Newspaper Advert

Rough Digital Versions Analysis

Team GB logo on hoody: Iconography of British Sport that will attract audience. Symbolises national pride and athleticism.

GB athlete positioned in foreground with crowd positioned around out of focus. Represents the link between sport and society.

Slogan used to engage with audience and grab their attention, hinting at upcoming themes in the documentary.

Bold, uniform typography used to make name and broadcast date of documentary noticeable; Positioned next to recognized GB symbol to create association. Black background of text used to make typeface stand out. Conforms to news paper print conventions.

Inspired by Channel 4 advert for “Britain’s Forgotten Child”.

High street in background connotes idea of society; Shops and brans could be more visible.

Muted blue highlights in colour scheme creates urban style. Whites and blues of hoody highlighted in order to emphasise sporting themes. Emphasises

Symbol of the Olympic rings instantly recognisable by audience; signifies how documentary will be centrally focused on the role of sport in society.

Uniform typeface used to create rings; Made up of words relating to themes within the documentary to hint at expectations for audience. Words, Typefaces and typography may be developed at later stage.

Name and Date of Broadcast using simple typography in order to accurately communicate information (in contrast to Olympic rings).

Plain white background used to emphasise Olympic rings; text could uses traditional colour scheme for identification

Inspired by the advert for “One Day in September” as well as the campaign for the African Elephant foundation