving your products even longer. The

main advantages: Flexibility and easy to position any-

where in-store, great product visibility, high branding

and product illumination, re-usable, low energy con-

sumption, and easy to handle & store (transport-bag).

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For more information on your local distributor please check our website:

COOLIO International

De Burburestraat 6-8, 1st. Floor

B-2000 Antwerpen

Belgium

One COOLIOTM opens a world of possibilities ...